Abstract
Euromonitor International' s Consumer Foodservice in China report
examine stand-alone restaurants and eating establishments in which the
consumer can freely choose to eat. The report looks at market trends by sector
(cafes/bars, full-service restaurants, fast food, home delivery and street
stalls). It profiles the leading companies in the market and analyses factors
influencing eating out patterns. Forecasts illustrate how the market is set to
change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Economic recession slows down outlet expansion
Due to the global financial crisis, Chinese economic growth slowed in 2009,
especially in the first half of the year. Both Chinese GDP growth and consumer
confidence were lower than in the previous year. As a result, most foodservice
operators anticipated slower growth in the consumer foodservice industry in
2009, and adjusted their expansion strategy to slow the pace of new outlet
openings, in order to avoid potential risks during the economic recession.
Activity in capital markets drives consumer foodservice industry
Capital markets were quite active in 2009, with investment in several chained
consumer foodservice operators, such as Beijing South Beauty, Beijing
Xiangeqing and Shanghai Babeila. Venture capital and private equity firms were
searching for and investing in potentially booming brands. The brands that
obtained capital support from such firms accelerated their outlet expansion.
In addition, capital was used to improve internal management, and improve
logistics systems, IT systems and brand marketing.
Intense competition brings aggressive promotions
In the economic recession, when consumption was not that active, competition
among leading players became more intense. In addition, rapid outlet expansion
and the entry of new brands also increased competition. To maintain
competitiveness and their shares in the market, leading players carried out
more discounting and promotions to attract more customers. Multiple promotions
methods were used, including direct discounting, launches of low-priced meal
sets and all kinds of coupons. At the cost of reduced profit, aggressive
promotions increased brand awareness and maintained competitiveness against
other operators.
Chained foodservice achieves stronger growth than independents
Chained formats continued to witness higher growth than independents in the
consumer foodservice industry in China in 2009. Chained foodservice has
advantages in terms of brand awareness, capital support, guaranteed food
safety and greater resources to withstand any downturn compared to independent
foodservice. More chained foodservice operators have preferred to expand by
opening their self-owned outlets rather than franchised outlets in recent
years, so as to reduce the operational risks of service quality and have solid
bases for business development in the long term.
Recovery expected in the next two years
The consumer foodservice industry was impacted by the financial crisis and saw
slower outlet growth in 2009. As the Chinese economy saw a strong recovery in
the second half of 2009, the consumer foodservice market is also expected to
see stronger growth in 2010 and 2011, when it is anticipated to experience a
rebound from the financial crisis. Players' expansion plans that were
postponed in 2009 are expected to be resumed in the coming years. However,
with the Chinese consumer foodservice market gradually heading towards
saturation, the overall market is not expected grow as strongly over the
forecast period as it did during the review period.
Table of Contents
CONSUMER FOODSERVICE IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
- Economic recession slows down outlet expansion
- Activity in capital markets drives consumer foodservice industry
- Intense competition brings aggressive promotions
- Chained foodservice achieves stronger growth than independents
- Recovery expected in the next two years
KEY TRENDS AND DEVELOPMENTS
- Foodservice operators respond differently to the economic downturn
- Aggressive promotion activities maintain growth in the industry
- Hectic lifestyles increase demand for quick and convenient service
- China' s foodservice market benefits from capital investment
- Food Safety Law regulates consumer foodservice industry
- Consumer Foodservice in Chengdu
MARKET DATA
- Table 1. Units, Transactions and Value Sales in Consumer Foodservice:
2004-2009
- Table 2. Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2004-2009
- Table 3. Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2009
- Table 4. Consumer Foodservice by Eat in Vs Takeaway 2009
- Table 5. Consumer Foodservice by Food Vs Drinks Split 2009
- Table 6. Sales in Consumer Foodservice by Location 2004-2009
- Table 7. Leading Chained Consumer Foodservice Brands by Number of Units
2009
- Table 8. Chained Consumer Foodservice Company Shares 2005-2009
- Table 9. Chained Consumer Foodservice Brand Shares 2006-2009
- Table 10. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2009-2014
- Table 11. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2009-2014
APPENDIX
- Published Data Comparisons
- Table 12. Consumer Expenditure on Consumer Foodservice 2004-2009
- Operating Environment
DEFINITIONS
- Summary 1. Research Sources
LOCAL COMPANY PROFILES - CHINA
BEIJING XIANGEQING CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2. Beijing Xiangeqing Co., Ltd.: Key Facts
- Summary 3. Beijing Xiangeqing Co., Ltd.: Operational Indicators
- COMPANY BACKGROUND
- SUPPLIER
- COMPETITIVE POSITIONING
- Summary 4. Beijing Xiangeqing Co., Ltd.: Competitive Position 2009
INNER MONGOLIA XIAO WEI YANG CHAINED FOOD SERVICE CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5. Inner Mongolia Xiao Wei Yang Chained Food Service Co., Ltd.:
Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 6. Inner Mongolia Xiao Wei Yang Chained Food Service Co., Ltd.:
Competitive Position 2009
KUNGFU CATERING MANAGEMENT CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7. Kungfu Catering Management Co., Ltd.: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 8. Kungfu Catering Management Co., Ltd.: Competitive Position
2009
LITTLE SHEEP GROUP LIMITED - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9. Little Sheep Group Ltd: Key Facts
- Summary 10. Little Sheep Group Ltd: Operational Indicators
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 11. Little Sheep Group Ltd: Competitive Position 2009
MCDONALD' S CHINA DEVELOPMENT CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12. McDonald' s China Development Co., Ltd.: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 13. McDonald' s China Development Co., Ltd.: Competitive Position
2009
SHANGHAI JACK HUT FOOD & BEVERAGE MANAGEMENT CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14. Shanghai Jack Hut Food & Beverage Management Co., Ltd.: Key
Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 15. Shanghai Jack Hut Food & Beverage Management Co., Ltd.:
Competitive Position 2009
STARBUCKS (CHINA) CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 16. Starbucks (China) Co., Ltd.: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 17. Starbucks (China) Co., Ltd.: Competitive Position 2009
SUZHOU DIO FOOD SERVICE MANAGEMENT CO., LTD. - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18. Suzhou Dio Food Service Management Co., Ltd.: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 19. Suzhou Dio Food Service Management Co., Ltd.: Competitive
Position 2009
TING HSIN INTERNATIONAL GROUP - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 20. Ting Hsin International Group: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 21. Ting Hsin International Group: Competitive Position 2009
YUM! RESTAURANTS CHINA - CONSUMER FOODSERVICE - CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 22. Yum! Restaurants China: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 23. Yum! Restaurants China: Competitive Position 2009
100% HOME DELIVERY/TAKEAWAY IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 13. 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2004-2009
- Table 14. 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2004-2009
- Table 15. 100% Home Delivery/Takeaway by Subsector: Foodservice Value
2004-2009
- Table 16. 100% Home Delivery/Takeaway by Subsector: % Units/Outlets
Growth 2004-2009
- Table 17. 100% Home Delivery/Takeaway by Subsector: % Transaction Growth
2004-2009
- Table 18. 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2004-2009
- Table 19. Global Brand Owner Shares of Chained 100% Home
Delivery/Takeaway 2005-2009
- Table 20. Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
- Table 21. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2009-2014
- Table 22. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Number of Transactions 2009-2014
- Table 23. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2009-2014
- Table 24. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2009-2014
- Table 25. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Transaction Growth 2009-2014
- Table 26. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2009-2014
CAFeS/BARS IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 27. Cafés/Bars by Subsector: Units/Outlets 2004-2009
- Table 28. Cafés/Bars by Subsector: Number of Transactions
2004-2009
- Table 29. Cafés/Bars by Subsector: Foodservice Value 2004-2009
- Table 30. Cafés/Bars by Subsector: % Units/Outlets Growth
2004-2009
- Table 31. Cafés/Bars by Subsector: % Transaction Growth 2004-2009
- Table 32. Cafés/Bars by Subsector: % Foodservice Value Growth
2004-2009
- Table 33. Global Brand Owner Shares of Chained Cafés/Bars
2005-2009
- Table 34. Brand Shares of Chained Cafés/Bars 2006-2009
- Table 35. Forecast Sales in Cafés/Bars by Subsector:
Units/Outlets 2009-2014
- Table 36. Forecast Sales in Cafés/Bars by Subsector: Number of
Transactions 2009-2014
- Table 37. Forecast Sales in Cafés/Bars by Subsector: Foodservice
Value 2009-2014
- Table 38. Forecast Sales in Cafés/Bars by Subsector: %
Units/Outlets Growth 2009-2014
- Table 39. Forecast Sales in Cafés/Bars by Subsector: %
Transaction Growth 2009-2014
- Table 40. Forecast Sales in Cafés/Bars by Subsector: %
Foodservice Value Growth 2009-2014
FULL-SERVICE RESTAURANTS IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 41. FSR by Subsector: Units/Outlets 2004-2009
- Table 42. FSR by Subsector: Number of Transactions 2004-2009
- Table 43. FSR by Subsector: Foodservice Value 2004-2009
- Table 44. FSR by Subsector: % Units/Outlets Growth 2004-2009
- Table 45. FSR by Subsector: % Transaction Growth 2004-2009
- Table 46. FSR by Subsector: % Foodservice Value Growth 2004-2009
- Table 47. Global Brand Owner Shares of Chained FSR 2005-2009
- Table 48. Brand Shares of Chained FSR 2006-2009
- Table 49. Forecast Sales in FSR by Subsector: Units/Outlets 2009-2014
- Table 50. Forecast Sales in FSR by Subsector: Number of Transactions
2009-2014
- Table 51. Forecast Sales in FSR by Subsector: Foodservice Value 2009-2014
- Table 52. Forecast Sales in FSR by Subsector: % Units/Outlets Growth
2009-2014
- Table 53. Forecast Sales in FSR by Subsector: % Transaction Growth
2009-2014
- Table 54. Forecast Sales in FSR by Subsector: % Foodservice Value Growth
2009-2014
FAST FOOD IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 55. Fast Food by Subsector: Units/Outlets 2004-2009
- Table 56. Fast Food by Subsector: Number of Transactions 2004-2009
- Table 57. Fast Food by Subsector: Foodservice Value 2004-2009
- Table 58. Fast Food by Subsector: % Units/Outlets Growth 2004-2009
- Table 59. Fast Food by Subsector: % Transaction Growth 2004-2009
- Table 60. Fast Food by Subsector: % Foodservice Value Growth 2004-2009
- Table 61. Sales of Bakery Products Fast Food by Type 2006-2009
- Table 62. Global Brand Owner Shares of Chained Fast Food 2005-2009
- Table 63. Brand Shares of Chained Fast Food 2006-2009
- Table 64. Forecast Sales in Fast Food by Subsector: Units/Outlets
2009-2014
- Table 65. Forecast Sales in Fast Food by Subsector: Number of
Transactions 2009-2014
- Table 66. Forecast Sales in Fast Food by Subsector: Foodservice Value
2009-2014
- Table 67. Forecast Sales in Fast Food by Subsector: % Units/Outlets
Growth 2009-2014
- Table 68. Forecast Sales in Fast Food by Subsector: % Transaction Growth
2009-2014
- Table 69. Forecast Sales in Fast Food by Subsector: % Foodservice Value
Growth 2009-2014
SELF-SERVICE CAFETERIAS IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
STREET STALLS/KIOSKS IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 70. Street Stalls/Kiosks: Units/Outlets 2004-2009
- Table 71. Street Stalls/Kiosks: Number of Transactions 2004-2009
- Table 72. Street Stalls/Kiosks: Foodservice Value 2004-2009
- Table 73. Street Stalls/Kiosks: % Units/Outlets Growth 2004-2009
- Table 74. Street Stalls/Kiosks: % Transaction Growth 2004-2009
- Table 75. Street Stalls/Kiosks: % Foodservice Value Growth 2004-2009
- Table 76. Global Brand Owner Shares of Chained Street Stalls/Kiosks
2005-2009
- Table 77. Brand Shares of Chained Street Stalls/Kiosks 2006-2009
- Table 78. Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2009-2014
- Table 79. Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2009-2014
- Table 80. Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2009-2014
- Table 81. Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2009-2014
- Table 82. Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2009-2014
- Table 83. Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2009-2014
CONSUMER FOODSERVICE BY LOCATION IN CHINA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 84. Consumer Foodservice Sales by Location: Units/Outlets 2004-2009
- Table 85. Consumer Foodservice Sales by Location: Number of Transactions
2004-2009
- Table 86. Consumer Foodservice Sales by Location: Foodservice Value
2004-2009
- Table 87. Consumer Foodservice Sales by Location: % Units/Outlets Growth
2004-2009
- Table 88. Consumer Foodservice Sales by Location: % Transaction Growth
2004-2009
- Table 89. Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2004-2009
- Table 90. Consumer Foodservice Sales through Standalone: Units/Outlets
2004-2009
- Table 91. Consumer Foodservice Sales through Standalone: Number of
Transactions 2004-2009
- Table 92. Consumer Foodservice Sales through Standalone: Foodservice
Value 2004-2009
- Table 93. Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2004-2009
- Table 94. Consumer Foodservice Sales through Standalone: % Transaction
Growth 2004-2009
- Table 95. Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2004-2009
- Table 96. Consumer Foodservice Sales through Leisure: Units/Outlets
2004-2009
- Table 97. Consumer Foodservice Sales through Leisure: Number of
Transactions 2004-2009
- Table 98. Consumer Foodservice Sales through Leisure: Foodservice Value
2004-2009
- Table 99. Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2004-2009
- Table 100. Consumer Foodservice Sales through Leisure: % Transaction
Growth 2004-2009
- Table 101. Consumer Foodservice Sales through Leisure: % Foodservice
Value Growth 2004-2009
- Table 102. Consumer Foodservice Sales through Retail: Units/Outlets
2004-2009
- Table 103. Consumer Foodservice Sales through Retail: Number of
Transactions 2004-2009
- Table 104. Consumer Foodservice Sales through Retail: Foodservice Value
2004-2009
- Table 105. Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2004-2009
- Table 106. Consumer Foodservice Sales through Retail: % Transaction
Growth 2004-2009
- Table 107. Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2004-2009
- Table 108. Consumer Foodservice Sales through Lodging: Units/Outlets
2004-2009
- Table 109. Consumer Foodservice Sales through Lodging: Number of
Transactions 2004-2009
- Table 110. Consumer Foodservice Sales through Lodging: Foodservice Value
2004-2009
- Table 111. Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2004-2009
- Table 112. Consumer Foodservice Sales through Lodging: % Transaction
Growth 2004-2009
- Table 113. Consumer Foodservice Sales through Lodging: % Foodservice
Value Growth 2004-2009
- Table 114. Consumer Foodservice Sales through Travel: Units/Outlets
2004-2009
- Table 115. Consumer Foodservice Sales through Travel: Number of
Transactions 2004-2009
- Table 116. Consumer Foodservice Sales through Travel: Foodservice Value
2004-2009
- Table 117. Consumer Foodservice Sales through Travel: % Units/Outlets
Growth 2004-2009
- Table 118. Consumer Foodservice Sales through Travel: % Transaction
Growth 2004-2009
- Table 119. Consumer Foodservice Sales through Travel: % Foodservice
Value Growth 2004-2009
- Table 120. Forecast Consumer Foodservice Sales by Location:
Units/Outlets 2009-2014
- Table 121. Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2009-2014
- Table 122. Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2009-2014
- Table 123. Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2009-2014
- Table 124. Forecast Consumer Foodservice Sales by Location: %
Transaction Growth 2009-2014
- Table 125. Forecast Consumer Foodservice Sales by Location: %
Foodservice Value Growth 2009-2014
- Table 126. Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2009-2014
- Table 127. Forecast Consumer Foodservice Sales through Standalone:
Number of Transactions 2009-2014
- Table 128. Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2009-2014
- Table 129. Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2009-2014
- Table 130. Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2009-2014
- Table 131. Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2009-2014
- Table 132. Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2009-2014
- Table 133. Forecast Consumer Foodservice Sales through Leisure: Number
of Transactions 2009-2014
- Table 134. Forecast Consumer Foodservice Sales through Leisure:
Foodservice Value 2009-2014
- Table 135. Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2009-2014
- Table 136. Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2009-2014
- Table 137. Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2009-2014
- Table 138. Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2009-2014
- Table 139. Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2009-2014
- Table 140. Forecast Consumer Foodservice Sales through Retail:
Foodservice Value 2009-2014
- Table 141. Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2009-2014
- Table 142. Forecast Consumer Foodservice Sales through Retail: %
Transaction Growth 2009-2014
- Table 143. Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2009-2014
- Table 144. Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2009-2014
- Table 145. Forecast Consumer Foodservice Sales through Lodging: Number
of Transactions 2009-2014
- Table 146. Forecast Consumer Foodservice Sales through Lodging:
Foodservice Value 2009-2014
- Table 147. Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2009-2014
- Table 148. Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2009-2014
- Table 149. Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2009-2014
- Table 150. Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2009-2014
- Table 151. Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2009-2014
- Table 152. Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2009-2014
- Table 153. Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2009-2014
- Table 154. Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2009-2014
- Table 155. Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2009-2014
