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Health and Wellness in Thailand
出版日期 : 2011年09月
商品編碼: 221984
Abstract
High-profile diseases such as SARS and the H1N1 virus are playing a key role
in creating greater health- consciousness among Thai people. For a growing
number of consumers, health and wellness food and beverages were perceived to
be a better choice in 2009, to help create better immune systems and
strengthen the body. Several benefits such as vitamins, minerals, collagen,
fibre and omega-3 were identified and combined into a single product. Most
notably, yoghurt with vitamins and collagen.
Euromonitor International' s Health and Wellness in Thailand report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by
Type.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and
leading brands;
* Use five-year forecasts to assess how the market is
predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Thailand
Euromonitor International
September
2010
List of Contents and Tables
Executive Summary
Growing
Awareness and Appeal for Products With Multiple Benefits
Fortified/functional Food Leads Sales
Organic Baby Food Emerges
Strongly
Key Players Held Their Positions in 2009
Growth To Continue
Into the Forecast Period
Key Trends and Developments
Women Remain
Primary Target for Health and Wellness Products
Products With Multiple
Benefits, Well-received by Consumers
Convenience Stores Become More
Significant Channel
Cancer Stands Out As Leading Cause of Death in
Thailand
Products To Boost Brain Power, Memory and Looks, Are
Well-received
Market Data
Table 1 Sales of Health and Wellness by
Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: %
Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category:
Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value
Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by
Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company
Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares
2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9
Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10
Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value
2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: %
Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research
Sources
Capital Rice Co Ltd
Strategic Direction
Key Facts
Summary 2 Capital Rice Co Ltd: Key Facts
Summary 3 Capital Rice Co Ltd:
Operational Indicators
Company Background
Competitive Positioning
Summary 4 Capital Rice Co Ltd: Competitive Position 2009
Osotspa Co
Ltd
Strategic Direction
Key Facts
Summary 5 Osotspa Co Ltd: Key
Facts
Summary 6 Osotspa Co Ltd: Operational Indicators
Company
Background
Competitive Positioning
Summary 7 Osotspa Co Ltd:
Competitive Position 2009
Thanakorn Vegetable Oil Products Co Ltd
Strategic Direction
Key Facts
Summary 8 Thanakorn Vegetable Oil
Products Co Ltd: Key Facts
Summary 9 Thanakorn Vegetable Oil Products Co
Ltd: Operational Indicators
Company Background
Competitive
Positioning
Summary 10 Thanakorn Vegetable Oil Products Co Ltd:
Competitive Position 2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages
by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by
Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares
2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17
Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18
Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table
22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food
Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by
Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 26 Sales of Food
Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food
Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Food
Intolerance Products Company Shares 2005-2009
Table 29 Food Intolerance
Products Brand Shares 2006-2009
Table 30 Forecast Sales of Food
Intolerance Products by Subsector: Value 2009-2014
Table 31 Forecast Sales
of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 32 Sales of Fortified/functional Beverages by Subsector: Value
2004-2009
Table 33 Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2004-2009
Table 34 Other Fortified/functional Hot Drinks by
Type: % Value Breakdown 2004-2009
Table 35 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 36 Key
Functional Ingredients in Fortified/functional Nectars (25-99% juice): %
Breakdown 2006-2009
Table 37 Key Functional Ingredients in
Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 38 Fortified/functional Beverages Company Shares 2005-2009
Table 39
Fortified/functional Beverages Brand Shares 2006-2009
Table 40 Forecast
Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 41 Forecast Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2009-2014
Table 42 Fortified/functional Nectars (25-99%
Juice) by Prime Positioning
Table 43 Fortified/functional Nectars (25-99%
Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Fortified/functional
Packaged Food by Subsector: Value 2004-2009
Table 45 Sales of
Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 46 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: %
Breakdown 2009
Table 47 Sugarised Vs Sugar-free Fortified/functional Gum:
% Breakdown 2009
Table 48 Standard Fat Vs Reduced Fat Fortified/functional
Yoghurt: % Breakdown 2009
Table 49 Other Fortified/functional Food by
Type: % Value Breakdown 2004-2009
Table 50 Key Functional Ingredients in
Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 51
Key Functional Ingredients in Fortified/functional Gum: % Breakdown
2006-2009
Table 52 Key Functional Ingredients in Fortified/functional
Bread: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in
Fortified/functional Biscuits: % Breakdown 2006-2009
Table 54 Key
Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Yoghurt: %
Breakdown 2006-2009
Table 56 Key Functional Ingredients in
Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 57
Fortified/functional Packaged Food Company Shares 2005-2009
Table 58
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 59
Fortified/functional Bread Brand Shares 2006-2009
Table 60 Forecast Sales
of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table
61 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2009-2014
Table 62 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 63 Pro/Pre Biotic Yoghurt by Claim Types
Table 64 Functional Gum by
Prime Positioning
Table 65 Functional Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66
Sales of NH Beverages by Subsector: Value 2004-2009
Table 67 Sales of NH
Beverages by Subsector: % Value Growth 2004-2009
Table 68 Other NH Hot
Drinks by Type: % Value Breakdown 2004-2009
Table 69 NH Beverages Company
Shares 2005-2009
Table 70 NH Beverages Brand Shares 2006-2009
Table 71
NH Green RTD Tea Brand Shares 2006-2009
Table 72 Forecast Sales of NH
Beverages by Subsector: Value 2009-2014
Table 73 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of NH
Packaged Food by Subsector: Value 2004-2009
Table 75 Sales of NH Packaged
Food by Subsector: % Value Growth 2004-2009
Table 76 NH Packaged Food
Company Shares 2005-2009
Table 77 NH Packaged Food Brand Shares
2006-2009
Table 78 Forecast Sales of NH Packaged Food by Subsector: Value
2009-2014
Table 79 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Organic Beverages by
Subsector: Value 2006-2009
Table 81 Sales of Organic Beverages by
Subsector: % Value Growth 2006-2009
Table 82 Organic Beverages Company
Shares 2005-2009
Table 83 Organic Beverages Brand Shares 2006-2009
Table 84 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 85 Forecast Sales of Organic Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Sales of Organic Packaged Food by Subsector: Value
2004-2009
Table 87 Sales of Organic Packaged Food by Subsector: % Value
Growth 2004-2009
Table 88 Other Organic Food by Type: % Value Breakdown
2004-2009
Table 89 Organic Packaged Food Company Shares 2005-2009
Table 90 Organic Packaged Food Brand Shares 2006-2009
Table 91 Forecast
Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 92
Forecast Sales of Organic Packaged Food by Subsector: % Value Growth
2009-2014
