美國寵物看護用品市場 是由出版商Euromonitor International在2010年07月所出版的。
這份英文市場調查報告書價格從美金1900起跳。
Abstract
Euromonitor International' s Pet Care in the US market report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data, allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences,
distribution or pricing issues. Forecasts illustrate how the market is set to
change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Pet care industry proves its recession-resistance
The pet care industry earned its ‘recession-resistant' status as retail
sales of pet food in current value terms grew in 2009 while other industries
battled with flat or declining growth due to the recession. However, although
most pet owners remained steadfast in providing quality food and care for
their pets, there were some compromises with respect to brands. There was
still relatively few pet owners (now being called more often than not,
‘pet parents' ) downtrading from premium-tiered to mid-priced or economy
brands, but the recession did see more consumers looking for coupons and
looking online to check for the best prices among their local stores, etc.
More pet parents became conscious of the quality and the price rather than
shopping simply by brand.
Pet humanisation strengthens further
Dog and cat owners are increasingly viewing their pets as members of their own
families, and thus the label of ‘pet owner' has started to transition to
‘pet parent' . A study of 400 Americans conducted by Catalyst Direct in
early 2010 found that 89% of pet owners were of the opinion that their pets
helped them deal with the stresses of life, with 83% valuing the steady
presence their pets provide in an uncertain economy. Despite economic
hardships, the dog and cat population declined only marginally while value
sales of the pet care industry increased again in 2009.
Nestlé Purina Petcare Co keeps leading position
Nestlé Purina Petcare Co continues to hold a dominant position in the
US pet care industry. With a vast portfolio of brands across all price tiers
in dog and cat food, the company shows no signs of relinquishing its leading
position in the industry. Product innovations such as Purina ONE Vibrant
Maturity 7+ for senior dogs as well as Fancy Feast Appetizers for cats are
just some of the ways in which Nestle Purina Petcare Co is able to position
itself to increase its success.
Wal-Mart presents open challenge to pet superstores
With relatively healthy profit margins, steady sales and pet parents willing
to spend, retailers of pet care products competed openly in 2009. Wal-Mart
Stores Inc ran an advertisement that pitted it directly against pet
superstores. The advertisement showed Wal-Mart' s ability to sell the exact
same brands of some of the most popular pet food products sold at leading pet
superstores, but at lower prices than those pet superstores. Meanwhile,
leading pet superstores, PetSmart and Petco, used various approaches,
including increased advertisements and highlighting their support of
pet-related causes.
Premium pet food expected to drive growth over the forecast period
The pet humanisation trend and the desire among most pet parents in the US to
provide their pets with high-quality food show no signs of abating. Premium
dog and cat food is expected to help drive the pet care industry into even
greater growth as pet parents seek out food products made with quality
ingredients. In addition, the dog and cat populations are likely to grow
stronger than in recent years as more Americans, who may have been holding off
bringing a pet into their families, have more discretionary income to do so.
Table of Contents
PET CARE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
- Pet care industry proves its recession-resistance
- Pet humanisation strengthens further
- Nestle Purina Petcare Co keeps leading position
- Wal-Mart presents open challenge to pet superstores
- Premium pet food expected to drive growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
- Pet humanisation strengthens to help pet food through the recession
- Retailers battle to win share of pet parents' spending
- Raw food diets gain prominence
- Functional food for pets continues to follow human food trends
MARKET INDICATORS
- Table 1. Pet Populations 2005-2010
MARKET DATA
- Table 2. Sales of Pet Care by Category: Volume 2005-2010
- Table 3. Sales of Pet Care by Category: Value 2005-2010
- Table 4. Sales of Pet Care by Category: % Volume Growth 2005-2010
- Table 5. Sales of Pet Care by Category: % Value Growth 2005-2010
- Table 6. Pet Food Company Shares 2005-2009
- Table 7. Pet Food Brand Shares 2006-2009
- Table 8. Dog and Cat Food Company Shares 2005-2009
- Table 9. Dog and Cat Food Brand Shares 2006-2009
- Table 10. Penetration of Private Label by Category 2005-2009
- Table 11. Sales of Pet Care by Category and Distribution Format: %
Analysis 2010
- Table 12. Sales of Dog and Cat Food Food by Distribution Format: %
Analysis 2010
- Table 13. Forecast Sales of Pet Care by Category: Volume 2010-2015
- Table 14. Forecast Sales of Pet Care by Category: Value 2010-2015
- Table 15. Forecast Sales of Pet Care by Category: % Volume Growth 2010-2015
- Table 16. Forecast Sales of Pet Care by Category: % Value Growth 2010-2015
DEFINITIONS
- Summary 1. Research Sources
LOCAL COMPANY PROFILES - USA
CENTRAL GARDEN & PET CO - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2. Central Garden & Pet Co: Key Facts
- Summary 3. Central Garden & Pet Co: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4. Central Garden & Pet Co: Competitive Position 2009
CHURCH & DWIGHT CO INC - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5. Church & Dwight Co Inc: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 6. Church & Dwight Co Inc: Competitive Position 2009
HILL' S PET NUTRITION INC - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7. Hill' s Pet Nutrition Inc: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 8. Hill' s Pet Nutrition Inc: Competitive Position 2009
IAMS CO, THE - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9. The Iams Co: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10. The Iams Co: Competitive Position 2009
NESTLé PURINA PETCARE CO - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11. Nestlé Purina PetCare Co: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 12. Nestlé Purina PetCare Co: Competitive Position 2009
PETSMART INC - PET CARE - USA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 13. PetSmart Inc: Key Facts
- Summary 14. PetSmart Inc: Operational Indicators
- COMPANY BACKGROUND
- PRIVATE LABEL
- Summary 15. PetSmart: Private Label Portfolio
- COMPETITIVE POSITIONING
- Summary 16. PetSmart Inc: Competitive Position 2009
CAT FOOD IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- Summary 17. Cat Food by Price Band 2009
- CATEGORY INDICATORS
- Table 17. Cat Owning Households: % Analysis 2005-2010
- Table 18. Cat Population 2005-2010
- Table 19. Cat Food Prepared vs Non-prepared Gap: % Analysis 2005-2010
- CATEGORY DATA
- Table 20. Sales of Cat Food by Type: Volume 2005-2010
- Table 21. Sales of Cat Food by Type: Value 2005-2010
- Table 22. Sales of Cat Food by Type: % Volume Growth 2005-2010
- Table 23. Sales of Cat Food by Type: % Value Growth 2005-2010
- Table 24. Sales of Premium Cat Food: Value 2005-2010
- Table 25. Cat Food Company Shares 2005-2009
- Table 26. Cat Food Brand Shares 2006-2009
- Table 27. Cat Treats Brand Shares 2006-2009
- Table 28. Forecast Sales of Cat Food by Type: Volume 2010-2015
- Table 29. Forecast Sales of Cat Food by Type: Value 2010-2015
- Table 30. Forecast Sales of Cat Food by Type: % Volume Growth 2010-2015
- Table 31. Forecast Sales of Cat Food by Type: % Value Growth 2010-2015
DOG FOOD IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- Summary 18. Dog Food by Price Band 2009
- CATEGORY INDICATORS
- Table 32. Dog Owning Households: % Analysis 2005-2010
- Table 33. Dog Population 2005-2010
- Table 34. Dog Food Prepared vs Non-prepared Gap: % Analysis 2005-2010
- CATEGORY DATA
- Table 35. Sales of Dog Food by Type: Volume 2005-2010
- Table 36. Sales of Dog Food by Type: Value 2005-2010
- Table 37. Sales of Dog Food by Type: % Volume Growth 2005-2010
- Table 38. Sales of Dog Food by Type: % Value Growth 2005-2010
- Table 39. Sales of Premium Dog Food: Value 2005-2010
- Table 40. Dog Food Company Shares 2005-2009
- Table 41. Dog Food Brand Shares 2006-2009
- Table 42. Dog Treats Brand Shares 2006-2009
- Table 43. Forecast Sales of Dog Food by Type: Volume 2010-2015
- Table 44. Forecast Sales of Dog Food by Type: Value 2010-2015
- Table 45. Forecast Sales of Dog Food by Type: % Volume Growth 2010-2015
- Table 46. Forecast Sales of Dog Food by Type: % Value Growth 2010-2015
OTHER PET FOOD IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY INDICATORS
- Table 47. Other Pet Population 2005-2010
- CATEGORY DATA
- Table 48. Sales of Other Pet Food by Type: Volume 2005-2010
- Table 49. Sales of Other Pet Food by Type: Value 2005-2010
- Table 50. Sales of Other Pet Food by Type: % Volume Growth 2005-2010
- Table 51. Sales of Other Pet Food by Type: % Value Growth 2005-2010
- Table 52. Bird Food Brand Shares 2006-2009
- Table 53. Fish Food Brand Shares 2006-2009
- Table 54. Forecast Sales of Other Pet Food by Type: Volume 2010-2015
- Table 55. Forecast Sales of Other Pet Food by Type: Value 2010-2015
- Table 56. Forecast Sales of Other Pet Food by Type: % Volume Growth
2010-2015
- Table 57. Forecast Sales of Other Pet Food by Type: % Value Growth
2010-2015
PET PRODUCTS IN THE US
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 58. Sales of Pet Products by Type: Value 2005-2010
- Table 59. Sales of Pet Products by Type: % Value Growth 2005-2010
- Table 60. Sales of Healthcare Products by Type: % Value Breakdown
2005-2010
- Table 61. Forecast Sales of Pet Products by Type: Value 2010-2015
- Table 62. Forecast Sales of Pet Products by Type: % Value Growth
2010-2015
