Abstract
The fact that the Taiwanese economy has started to recover had a major impact on travel and tourism in 2010, with the number of domestic holiday makers and inbound arrivals increasing substantially. Nevertheless, despite rising consumer confidence and spending power, price competition remains key to stimulating sales for many tourism operators.
Euromonitor International' s Travel And Tourism in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
• Get a detailed picture of the Travel And Tourism market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Travel and Tourism in Taiwan
Euromonitor International
May 2011
List of Contents and Tables
Executive Summary
Economic Recovery Underway
Number of Holidaymakers To and From China Continues To Increase Rapidly
Taiwan High Speed Rail Continues To Impact Tourism
AirAsia Boosts Traffic To and From Malaysia
More Diverse Offerings Expected With Full Economic Recovery
Key Trends and Developments
Impact of the Recession
National Tourism Board Strategy
Legislative Environment - Introduction of Star Rating System
Legislative Environment - Lack of Natural Disaster Planning Harming Regional Tourism
Boom in Number of Chinese Visitors Shows No Sign of Abating
Other Operators Coexisting With Taiwan High Speed Rail
AirAsia Changes Perception of Low Cost Carriers
Taiwan More Active in International Promotions
Demand Factors
Table 1 Leave Entitlement: Volume 2005-2010
Table 2 Holiday Demographic Trends 2005-2010
Table 3 Holiday Takers by Sex 2005-2010
Table 4 Holiday Takers by Age 2005-2010
Table 5 Seasonality of Trips 2005-2010
Balance of Payments
Table 6 Balance of Tourism Payments: Value 2005-2010
Market Indicators
Table 7 Length of Domestic Trips: 2005-2010
Table 8 Length of Outbound Departures: 2005-2010
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Transactions
Summary 1 Research Sources
China Airlines Ltd in Travel and Tourism (Taiwan)
Strategic Direction
Key Facts
Summary 2 China Airlines Ltd: Key Facts
Summary 3 China Airlines Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 China Airlines Ltd: Competitive Position 2010
Evergreen Group in Travel and Tourism (Taiwan)
Strategic Direction
Key Facts
Summary 5 Evergreen Group: Key Facts
Summary 6 Evergreen Group: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Evergreen Group: Competitive Position 2010
Lion Travel Service Co Ltd in Travel and Tourism (Taiwan)
Strategic Direction
Key Facts
Summary 8 Lion Travel Service Co Ltd: Key Facts
Summary 9 Lion Travel Service Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Lion Travel Service Co Ltd: Competitive Position 2010
Taiwan High Speed Rail Corp in Travel and Tourism (Taiwan)
Strategic Direction
Key Facts
Summary 11 Taiwan High Speed Rail Corp: Key Facts
Summary 12 Taiwan High Speed Rail Corp: Operational Indicators
Company Background
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 9 Car Rental Sales by Category and Location: Value 2005-2010
Table 10 Car Rental Sales: Internet Transaction Value 2005-2010
Table 11 Structure of Car Rental Market: 2005-2010
Table 12 Average Car Rental Duration by Category 2005-2010
Table 13 Car Rental Time of Booking: % Breakdown 2005-2010
Table 14 Car Rental Market Shares 2006-2010
Table 15 Car Rental Brands by Key Performance Indicators 2010
Table 16 Forecast Car Rental Sales by Category and Location: Value 2010-2015
Table 17 Forecast Car Rental Sales by Category: Internet Transaction Value 2010-2015
Headlines
Trends
Prospects
Category Data
Table 18 Number of Hotel/Resort Spas: Units 2005-2010
Table 19 Health & Wellness Tourism Sales by Category: Value 2005-2010
Table 20 Spa Consumer Markets: Domestic Tourism 2005-2010
Table 21 Spa Consumer Markets: Arrivals 2005-2010
Table 22 Forecast Health & Wellness Tourism Sales by Category: Value 2010-2015
Headlines
Trends
Destinations
Mode of Transport
Leisure
Business
Domestic Tourist Expenditure
Prospects
Category Data
Table 23 Domestic Tourism Travel by Destination: 2005-2010
Table 24 Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: 2005-2010
Table 25 Domestic Tourist Expenditure: Value: 2005-2010
Table 26 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2010
Table 27 Forecast Domestic Tourism Travel by Purpose of Visit and by Mode of Transport: 2010-2015
Table 28 Forecast Domestic Tourist Expenditure: Value: 2010-2015
Headlines
Trends
Country of Origin
Leisure
Business
Mode of Transport
City Arrivals
Incoming Tourist Receipts by Country
Prospects
Category Data
Table 29 Arrivals by Country of Origin: 2005-2010
Table 30 Leisure Arrivals by Type 2005-2010
Table 31 Business Arrivals: MICE Penetration 2005-2010
Table 32 Arrivals by Mode of Transport: 2005-2010
Table 33 Arrivals by Purpose of Visit: 2005-2010
Table 34 Incoming Tourist Receipts by Country: Value 2005-2010
Table 35 Tourism Expenditure by Category: Value 2005-2010
Table 36 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2010
Table 37 Forecast Arrivals by Country of Origin: 2010-2015
Table 38 Forecast Arrivals by Mode of Transport: 2010-2015
Table 39 Forecast Arrivals by Purpose of Visit: 2010-2015
Table 40 Forecast Incoming Tourist Receipts by Country: Value 2010-2015
Table 41 International Arrivals by City 2007-2010
Headlines
Trends
Destinations
Leisure
Business
Mode of Transport
Outgoing Tourist Expenditure by Country
Prospects
Category Data
Table 42 Departures by Destination: 2005-2010
Table 43 Leisure Departures by Type 2005-2010
Table 44 Business Departures: MICE Penetration % Breakdown 2005-2010
Table 45 Departures by Mode of Transport: 2005-2010
Table 46 Departures by Purpose of Visit: 2005-2010
Table 47 Outgoing Tourist Expenditure by Country: Value 2005-2010
Table 48 Outgoing Tourist Expenditure by Category: Value 2005-2010
Table 49 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2010
Table 50 Forecast Departures by Destination: 2010-2015
Table 51 Forecast Departures by Mode of Transport: 2010-2015
Table 52 Forecast Departures by Purpose of Visit: 2010-2015
Table 53 Forecast Outgoing Tourist Expenditure by Country: Value 2010-2015
Headlines
Trends
Prospects
Category Data
Table 54 Tourist Attractions Sales by Category: Value 2005-2010
Table 55 Tourist Attractions Visitors by Category: 2005-2010
Table 56 Tourist Attractions Sales: Internet Transaction Value 2005-2010
Table 57 Leading Tourist Attractions by Visitors 2005-2010
Table 58 Forecast Tourist Attractions Sales by Category: Value 2010-2015
Table 59 Forecast Tourist Attractions Visitors by Category: 2010-2015
Table 60 Forecast Tourist Attractions Sales: Internet Transaction Value 2010-2015
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
Table 61 Transportation Sales by Category: Value 2005-2010
Table 62 Transportation Sales: Internet Transaction Value 2005-2010
Table 63 Airline Capacity: 2005-2010
Table 64 Airline Utilisation: 2005-2010
Table 66 Airline Market Shares 2006-2010
Table 67 Airline Brands by Key Performance Indicators 2010
Table 68 Forecast Transportation Sales by Category: Value 2010-2015
Table 69 Forecast Transportation Sales: Internet Transaction Value 2010-2015
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Category Data
Table 70 Travel Accommodation Sales by Category: Value 2005-2010
Table 71 Travel Accommodation Outlets by Category: Units 2005-2010
Table 72 Travel Accommodation by Broad Category: Number of Rooms 2005-2010
Table 73 Regional Hotel Parameters 2010
Table 74 Travel Accommodation Sales: Internet Transaction Value 2005-2010
Table 75 Hotel National Brand Owners by Market Share 2006-2010
Table 76 Hotel Brands by Key Performance Indicators 2010
Table 77 Forecast Travel Accommodation Sales by Category: Value 2010-2015
Table 78 Forecast Travel Accommodation Outlets by Category: Units 2010-2015
Table 79 Forecast Travel Accommodation Sales: Internet Transaction Value 2010-2015
Headlines
Trends
Leisure Travel
Business Travel
Online Travel
Competitive Landscape
Prospects
Category Data
Table 80 Travel Retail Outlets by Category: Units 2005-2010
Table 81 Travel Retail Products Sales: Value 2005-2010
Table 82 Corporate Business Travel Retail Products Sales: Value 2005-2010
Table 83 Leisure Travel Retail Products Sales: Value 2005-2010
Table 84 Travel Retail Online Sales by Category: Internet Transaction Value 2005-2010
Table 85 Travel Retail Products Market Shares 2006-2010
Table 86 Travel Retail Products Brands by Key Performance Indicators 2010
Table 87 Forecast Travel Retail Outlets by Category: Units 2010-2015
Table 88 Forecast Travel Retail Products Sales: Value 2010-2015
Table 89 Forecast Corporate Business Travel Retail Products Sales: Value 2010-2015
Table 90 Forecast Leisure Travel Retail Products Sales: Value 2010-2015
Table 91 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2010-2015
