德國香煙市場 是由出版商Euromonitor International在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 59 價格從美金1900起跳。
Abstract
Euromonitor International' s Tobacco in Germany market report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data, allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences,
distribution or pricing issues. Forecasts illustrate how the market is set to
change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Apart from RYO tobacco and dry snuff, tobacco sees further decline
Overall the tobacco market continued to see a decline in volume sales in
Germany in 2009. The only categories showing volume growth were RYO tobacco
and dry snuff, whereas cigarillos and pipe tobacco were the worst performing
categories of the year. Germany also saw a rise in smuggled cigarettes.
Cigarette smugglers are able to increase profits due to the continued rise in
cigarette unit prices in Germany and the strong Euro.
Reclassification of pseudo pipe tobacco and eco-cigarillos has negative impact on overall tobacco sales
The classification of pseudo pipe tobacco and eco-cigarillos into a higher tax
category has led to a sharp decline in sales of pipe tobacco and cigarillos.
Consumers of pseudo pipe tobacco have switched to RYO tobacco, which has led
to growth in this category. Smokers of eco-cigarillos have also switched to
other cheap cigarette substitutes, such as smuggled or private label
cigarettes and RYO tobacco.
Leading players for cigarettes remain BAT, Philip Morris and Reemtsma
Philip Morris GmbH remains the leading player in the German cigarette market
in terms of sales volume, followed by British American Tobacco (Germany) GmbH.
Reemtsma Cigarettenfabriken GmbH is the leader in smoking tobacco. Arnold
Andre Cigars GmbH & Co KG took the leading volume share in cigars in 2009,
whilst Dannemann Cigarrenfabrik GmbH was the seller of the most cigarillos.
Forecourt retailers, supermarkets and tobacco specialist retailers are leading distribution channels in 2009
Whilst discounters improved their tobacco sales in 2009, forecourt retailers
and supermarkets continued to be the leading outlets for cigarettes and RYO
tobacco sales. Tobacco specialist retailers are the key distribution channel
for other tobacco products where consumers are often seeking specialist or
niche products.
Smoking population will continue to decline in Germany
The smoking population in Germany will continue to decline throughout the
forecast period due to a rise in the proportion of the older population and an
increase in health awareness. This will, of course, have a negative impact on
the tobacco industry despite unit prices of most tobacco products rising.
Indeed, rising prices continue to be a key reason driving consumers to
consider stopping smoking or for some, to opt for smuggled cigarettes, which
are seeing rising sales. Cost is also expected to be a driver for growth in
sales of private label brands.
Table of Contents
TOBACCO IN GERMANY : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Apart from RYO tobacco and dry snuff, tobacco sees further decline
- Reclassification of pseudo pipe tobacco and eco-cigarillos has negative
impact on overall tobacco sales
- Leading players for cigarettes remain BAT, Philip Morris and Reemtsma
- Forecourt retailers, supermarkets and tobacco specialist retailers are
leading distribution channels in 2009
- Smoking population will continue to decline in Germany
- OPERATING ENVIRONMENT
- Legislative overview/ FCTC ratification
- Summary 1 Legislation Summary at a Glance
- Country-specific legislation: EU directives
- Minimum legal smoking age
- Smoking prevalence
- Table 1 Smoking Prevalence in Adult Population 2004-2009
- Table 2 Number of Smokers by Gender 2004-2009
- Tar levels
- Health warnings
- Advertising and sponsorship
- Chart 1 Billboard Advertisement - Subway Station in Berlin
- Smoking in public places
- Low Ignition Propensity (LIP) regulation
- Litigation
- Death by Cause
- Table 3 Death by Cause 2004-2009
- TAXATION AND PRICING
- Duty-paid packet marks
- Taxation rates
- Table 4 Taxation and Duty Levies
- Average cigarette pack price breakdown
- Table 5 Average Cigarette Pack Price Breakdown: Brand Examples 2009
- PRODUCTION/IMPORTS/EXPORTS
- Table 6 Production/Imports/Exports 2004-2009
- Illicit trade in cigarettes
- MARKET INDICATORS
- Table 7 Illicit Trade Estimate of Cigarettes by Volume 2004-2009
- MARKET DATA
- Table 8 Sales of Tobacco by Category: Volume 2004-2009
- Table 9 Sales of Tobacco by Category: Value 2004-2009
- Table 10 Sales of Tobacco by Category: % Volume Growth 2004-2009
- Table 11 Sales of Tobacco by Category: % Value Growth 2004-2009
- Table 12 Forecast Sales of Tobacco by Category: Volume 2009-2014
- Table 13 Forecast Sales of Tobacco by Category: Value 2009-2014
- Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2009-2014
- Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2009-2014
- DEFINITIONS
- Summary 2 Research Sources
LOCAL COMPANY PROFILES - GERMANY
- BRITISH AMERICAN TOBACCO (GERMANY) GMBH - TOBACCO - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 British American Tobacco (Germany) GmbH: Key Facts
- Summary 4 British American Tobacco (Germany) GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 5 British American Tobacco (Germany) GmbH: Production Statistics
2009
- COMPETITIVE POSITIONING
- Summary 6 British American Tobacco (Germany) GmbH: Competitive Position
2009
- PHILIP MORRIS GMBH - TOBACCO - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Philip Morris GmbH: Key Facts
- Summary 8 Philip Morris GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 9 Philip Morris GmbH: Production Statistics 2009
- COMPETITIVE POSITIONING
- Summary 10 Philip Morris GmbH: Competitive Position 2009
- PoSCHL TABAK GMBH & CO KG - TOBACCO - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Poschl Tabak GmbH & Co KG: Key Facts
- Summary 12 Poschl Tabak Gmbh & Co KG: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 13 Poschl Tabak Gmbh & Co KG: Production Statistics 2009
- COMPETITIVE POSITIONING
- Summary 14 Poschl Tabak Gmbh & Co KG: Competitive Position 2009
- REEMTSMA CIGARETTENFABRIKEN GMBH - TOBACCO - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Reemtsma Cigarettenfabriken GmbH: Key Facts
- Summary 16 Reemtsma Cigarettenfabriken GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 17 Reemtsma Cigarettenfabriken GmbH: Production Statistics 2009
- COMPETITIVE POSITIONING
- Summary 18 Reemtsma Cigarettenfabriken GmbH: Competitive Position 2009
CIGARETTES IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- Summary 19 Cigarettes - New Product Launches
- DISTRIBUTION
- Chart 2 Tobacco Specialist Retailer in Berlin
- Chart 3 Kiosk in Berlin
- PROSPECTS
- CATEGORY BACKGROUND
- Cigarettes: Price Bands
- Summary 20 Cigarette Price Band Definitions
- Cigarettes: Menthol/standard
- Cigarettes: Filter/non-filter
- Cigarettes: Carbon/standard filter
- Cigarettes: Filter length
- Cigarettes: Slims/superslims vs regular
- Cigarettes: Pack size
- Cigarettes: Pack type
- CATEGORY DATA
- Table 16 Sales of Cigarettes by Tar Level: Volume 2004-2009
- Table 17 Sales of Cigarettes by Tar Level: Value 2004-2009
- Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2004-2009
- Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2004-2009
- Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2004-2009
- Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown
2004-2009
- Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown
2004-2009
- Table 23 Sales of Cigarettes by Filter Vs Non-filter 2004-2009
- Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2004-2009
- Table 25 Sales of Cigarettes by Length 2004-2009
- Table 26 Sales of Cigarettes by Regular/Slim 2006-2009
- Table 27 Sales of Cigarettes by Pack Size 2004-2009
- Table 28 Sales of Cigarettes by Pack Type 2004-2009
- Table 29 Cigarettes Company Shares 2005-2009
- Table 30 Cigarettes Brand Shares 2006-2009
- Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2004-2009
- Table 32 Cigarettes: Production, Imports and Exports: Total Volume
2004-2009
- Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2009-2014
- Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2009-2014
- Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth
2009-2014
- Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth
2009-2014
- Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown
2009-2014
- Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume
Breakdown 2009-2014
- Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume
Breakdown 2009-2014
- Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2009-2014
- Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon
2009-2014
- Table 42 Forecast Sales of Cigarettes by Length 2009-2014
- Table 43 Forecast Sales of Cigarettes by Regular/Slim 2009-2014
- Table 44 Forecast Sales of Cigarettes by Pack Size 2009-2014
- Table 45 Forecast Sales of Cigarettes by Pack Type 2009-2014
CIGARS IN GERMANY
- HEADLINES
- TRENDS
- HANDMADE VERSUS MACHINE-MANUFACTURED SPLITS
- Table 46 Sales of Cigars by Handmade vs Machine-manufactured 2005-2009
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- Summary 21 Cigars and Cigarillos - New Product Launches
- DISTRIBUTION
- PROSPECTS
- CATEGORY DATA
- Table 47 Sales of Cigars by Category: Volume 2004-2009
- Table 48 Sales of Cigars by Category: Value 2004-2009
- Table 49 Sales of Cigars by Category: % Volume Growth 2004-2009
- Table 50 Sales of Cigars by Category: % Value Growth 2004-2009
- Table 51 Company Shares of Cigars Excluding Cigarillos 2005-2009
- Table 52 Brand Shares of Cigars Excluding Cigarillos 2006-2009
- Table 53 Company Shares of Cigarillos 2005-2009
- Table 54 Brand Shares of Cigarillos 2006-2009
- Table 55 Sales of Cigars by Distribution Format: % Analysis 2004-2009
- Table 56 Forecast Sales of Cigars by Category: Volume 2009-2014
- Table 57 Forecast Sales of Cigars by Category: Value 2009-2014
- Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2009-2014
- Table 59 Forecast Sales of Cigars by Category: % Value Growth 2009-2014
SMOKING TOBACCO IN GERMANY
- HEADLINES
- TRENDS
- The Role and Effect of Cannabis/Marijuana
- DISTRIBUTION
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- Summary 22 Smoking tobacco - New Product Launches
- PROSPECTS
- CATEGORY DATA
- Table 60 Sales of Smoking Tobacco by Category: Volume 2004-2009
- Table 61 Sales of Smoking Tobacco by Category: Value 2004-2009
- Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2004-2009
- Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2004-2009
- Table 64 Company Shares of RYO Tobacco 2005-2009
- Table 65 Brand Shares of RYO Tobacco 2006-2009
- Table 66 Company Shares of Pipe Tobacco 2005-2009
- Table 67 Brand Shares of Pipe Tobacco 2006-2009
- Table 68 Sales of Smoking Tobacco by Distribution Format: % Analysis
2004-2009
- Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2009-2014
- Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2009-2014
- Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth
2009-2014
- Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth
2009-2014
SMOKELESS TOBACCO IN GERMANY
- HEADLINES
- TRENDS
- DISTRIBUTION
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- PROSPECTS
- CATEGORY DATA
- Table 73 Sales of Smokeless Tobacco by Category: Volume 2004-2009
- Table 74 Sales of Smokeless Tobacco by Category: Value 2004-2009
- Table 75 Sales of Smokeless Tobacco by Category: % Volume Growth
2004-2009
- Table 76 Sales of Smokeless Tobacco by Category: % Value Growth 2004-2009
- Table 77 Company Shares of Smokeless Tobacco 2005-2009
- Table 78 Brand Shares of Smokeless Tobacco 2006-2009
- Table 79 Sales of Smokless Tobacco by Distribution Format: % Analysis
2004-2009
- Table 80 Forecast Sales of Smokeless Tobacco by Category: Volume
2009-2014
- Table 81 Forecast Sales of Smokeless Tobacco by Category: Value 2009-2014
- Table 82 Forecast Sales of Smokeless Tobacco by Category: % Volume
Growth 2009-2014
- Table 83 Forecast Sales of Smokeless Tobacco by Category: % Value Growth
2009-2014
