巴西香煙市場 是由出版商Euromonitor International在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 50 價格從美金1900起跳。
Abstract
Euromonitor International' s Tobacco in Brazil market report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data, allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market - be they new
product developments, packaging innovations, economic/lifestyle influences,
distribution or pricing issues. Forecasts illustrate how the market is set to
change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Smoking Ban Is Approved by Brazilian States
In August 2009, a smoking ban in bars, restaurants, clubs, and public and
private organisations was implemented in the state of Sao Paulo. Despite
strong opposition from manufacturers, expressed through alliances with bars
and restaurants, the smoking ban was positively accepted and respected by the
population. As a result, other Brazilian states such as Rio de Janeiro, Minas
Gerais and Parana and the cities of Manaus (Amazonas), Belem (Para),
Florianopolis (Santa Catarina) and Salvador (Bahia) followed suit, and also
implemented a ban on smoking during 2009. It is expected that other states
will also approve similar smoking bans in the near future.
Smoking Ban and Higher Taxes Undermine Tobacco
The implementation of the smoking ban and growth in taxes levied on tobacco
had a major impact on volume sales, which declined in 2009. The federal
government opted to increase IPI and PIS/COFINS in 2009 in order to compensate
IPI reductions in other industries such as vehicles and domestic electrical
appliances; the main goal of which was to stimulate consumption during a
period of economic slowdown. Tobacco manufacturers were forced to increase
unit prices by an average of 20%.
Souza Cruz Remains the Outright Leader in Tobacco
Souza Cruz maintained leadership of the tobacco market in 2009. Despite
smoking bans and higher taxes, the company continued to invest in cigarettes,
in particular value-for-money products. The manufacturer expanded its
portfolio through brand extensions of Free, Carlton Dunhill and Vogue. For the
latter two brands, Souza Cruz decided to adopt a different promotional
strategy as they are positioned as premium products. For Vogue, the company
targeted mainly women. In terms of Carlton Dunhill, formerly Carlton, Souza
Cruz expects to strength the value of the brand after its union with the
well-known Dunhill brand name.
Distribution Channels Differ by Product Category
Cigarettes are mainly distributed through supermarkets/hypermarkets and
independent small grocers. For cigars and cigarillos as well as smoking
tobacco the most important distribution channels are tobacco specialists and
newsagent-tobacconists/kiosks. Unlike cigarettes, it is legal to sell cigars,
cigarillos and smoking tobacco over the internet. With specialist tobacco
websites typically offering a larger choice of brands and accessories than
tobacco specialist retail outlets, the internet shows potential for growth
over the forecast period.
Pessimistic Outlook for Tobacco
Efficient government anti-tobacco policies and greater consumer health
consciousness will lead to a decline in volume sales over the forecast period,
reflecting the elasticity of the market in response to price rises. In order
to compensate tax rises and decrease sales volumes, Souza Cruz and Philip
Morris fixed higher prices for cigarettes in 2009. Despite the rising appeal
of cheaper smuggled cigarettes, both federal government actions and
Brazilians' substantially increasing average income should prevent mass
migration of consumers to illegal cigarettes.
Table of Contents
TOBACCO IN BRAZIL : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Smoking Ban Is Approved by Brazilian States
- Smoking Ban and Higher Taxes Undermine Tobacco
- Souza Cruz Remains the Outright Leader in Tobacco
- Distribution Channels Differ by Product Category
- Pessimistic Outlook for Tobacco
- OPERATING ENVIRONMENT
- Legislative Overview/FCTC Ratification
- Summary 1 Legislation Summary at a Glance
- Country-specific Legislation
- Minimum Legal Smoking Age
- Smoking Prevalence
- Table 1 Smoking Prevalence in Adult Population 2004-2009
- Table 2 Number of Smokers by Gender 2004-2009
- Tar Levels
- Health Warnings
- Advertising and Sponsorship
- Smoking in Public Places
- Low Ignition Propensity (LIP) Regulation
- Litigation
- Death by Cause
- Table 3 Death by Cause 2004-2009
- TAXATION AND PRICING
- Duty Paid Packet Marks
- Taxation Rates
- Table 4 Taxation and Duty Levies 2004-2009
- Average Cigarette Pack Price Breakdown
- Table 5 Average Cigarette Pack Price Breakdown: Brand Examples 2009
- PRODUCTION/IMPORTS/EXPORTS
- Table 6 Production/Imports/Exports 2004-2009
- Table 7 Trade Statistics - Tobacco Leaf 2005-2009
- Illicit Trade in Cigarettes
- MARKET INDICATORS
- Table 8 Illicit Trade Estimate of Cigarettes by Volume 2004-2009
- MARKET DATA
- Table 9 Sales of Tobacco by Category: Volume 2004-2009
- Table 10 Sales of Tobacco by Category: Value 2004-2009
- Table 11 Sales of Tobacco by Category: % Volume Growth 2004-2009
- Table 12 Sales of Tobacco by Category: % Value Growth 2004-2009
- Table 13 Forecast Sales of Tobacco by Category: Volume 2009-2014
- Table 14 Forecast Sales of Tobacco by Category: Value 2009-2014
- Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2009-2014
- Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2009-2014
- DEFINITIONS
- Summary 2 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
- MENENDEZ AMERINO & CIA LTDA - TOBACCO - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Menendez Amerino & Cia Ltda: Key Facts
- Summary 4 Menendez Amerino & Cia Ltda: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 5 Menendez Amerino & Cia Ltda: Production Statistics 2009
- COMPETITIVE POSITIONING
- Summary 6 Menendez Amerino & Cia Ltda: Competitive Position 2009
- PHILIP MORRIS BRASIL INDuSTRIA E COMeRCIO LTDA - TOBACCO - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Philip Morris Brasil Industria e Comercio Ltda: Key Facts
- Summary 8 Philip Morris Brasil Industria e Comercio Ltda: Operational
Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 9 Philip Morris Brasil Industria e Comercio Ltda: Production
Statistics 2009
- COMPETITIVE POSITIONING
- Summary 10 Philip Morris Brasil Industria e Comercio Ltda: Competitive
Position 2009
- SOUZA CRUZ SA - TOBACCO - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Souza Cruz SA: Key Facts
- Summary 12 Souza Cruz SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 13 Souza Cruz SA: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 14 Souza Cruz SA: Competitive Position 2009
CIGARETTES IN BRAZIL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- Summary 15 Cigarettes - New Product Launches
- DISTRIBUTION
- PROSPECTS
- SECTOR BACKGROUND
- Cigarettes: Price Bands
- Summary 16 Cigarette Price Band Definitions
- Cigarettes: Menthol/Standard
- Cigarettes: Filter/Non-filter
- Cigarettes: Carbon/Standard Filter
- Cigarettes: Filter Length
- Cigarettes: Slims/Superslims vs Regular
- Cigarettes: Pack Size
- Cigarettes: Pack Type
- CATEGORY DATA
- Table 17 Sales of Cigarettes by Tar Level: Volume 2004-2009
- Table 18 Sales of Cigarettes by Tar Level: Value 2004-2009
- Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2004-2009
- Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2004-2009
- Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2004-2009
- Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown
2004-2009
- Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown
2004-2009
- Table 24 Sales of Cigarettes by Filter Vs Non-filter 2004-2009
- Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2004-2009
- Table 26 Sales of Cigarettes by Length 2004-2009
- Table 27 Sales of Cigarettes by Regular/Slim 2006-2009
- Table 28 Sales of Cigarettes by Pack Size 2004-2009
- Table 29 Sales of Cigarettes by Pack Type 2004-2009
- Table 30 Cigarettes Company Shares 2005-2009
- Table 31 Cigarettes Brand Shares 2006-2009
- Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2004-2009
- Table 33 Cigarettes: Production, Imports and Exports: Total Volume
2004-2009
- Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2009-2014
- Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2009-2014
- Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth
2009-2014
- Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth
2009-2014
- Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown
2009-2014
- Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume
Breakdown 2009-2014
- Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume
Breakdown 2009-2014
- Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2009-2014
- Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon
2009-2014
- Table 43 Forecast Sales of Cigarettes by Length 2009-2014
- Table 44 Forecast Sales of Cigarettes by Regular/Slim 2009-2014
- Table 45 Forecast Sales of Cigarettes by Pack Size 2009-2014
- Table 46 Forecast Sales of Cigarettes by Pack Type 2009-2014
CIGARS IN BRAZIL
- HEADLINES
- TRENDS
- HANDMADE VERSUS MACHINE MANUFACTURED SPLITS
- Table 47 Sales of Cigars by Handmade vs Machine-manufactured 2005-2009
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- DISTRIBUTION
- PROSPECTS
- CATEGORY DATA
- Table 48 Sales of Cigars by Category: Volume 2004-2009
- Table 49 Sales of Cigars by Category: Value 2004-2009
- Table 50 Sales of Cigars by Category: % Volume Growth 2004-2009
- Table 51 Sales of Cigars by Category: % Value Growth 2004-2009
- Table 52 Company Shares of Cigars Excluding Cigarillos 2005-2009
- Table 53 Brand Shares of Cigars Excluding Cigarillos 2006-2009
- Table 54 Company Shares of Cigarillos 2005-2009
- Table 55 Brand Shares of Cigarillos 2006-2009
- Table 56 Sales of Cigars by Distribution Format: % Analysis 2004-2009
- Table 57 Forecast Sales of Cigars by Category: Volume 2009-2014
- Table 58 Forecast Sales of Cigars by Category: Value 2009-2014
- Table 59 Forecast Sales of Cigars by Category: % Volume Growth 2009-2014
- Table 60 Forecast Sales of Cigars by Category: % Value Growth 2009-2014
SMOKING TOBACCO IN BRAZIL
- HEADLINES
- TRENDS
- The Role and Effect of Cannabis/Marijuana
- DISTRIBUTION
- COMPETITIVE LANDSCAPE
- NEW PRODUCT DEVELOPMENTS
- PROSPECTS
- CATEGORY DATA
- Table 61 Sales of Smoking Tobacco by Category: Volume 2004-2009
- Table 62 Sales of Smoking Tobacco by Category: Value 2004-2009
- Table 63 Sales of Smoking Tobacco by Category: % Volume Growth 2004-2009
- Table 64 Sales of Smoking Tobacco by Category: % Value Growth 2004-2009
- Table 65 Company Shares of RYO Tobacco 2005-2009
- Table 66 Brand Shares of RYO Tobacco 2006-2009
- Table 67 Company Shares of Pipe Tobacco 2005-2009
- Table 68 Brand Shares of Pipe Tobacco 2006-2009
- Table 69 Sales of Smoking Tobacco by Distribution Format: % Analysis
2004-2009
- Table 70 Forecast Sales of Smoking Tobacco by Category: Volume 2009-2014
- Table 71 Forecast Sales of Smoking Tobacco by Category: Value 2009-2014
- Table 72 Forecast Sales of Smoking Tobacco by Category: % Volume Growth
2009-2014
- Table 73 Forecast Sales of Smoking Tobacco by Category: % Value Growth
2009-2014
