葡萄牙消費者餐飲服務市場 是由出版商Euromonitor International在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 103 價格從美金1900起跳。
Abstract
Euromonitor International' s Consumer Foodservice in Portugal report examine
stand-alone restaurants and eating establishments in which the consumer can
freely choose to eat. The report looks at market trends by sector (cafes/bars,
full-service restaurants, fast food, home delivery and street stalls). It
profiles the leading companies in the market and analyses factors influencing
eating out patterns. Forecasts illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Worse performance of consumer foodservice in second year of economic slowdown
In 2009, the second year of economic slowdown deteriorated further the already
weakened consumer foodservice. In order to save money, consumers continued to
limit their visits to consumer foodservice establishments, in particular the
more expensive ones, and when they visited them, they were more attentive to
bills, leading to lower spend per transaction. Independent players, which
represented the majority of the outlets across the country and controlled the
market in value terms, suffered more than chained operators, which developed
aggressive low price strategies. Difficulties by operators in obtaining credit
provoked the closure of unprofitable outlets, thus also pushing down the
performance of consumer foodservice as a whole. Cafes/bars and full-service
restaurants continued to be the most affected categories, whilst fast food, in
particular burger fast food, still benefited from clients who came into their
outlets looking for cheaper meals.
Healthy positioned chained fast food and cafes/bars operators owned by giants of Portuguese retailing gained more weight
The unfavourable economic context was not a barrier for the development of
some chained operators, in particular chained fast food operators positioned
as healthy and chained cafes/bars owned by leading players of Portuguese
retailing. On the contrary, in 2009, some players intensified their expansion,
opening more outlets, which boosted their sales.
Increasingly weaker position of independent players
In 2009, chained operators reinforced their position in consumer foodservice.
Their overall value sales continued to grow, in particular in fast food and
cafes/bars. Through franchising or company-owned stores, chained players
maintained their rapid development in Portugal by opening new outlets. They
proved to be better prepared to counter the unfavourable economic context.
They launched new economical dishes and used price promotions more often to
drive consumers to their outlets and to stimulate in-store demand. Chained
operators remained key drivers of consumer foodservice growth, in spite of the
dominance of independents.
Shopping centre locations always on the agenda
The number of shopping centres continued to grow in Portugal. Despite a slight
decrease in people traffic, they continued to offer retail locations with
strong sales potential, which encouraged chained operators to continue to
invest in their premises. The delay of some projects due to the economic
situation of the country inhibited growth of some chained operators, such as
for example chained street stalls/kiosks, which are usually coffee brand
kiosks in shopping centres. However, the development of shopping centres was
undeniably a factor behind growth of chained consumer foodservice operators.
A timid recovery by 2011
At the start of the review period, lack of money will continue to lead
consumers to limit their visits to consumer foodservice establishments, in
particular the more expensive ones, and to reduce their spending in-store.
Operators, in particular chained ones, are also expected to continue to
compete on prices using economical menus and promotion-based prices in order
to drive consumers to their outlets and stimulate demand in-store. The closure
of unprofitable outlets and a slower process of new openings will also inhibit
stronger value growth of consumer foodservice in 2010. However, with a slow
recovery of the economy expected by 2010, the negative growth in consumer
expenditure on eating out is predicted to slow down and a timid, but positive
value growth is likely to return in 2011.
Table of Contents
CONSUMER FOODSERVICE IN PORTUGAL : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Worse performance of consumer foodservice in second year of economic
slowdown
- Healthy positioned chained fast food and cafes/bars operators owned by
giants of Portuguese retailing gained more weight
- Increasingly weaker position of independent players
- Shopping centre locations always on the agenda
- A timid recovery by 2011
- KEY TRENDS AND DEVELOPMENTS
- Second year of economic slowdown inhibited strongly consumer foodservice
growth
- Giants of Portuguese retailing, new rivals to deal with
- Health concerns are mainly favourable to healthy positioned fast food
operators
- Growing dominance of chained operators
- Expansion of shopping centres is an opportunity to chained street
stalls/kiosks
- MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2004-2009
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2004-2009
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2009
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2009
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2009
- Table 6 Sales in Consumer Foodservice by Location 2004-2009
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units
2009
- Table 8 Chained Consumer Foodservice Company Shares 2005-2009
- Table 9 Chained Consumer Foodservice Brand Shares 2006-2009
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2009-2014
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2009-2014
- APPENDIX
- published data comparisons
- Table 12 Number of outlets and turnover 2004-2007 - Lodging and
catering establishments ("Alojamento e restauracao")
- OPERATING ENVIRONMENT
- DEFINITIONS
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
- CAFé3 RESTAURAcaO SA - CONSUMER FOODSERVICE - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Cafe 3 Restauracao SA: Key Facts
- Summary 3 Cafe 3 Restauracao SA: Operational Indicators 2009
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 4 Cafe 3 Restauracao SA: Competitive Position 2009
- CERVEJARIA PORTUGaLIA - CONSUMER FOODSERVICE - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Cervejaria Portugalia: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 6 Cervejaria Portugalia: Competitive Position 2009
- IBERSOL SGPS SA - CONSUMER FOODSERVICE - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Ibersol SGPS SA: Key Facts
- Summary 8 Ibersol SGPS SA: Operational Indicators 2007-2008
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 9 Ibersol SGPS SA: Competitive Position 2009
- NUTRICAFéS- CAFeS E RESTAURAcaO SA - CONSUMER FOODSERVICE - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Nutricafes - Cafes & Restauracao SA: Key Facts
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 11 Nutricafes - Cafes & Restauracao SA: Competitive Position
2009
- So PESO RESTAURAcaO LDA - CONSUMER FOODSERVICE - PORTUGAL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 So Peso Restauracao Lda: Key Facts
- Summary 13 So Peso Restauracao Lda: Operational Indicators 2009
- COMPANY BACKGROUND
- SUPPLIERS
- COMPETITIVE POSITIONING
- Summary 14 So Peso Restauracao Lda: Competitive Position 2009
100% HOME DELIVERY/TAKEAWAY IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 13 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2004-2009
- Table 14 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2004-2009
- Table 15 100% Home Delivery/Takeaway by Subsector: Foodservice Value
2004-2009
- Table 16 100% Home Delivery/Takeaway by Subsector: % Units/Outlets
Growth 2004-2009
- Table 17 100% Home Delivery/Takeaway by Subsector: % Transaction Growth
2004-2009
- Table 18 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2004-2009
- Table 19 Global Brand Owner Shares of Chained 100% Home
Delivery/Takeaway 2005-2009
- Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
- Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2009-2014
- Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Number of Transactions 2009-2014
- Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2009-2014
- Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2009-2014
- Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Transaction Growth 2009-2014
- Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2009-2014
CAFéS/BARS IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 27 Cafes/Bars by Subsector: Units/Outlets 2004-2009
- Table 28 Cafes/Bars by Subsector: Number of Transactions 2004-2009
- Table 29 Cafes/Bars by Subsector: Foodservice Value 2004-2009
- Table 30 Cafes/Bars by Subsector: % Units/Outlets Growth 2004-2009
- Table 31 Cafes/Bars by Subsector: % Transaction Growth 2004-2009
- Table 32 Cafes/Bars by Subsector: % Foodservice Value Growth 2004-2009
- Table 33 Global Brand Owner Shares of Chained Cafes/Bars 2005-2009
- Table 34 Brand Shares of Chained Cafes/Bars 2006-2009
- Table 35 Forecast Sales in Cafes/Bars by Subsector: Units/Outlets
2009-2014
- Table 36 Forecast Sales in Cafes/Bars by Subsector: Number of
Transactions 2009-2014
- Table 37 Forecast Sales in Cafes/Bars by Subsector: Foodservice Value
2009-2014
- Table 38 Forecast Sales in Cafes/Bars by Subsector: % Units/Outlets
Growth 2009-2014
- Table 39 Forecast Sales in Cafes/Bars by Subsector: % Transaction Growth
2009-2014
- Table 40 Forecast Sales in Cafes/Bars by Subsector: % Foodservice Value
Growth 2009-2014
FULL-SERVICE RESTAURANTS IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 41 FSR by Subsector: Units/Outlets 2004-2009
- Table 42 FSR by Subsector: Number of Transactions 2004-2009
- Table 43 FSR by Subsector: Foodservice Value 2004-2009
- Table 44 FSR by Subsector: % Units/Outlets Growth 2004-2009
- Table 45 FSR by Subsector: % Transaction Growth 2004-2009
- Table 46 FSR by Subsector: % Foodservice Value Growth 2004-2009
- Table 47 Global Brand Owner Shares of Chained FSR 2005-2009
- Table 48 Brand Shares of Chained FSR 2006-2009
- Table 49 Forecast Sales in FSR by Subsector: Units/Outlets 2009-2014
- Table 50 Forecast Sales in FSR by Subsector: Number of Transactions
2009-2014
- Table 51 Forecast Sales in FSR by Subsector: Foodservice Value 2009-2014
- Table 52 Forecast Sales in FSR by Subsector: % Units/Outlets Growth
2009-2014
- Table 53 Forecast Sales in FSR by Subsector: % Transaction Growth
2009-2014
- Table 54 Forecast Sales in FSR by Subsector: % Foodservice Value Growth
2009-2014
FAST FOOD IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 55 Fast Food by Subsector: Units/Outlets 2004-2009
- Table 56 Fast Food by Subsector: Number of Transactions 2004-2009
- Table 57 Fast Food by Subsector: Foodservice Value 2004-2009
- Table 58 Fast Food by Subsector: % Units/Outlets Growth 2004-2009
- Table 59 Fast Food by Subsector: % Transaction Growth 2004-2009
- Table 60 Fast Food by Subsector: % Foodservice Value Growth 2004-2009
- Table 61 Sales of Bakery Products Fast Food by Type 2006-2009
- Table 62 Global Brand Owner Shares of Chained Fast Food 2005-2009
- Table 63 Brand Shares of Chained Fast Food 2006-2009
- Table 64 Forecast Sales in Fast Food by Subsector: Units/Outlets
2009-2014
- Table 65 Forecast Sales in Fast Food by Subsector: Number of
Transactions 2009-2014
- Table 66 Forecast Sales in Fast Food by Subsector: Foodservice Value
2009-2014
- Table 67 Forecast Sales in Fast Food by Subsector: % Units/Outlets
Growth 2009-2014
- Table 68 Forecast Sales in Fast Food by Subsector: % Transaction Growth
2009-2014
- Table 69 Forecast Sales in Fast Food by Subsector: % Foodservice Value
Growth 2009-2014
STREET STALLS/KIOSKS IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 70 Street Stalls/Kiosks: Units/Outlets 2004-2009
- Table 71 Street Stalls/Kiosks: Number of Transactions 2004-2009
- Table 72 Street Stalls/Kiosks: Foodservice Value 2004-2009
- Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2004-2009
- Table 74 Street Stalls/Kiosks: % Transaction Growth 2004-2009
- Table 75 Street Stalls/Kiosks: % Foodservice Value Growth 2004-2009
- Table 76 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2005-2009
- Table 77 Brand Shares of Chained Street Stalls/Kiosks 2006-2009
- Table 78 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2009-2014
- Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2009-2014
- Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2009-2014
- Table 81 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2009-2014
- Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2009-2014
- Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2009-2014
STREET STALLS/KIOSKS IN PORTUGAL
- HEADLINE
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 84 Self-service Cafeterias: Units/Outlets 2004-2009
- Table 85 Self-service Cafeterias: Number of Transactions 2004-2009
- Table 86 Self-service Cafeterias: Foodservice Value 2004-2009
- Table 87 Self-service Cafeterias: % Units/Outlets Growth 2004-2009
- Table 88 Self-service Cafeterias: % Transaction Growth 2004-2009
- Table 89 Self-service Cafeterias: % Foodservice Value Growth 2004-2009
- Table 90 Global Brand Owner Shares of Chained Self-service Cafeterias
2005-2009
- Table 91 Brand Shares of Chained Self-service Cafeterias 2006-2009
- Table 92 Forecast Sales in Self-service Cafeterias: Units/Outlets
2009-2014
- Table 93 Forecast Sales in Self-service Cafeterias: Number of
Transactions 2009-2014
- Table 94 Forecast Sales in Self-service Cafeterias: Foodservice Value
2009-2014
- Table 95 Forecast Sales in Self-service Cafeterias: % Units/Outlets
Growth 2009-2014
- Table 96 Forecast Sales in Self-service Cafeterias: % Transaction Growth
2009-2014
- Table 97 Forecast Sales in Self-service Cafeterias: % Foodservice Value
Growth 2009-2014
CONSUMER FOODSERVICE BY LOCATION IN PORTUGAL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- CATEGORY DATA
- Table 98 Consumer Foodservice Sales by Location: Units/Outlets 2004-2009
- Table 99 Consumer Foodservice Sales by Location: Number of Transactions
2004-2009
- Table 100 Consumer Foodservice Sales by Location: Foodservice Value
2004-2009
- Table 101 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2004-2009
- Table 102 Consumer Foodservice Sales by Location: % Transaction Growth
2004-2009
- Table 103 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2004-2009
- Table 104 Consumer Foodservice Sales through Standalone: Units/Outlets
2004-2009
- Table 105 Consumer Foodservice Sales through Standalone: Number of
Transactions 2004-2009
- Table 106 Consumer Foodservice Sales through Standalone: Foodservice
Value 2004-2009
- Table 107 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2004-2009
- Table 108 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2004-2009
- Table 109 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2004-2009
- Table 110 Consumer Foodservice Sales through Leisure: Units/Outlets
2004-2009
- Table 111 Consumer Foodservice Sales through Leisure: Number of
Transactions 2004-2009
- Table 112 Consumer Foodservice Sales through Leisure: Foodservice Value
2004-2009
- Table 113 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2004-2009
- Table 114 Consumer Foodservice Sales through Leisure: % Transaction
Growth 2004-2009
- Table 115 Consumer Foodservice Sales through Leisure: % Foodservice
Value Growth 2004-2009
- Table 116 Consumer Foodservice Sales through Retail: Units/Outlets
2004-2009
- Table 117 Consumer Foodservice Sales through Retail: Number of
Transactions 2004-2009
- Table 118 Consumer Foodservice Sales through Retail: Foodservice Value
2004-2009
- Table 119 Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2004-2009
- Table 120 Consumer Foodservice Sales through Retail: % Transaction
Growth 2004-2009
- Table 121 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2004-2009
- Table 122 Consumer Foodservice Sales through Lodging: Units/Outlets
2004-2009
- Table 123 Consumer Foodservice Sales through Lodging: Number of
Transactions 2004-2009
- Table 124 Consumer Foodservice Sales through Lodging: Foodservice Value
2004-2009
- Table 125 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2004-2009
- Table 126 Consumer Foodservice Sales through Lodging: % Transaction
Growth 2004-2009
- Table 127 Consumer Foodservice Sales through Lodging: % Foodservice
Value Growth 2004-2009
- Table 128 Consumer Foodservice Sales through Travel: Units/Outlets
2004-2009
- Table 129 Consumer Foodservice Sales through Travel: Number of
Transactions 2004-2009
- Table 130 Consumer Foodservice Sales through Travel: Foodservice Value
2004-2009
- Table 131 Consumer Foodservice Sales through Travel: % Units/Outlets
Growth 2004-2009
- Table 132 Consumer Foodservice Sales through Travel: % Transaction
Growth 2004-2009
- Table 133 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2004-2009
- Table 134 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2009-2014
- Table 135 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2009-2014
- Table 136 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2009-2014
- Table 137 Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2009-2014
- Table 138 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2009-2014
- Table 139 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2009-2014
- Table 140 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2009-2014
- Table 141 Forecast Consumer Foodservice Sales through Standalone: Number
of Transactions 2009-2014
- Table 142 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2009-2014
- Table 143 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2009-2014
- Table 144 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2009-2014
- Table 145 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2009-2014
- Table 146 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2009-2014
- Table 147 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2009-2014
- Table 148 Forecast Consumer Foodservice Sales through Leisure:
Foodservice Value 2009-2014
- Table 149 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2009-2014
- Table 150 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2009-2014
- Table 151 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2009-2014
- Table 152 Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2009-2014
- Table 153 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2009-2014
- Table 154 Forecast Consumer Foodservice Sales through Retail:
Foodservice Value 2009-2014
- Table 155 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2009-2014
- Table 156 Forecast Consumer Foodservice Sales through Retail: %
Transaction Growth 2009-2014
- Table 157 Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2009-2014
- Table 158 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2009-2014
- Table 159 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2009-2014
- Table 160 Forecast Consumer Foodservice Sales through Lodging:
Foodservice Value 2009-2014
- Table 161 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2009-2014
- Table 162 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2009-2014
- Table 163 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2009-2014
- Table 164 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2009-2014
- Table 165 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2009-2014
- Table 166 Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2009-2014
- Table 167 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2009-2014
- Table 168 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2009-2014
- Table 169 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2009-2014
