義大利消費者餐飲服務市場 是由出版商Euromonitor International在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 111 價格從美金1900起跳。
Abstract
EXECUTIVE SUMMARY
Economic Downturn Hinders Foodservice Growth
The Italian economy performed poorly in 2009, creating an unfavourable climate
for most foodservice operators. Consumer purchasing power declined, and many
Italians continued to cut back on eating-out spending. As a result, many
foodservice operators saw sales weaken further in 2009. Independent consumer
foodservice suffered the most from the economic crisis, especially high-end
outlets. In particular, full-service restaurants and self-service cafeterias
lost much of their clientele to less expensive outlets, as many people who
used to eat at high-end restaurants started frequenting chain-type restaurants
while those frequenting chains traded down to fast food.
Looking for Convenience Due To Difficult Economic Conditions
Tougher economic times called for cutbacks in discretionary spending on luxury
goods. Italians did partly cut back on their away-from-home spending, and
partly traded down to less expensive concepts. In particular, consumers sought
cheaper and more convenient alternatives which offered value for money. Less
expensive food choices reported strong growth in the context of the economic
downturn. Consumer demand for convenience fast food increased significantly.
Convenient locations and the longer operating hours of many chained fast food
operators also contributed to their strong growth.
Competing on Non-core Services
The Italian consumer foodservice industry saw strong growth over the review
period as a whole and became more competitive, although the competitive
landscape remained dominated by independent operators. Overall, more
foodservice operators shifted innovation from food to non-core services,
including offering free Wi-Fi Internet connections in certain outlets. With
free Wi-Fi access, allowing customers to access the Internet from their own
laptops, PDAs and phone devices, visitors will potentially stay longer in the
outlets. The increased complexity in service offerings and establishments
implies an increase in set-up costs for individual franchisees.
Standalone Outlets Still Dominate
Standalone outlets are, by far, the most dominant type of outlets in the
Italian consumer foodservice industry. These outlets, however, exhibited the
strongest decline in 2009. Outlets present in shopping malls and retail
environments encountered less difficulty, and performed better compared to
other locations, although delivering modest increase in their value sales.
Despite declining purchasing power, consumers continued to visit local
shopping malls, which for many represented a form of entertainment. Similarly,
outlets in travel, leisure and lodging locations suffered declining value
sales, although performing better than standalone outlets.
Will Consumers Fully Return To Pre-recession Spending Patterns?
Given the still difficult economic conditions, at least in the very short term
and intense competition in consumer foodservice, increasingly demanding
consumers are tending to create more pressure on price reduction. Deals and
promotions from many foodservice operators in fast food, cafes/bars and 100%
home delivery/takeaway have been frequently used, diminishing margins for
foodservice operators. With the recovery of the economy, in the second half of
the forecast period, many consumers will return to pre-recession spending
patterns but for some, their views on consumption and their behaviour may
never be the same again.
Table of Contents
CONSUMER FOODSERVICE IN ITALY
- Executive Summary
- Economic Downturn Hinders Foodservice Growth
- Looking for Convenience Due To Difficult Economic Conditions
- Competing on Non-core Services
- Standalone Outlets Still Dominate
- Will Consumers Fully Return To Pre-recession Spending Patterns?
- Key Trends and Developments
- Economic Difficulties Lead To Trading Down in Consumer Foodservice
- Operators Offer Wi-fi Connection To Attract Consumers
- Menus Responding To Growing Health Awareness
- the Relentless Expansion of Franchises
- the Growth Potential of Casual Dining
- Market Data
- Table 1. Units, Transactions and Value Sales in Consumer Foodservice:
2004-2009
- Table 2. Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2004-2009
- Table 3. Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2009
- Table 4. Consumer Foodservice by Eat in Vs Takeaway 2009
- Table 5. Consumer Foodservice by Food Vs Drinks Split 2009
- Table 6. Sales in Consumer Foodservice by Location 2004-2009
- Table 7. Leading Chained Consumer Foodservice Brands by Number of Units
2009
- Table 8. Chained Consumer Foodservice Company Shares 2005-2009
- Table 9. Chained Consumer Foodservice Brand Shares 2006-2009
- Table 10. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2009-2014
- Table 11. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2009-2014
- Appendix
- Published Data Comparisons
- Table 12. Number of Foodservice Outlets 2006-2009
- Operating Environment
- Table 13. Turnover and Number of Franchising Operators 2008
- Definitions
- Summary 1. Research Sources
LOCAL COMPANY PROFILES - ITALY
- Autogrill SpA
- Strategic Direction
- Key Facts
- Summary 2. Autogrill SpA: Key Facts
- Summary 3. Autogrill SpA: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 4. Autogrill SpA: Competitive Position 2009
- Camst SRL
- Strategic Direction
- Key Facts
- Summary 5. Camst Srl: Key Facts
- Summary 6. Camst Srl: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 7. Camst Srl: Competitive Position 2009
- Cibis SpA
- Strategic Direction
- Key Facts
- Summary 8. Cibis SpA: Key Facts
- Summary 9. Cibis SpA: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 10. Cibis SpA: Competitive Position 2009
- Cir Food Scrl
- Strategic Direction
- Key Facts
- Summary 11. Cir Food Scrl: Key Facts
- Summary 12. Cir Food Scrl: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 13. Cir Food Scrl: Competitive Position 2009
- Cremonini SpA
- Strategic Direction
- Key Facts
- Summary 14. Cremonini SpA: Key Facts
- Summary 15. Cremonini SpA: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 16. Cremonini SpA: Competitive Position 2009
- Finifast SRL
- Strategic Direction
- Key Facts
- Summary 17. Finifast Srl: Key Facts
- Company Background
- Suppliers
- Competitive Positioning
- Summary 18. Finifast Srl: Competitive Position 2009
- Gruppo Sebeto SRL
- Strategic Direction
- Key Facts
- Summary 19. Gruppo Sebeto Srl: Key Facts
- Company Background
- Suppliers
- Competitive Positioning
- Summary 20. Gruppo Sebeto Srl: Competitive Position 2009
- Heineken Italia SpA
- Strategic Direction
- Key Facts
- Summary 21. Heineken Italia SpA: Key Facts
- Summary 22. Heineken Italia SpA: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 23. Heineken Italia SpA: Competitive Position 2009
- Ristop SpA
- Strategic Direction
- Key Facts
- Summary 24. Ristop SpA: Key Facts
- Company Background
- Suppliers
- Competitive Positioning
- Summary 25. Ristop SpA: Competitive Position 2009
- Segafredo Zanetti SpA
- Strategic Direction
- Key Facts
- Summary 26. Segafredo Zanetti SpA: Key Facts
- Summary 27. Segafredo Zanetti SpA: Operational Indicators
- Company Background
- Suppliers
- Competitive Positioning
- Summary 28. Segafredo Zanetti SpA: Competitive Position 2009
100% HOME DELIVERY/TAKEAWAY IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 14. 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2004-2009
- Table 15. 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2004-2009
- Table 16. 100% Home Delivery/Takeaway by Subsector: Foodservice Value
2004-2009
- Table 17. 100% Home Delivery/Takeaway by Subsector: % Units/Outlets
Growth 2004-2009
- Table 18. 100% Home Delivery/Takeaway by Subsector: % Transaction Growth
2004-2009
- Table 19. 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2004-2009
- Table 20. Global Brand Owner Shares of Chained 100% Home
Delivery/Takeaway 2005-2009
- Table 21. Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
- Table 22. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2009-2014
- Table 23. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Number of Transactions 2009-2014
- Table 24. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2009-2014
- Table 25. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2009-2014
- Table 26. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Transaction Growth 2009-2014
- Table 27. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2009-2014
CAFES/BARS IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 28. Cafes/Bars by Subsector: Units/Outlets 2004-2009
- Table 29. Cafes/Bars by Subsector: Number of Transactions 2004-2009
- Table 30. Cafes/Bars by Subsector: Foodservice Value 2004-2009
- Table 31. Cafes/Bars by Subsector: % Units/Outlets Growth 2004-2009
- Table 32. Cafes/Bars by Subsector: % Transaction Growth 2004-2009
- Table 33. Cafes/Bars by Subsector: % Foodservice Value Growth 2004-2009
- Table 34. Global Brand Owner Shares of Chained Cafes/Bars 2005-2009
- Table 35. Brand Shares of Chained Cafes/Bars 2006-2009
- Table 36. Forecast Sales in Cafes/Bars by Subsector: Units/Outlets
2009-2014
- Table 37. Forecast Sales in Cafes/Bars by Subsector: Number of
Transactions 2009-2014
- Table 38. Forecast Sales in Cafes/Bars by Subsector: Foodservice Value
2009-2014
- Table 39. Forecast Sales in Cafes/Bars by Subsector: % Units/Outlets
Growth 2009-2014
- Table 40. Forecast Sales in Cafes/Bars by Subsector: % Transaction Growth
2009-2014
- Table 41. Forecast Sales in Cafes/Bars by Subsector: % Foodservice Value
Growth 2009-2014
FULL-SERVICE RESTAURANTS IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 42. FSR by Subsector: Units/Outlets 2004-2009
- Table 43. FSR by Subsector: Number of Transactions 2004-2009
- Table 44. FSR by Subsector: Foodservice Value 2004-2009
- Table 45. FSR by Subsector: % Units/Outlets Growth 2004-2009
- Table 46. FSR by Subsector: % Transaction Growth 2004-2009
- Table 47. FSR by Subsector: % Foodservice Value Growth 2004-2009
- Table 48. Global Brand Owner Shares of Chained FSR 2005-2009
- Table 49. Brand Shares of Chained FSR 2006-2009
- Table 50. Forecast Sales in FSR by Subsector: Units/Outlets 2009-2014
- Table 51. Forecast Sales in FSR by Subsector: Number of Transactions
2009-2014
- Table 52. Forecast Sales in FSR by Subsector: Foodservice Value 2009-2014
- Table 53. Forecast Sales in FSR by Subsector: % Units/Outlets Growth
2009-2014
- Table 54. Forecast Sales in FSR by Subsector: % Transaction Growth
2009-2014
- Table 55. Forecast Sales in FSR by Subsector: % Foodservice Value Growth
2009-2014
FAST FOOD IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 56. Fast Food by Subsector: Units/Outlets 2004-2009
- Table 57. Fast Food by Subsector: Number of Transactions 2004-2009
- Table 58. Fast Food by Subsector: Foodservice Value 2004-2009
- Table 59. Fast Food by Subsector: % Units/Outlets Growth 2004-2009
- Table 60. Fast Food by Subsector: % Transaction Growth 2004-2009
- Table 61. Fast Food by Subsector: % Foodservice Value Growth 2004-2009
- Table 62. Sales of Bakery Products Fast Food by Type 2006-2009
- Table 63. Global Brand Owner Shares of Chained Fast Food 2005-2009
- Table 64. Brand Shares of Chained Fast Food 2006-2009
- Table 65. Forecast Sales in Fast Food by Subsector: Units/Outlets
2009-2014
- Table 66. Forecast Sales in Fast Food by Subsector: Number of
Transactions 2009-2014
- Table 67. Forecast Sales in Fast Food by Subsector: Foodservice Value
2009-2014
- Table 68. Forecast Sales in Fast Food by Subsector: % Units/Outlets
Growth 2009-2014
- Table 69. Forecast Sales in Fast Food by Subsector: % Transaction Growth
2009-2014
- Table 70. Forecast Sales in Fast Food by Subsector: % Foodservice Value
Growth 2009-2014
SELF-SERVICE CAFETERIAS IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 71. Self-service Cafeterias: Units/Outlets 2004-2009
- Table 72. Self-service Cafeterias: Number of Transactions 2004-2009
- Table 73. Self-service Cafeterias: Foodservice Value 2004-2009
- Table 74. Self-service Cafeterias: % Units/Outlets Growth 2004-2009
- Table 75. Self-service Cafeterias: % Transaction Growth 2004-2009
- Table 76. Self-service Cafeterias: % Foodservice Value Growth 2004-2009
- Table 77. Global Brand Owner Shares of Chained Self-service Cafeterias
2005-2009
- Table 78. Brand Shares of Chained Self-service Cafeterias 2006-2009
- Table 79. Forecast Sales in Self-service Cafeterias: Units/Outlets
2009-2014
- Table 80. Forecast Sales in Self-service Cafeterias: Number of
Transactions 2009-2014
- Table 81. Forecast Sales in Self-service Cafeterias: Foodservice Value
2009-2014
- Table 82. Forecast Sales in Self-service Cafeterias: % Units/Outlets
Growth 2009-2014
- Table 83. Forecast Sales in Self-service Cafeterias: % Transaction Growth
2009-2014
- Table 84. Forecast Sales in Self-service Cafeterias: % Foodservice Value
Growth 2009-2014
STREET STALLS/KIOSKS IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 85. Street Stalls/Kiosks: Units/Outlets 2004-2009
- Table 86. Street Stalls/Kiosks: Number of Transactions 2004-2009
- Table 87. Street Stalls/Kiosks: Foodservice Value 2004-2009
- Table 88. Street Stalls/Kiosks: % Units/Outlets Growth 2004-2009
- Table 89. Street Stalls/Kiosks: % Transaction Growth 2004-2009
- Table 90. Street Stalls/Kiosks: % Foodservice Value Growth 2004-2009
- Table 91. Global Brand Owner Shares of Chained Street Stalls/Kiosks
2005-2009
- Table 92. Brand Shares of Chained Street Stalls/Kiosks 2006-2009
- Table 93. Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2009-2014
- Table 94. Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2009-2014
- Table 95. Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2009-2014
- Table 96. Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2009-2014
- Table 97. Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2009-2014
- Table 98. Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2009-2014
CONSUMER FOODSERVICE BY LOCATION IN ITALY
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 99. Consumer Foodservice Sales by Location: Units/Outlets 2004-2009
- Table 100. Consumer Foodservice Sales by Location: Number of Transactions
2004-2009
- Table 101. Consumer Foodservice Sales by Location: Foodservice Value
2004-2009
- Table 102. Consumer Foodservice Sales by Location: % Units/Outlets Growth
2004-2009
- Table 103. Consumer Foodservice Sales by Location: % Transaction Growth
2004-2009
- Table 104. Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2004-2009
- Table 105. Consumer Foodservice Sales through Standalone: Units/Outlets
2004-2009
- Table 106. Consumer Foodservice Sales through Standalone: Number of
Transactions 2004-2009
- Table 107. Consumer Foodservice Sales through Standalone: Foodservice
Value 2004-2009
- Table 108. Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2004-2009
- Table 109. Consumer Foodservice Sales through Standalone: % Transaction
Growth 2004-2009
- Table 110. Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2004-2009
- Table 111. Consumer Foodservice Sales through Leisure: Units/Outlets
2004-2009
- Table 112. Consumer Foodservice Sales through Leisure: Number of
Transactions 2004-2009
- Table 113. Consumer Foodservice Sales through Leisure: Foodservice Value
2004-2009
- Table 114. Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2004-2009
- Table 115. Consumer Foodservice Sales through Leisure: % Transaction
Growth 2004-2009
- Table 116. Consumer Foodservice Sales through Leisure: % Foodservice
Value Growth 2004-2009
- Table 117. Consumer Foodservice Sales through Retail: Units/Outlets
2004-2009
- Table 118. Consumer Foodservice Sales through Retail: Number of
Transactions 2004-2009
- Table 119. Consumer Foodservice Sales through Retail: Foodservice Value
2004-2009
- Table 120. Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2004-2009
- Table 121. Consumer Foodservice Sales through Retail: % Transaction
Growth 2004-2009
- Table 122. Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2004-2009
- Table 123. Consumer Foodservice Sales through Lodging: Units/Outlets
2004-2009
- Table 124. Consumer Foodservice Sales through Lodging: Number of
Transactions 2004-2009
- Table 125. Consumer Foodservice Sales through Lodging: Foodservice Value
2004-2009
- Table 126. Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2004-2009
- Table 127. Consumer Foodservice Sales through Lodging: % Transaction
Growth 2004-2009
- Table 128. Consumer Foodservice Sales through Lodging: % Foodservice
Value Growth 2004-2009
- Table 129. Consumer Foodservice Sales through Travel: Units/Outlets
2004-2009
- Table 130. Consumer Foodservice Sales through Travel: Number of
Transactions 2004-2009
- Table 131. Consumer Foodservice Sales through Travel: Foodservice Value
2004-2009
- Table 132. Consumer Foodservice Sales through Travel: % Units/Outlets
Growth 2004-2009
- Table 133. Consumer Foodservice Sales through Travel: % Transaction
Growth 2004-2009
- Table 134. Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2004-2009
- Table 135. Forecast Consumer Foodservice Sales by Location: Units/Outlets
2009-2014
- Table 136. Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2009-2014
- Table 137. Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2009-2014
- Table 138. Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2009-2014
- Table 139. Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2009-2014
- Table 140. Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2009-2014
- Table 141. Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2009-2014
- Table 142. Forecast Consumer Foodservice Sales through Standalone: Number
of Transactions 2009-2014
- Table 143. Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2009-2014
- Table 144. Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2009-2014
- Table 145. Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2009-2014
- Table 146. Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2009-2014
- Table 147. Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2009-2014
- Table 148. Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2009-2014
- Table 149. Forecast Consumer Foodservice Sales through Leisure:
Foodservice Value 2009-2014
- Table 150. Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2009-2014
- Table 151. Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2009-2014
- Table 152. Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2009-2014
- Table 153. Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2009-2014
- Table 154. Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2009-2014
- Table 155. Forecast Consumer Foodservice Sales through Retail:
Foodservice Value 2009-2014
- Table 156. Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2009-2014
- Table 157. Forecast Consumer Foodservice Sales through Retail: %
Transaction Growth 2009-2014
- Table 158. Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2009-2014
- Table 159. Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2009-2014
- Table 160. Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2009-2014
- Table 161. Forecast Consumer Foodservice Sales through Lodging:
Foodservice Value 2009-2014
- Table 162. Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2009-2014
- Table 163. Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2009-2014
- Table 164. Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2009-2014
- Table 165. Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2009-2014
- Table 166. Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2009-2014
- Table 167. Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2009-2014
- Table 168. Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2009-2014
- Table 169. Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2009-2014
- Table 170. Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2009-2014
