阿根廷的家電產品市場 是由出版商Euromonitor International在2010年08月所出版的。
這份英文市場調查報告書包含Pages: 76 價格從美金1900起跳。
Abstract
EXECUTIVE SUMMARY
Controversy Among the New “technological Tax”
Argentina issue a law that eliminated tax benefits to most digital products,
increasing internal taxes and doubling the value-added tax (VAT) on electronic
goods from 10.5% to 21%. The purpose of the law was to encourage local
production of computers, digital cameras and televisions, among others
articles made in the province of Tierra del Fuego, as only the products
manufactured there will benefit from promotional tax reductions. This measure
might boost prices for CE products by as much as 34%, and could make
Argentina' s economy less competitive by limiting access to technology.
Argentina Goes Digital
The adoption of digital TV transmission in August 2009 boosted sales of
digital TVs at the end of the review period, and increased awareness among
consumers. Accessibility to digital technology increased as competition
strengthened among manufacturers. Digital televisions, DVD players and speaker
systems registered important expansion both in volume and value terms.
Smartphones Grow at Expense of Other Electronics
Fashionable Argentineans have embraced the concept of communication and
entertainment on-the-go. Sales of smartphones were also remarkable in 2009. As
mobile phones prices became price accessible to the average customer. Many
Argentines have decided to buy mobile phones with embedded MP3 players,
digital cameras and even camcorders instead of buying each product separately.
This has led to an expansion of mobile phones but a sharp decline of MP3
players and an incipient deceleration of growth in digital cameras.
Discounts From Banks Key Influence on Ce Purchases
Agreements between banks and specialist retailers or hypermarkets became the
most important tool in terms of boosting CE consumption; retailers offered
discounts and instalment payment options on purchases with different credit
and debit cards. Offers varied weekly, so consumers waited to see what
promotions were available and then made their brand and store selection
accordingly.
Devaluation and Fears of Inflation Move Away Consumers
The return of inflationary fears in the Argentinean economy has started to
have a noticeable impact on demand for durable goods. During 2009 the peso
devalued almost 19%, and given that the great majority of consumer electronics
are imported, the peso price of products increased considerably. The high
inflation is expected to continue over the forecast period, with annual rate
of 10% until 2014. Inflation will impact sales negatively, increasing prices
of goods manufactured domestically while reducing wage earners' purchasing
power. These factors will mostly affect sales of small electronic devices
since the demand for those is mainly from lowincome consumers.
Table of Contents
CONSUMER ELECTRONICS IN ARGENTINA
- Executive Summary
- Controversy Among the New “technological Tax”
- Argentina Goes Digital
- Smartphones Grow at Expense of Other Electronics
- Discounts From Banks Key Influence on Ce Purchases
- Devaluation and Fears of Inflation Move Away Consumers
- Key Trends and Developments
- Disposable Incomes Decrease in Tandem With Economic Deceleration
- Increased Vat on Technology Products Threatens Demand
- Local Manufacturers To Increase Domestic Production Capacity
- Fifa World Cup and New Digital Norm Push the Sale of in Home Electronics
- Decreased Consumption and Limited Trust Funds Hurt Specialist Retailers
- Summary 1. Leading Specialist Retailers 2009
- Market Data
- Table 1. Sales of Consumer Electronics by Category: Volume 2004-2009
- Table 2. Sales of Consumer Electronics by Category: Value 2004-2009
- Table 3. Sales of Consumer Electronics by Category: % Volume Growth
2004-2009
- Table 4. Sales of Consumer Electronics by Category: % Value Growth
2004-2009
- Table 5. Consumer Electronics Company Shares 2005-2009
- Table 6. Consumer Electronics Brand Shares 2006-2009
- Table 7. Sales of Consumer Electronics by Distribution Format 2004-2009
- Table 8. Forecast Sales of Consumer Electronics by Category: Volume
2009-2014
- Table 9. Forecast Sales of Consumer Electronics by Category: Value
2009-2014
- Table 10. Forecast Sales of Consumer Electronics by Category: % Volume
Growth 2009-2014
- Table 11. Forecast Sales of Consumer Electronics by Category: % Value
Growth 2009-2014
- Definitions
- Summary 2. Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
- Fravega SA
- Strategic Direction
- Key Facts
- Summary 3. Fravega SA: Key Facts
- Summary 4. Fravega SA: Operational Indicators
- Company Background
- Chart 1 Fravega SA: Fravega
- Chart 2 Fravega SA: Fravega
- Private Label
- Summary 5. Fravega SA: Private Label Portfolio
- Competitive Positioning
- Summary 6. Fravega SA: Competitive Position 2009
- Garbarino SA
- Strategic Direction
- Key Facts
- Summary 7. Garbarino SA: Key Facts
- Summary 8. Garbarino SA: Operational Indicators
- Company Background
- Chart 3 Garbarino SA: Garbarino
- Private Label
- Summary 9. Garbarino SA: Private Label Portfolio
- Competitive Positioning
- Summary 10. Garbarino SA: Competitive Position 2009
- New San SA
- Strategic Direction
- Key Facts
- Summary 11. New San SA: Key Facts
- Summary 12. New San SA: Operational Indicators
- Company Background
- Production
- Summary 13. New san SA: Production Statistics 2009
- Competitive Positioning
- Summary 14. New San SA: Competitive Position 2009
- Soluciones Integrales Corporativas SA
- Strategic Direction
- Key Facts
- Summary 15. Soluciones Integrales Corporativas SA: Key Facts
- Summary 16. Soluciones Integrales Corporativas SA: Operational Indicators
- Company Background
- Production
- Summary 17. Soluciones Integrales Corporativas SA: Production Statistics
2009
- Competitive Positioning
- Summary 18. Soluciones Integrales Corporativas SA: Competitive Position
2009
COMPUTERS AND PERIPHERALS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 12. Sales of Computers and Peripherals by Category: Volume
2004-2009
- Table 13. Sales of Computers and Peripherals by Category: Value 2004-2009
- Table 14. Sales of Computers and Peripherals by Category: % Volume
Growth 2004-2009
- Table 15. Sales of Computers and Peripherals by Category: % Value Growth
2004-2009
- Table 16. Computers and Peripherals Company Shares 2005-2009
- Table 17. Computers and Peripherals Brand Shares 2006-2009
- Table 18. Sales of Computers and Peripherals by Distribution Format
2004-2009
- Table 19. Forecast Sales of Computers and Peripherals by Category:
Volume 2009-2014
- Table 20. Forecast Sales of Computers and Peripherals by Category: Value
2009-2014
- Table 21. Forecast Sales of Computers and Peripherals by Category: %
Volume Growth 2009-2014
- Table 22. Forecast Sales of Computers and Peripherals by Category: %
Value Growth 2009-2014
IN-CAR ENTERTAINMENT IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 23. Sales of In-car Entertainment by Category: Volume 2004-2009
- Table 24. Sales of In-car Entertainment by Category: Value 2004-2009
- Table 25. Sales of In-car Entertainment by Category: % Volume Growth
2004-2009
- Table 26. Sales of In-car Entertainment by Category: % Value Growth
2004-2009
- Table 27. In-car Entertainment Company Shares 2005-2009
- Table 28. In-car Entertainment Brand Shares 2006-2009
- Table 29. Sales of In-car Entertainment by Distribution Format 2004-2009
- Table 30. Forecast Sales of In-car Entertainment by Category: Volume
2009-2014
- Table 31. Forecast Sales of In-car Entertainment by Category: Value
2009-2014
- Table 32. Forecast Sales of In-car Entertainment by Category: % Volume
Growth 2009-2014
- Table 33. Forecast Sales of In-car Entertainment by Category: % Value
Growth 2009-2014
TELEVISIONS AND PROJECTORS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 34. Sales of Televisions and Projectors by Category: Volume
2004-2009
- Table 35. Sales of Televisions and Projectors by Category: Value
2004-2009
- Table 36. Sales of Televisions and Projectors by Category: % Volume
Growth 2004-2009
- Table 37. Sales of Televisions and Projectors by Category: % Value
Growth 2004-2009
- Table 38. Sales of LCD TVs by Screen Type 2006-2009
- Table 39. Sales of Plasma TVs by Screen Type 2006-2009
- Table 40. Televisions and Projectors Company Shares 2005-2009
- Table 41. Televisions and Projectors Brand Shares 2006-2009
- Table 42. Sales of Televisions and Projectors by Distribution Format
2004-2009
- Table 43. Forecast Sales of Televisions and Projectors by Category:
Volume 2009-2014
- Table 44. Forecast Sales of Televisions and Projectors by Category:
Value 2009-2014
- Table 45. Forecast Sales of Televisions and Projectors by Category: %
Volume Growth 2009-2014
- Table 46. Forecast Sales of Televisions and Projectors by Category: %
Value Growth 2009-2014
VIDEO PLAYERS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 47. Sales of Video Players by Category: Volume 2004-2009
- Table 48. Sales of Video Players by Category: Value 2004-2009
- Table 49. Sales of Video Players by Category: % Volume Growth 2004-2009
- Table 50. Sales of Video Players by Category: % Value Growth 2004-2009
- Table 51. Video Players Company Shares 2005-2009
- Table 52. Video Players Brand Shares 2006-2009
- Table 53. Sales of Video Players by Distribution Format 2004-2009
- Table 54. Forecast Sales of Video Players by Category: Volume 2009-2014
- Table 55. Forecast Sales of Video Players by Category: Value 2009-2014
- Table 56. Forecast Sales of Video Players by Category: % Volume Growth
2009-2014
- Table 57. Forecast Sales of Video Players by Category: % Value Growth
2009-2014
HOME AUDIO AND CINEMA IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 58. Sales of Home Audio and Cinema Products by Category: Volume
2004-2009
- Table 59. Sales of Home Audio and Cinema Products by Category: Value
2004-2009
- Table 60. Sales of Home Audio and Cinema Products by Category: % Volume
Growth 2004-2009
- Table 61. Sales of Home Audio and Cinema Products by Category: % Value
Growth 2004-2009
- Table 62. Home Audio and Cinema Products Company Shares 2005-2009
- Table 63. Home Audio and Cinema Products Brand Shares 2006-2009
- Table 64. Sales of Home Audio and Cinema Products by Distribution Format
2004-2009
- Table 65. Forecast Sales of Home Audio and Cinema Products by Category:
Volume 2009-2014
- Table 66. Forecast Sales of Home Audio and Cinema Products by Category:
Value 2009-2014
- Table 67. Forecast Sales of Home Audio and Cinema Products by Category:
% Volume Growth 2009-2014
- Table 68. Forecast Sales of Home Audio and Cinema Products by Category:
% Value Growth 2009-2014
CAMERAS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 69. Sales of Cameras by Category: Volume 2004-2009
- Table 70. Sales of Cameras by Category: Value 2004-2009
- Table 71. Sales of Cameras by Category: % Volume Growth 2004-2009
- Table 72. Sales of Cameras by Category: % Value Growth 2004-2009
- Table 73. Cameras Company Shares 2005-2009
- Table 74. Cameras Brand Shares 2006-2009
- Table 75. Sales of Cameras by Distribution Format 2004-2009
- Table 76. Forecast Sales of Cameras by Category: Volume 2009-2014
- Table 77. Forecast Sales of Cameras by Category: Value 2009-2014
- Table 78. Forecast Sales of Cameras by Category: % Volume Growth
2009-2014
- Table 79. Forecast Sales of Cameras by Category: % Value Growth 2009-2014
CAMCORDERS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 80. Sales of Camcorders by Category: Volume 2004-2009
- Table 81. Sales of Camcorders by Category: Value 2004-2009
- Table 82. Sales of Camcorders by Category: % Volume Growth 2004-2009
- Table 83. Sales of Camcorders by Category: % Value Growth 2004-2009
- Table 84. Camcorders Company Shares 2005-2009
- Table 85. Camcorders Brand Shares 2006-2009
- Table 86. Sales of Camcorders by Distribution Format 2004-2009
- Table 87. Forecast Sales of Camcorders by Category: Volume 2009-2014
- Table 88. Forecast Sales of Camcorders by Category: Value 2009-2014
- Table 89. Forecast Sales of Camcorders by Category: % Volume Growth
2009-2014
- Table 90. Forecast Sales of Camcorders by Category: % Value Growth
2009-2014
PORTABLE MEDIA PLAYERS IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 91. Sales of Portable Media Players by Category: Volume 2004-2009
- Table 92. Sales of Portable Media Players by Category: Value 2004-2009
- Table 93. Sales of Portable Media Players by Category: % Volume Growth
2004-2009
- Table 94. Sales of Portable Media Players by Category: % Value Growth
2004-2009
- Table 95. Sales of Portable MP3 Players by Type 2004-2009
- Table 96. Sales of Portable Multimedia Players by Type 2004-2009
- Table 97. Sales of Portable Video Players by Type 2004-2009
- Table 98. Portable Media Players Company Shares 2005-2009
- Table 99. Portable Media Players Brand Shares 2006-2009
- Table 100. Sales of Portable Media Players by Distribution Format
2004-2009
- Table 101. Forecast Sales of Portable Media Players by Category: Volume
2009-2014
- Table 102. Forecast Sales of Portable Media Players by Category: Value
2009-2014
- Table 103. Forecast Sales of Portable Media Players by Category: %
Volume Growth 2009-2014
- Table 104. Forecast Sales of Portable Media Players by Category: % Value
Growth 2009-2014
MOBILE PHONES IN ARGENTINA
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 105. Mobile Phones by Type of Contract: 2004-2009
- Table 106. Sales of Mobile Phones: Volume 2004-2009
- Table 107. Sales of Mobile Phones: Value 2004-2009
- Table 108. Sales of Mobile Phones: % Volume Growth 2004-2009
- Table 109. Sales of Mobile Phones: % Value Growth 2004-2009
- Table 110. Sales of Mobile Phones: Volume 2004-2009
- Table 111. Sales of Mobile Phones: Value 2004-2009
- Table 112. Sales of Mobile Phones: % Volume Growth 2004-2009
- Table 113. Sales of Mobile Phones: % Value Growth 2004-2009
- Table 114. Sales of Mobile Phones by Type 2004-2009
- Table 115. Mobile Phones Company Shares 2005-2009
- Table 116. Mobile Phones Brand Shares 2006-2009
- Table 117. Sales of Mobile Phones by Distribution Format 2004-2009
- Table 118. Forecast Sales of Mobile Phones: Volume 2009-2014
- Table 119. Forecast Sales of Mobile Phones: Value 2009-2014
- Table 120. Forecast Sales of Mobile Phones: % Volume Growth 2009-2014
- Table 121. Forecast Sales of Mobile Phones: % Value Growth 2009-2014
