寵物主人新支出趨勢：2010年及今後展望 是由出版商Euromonitor International在2010年06月所出版的。
這份英文市場調查報告書包含Pages: 38 價格從美金2000起跳。
即使遇全球金融風暴，寵物護理產業仍維持較好之成績。對待寵物如待人般的趨勢越來越明顯，今後對寵物的支出，已不只在食品等必需品而已，連補給品、化妝品、旅行用品上，皆持續形成重要的市場。
本報告為，匯整全球寵物護理市場之產業話題、類別及趨勢、課題、企業及品牌簡介等，以下列摘要形式闡述。
目次
- 簡介
- 寵物主人對飼料支出金額
- 寵物護理產品-在寵物護理支出增加之理由
- 奢侈溺愛-越來越高級
- 寵物招待 - 利基市場成長
- 包裝趨向環保- 非富裕階級之選項
- 部落格發布資訊及寵物主人推薦產品的力量
Abstract
The global pet care industry has remained relatively resilient to the recent
global economic credit crunch, thanks largely to the ongoing pet humanisation
trend. With pet owners increasingly viewing their pets as part of the family,
spending on pets is no longer restricted to essential items such as pet food,
but increasingly for discretionary items ranging from pet healthcare to pet
dietary supplements to pet cosmetics to pet travel, which in turn has created
significant marketing opportunities.
Euromonitor International’s Emerging Spending Habits of Pet Owners in
2010 and Beyond global briefing offers an insight into the development of the
market, highlights buzz topics, emerging geographies, categories and trends as
well as pressing industry issues and white spaces. It identifies the leading
and emerging companies and brands, offers strategic analysis of key factors
influencing the market, including background information on pet population,
pet ownership by household and prepared gap ratio. Forecasts illustrate how
the market is set to change and criteria for success
Product coverage: Pet Food, Pet Products
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Emerging Spending Habits of Pet Owners in 2010 and Beyond
Euromonitor
International
June 2010
Introduction
How much pet owners spend on
pet food over their lifetime?
Pet care products - the answer to
rising pet healthcare costs?
Luxury pampering - spending growing
from strength to strength
Pet hospitality - a growing niche
Packaging going green - an option not just for the rich
The power of
blogging and product endorsement by pet owners
Report Definitions
