泰國的生活家電市場 是由出版商Euromonitor International在2010年06月所出版的。
這份英文市場調查報告書包含Pages: 134 價格從美金2400起跳。
Abstract
Demand for products in consumer appliances as whole slowed down in 2009 as a
result of two major factors, namely the negative effects of the global
economic recession and the swine flu outbreak. Although the Thai economy was
not as badly impacted by the global economic downturn as other global
economies, for example the US economy, the UK economy and the Japanese
economy, it nevertheless suffered as a result of decreased demand for exports
especially to those countries.
Euromonitor International' s Consumer Appliances in Thailand report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data 2005-2009, allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market
- be they new product developments, format trends or distribution
issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Consumer Appliances in Thailand
Euromonitor International
June
2010
List of Contents and Tables
Executive Summary
Negative
Factors Impact Demand for Consumer Appliances in 2009
Increasingly
Aggressive Price Competition
Stylish Design Concepts Expand To "mass
Market" Products
Philips Electronics (thailand) Ltd Remains Leading Player
in Consumer Appliances in 2009
Moderate Volume Growth Expected Over the
Next Five Years
Key Trends and Developments
Global Economic Downturn
and Swine Flu Outbreak Hamper Demand for Consumer Appliances in 2009
Private Labels Products, Popular Alternatives Among Low-income Consumers
Chinese Companies Use Thailand As Springboard for International Expansion
Health and Wellness, A Unique Selling Point in Consumer Appliances
Decreased Demand for Housing Has Negative Effect on Demand for Consumer
Appliances
Market Indicators
Table 1 Household Ownership of Durable
Goods by Type of Household 2009
Table 2 Household Penetration of Selected
Total Stock Consumer Appliances by Sector/Subsector 2004-2009
Table 3
Replacement Cycles of Consumer Appliances by Sector 2007-2009
Market
Data
Table 4 Sales of Consumer Appliances by Sector: Volume 2004-2009
Table 5 Sales of Consumer Appliances by Sector: Value 2004-2009
Table 6
Sales of Consumer Appliances by Sector: % Volume Growth 2004-2009
Table 7
Sales of Consumer Appliances by Sector: % Value Growth 2004-2009
Table 8
Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume
2004-2009
Table 9 Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: Value 2004-2009
Table 10 Sales of Major
Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth
2004-2009
Table 11 Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2004-2009
Table 12 Sales of
Small Appliances by Sector: Volume 2004-2009
Table 13 Sales of Small
Appliances by Sector: Value 2004-2009
Table 14 Sales of Small Appliances
by Sector: % Volume Growth 2004-2009
Table 15 Sales of Small Appliances by
Sector: % Value Growth 2004-2009
Table 16 Company Shares of Major
Appliances 2005-2009
Table 17 Brand Shares of Major Appliances
2006-2009
Table 18 Company Shares of Small Appliances 2005-2009
Table
19 Brand Shares of Small Appliances 2006-2009
Table 20 Major Appliances by
Distribution Format: % Breakdown 2004-2009
Table 21 Small Appliances by
Distribution Format: % Breakdown 2004-2009
Table 22 Forecast Sales of
Consumer Appliances by Sector: Volume 2009-2014
Table 23 Forecast Sales of
Consumer Appliances by Sector: Value 2009-2014
Table 24 Forecast Sales of
Consumer Appliances by Sector: % Volume Growth 2009-2014
Table 25 Forecast
Sales of Consumer Appliances by Sector: % Value Growth 2009-2014
Table 26
Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding
Split: Volume 2009-2014
Table 27 Forecast Sales of Major Appliances by
Sector and by Built-in/Freestanding Split: Value 2009-2014
Table 28
Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding
Split: % Volume Growth 2009-2014
Table 29 Forecast Sales of Major
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2009-2014
Table 30 Forecast Sales of Small Appliances by Sector: Volume
2009-2014
Table 31 Forecast Sales of Small Appliances by Sector: Value
2009-2014
Table 32 Forecast Sales of Small Appliances by Sector: % Volume
Growth 2009-2014
Table 33 Forecast Sales of Small Appliances by Sector: %
Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Haier Electrical Appliances (thailand) Co Ltd
Strategic Direction
Key
Facts
Summary 2 Haier Electrical Appliances (Thailand) Co Ltd: Key
Facts
Summary 3 Haier Electrical Appliances (Thailand) Co Ltd: Operational
Indicators
Company Background
Production
Summary 4 Haier
Electrical Appliances (Thailand) Co Ltd: Production Statistics 2009
Competitive Positioning
Summary 5 Haier Electrical Appliances (Thailand)
Co Ltd: Competitive Position 2009
Lg Electronic (thailand) Co Ltd
Strategic Direction
Key Facts
Summary 6 LG Electronic (Thailand) Co
Ltd: Key Facts
Summary 7 LG Electronic (Thailand) Co Ltd: Operational
Indicators
Company Background
Production
Summary 8 LG Electronic
(Thailand) Co Ltd: Production Statistics 2009
Competitive Positioning
Summary 9 LG Electronic (Thailand) Co Ltd: Competitive Position 2009
Lucky
Flame Co Ltd
Strategic Direction
Key Facts
Summary 10 Lucky Flame
Co Ltd: Key Facts
Summary 11 Lucky Flame Co Ltd: Operational
Indicators
Company Background
Production
Summary 12 Lucky Flame Co
Ltd: Production Statistics 2009
Competitive Positioning
Summary 13
Lucky Flame Co Ltd: Competitive Position 2009
Panasonic Ap Sales
[thailand]
Strategic Direction
Key Facts
Summary 14
Panasonic AP Sales [Thailand]: Key Facts
Summary 15 Panasonic AP
Sales [Thailand]: Operational Indicators
Company Background
Production
Summary 16 Panasonic AP Sales [Thailand]: Production
Statistics 2009
Competitive Positioning
Summary 17 Panasonic AP Sales
[Thailand]: Competitive Position 2009
Philips Electronics
(thailand) Ltd
Strategic Direction
Key Facts
Summary 18 Philips
Electronics (Thailand) Ltd: Key Facts
Summary 19 Philips Electronics
(Thailand) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Philips Electronics
(Thailand) Ltd: Competitive Position 2009
Thai Samsung Electronics Co
Ltd
Strategic Direction
Key Facts
Summary 21 Thai Samsung
Electronics Co Ltd: Key Facts
Summary 22 Thai Samsung Electronics Co Ltd:
Operational Indicators
Company Background
Production
Summary 23
Thai Samsung Electronics Co Ltd: Production Statistics 2009
Competitive
Positioning
Summary 24 Thai Samsung Electronics Co Ltd: Competitive
Position 2009
Verasu Group Co Ltd
Strategic Direction
Key
Facts
Summary 25 Verasu Group Co Ltd: Key Facts
Summary 26 Verasu
Group Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Verasu Group Co Ltd: Competitive
Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Refrigeration Appliances by
Subsector: Volume 2004-2009
Table 35 Sales of Refrigeration Appliances by
Subsector: Value 2004-2009
Table 36 Sales of Refrigeration Appliances by
Subsector: % Volume Growth 2004-2009
Table 37 Sales of Refrigeration
Appliances by Subsector: % Value Growth 2004-2009
Table 38 Sales of Fridge
Freezers by Format: % Breakdown 2004-2009
Table 39 Sales of Fridges by
Format: % Breakdown 2004-2009
Table 40 Sales of Freezers by Format: %
Breakdown 2004-2009
Table 41 Sales of Fridge Freezers by Volume Capacity:
% Breakdown 2004-2009
Table 42 Sales of Fridges by Volume Capacity: %
Breakdown 2004-2009
Table 43 Sales of Freezers by Volume Capacity: %
Breakdown 2004-2009
Table 44 Sales of Electric Wine Coolers/Chillers by
Format: % Breakdown 2004-2009
Table 45 Company Shares of Refrigeration
Appliances 2005-2009
Table 46 Brand Shares of Refrigeration Appliances
2006-2009
Table 47 Company Shares of Built-in Fridge Freezers
2005-2009
Table 48 Company Shares of Freestanding Fridge Freezers
2005-2009
Table 49 Company Shares of Built-in Fridges 2005-2009
Table
50 Company Shares of Freestanding Fridges 2005-2009
Table 51 Forecast
Sales of Refrigeration Appliances by Subsector: Volume 2009-2014
Table 52
Forecast Sales of Refrigeration Appliances by Subsector: Value 2009-2014
Table 53 Forecast Sales of Refrigeration Appliances by Subsector: % Volume
Growth 2009-2014
Table 54 Forecast Sales of Refrigeration Appliances by
Subsector: % Value Growth 2009-2014
Table 55 Retail Units by
Static/Frost-free: % Split 2004/2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 56 Retail Units of
Automatic Washing Machines by Wash Mechanism: % Split 2004/2009
Table 57
Sales of Home Laundry Appliances by Subsector: Volume 2004-2009
Table 58
Sales of Home Laundry Appliances by Subsector: Value 2004-2009
Table 59
Sales of Home Laundry Appliances by Subsector: % Volume Growth 2004-2009
Table 60 Sales of Home Laundry Appliances by Subsector: % Value Growth
2004-2009
Table 61 Sales of Automatic Washing Machines by Format: %
Breakdown 2004-2009
Table 62 Sales of Automatic Washing Machines by Volume
Capacity: % Breakdown 2005-2009
Table 63 Sales of AutomaticTumble Dryers
by Format: % Breakdown 2004-2009
Table 64 Company Shares of Home Laundry
Appliances 2005-2009
Table 65 Brand Shares of Home Laundry Appliances
2006-2009
Table 66 Forecast Sales of Home Laundry Appliances by Subsector:
Volume 2009-2014
Table 67 Forecast Sales of Home Laundry Appliances by
Subsector: Value 2009-2014
Table 68 Forecast Sales of Home Laundry
Appliances by Subsector: % Volume Growth 2009-2014
Table 69 Forecast Sales
of Home Laundry Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 70 Retail Units of Built-in Dishwashers: % Split 2004/2009
Table 71 Sales of Dishwashers by Subsector: Volume 2004-2009
Table 72
Sales of Dishwashers by Subsector: Value 2004-2009
Table 73 Sales of
Dishwashers by Subsector: % Volume Growth 2004-2009
Table 74 Sales of
Dishwashers by Subsector: % Value Growth 2004-2009
Table 75 Sales of
Dishwashers by Format: % Breakdown 2004-2009
Table 76 Company Shares of
Dishwashers 2005-2009
Table 77 Brand Shares of Dishwashers 2006-2009
Table 78 Forecast Sales of Dishwashers by Subsector: Volume 2009-2014
Table 79 Forecast Sales of Dishwashers by Subsector: Value 2009-2014
Table
80 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2009-2014
Table 81 Forecast Sales of Dishwashers by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Sales of Large Cooking Appliances by Subsector:
Volume 2004-2009
Table 83 Sales of Large Cooking Appliances by Subsector:
Value 2004-2009
Table 84 Sales of Large Cooking Appliances by Subsector: %
Volume Growth 2004-2009
Table 85 Sales of Large Cooking Appliances by
Subsector: % Value Growth 2004-2009
Table 86 Sales of Cookers by Power
Source: % Breakdown 2004-2009
Table 87 Sales of Range Cookers by Format: %
Breakdown 2004-2009
Table 88 Sales of Ovens by Standard/Multifunctional: %
Breakdown 2004-2009
Table 89 Sales of Built-in Hobs by Format: % Breakdown
2004-2009
Table 90 Sales of Freestanding Hobs by Format: % Breakdown
2004-2009
Table 91 Company Shares of Large Cooking Appliances
2005-2009
Table 92 Brand Shares of Large Cooking Appliances 2006-2009
Table 93 Company Shares of Cookers 2005-2009
Table 94 Company Shares of
Range Cookers 2005-2009
Table 95 Company Shares of Ovens 2005-2009
Table 96 Company Shares of Hobs 2005-2009
Table 97 Company Shares of
Built-in Hobs 2005-2009
Table 98 Company Shares of Freestanding Hobs
2005-2009
Table 99 Company Shares of Cooker Hoods 2005-2009
Table 100
Company Shares of Built-in Cooker Hoods 2005-2009
Table 101 Company Shares
of Freestanding Cooker Hoods 2005-2009
Table 102 Forecast Sales of Large
Cooking Appliances by Subsector: Volume 2009-2014
Table 103 Forecast Sales
of Large Cooking Appliances by Subsector: Value 2009-2014
Table 104
Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth
2009-2014
Table 105 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2009-2014
Table 106 Retail Units of Ovens by
Format: % Split 2004/2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 107 Sales of Microwaves by
Subsector: Volume 2004-2009
Table 108 Sales of Microwaves by Subsector:
Value 2004-2009
Table 109 Sales of Microwaves by Subsector: % Volume
Growth 2004-2009
Table 110 Sales of Microwaves by Subsector: % Value
Growth 2004-2009
Table 111 Company Shares of Microwaves 2005-2009
Table 112 Brand Shares of Microwaves 2006-2009
Table 113 Microwaves by
Distribution Format: % Analysis 2004-2009
Table 114 Forecast Sales of
Microwaves by Subsector: Volume 2009-2014
Table 115 Forecast Sales of
Microwaves by Subsector: Value 2009-2014
Table 116 Forecast Sales of
Microwaves by Subsector: % Volume Growth 2009-2014
Table 117 Forecast
Sales of Microwaves by Subsector: % Value Growth 2009-2014
Table 118
Retail Units of Microwaves: % Split 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 119 Sales of
Food Preparation Appliances by Subsector: Volume 2004-2009
Table 120 Sales
of Food Preparation Appliances by Subsector: Value 2004-2009
Table 121
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2004-2009
Table 122 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2004-2009
Table 123 Company Shares of Food Preparation
Appliances 2005-2009
Table 124 Brand Shares of Food Preparation Appliances
2006-2009
Table 125 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2009-2014
Table 126 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2009-2014
Table 127 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2009-2014
Table 128
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 129 Sales of Small Cooking Appliances by Subsector:
Volume 2004-2009
Table 130 Sales of Small Cooking Appliances by Subsector:
Value 2004-2009
Table 131 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2004-2009
Table 132 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2004-2009
Table 133 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2009
Table 134 Company Shares of
Small Cooking Appliances 2005-2009
Table 135 Brand Shares of Small Cooking
Appliances 2006-2009
Table 136 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2009-2014
Table 137 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2009-2014
Table 138 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2009-2014
Table 139
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 140 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2004-2009
Table 141 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2004-2009
Table 142 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2004-2009
Table 143 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2004-2009
Table 144 Company Shares of Small Kitchen
Appliances (Non-cooking) 2005-2009
Table 145 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2006-2009
Table 146 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2009-2014
Table 147
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2009-2014
Table 148 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2009-2014
Table 149 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 150 Sales of Vacuum Cleaners by Subsector: Volume
2004-2009
Table 151 Sales of Vacuum Cleaners by Subsector: Value
2004-2009
Table 152 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2004-2009
Table 153 Sales of Vacuum Cleaners by Subsector: % Value Growth
2004-2009
Table 154 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2009
Table 155 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2009
Table 156 Company Shares of Vacuum Cleaners
2005-2009
Table 157 Brand Shares of Vacuum Cleaners 2006-2009
Table
158 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2009-2014
Table
159 Forecast Sales of Vacuum Cleaners by Subsector: Value 2009-2014
Table
160 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2009-2014
Table 161 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 162 Sales of Irons: Volume 2004-2009
Table 163 Sales of Irons: Value 2004-2009
Table 164 Sales of Irons: %
Volume Growth 2004-2009
Table 165 Sales of Irons: % Value Growth
2004-2009
Table 166 Unit Sales of Irons by Format: % Breakdown
2004-2009
Table 167 Company Shares of Irons 2005-2009
Table 168 Brand
Shares of Irons 2006-2009
Table 169 Forecast Sales of Irons: Volume
2009-2014
Table 170 Forecast Sales of Irons: Value 2009-2014
Table 171
Forecast Sales of Irons: % Volume Growth 2009-2014
Table 172 Forecast
Sales of Irons: % Value Growth 2009-2014
Table 173 Retail Units of Irons:
% Features 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 174 Sales of Personal Care Appliances:
Volume 2004-2009
Table 175 Sales of Personal Care Appliances: Value
2004-2009
Table 176 Sales of Personal Care Appliances: % Volume Growth
2004-2009
Table 177 Sales of Personal Care Appliances: % Value Growth
2004-2009
Table 178 Sales of Hair Care Appliances by Format: % Breakdown
2004-2009
Table 179 Sales of Body Shavers by Type: % Breakdown
2004-2009
Table 180 Company Shares of Personal Care Appliances
2005-2009
Table 181 Brand Shares of Personal Care Appliances 2006-2009
Table 182 Forecast Sales of Personal Care Appliances: Volume 2009-2014
Table 183 Forecast Sales of Personal Care Appliances: Value 2009-2014
Table 184 Forecast Sales of Personal Care Appliances: % Volume Growth
2009-2014
Table 185 Forecast Sales of Personal Care Appliances: % Value
Growth 2009-2014
Table 186 Retail Units of Body Shavers: % Features
2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 187 Sales of Air Treatment Products: Volume
2004-2009
Table 188 Sales of Air Treatment Products: Value 2004-2009
Table 189 Sales of Air Treatment Products: % Volume Growth 2004-2009
Table
190 Sales of Air Treatment Products: % Value Growth 2004-2009
Table 191
Company Shares of Air Treatment Products 2005-2009
Table 192 Brand Shares
of Air Treatment Products 2006-2009
Table 193 Forecast Sales of Air
Treatment Products: Volume 2009-2014
Table 194 Forecast Sales of Air
Treatment Products: Value 2009-2014
Table 195 Forecast Sales of Air
Treatment Products: % Volume Growth 2009-2014
Table 196 Forecast Sales of
Air Treatment Products: % Value Growth 2009-2014
