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Health and Wellness in Greece
出版日期 : 2011年10月
商品編碼: 221982
Abstract
The recession that started soon after the 2004 Olympic Games, and worsened
because of the financial crisis that hit the globe in 2008, which developed in
Greece a year later. Combined with the high fiscal debt of the country, it
created a lethal cocktail for retailing. HW food and beverages was not left
untouched, causing marginal growth in most categories of this once highly
dynamic environment.
Euromonitor International' s Health and Wellness in Greece report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by
Type.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Greece
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Austerity Period Entered
in 2009 Halts Further Growth
Slump in Fat-free and Fresh/pasteurised Milk
Impacts Market
Food Intolerance (fi) Products Remain Niche Offerings in
Greece
Organic Products Remain Remarkably Dynamic Despite Recession
Westernisation of Lifestyle Favours Bfy and Ff Products
Key Trends and
Developments
Recession and Austerity Measures Impact Performance
Unhealthy Lifestyles Cause Increasing Health Conditions
Oral, Heart and
Digestive Health the Main Drivers of Ff Sales
Store-based Retailing Still
Accounts for Lion' Share in Distribution
Market Data
Table 1 Sales of
Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and
Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and
Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness
by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food
and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and
Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO
Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares
2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value
2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value
Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by
Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness
by Category: % Value Growth 2009-2014
Appendix
Health and Wellness EU
Legislation
Environment and Organic
Health and Wellbeing
Regulation 1924/2006 on Nutrition and Health Claims Made on Foods
Regulation 1925/2006 on Addition of Vitamins, Minerals and Certain Other
Substances To Foods
What Next?
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Fage SA
Strategic
Direction
Key Facts
Summary 2 Fage SA: Key Facts
Summary 3 Fage
SA: Operational Indicators
Company Background
Competitive
Positioning
Summary 4 Fage SA: Competitive Position 2009
Hitos Co
SA
Strategic Direction
Key Facts
Summary 5 Hitos Co SA: Key
Facts
Summary 6 Hitos Co SA: Operational Indicators
Company
Background
Competitive Positioning
Summary 7 Hitos Co SA: Competitive
Position 2009
Karamolegos SA
Strategic Direction
Key Facts
Summary 8 Karamolegos SA: Key Facts
Summary 9 KARAMOLEGOS SA: Operational
Indicators
Company Background
Competitive Positioning
Summary 10
Karamolegos SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of
BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY
Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages
Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value
2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth
2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown
2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23
BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY
Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY
Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26
Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27
Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Food Intolerance Products Company Shares 2005-2009
Table 29 Food
Intolerance Products Brand Shares 2006-2009
Table 30 Forecast Sales of
Food Intolerance Products by Subsector: Value 2009-2014
Table 31 Forecast
Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 32 Fortified/functional Nectars (25-99% Juice) by Prime
Positioning - Brand Sales Retail Value RSP 2005-2009
Table 33
Fortified/functional Nectars (25-99% Juice) by Claim Types 2005-2009
Table
34 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: % Value Growth
2004-2009
Table 36 Other Fortified/functional Hot Drinks by Type: % Value
Breakdown 2004-2009
Table 37 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 38 Key
Functional Ingredients in Fortified/functional Nectars (25-99% juice): %
Breakdown 2006-2009
Table 39 Fortified/functional Beverages Company Shares
2005-2009
Table 40 Fortified/functional Beverages Brand Shares
2006-2009
Table 41 Forecast Sales of Fortified/functional Beverages by
Subsector: Value 2009-2014
Table 42 Forecast Sales of Fortified/functional
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Pro/Pre
Biotic Yoghurt by Prime Positioning - Brand Sales Retail Value RSP
2005-2009
Table 44 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 45 Other Functional Yoghurt by Prime Positioning - Brand Sales Retail
Value RSP 2005-2009
Table 46 Other Functional Yoghurt by Claim Types
2005-2009
Table 47 Functional Spreadable Oils and Fats by Prime
Positioning - Brand Sales Retail Value RSP 2005-2009
Table 48 Functional
Spreadable Oils and Fats by Claim Types 2005-2009
Table 49 Functional Gum
by Prime Positioning - Brand Sales Retail Value RSP 2005-2009
Table 50
Functional Gum by Claim Types 2005-2009
Table 51 Sales of
Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 52
Sales of Fortified/functional Packaged Food by Subsector: % Value Growth
2004-2009
Table 53 Sugarised Vs Sugar-free Fortified/functional Sugar
Confectionery: % Breakdown 2009
Table 54 Sugarised Vs Sugar-free
Fortified/functional Gum: % Breakdown 2009
Table 55 Standard Fat Vs
Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 56 Key
Functional Ingredients in Fortified/functional Sugar Confectionery: %
Breakdown 2006-2009
Table 57 Key Functional Ingredients in
Fortified/functional Gum: % Breakdown 2006-2009
Table 58 Key Functional
Ingredients in Fortified/functional Breakfast Cereals: % Breakdown
2006-2009
Table 59 Key Functional Ingredients in Fortified/functional
Milk: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in
Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 61 Key
Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2009
Table 62 Key Functional Ingredients in Fortified/functional
Spreadable Oils and Fats: % Breakdown 2006-2009
Table 63
Fortified/functional Packaged Food Company Shares 2005-2009
Table 64
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 65
Forecast Sales of Fortified/functional Packaged Food by Subsector: Value
2009-2014
Table 66 Forecast Sales of Fortified/functional Packaged Food by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 67 Sales of NH Beverages
by Subsector: Value 2004-2009
Table 68 Sales of NH Beverages by Subsector:
% Value Growth 2004-2009
Table 69 Other NH Hot Drinks by Type: % Value
Breakdown 2004-2009
Table 70 NH Beverages Company Shares 2005-2009
Table 71 NH Beverages Brand Shares 2006-2009
Table 72 NH Green RTD Tea
Brand Shares 2006-2009
Table 73 Forecast Sales of NH Beverages by
Subsector: Value 2009-2014
Table 74 Forecast Sales of NH Beverages by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 75 Sales of NH Packaged
Food by Subsector: Value 2004-2009
Table 76 Sales of NH Packaged Food by
Subsector: % Value Growth 2004-2009
Table 77 NH Packaged Food Company
Shares 2005-2009
Table 78 NH Packaged Food Brand Shares 2006-2009
Table 79 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 80 Forecast Sales of NH Packaged Food by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Organic Beverages by Subsector: Value
2004-2009
Table 82 Sales of Organic Beverages by Subsector: % Value Growth
2004-2009
Table 83 Organic Beverages Company Shares 2005-2009
Table 84
Organic Beverages Brand Shares 2006-2009
Table 85 Forecast Sales of
Organic Beverages by Subsector: Value 2009-2014
Table 86 Forecast Sales of
Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87
Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 88
Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 89 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 90
Organic Packaged Food Company Shares 2005-2009
Table 91 Organic Packaged
Food Brand Shares 2006-2009
Table 92 Organic Dried Baby Food Brand Shares
2006-2009
Table 93 Forecast Sales of Organic Packaged Food by Subsector:
Value 2009-2014
Table 94 Forecast Sales of Organic Packaged Food by
Subsector: % Value Growth 2009-2014
