Abstract
Strong tea-drinking traditions in some regions of the world have helped
maintain tea sales through the recent economic downturn. While tea is a
beverage widely recognised for its natural health benefits, trends in tea
consumption vary widely from country to country. Geographical diversity in tea
types, flavours, and the role tea plays in the context of competition with
coffee and other beverages have led to the development of several regionally
strong companies alongside Unilever.
Euromonitor International' s Global Trends in Tea: Identifying Growth
Opportunities global briefing offers an insight into to the size and shape of
the Tea market, highlights buzz topics, emerging geographies, categories and
trends as well as pressing industry issues and white spaces. It identifies the
leading companies and brands, offers strategic analysis of key factors
influencing the market - be they new product developments, packaging
innovations, economic/lifestyle influences, distribution or pricing issues.
Forecasts illustrate how the market is set to change and criteria for success.
The analysis can focus on both retail and foodservice.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other
Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hot Drinks
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Global Trends in Tea: Identifying Growth Opportunities
Euromonitor
International
July 2010
Introduction
Share of Throat
Global
Performance
Key Global Regions
Where Do Consumers Find Tea?
Key
Trends
Definitions of Report
