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市場調查報告書

碳酸飲料的市場機會分析

Carbonates: Tapping Growth Potential

出版商 Euromonitor International
出版日期 2010年07月 商品編碼 126743
內容資訊 英文 Pages: 52
價格
US $ 2000 PDF by E-mail (Single user license)


碳酸飲料的市場機會分析 是由出版商Euromonitor International在2010年07月所出版的。 這份英文市場調查報告書包含Pages: 52 價格從美金2000起跳。

簡介

針對碳酸飲料的市場機會,本報告書按照地區市場的發展等級進行個別地調查分析,包括主要企業/品牌的概要、碳酸飲料與其他飲料市場之比較、可樂/橘子/檸檬汽水等主要產品區分的消費動態與消費佔有率,以及市場機會的分析等介紹,內容概要摘記如下。

導論

全球的飲料市場動態

  • 先進市場的飽和
  • 新興市場帶來微弱的恢復
  • 青少年世代:堅固且有利的消費者基盤
  • 碳酸飲料:Coca-Cola與PepsiCo
  • 根據市場團體的不同口味偏好也各異
  • 存在於未開拓/新興市場中的市場機會、其他

未開拓地區的碳酸飲料市場機會

  • 主要企業
  • 未開拓市場的主要品牌
  • 未開拓市場:延遲的碳酸飲料
  • 第2代飲料企業的潛在市場機會
  • Coca-Cola/PepsiCo:獨佔了未開拓市場中的基本可樂區分
  • 中國/泰國之比較
  • 橘子/檸檬/萊姆汽水的競爭
  • 未開拓市場的市場機會、其他

新興地區中碳酸飲料的市場機會

  • 主要企業
  • 新興市場的主要特有企業
  • 未開拓市場與同様、延遲的碳酸飲料
  • 拉丁美洲/東歐的不同競爭環境
  • 拉丁美洲/東歐不同的可樂市佔率
  • 新興市場的市場機會、其他

先進地區中碳酸飲料的市場機會

  • 主要企業
  • 先進市場的品牌
  • 先進市場:基本的可樂區分大幅地減少
  • 自有品牌的基本可樂:主要市場陷入困境
  • Coca-Cola Zero:在Coca-Cola中增加了市佔率
  • Sprite:在美國尚屬強勢但在他國已落於弱勢
  • Coca-Cola強大的市場中自有品牌呈現弱勢、其他

彙整

目錄

Abstract

Carbonates has been widely viewed as a mature category. However, there is still potential for global growth. In this briefing, Euromonitor International focuses on opportunities for growing global carbonates category volume. Growth opportunities in emerging markets have the potential to more than offset the challenges in developed markets.
We will look to provide insights on strategies that provide opportunities to increase carbonates’ global share of soft drinks. Which carbonates’ categori

Euromonitor International' s Carbonates: Tapping Growth Potential global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, Functional Drinks, RTD Coffee, RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Carbonates: Tapping Growth Potential
Euromonitor International
July 2010
Introduction
Global Beverage Trends
Untapped Region Carbonates Opportunities
Developing Region Carbonates Opportunities
Developed Region Carbonates Opportunities
Key Takeaways

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