匈牙利的健康&保健產品市場 是由出版商Euromonitor International在2010年05月所出版的。
這份英文市場調查報告書包含Pages: 86 價格從美金1900起跳。
Abstract
Hungarian GDP decreased by 7% in 2009 as a result of the global and national
economic crisis. The annual unemployment rate grew by two percentage points in
2009 compared to the previous year. This and other outcomes of recession
noticeably diminished consumer purchasing power, which was also observed in
the health and wellness industry. The growth of the health and wellness market
also slowed down in 2009, particularly in volume terms, due to lower
purchasing power of Hungarian households.
Euromonitor International' s Health and Wellness in Hungary report tracks the
developments of health-associated product types and the healthy-option
positioning of competing brands across different food sectors. It provides the
latest retail sales data 2005-2009, allowing you to compare health and
wellness categories with each other or in the context of the total market for
a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product
developments, legislative context or lifestyle influences. Forecasts to 2014
illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Health and Wellness in Hungary
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Global Economic Crisis
Severely Impacts Purchasing Power
Despite Economic Difficulties, the
Popularity of the Health and Wellness Lifestyle Continues To Grow Among
Hungarians
Health and Wellness Competition Landscape Varies From Category
To Category
Supermarkets/hypermarkets Still the Key Distribution
Channel
Poor Health Conditions To Generate Stronger Demand for Health and
Wellness Products in the Future
Key Trends and Developments
Global
Economic Crisis Severely Impacted Purchasing Power and Consumer Expectations
in Hungary
Fortified Energy Drinks Were Among the Most Dynamically Growing
Health and Wellness Drinks in 2009
Organic Juices Turn Into A "Luxury"
Category
Fortified and Functional Yoghurts Show Double-digit Growth
Poor Health Conditions Generate Stronger Demand for Health and Wellness
Products
Market Data
Table 1 Sales of Health and Wellness by Type:
Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value
Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value
2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth
2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning:
% Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares
2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales
of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of
Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast
Sales of Health and Wellness by Category: Value 2009-2014
Table 12
Forecast Sales of Health and Wellness by Category: % Value Growth
2009-2014
Appendix
Health and Wellness EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research
Sources
Biopont Kft
Strategic Direction
Key Facts
Summary 2
Biopont Kft: Key Facts
Summary 3 Biopont Kft: Operational Indicators
(Million HUF)
Company Background
Competitive Positioning
Summary 4
Biopont Kft: Competitive Position 2009
Cerbona Élelmiszeripari
És Kereskedelmi Rt
Strategic Direction
Key Facts
Summary 5
Cerbona Élelmiszeripari és Kereskedelmi Zrt: Key Facts
Summary 6
Cerbona Élelmiszeripari és Kereskedelmi Zrt: Operational Indicators
(Million HUF)
Company Background
Competitive Positioning
Summary 7
Cerbona Élelmiszeripari és Kereskedelmi Zrt: Competitive Position
2009
Sió-Eckes Kft
Strategic Direction
Key Facts
Summary
8 Sió-Eckes Kft: Key Facts
Summary 9 Sió-Eckes Kft: Operational
Indicators (Million HUF)
Company Background
Competitive
Positioning
Summary 10 Sió-Eckes Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages
Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by
Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged
Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by
Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by
Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by
Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company
Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Food Intolerance Products by Subsector:
Value 2004-2009
Table 28 Sales of Food Intolerance Products by Subsector:
% Value Growth 2004-2009
Table 29 Lactose-free Dairy Products by Type: %
Value Breakdown 2006-2009
Table 30 Food Intolerance Products Company
Shares 2005-2009
Table 31 Food Intolerance Products Brand Shares
2006-2009
Table 32 Forecast Sales of Food Intolerance Products by
Subsector: Value 2009-2014
Table 33 Forecast Sales of Food Intolerance
Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of
Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35
Sales of Fortified/functional Beverages by Subsector: % Value Growth
2004-2009
Table 36 Other Fortified/functional Hot Drinks by Type: % Value
Breakdown 2004-2009
Table 37 Key Functional Ingredients in
Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 38 Key
Functional Ingredients in Fortified/functional Nectars (25-99% juice): %
Breakdown 2006-2009
Table 39 Key Functional Ingredients in
Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional Bottled Water: %
Breakdown 2006-2009
Table 41 Key Functional Ingredients in
Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 42
Fortified/functional Beverages Company Shares 2005-2009
Table 43
Fortified/functional Beverages Brand Shares 2006-2009
Table 44 Forecast
Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 45 Forecast Sales of Fortified/functional Beverages by Subsector: %
Value Growth 2009-2014
Table 46 Fortified/functional Nectars (25-99%
Juice) by Prime Positioning 2005-2009
Table 47 Fortified/functional
Nectars (25-99% Juice) by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 48 Sales of
Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 49
Sales of Fortified/functional Packaged Food by Subsector: % Value Growth
2004-2009
Table 50 Sugarised Vs Sugar-free Fortified/functional Sugar
Confectionery: % Breakdown 2009
Table 51 Sugarised Vs Sugar-free
Fortified/functional Gum: % Breakdown 2009
Table 52 Standard Fat Vs
Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 53 Other
Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 54
Key Functional Ingredients in Fortified/functional Chocolate Confectionery: %
Breakdown 2006-2009
Table 55 Key Functional Ingredients in
Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 56
Key Functional Ingredients in Fortified/functional Gum: % Breakdown
2006-2009
Table 57 Key Functional Ingredients in Fortified/functional
Bread: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in
Fortified/functional Biscuits: % Breakdown 2006-2009
Table 59 Key
Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown
2006-2009
Table 60 Key Functional Ingredients in Fortified/functional
Milk: % Breakdown 2006-2009
Table 61 Key Functional Ingredients in
Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 62 Key
Functional Ingredients in Fortified/functional Snack Bars: % Breakdown
2006-2009
Table 63 Key Functional Ingredients in Fortified/functional
Spreadable Oils and Fats: % Breakdown 2006-2009
Table 64
Fortified/functional Packaged Food Company Shares 2005-2009
Table 65
Fortified/functional Packaged Food Brand Shares 2006-2009
Table 66
Fortified/functional Bread Brand Shares 2006-2009
Table 67 Forecast Sales
of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table
68 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value
Growth 2009-2014
Table 69 Pro/Pre Biotic Yoghurt by Prime Positioning
2005-2009
Table 70 Pro/Pre Biotic Yoghurt by Claim Types 2005-2009
Table 71 Functional Spreadable Oils and Fats by Prime Positioning
2005-2009
Table 72 Functional Spreadable Oils and Fats by Claim Types
2005-2009
Table 73 Functional Gum by Prime Positioning 2005-2009
Table
74 Functional Gum by Claim Types 2005-2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH
Beverages by Subsector: Value 2004-2009
Table 76 Sales of NH Beverages by
Subsector: % Value Growth 2004-2009
Table 77 Other NH Hot Drinks by Type:
% Value Breakdown 2004-2009
Table 78 NH Beverages Company Shares
2005-2009
Table 79 NH Beverages Brand Shares 2006-2009
Table 80 NH
Green RTD Tea Brand Shares 2006-2009
Table 81 Forecast Sales of NH
Beverages by Subsector: Value 2009-2014
Table 82 Forecast Sales of NH
Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of NH
Packaged Food by Subsector: Value 2004-2009
Table 84 Sales of NH Packaged
Food by Subsector: % Value Growth 2004-2009
Table 85 NH Packaged Food
Company Shares 2005-2009
Table 86 NH Packaged Food Brand Shares
2006-2009
Table 87 Forecast Sales of NH Packaged Food by Subsector: Value
2009-2014
Table 88 Forecast Sales of NH Packaged Food by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Beverages by
Subsector: Value 2004-2009
Table 90 Sales of Organic Beverages by
Subsector: % Value Growth 2004-2009
Table 91 Organic Beverages Company
Shares 2005-2009
Table 92 Organic Beverages Brand Shares 2006-2009
Table 93 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 94 Forecast Sales of Organic Beverages by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 95 Sales of Organic Packaged Food by Subsector: Value
2004-2009
Table 96 Sales of Organic Packaged Food by Subsector: % Value
Growth 2004-2009
Table 97 Other Organic Food by Type: % Value Breakdown
2004-2009
Table 98 Organic Packaged Food Company Shares 2005-2009
Table 99 Organic Packaged Food Brand Shares 2006-2009
Table 100 Forecast
Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 101
Forecast Sales of Organic Packaged Food by Subsector: % Value Growth
2009-2014
