全球的葡萄酒市場：葡萄酒產業的課題與商機 是由出版商Euromonitor International在2010年05月所出版的。
這份英文市場調查報告書包含Pages: 50 價格從美金2000起跳。
針對全球葡萄酒市場的規模與動態、矚目的資訊、新興地區、目前動態、緊急課題、價格與行銷等，本報告書進行調查分析，並提供主要企業及品牌的情報介紹，內容概要摘記如下。
目錄
- 導論
- 宏觀視點
- 全球市場的概況
- 地區市場的概要
- 分類分析
- 供給
- 通路分析
- 競爭概要
- 預測
Abstract
The wine category has witnessed a rollercoaster of a ride over the last
decade, sprinting the distance from an indulgence-orientated tipple for purist
palates and a loosely branded domestic speciality to a commoditised necessity
entering households internationally. The global economic uncertainty
translated into slowdown in 2009, although the category' s momentum is anything
but subdued. Euromonitor International’s latest global briefing
investigates wine’s global performance in 2009 and its.
Euromonitor International' s Global Wine: Challenges and Opportunities Facing
the Wine Industry global briefing offers an insight into to the size and shape
of the market, highlights buzz topics, emerging geographies, categories and
trends as well as pressing industry issues and white spaces. It identifies the
leading companies and brands, offers strategic analysis of key factors
influencing the market - be they new product developments, packaging
innovations, economic/lifestyle influences, distribution or pricing issues.
Forecasts illustrate how the market is set to change and criteria for
success.
Why buy this report?
* Get a detailed picture of the wine industry;
*
Pinpoint growth sectors and identify factors driving change;
* Understand
the competitive environment, the market’s major players and leading
brands;
* Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Introduction
The Macro View
Global Picture
Regional Overview
Category Analysis
Supply
Channel Analysis
Competitive Overview
Prospects
Report Definitions
