希臘生活家電市場 是由出版商Euromonitor International在2010年03月所出版的。
這份英文市場調查報告書包含Pages: 135 價格從美金2400起跳。
Abstract
The negative projections for the growth of Greek GDP, the increase in
unemployment and the subsequent drop in consumer demand drove down the retail
current value growth of the consumer appliances market in 2009. With regard to
retail volume growth, the market exhibited weak growth, which was driven by
individual key categories, rather by all categories. Consumers rationalised
their spending, partly as disposable incomes were declining, but also due to
the tightening of lending standards.
Euromonitor International' s Consumer Appliances in Greece report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data 2005-2009, allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market
- be they new product developments, format trends or distribution
issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
Consumer Appliances in Greece
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
the Recession in the
Greek Economy Negatively Affects Consumer Appliances
Major Appliances Is
Hardest Hit by the Recession
Small Appliances Performs Better Than Major
Appliances
Increased Environmental Awareness Has A Decisive Impact on
Consumer Preferences and Category Performance
Electrical Goods Retailer
Multiples Add E-commerce To Their Development Schemes
Key Trends and
Developments
the Recession in the Greek Economy Negatively Affects
Consumer Appliances Overall, As Well As Many Categories Within the Market
Environmental Awareness Increases, and Energy Efficiency Gradually Becomes A
Key Driver of Purchases of Appliances
the Slump in the Property Market
Negatively Affects Various Categories
Product Quality and Brand Drive
Consumer Choice in Consumer Appliances
Greek Consumers Become More
Price-sensitive, Affecting Shares Between Premium, Mid-priced and Economy
Brands
Electrical Goods Retailers Multiples Expands Its Presence in
Greece, Affecting Competition and the Distribution Shares of Other Market
Players
Market Indicators
Table 1 Household Penetration of Selected
Total Stock Consumer Appliances by Sector/Subsector 2004-2009
Market
Data
Table 2 Sales of Consumer Appliances by Sector: Volume 2004-2009
Table 3 Sales of Consumer Appliances by Sector: Value 2004-2009
Table 4
Sales of Consumer Appliances by Sector: % Volume Growth 2004-2009
Table 5
Sales of Consumer Appliances by Sector: % Value Growth 2004-2009
Table 6
Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume
2004-2009
Table 7 Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: Value 2004-2009
Table 8 Sales of Major
Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth
2004-2009
Table 9 Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2004-2009
Table 10 Sales of
Small Appliances by Sector: Volume 2004-2009
Table 11 Sales of Small
Appliances by Sector: Value 2004-2009
Table 12 Sales of Small Appliances
by Sector: % Volume Growth 2004-2009
Table 13 Sales of Small Appliances by
Sector: % Value Growth 2004-2009
Table 14 Company Shares of Major
Appliances 2005-2009
Table 15 Brand Shares of Major Appliances
2006-2009
Table 16 Company Shares of Small Appliances 2005-2009
Table
17 Brand Shares of Small Appliances 2006-2009
Table 18 Major Appliances by
Distribution Format: % Breakdown 2004-2009
Table 19 Small Appliances by
Distribution Format: % Breakdown 2004-2009
Table 20 Forecast Sales of
Consumer Appliances by Sector: Volume 2009-2014
Table 21 Forecast Sales of
Consumer Appliances by Sector: Value 2009-2014
Table 22 Forecast Sales of
Consumer Appliances by Sector: % Volume Growth 2009-2014
Table 23 Forecast
Sales of Consumer Appliances by Sector: % Value Growth 2009-2014
Table 24
Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding
Split: Volume 2009-2014
Table 25 Forecast Sales of Major Appliances by
Sector and by Built-in/Freestanding Split: Value 2009-2014
Table 26
Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding
Split: % Volume Growth 2009-2014
Table 27 Forecast Sales of Major
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2009-2014
Table 28 Forecast Sales of Small Appliances by Sector: Volume
2009-2014
Table 29 Forecast Sales of Small Appliances by Sector: Value
2009-2014
Table 30 Forecast Sales of Small Appliances by Sector: % Volume
Growth 2009-2014
Table 31 Forecast Sales of Small Appliances by Sector: %
Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Benroubi SA
Strategic Direction
Key Facts
Summary 2 Benroubi SA:
Key Facts
Summary 3 Benroubi SA: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 4 Benroubi
SA: Competitive Position 2009
Bsh Ikiakes Siskeves Abe
Strategic
Direction
Key Facts
Summary 5 BSH Ikiakes Siskeves Abe : Key Facts
Company Background
Production
Competitive Positioning
Summary 6
BSH Ikiakes Siskeves Abe: Competitive Position 2009
Fourlis Trade SA
Strategic Direction
Key Facts
Summary 7 Fourlis Trade SA: Key
Facts
Summary 8 Fourlis Trade SA: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 9 Fourlis
Trade SA: Competitive Position 2009
Philips Hellenique SA
Strategic
Direction
Key Facts
Summary 10 Philips Hellenique SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11
Philips Hellenique SA: Competitive Position 2009
Whirlpool Hellas SA
Strategic Direction
Key Facts
Summary 12 Whirlpool Hellas SA Key
Facts
Company Background
Production
Competitive Positioning
Summary 13 Whirlpool Hellas SA Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32
Sales of Refrigeration Appliances by Subsector: Volume 2004-2009
Table 33
Sales of Refrigeration Appliances by Subsector: Value 2004-2009
Table 34
Sales of Refrigeration Appliances by Subsector: % Volume Growth 2004-2009
Table 35 Sales of Refrigeration Appliances by Subsector: % Value Growth
2004-2009
Table 36 Sales of Fridge Freezers by Format: % Breakdown
2004-2009
Table 37 Sales of Fridges by Format: % Breakdown 2004-2009
Table 38 Sales of Freezers by Format: % Breakdown 2004-2009
Table 39 Sales
of Fridge Freezers by Volume Capacity: % Breakdown 2004-2009
Table 40
Sales of Fridges by Volume Capacity: % Breakdown 2004-2009
Table 41 Sales
of Freezers by Volume Capacity: % Breakdown 2004-2009
Table 42 Sales of
Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2009
Table 43
Company Shares of Refrigeration Appliances 2005-2009
Table 44 Brand Shares
of Refrigeration Appliances 2006-2009
Table 45 Company Shares of Built-in
Fridge Freezers 2005-2009
Table 46 Company Shares of Freestanding Fridge
Freezers 2005-2009
Table 47 Company Shares of Built-in Fridges
2005-2009
Table 48 Company Shares of Freestanding Fridges 2005-2009
Table 49 Retail Units by Static/Frost-free: % Split 2004/2009
Table 50
Forecast Sales of Refrigeration Appliances by Subsector: Volume 2009-2014
Table 51 Forecast Sales of Refrigeration Appliances by Subsector: Value
2009-2014
Table 52 Forecast Sales of Refrigeration Appliances by
Subsector: % Volume Growth 2009-2014
Table 53 Forecast Sales of
Refrigeration Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category
Data
Table 54 Sales of Home Laundry Appliances by Subsector: Volume
2004-2009
Table 55 Sales of Home Laundry Appliances by Subsector: Value
2004-2009
Table 56 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2004-2009
Table 57 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2004-2009
Table 58 Sales of Automatic Washing Machines by
Format: % Breakdown 2004-2009
Table 59 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2009
Table 60 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2009
Table 61 Company
Shares of Home Laundry Appliances 2005-2009
Table 62 Brand Shares of Home
Laundry Appliances 2006-2009
Table 63 Retail Units of Automatic Washing
Machines by Wash Mechanism: % Split 2004/2009
Table 64 Forecast Sales of
Home Laundry Appliances by Subsector: Volume 2009-2014
Table 65 Forecast
Sales of Home Laundry Appliances by Subsector: Value 2009-2014
Table 66
Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth
2009-2014
Table 67 Forecast Sales of Home Laundry Appliances by Subsector:
% Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 68 Sales of Dishwashers by
Subsector: Volume 2004-2009
Table 69 Sales of Dishwashers by Subsector:
Value 2004-2009
Table 70 Sales of Dishwashers by Subsector: % Volume
Growth 2004-2009
Table 71 Sales of Dishwashers by Subsector: % Value
Growth 2004-2009
Table 72 Sales of Dishwashers by Format: % Breakdown
2004-2009
Table 73 Company Shares of Dishwashers 2005-2009
Table 74
Brand Shares of Dishwashers 2006-2009
Table 75 Retail Units of Built-in
Dishwashers: % Split 2004/2009
Table 76 Forecast Sales of Dishwashers by
Subsector: Volume 2009-2014
Table 77 Forecast Sales of Dishwashers by
Subsector: Value 2009-2014
Table 78 Forecast Sales of Dishwashers by
Subsector: % Volume Growth 2009-2014
Table 79 Forecast Sales of
Dishwashers by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80
Sales of Large Cooking Appliances by Subsector: Volume 2004-2009
Table 81
Sales of Large Cooking Appliances by Subsector: Value 2004-2009
Table 82
Sales of Large Cooking Appliances by Subsector: % Volume Growth 2004-2009
Table 83 Sales of Large Cooking Appliances by Subsector: % Value Growth
2004-2009
Table 84 Sales of Cookers by Power Source: % Breakdown
2004-2009
Table 85 Sales of Ovens by Standard/Multifunctional: % Breakdown
2004-2009
Table 86 Sales of Built-in Hobs by Format: % Breakdown
2004-2009
Table 87 Sales of Freestanding Hobs by Format: % Breakdown
2004-2009
Table 88 Company Shares of Large Cooking Appliances
2005-2009
Table 89 Brand Shares of Large Cooking Appliances 2006-2009
Table 90 Company Shares of Cookers 2005-2009
Table 91 Company Shares of
Ovens 2005-2009
Table 92 Company Shares of Hobs 2005-2009
Table 93
Company Shares of Built-in Hobs 2005-2009
Table 94 Company Shares of
Freestanding Hobs 2005-2009
Table 95 Company Shares of Cooker Hoods
2005-2009
Table 96 Company Shares of Built-in Cooker Hoods 2005-2009
Table 97 Company Shares of Freestanding Cooker Hoods 2005-2009
Table 98
Retail Units of Ovens by Format: % Split 2004/2009
Table 99 Forecast Sales
of Large Cooking Appliances by Subsector: Volume 2009-2014
Table 100
Forecast Sales of Large Cooking Appliances by Subsector: Value 2009-2014
Table 101 Forecast Sales of Large Cooking Appliances by Subsector: % Volume
Growth 2009-2014
Table 102 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 103 Sales of Microwaves by
Subsector: Volume 2004-2009
Table 104 Sales of Microwaves by Subsector:
Value 2004-2009
Table 105 Sales of Microwaves by Subsector: % Volume
Growth 2004-2009
Table 106 Sales of Microwaves by Subsector: % Value
Growth 2004-2009
Table 107 Company Shares of Microwaves 2005-2009
Table 108 Brand Shares of Microwaves 2006-2009
Table 109 Microwaves by
Distribution Format: % Analysis 2004-2009
Table 110 Retail Units of
Microwaves: % Split 2004/2009
Table 111 Forecast Sales of Microwaves by
Subsector: Volume 2009-2014
Table 112 Forecast Sales of Microwaves by
Subsector: Value 2009-2014
Table 113 Forecast Sales of Microwaves by
Subsector: % Volume Growth 2009-2014
Table 114 Forecast Sales of
Microwaves by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 115 Sales of
Food Preparation Appliances by Subsector: Volume 2004-2009
Table 116 Sales
of Food Preparation Appliances by Subsector: Value 2004-2009
Table 117
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2004-2009
Table 118 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2004-2009
Table 119 Company Shares of Food Preparation
Appliances 2005-2009
Table 120 Brand Shares of Food Preparation Appliances
2006-2009
Table 121 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2009-2014
Table 122 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2009-2014
Table 123 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2009-2014
Table 124
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 125 Sales of Small Cooking Appliances by Subsector:
Volume 2004-2009
Table 126 Sales of Small Cooking Appliances by Subsector:
Value 2004-2009
Table 127 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2004-2009
Table 128 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2004-2009
Table 129 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2009
Table 130 Company Shares of
Small Cooking Appliances 2005-2009
Table 131 Brand Shares of Small Cooking
Appliances 2006-2009
Table 132 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2009-2014
Table 133 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2009-2014
Table 134 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2009-2014
Table 135
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 136 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2004-2009
Table 137 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2004-2009
Table 138 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2004-2009
Table 139 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2004-2009
Table 140 Company Shares of Small Kitchen
Appliances (Non-cooking) 2005-2009
Table 141 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2006-2009
Table 142 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2009-2014
Table 143
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2009-2014
Table 144 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2009-2014
Table 145 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 146 Sales of Vacuum Cleaners by Subsector: Volume
2004-2009
Table 147 Sales of Vacuum Cleaners by Subsector: Value
2004-2009
Table 148 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2004-2009
Table 149 Sales of Vacuum Cleaners by Subsector: % Value Growth
2004-2009
Table 150 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2009
Table 151 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2009
Table 152 Company Shares of Vacuum Cleaners
2005-2009
Table 153 Brand Shares of Vacuum Cleaners 2006-2009
Table
154 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2009-2014
Table
155 Forecast Sales of Vacuum Cleaners by Subsector: Value 2009-2014
Table
156 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2009-2014
Table 157 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 158 Sales of Irons: Volume 2004-2009
Table 159 Sales of Irons: Value 2004-2009
Table 160 Sales of Irons: %
Volume Growth 2004-2009
Table 161 Sales of Irons: % Value Growth
2004-2009
Table 162 Unit Sales of Irons by Format: % Breakdown
2004-2009
Table 163 Company Shares of Irons 2005-2009
Table 164 Brand
Shares of Irons 2006-2009
Table 165 Retail Units of Irons: % Features
2004/2009
Table 166 Forecast Sales of Irons: Volume 2009-2014
Table
167 Forecast Sales of Irons: Value 2009-2014
Table 168 Forecast Sales of
Irons: % Volume Growth 2009-2014
Table 169 Forecast Sales of Irons: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 170 Sales of Personal Care Appliances:
Volume 2004-2009
Table 171 Sales of Personal Care Appliances: Value
2004-2009
Table 172 Sales of Personal Care Appliances: % Volume Growth
2004-2009
Table 173 Sales of Personal Care Appliances: % Value Growth
2004-2009
Table 174 Sales of Hair Care Appliances by Format: % Breakdown
2004-2009
Table 175 Sales of Body Shavers by Type: % Breakdown
2004-2009
Table 176 Company Shares of Personal Care Appliances
2005-2009
Table 177 Brand Shares of Personal Care Appliances 2006-2009
Table 178 Retail Units of Body Shavers: % Features 2004/2009
Table 179
Forecast Sales of Personal Care Appliances: Volume 2009-2014
Table 180
Forecast Sales of Personal Care Appliances: Value 2009-2014
Table 181
Forecast Sales of Personal Care Appliances: % Volume Growth 2009-2014
Table 182 Forecast Sales of Personal Care Appliances: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 183 Sales of Air Treatment Products: Volume
2004-2009
Table 184 Sales of Air Treatment Products: Value 2004-2009
Table 185 Sales of Air Treatment Products: % Volume Growth 2004-2009
Table
186 Sales of Air Treatment Products: % Value Growth 2004-2009
Table 187
Company Shares of Air Treatment Products 2005-2009
Table 188 Brand Shares
of Air Treatment Products 2006-2009
Table 189 Forecast Sales of Air
Treatment Products: Volume 2009-2014
Table 190 Forecast Sales of Air
Treatment Products: Value 2009-2014
Table 191 Forecast Sales of Air
Treatment Products: % Volume Growth 2009-2014
Table 192 Forecast Sales of
Air Treatment Products: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 193 Retail
Sales of Heating Appliances: Volume 2004-2009
Table 194 Retail Sales of
Heating Appliances: Value 2004-2009
Table 195 Retail Sales of Heating
Appliances: % Volume Growth 2004-2009
Table 196 Retail Sales of Heating
Appliances: % Value Growth 2004-2009
Table 197 Company Shares of Heating
Appliances 2005-2009
Table 198 Brand Shares of Heating Appliances
2006-2009
Table 199 Forecast Sales of Heating Appliances: Volume
2009-2014
Table 200 Forecast Sales of Heating Appliances: Value
2009-2014
Table 201 Forecast Sales of Heating Appliances: % Volume Growth
2009-2014
Table 202 Forecast Sales of Heating Appliances: % Value Growth
2009-2014
