Abstract
Euromonitor International' s Consumer Appliances in Italy report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2003-2008), allowing you to identify
the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market
- be they new product developments, format trends or distribution
issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: large kitchen appliances (dishwashers, refrigerators, home
laundry appliances, cooking appliances, microwaves) and small electrical
appliances (microwaves, food preparation appliances, small cooking appliances,
vacuum cleaners, irons, hair care appliances, shavers, oral hygiene
appliances, heating and cooling appliances)
Data coverage: market sizes (historic and forecasts), company shares, brand
shares
Why buy this report?
* Get a detailed picture of the domestic electrical
appliances industry
* Pinpoint growth sectors and trends and identify
factors driving change
* Understand the competitive environment, the
market’s major players and leading brands
* Use five-year forecasts
to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning
Table of Contents
Consumer Appliances in Italy
Euromonitor International
February
2010
List of Contents and Tables
Executive Summary
Recession and
the International Crisis Negatively Influence the Domestic Electrical
Appliances Market in Italy
Large Chained Specialists and Grocery Multiples
Dominate Domestic Electrical Appliances Sales
Strong Demand for
Energy-saving Models
Manufacturers and Retailers Suffer From the Rise of
Raw Material Prices and Pass Cost Increases To Consumers
Easy-to-use
Products and Post-sales Assistance Are in Demand
Key Trends and
Developments
Economic Downturn Affects Domestic Electrical Appliances
Sales
Green Trend for White Goods
During Recession It Is Better To
Drink Espressos at Home — But Prepared With A Professional
Machine
Rising Manufacturing Costs Passed on To Consumers
Colours and
Design Important in Domestic Electrical Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by
Sector/Subsector 2004-2009
Table 2 Replacement Cycles of Consumer
Appliances by Sector 2007-2009
Market Data
Table 3 Sales of Consumer
Appliances by Sector: Volume 2004-2009
Table 4 Sales of Consumer
Appliances by Sector: Value 2004-2009
Table 5 Sales of Consumer Appliances
by Sector: % Volume Growth 2004-2009
Table 6 Sales of Consumer Appliances
by Sector: % Value Growth 2004-2009
Table 7 Sales of Major Appliances by
Sector and by Built-in/Freestanding Split: Volume 2004-2009
Table 8 Sales
of Major Appliances by Sector and by Built-in/Freestanding Split: Value
2004-2009
Table 9 Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: % Volume Growth 2004-2009
Table 10 Sales of
Major Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2004-2009
Table 11 Sales of Small Appliances by Sector: Volume
2004-2009
Table 12 Sales of Small Appliances by Sector: Value
2004-2009
Table 13 Sales of Small Appliances by Sector: % Volume Growth
2004-2009
Table 14 Sales of Small Appliances by Sector: % Value Growth
2004-2009
Table 15 Company Shares of Major Appliances 2005-2009
Table
16 Brand Shares of Major Appliances 2006-2009
Table 17 Company Shares of
Small Appliances 2005-2009
Table 18 Brand Shares of Small Appliances
2006-2009
Table 19 Major Appliances by Distribution Format: % Breakdown
2004-2009
Table 20 Small Appliances by Distribution Format: % Breakdown
2004-2009
Table 21 Forecast Sales of Consumer Appliances by Sector: Volume
2009-2014
Table 22 Forecast Sales of Consumer Appliances by Sector: Value
2009-2014
Table 23 Forecast Sales of Consumer Appliances by Sector: %
Volume Growth 2009-2014
Table 24 Forecast Sales of Consumer Appliances by
Sector: % Value Growth 2009-2014
Table 25 Forecast Sales of Major
Appliances by Sector and by Built-in/Freestanding Split: Volume 2009-2014
Table 26 Forecast Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: Value 2009-2014
Table 27 Forecast Sales of
Major Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth
2009-2014
Table 28 Forecast Sales of Major Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2009-2014
Table 29 Forecast
Sales of Small Appliances by Sector: Volume 2009-2014
Table 30 Forecast
Sales of Small Appliances by Sector: Value 2009-2014
Table 31 Forecast
Sales of Small Appliances by Sector: % Volume Growth 2009-2014
Table 32
Forecast Sales of Small Appliances by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Antonio Merloni SpA
Strategic Direction
Key Facts
Summary 2 Antonio Merloni SpA: Key
Facts
Summary 3 Antonio Merloni SpA: Operational Indicators
Company
Background
Production
Summary 4 Antonio Merloni SpA: Production
Statistics 2009
Competitive Positioning
Summary 5 Antonio Merloni SpA:
Competitive Position 2009
Bimar SpA
Strategic Direction
Key
Facts
Summary 6 Bimar SpA: Key Facts
Summary 7 Bimar SpA: Operational
Indicators
Company Background
Production
Summary 8 Bimar SpA:
Production Statistics 2009
Competitive Positioning
Summary 9 Bimar
SpA: Competitive Position 2009
De' longhi SpA
Strategic Direction
Key Facts
Summary 10 De' Longhi SpA: Key Facts
Summary 11 De' Longhi
SpA: Operational Indicators
Company Background
Production
Summary
12 De' Longhi SpA: Production Statistics 2009
Competitive Positioning
Summary 13 De' Longhi SpA: Competitive Position 2009
Polti SpA
Strategic Direction
Key Facts
Summary 14 Polti SpA: Key Facts
Summary 15 Polti SpA: Operational Indicators
Company Background
Production
Summary 16 Polti SpA: Production Statistics 2009
Competitive Positioning
Summary 17 Polti SpA: Competitive Position
2009
Saeco International Group SpA
Strategic Direction
Key
Facts
Summary 18 Saeco International Group SpA: Key Facts
Summary 19
Saeco International Group SpA: Operational Indicators
Company
Background
Production
Summary 20 Saeco International Group SpA:
Production Statistics 2009
Competitive Positioning
Summary 21 Saeco
International Group SpA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33
Sales of Refrigeration Appliances by Subsector: Volume 2004-2009
Table 34
Sales of Refrigeration Appliances by Subsector: Value 2004-2009
Table 35
Sales of Refrigeration Appliances by Subsector: % Volume Growth 2004-2009
Table 36 Sales of Refrigeration Appliances by Subsector: % Value Growth
2004-2009
Table 37 Sales of Fridge Freezers by Format: % Breakdown
2004-2009
Table 38 Sales of Fridges by Format: % Breakdown 2004-2009
Table 39 Sales of Freezers by Format: % Breakdown 2004-2009
Table 40 Sales
of Fridge Freezers by Volume Capacity: % Breakdown 2004-2009
Table 41
Sales of Fridges by Volume Capacity: % Breakdown 2004-2009
Table 42 Sales
of Freezers by Volume Capacity: % Breakdown 2004-2009
Table 43 Sales of
Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2009
Table 44
Company Shares of Refrigeration Appliances 2005-2009
Table 45 Brand Shares
of Refrigeration Appliances 2006-2009
Table 46 Company Shares of Built-in
Fridge Freezers 2005-2009
Table 47 Company Shares of Freestanding Fridge
Freezers 2005-2009
Table 48 Company Shares of Built-in Fridges
2005-2009
Table 49 Company Shares of Freestanding Fridges 2005-2009
Table 50 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2009-2014
Table 51 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2009-2014
Table 52 Forecast Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2009-2014
Table 53 Forecast Sales
of Refrigeration Appliances by Subsector: % Value Growth 2009-2014
Table
54 Retail Units by Static/Frost-free: % Split 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55
Sales of Home Laundry Appliances by Subsector: Volume 2004-2009
Table 56
Sales of Home Laundry Appliances by Subsector: Value 2004-2009
Table 57
Sales of Home Laundry Appliances by Subsector: % Volume Growth 2004-2009
Table 58 Sales of Home Laundry Appliances by Subsector: % Value Growth
2004-2009
Table 59 Sales of Automatic Washing Machines by Format: %
Breakdown 2004-2009
Table 60 Sales of Automatic Washing Machines by Volume
Capacity: % Breakdown 2005-2009
Table 61 Sales of AutomaticTumble Dryers
by Format: % Breakdown 2004-2009
Table 62 Company Shares of Home Laundry
Appliances 2005-2009
Table 63 Brand Shares of Home Laundry Appliances
2006-2009
Table 64 Forecast Sales of Home Laundry Appliances by Subsector:
Volume 2009-2014
Table 65 Forecast Sales of Home Laundry Appliances by
Subsector: Value 2009-2014
Table 66 Forecast Sales of Home Laundry
Appliances by Subsector: % Volume Growth 2009-2014
Table 67 Forecast Sales
of Home Laundry Appliances by Subsector: % Value Growth 2009-2014
Table 68
Retail Units of Automatic Washing Machines by Wash Mechanism: % Split
2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Dishwashers by Subsector: Volume
2004-2009
Table 70 Sales of Dishwashers by Subsector: Value 2004-2009
Table 71 Sales of Dishwashers by Subsector: % Volume Growth 2004-2009
Table 72 Sales of Dishwashers by Subsector: % Value Growth 2004-2009
Table
73 Sales of Dishwashers by Format: % Breakdown 2004-2009
Table 74 Company
Shares of Dishwashers 2005-2009
Table 75 Brand Shares of Dishwashers
2006-2009
Table 76 Forecast Sales of Dishwashers by Subsector: Volume
2009-2014
Table 77 Forecast Sales of Dishwashers by Subsector: Value
2009-2014
Table 78 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2009-2014
Table 79 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2009-2014
Table 80 Retail Units of Built-in Dishwashers: %
Split 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Large Cooking Appliances by
Subsector: Volume 2004-2009
Table 82 Sales of Large Cooking Appliances by
Subsector: Value 2004-2009
Table 83 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2004-2009
Table 84 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2004-2009
Table 85 Sales of
Cookers by Power Source: % Breakdown 2004-2009
Table 86 Sales of Range
Cookers by Format: % Breakdown 2004-2009
Table 87 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2004-2009
Table 88 Sales of Built-in
Hobs by Format: % Breakdown 2004-2009
Table 89 Sales of Freestanding Hobs
by Format: % Breakdown 2004-2009
Table 90 Company Shares of Large Cooking
Appliances 2005-2009
Table 91 Brand Shares of Large Cooking Appliances
2006-2009
Table 92 Company Shares of Cookers 2005-2009
Table 93
Company Shares of Range Cookers 2005-2009
Table 94 Company Shares of Ovens
2005-2009
Table 95 Company Shares of Hobs 2005-2009
Table 96 Company
Shares of Built-in Hobs 2005-2009
Table 97 Company Shares of Freestanding
Hobs 2005-2009
Table 98 Company Shares of Cooker Hoods 2005-2009
Table
99 Company Shares of Built-in Cooker Hoods 2005-2009
Table 100 Company
Shares of Freestanding Cooker Hoods 2005-2009
Table 101 Forecast Sales of
Large Cooking Appliances by Subsector: Volume 2009-2014
Table 102 Forecast
Sales of Large Cooking Appliances by Subsector: Value 2009-2014
Table 103
Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth
2009-2014
Table 104 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2009-2014
Table 105 Retail Units of Ovens by
Format: % Split 2004/2009
Headlines
Trends
Competitive
Landscape
Prospects
Category Data
Table 106 Sales of Microwaves by
Subsector: Volume 2004-2009
Table 107 Sales of Microwaves by Subsector:
Value 2004-2009
Table 108 Sales of Microwaves by Subsector: % Volume
Growth 2004-2009
Table 109 Sales of Microwaves by Subsector: % Value
Growth 2004-2009
Table 110 Company Shares of Microwaves 2005-2009
Table 111 Brand Shares of Microwaves 2006-2009
Table 112 Microwaves by
Distribution Format: % Analysis 2004-2009
Table 113 Forecast Sales of
Microwaves by Subsector: Volume 2009-2014
Table 114 Forecast Sales of
Microwaves by Subsector: Value 2009-2014
Table 115 Forecast Sales of
Microwaves by Subsector: % Volume Growth 2009-2014
Table 116 Forecast
Sales of Microwaves by Subsector: % Value Growth 2009-2014
Table 117
Retail Units of Microwaves: % Split 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Sales of
Food Preparation Appliances by Subsector: Volume 2004-2009
Table 119 Sales
of Food Preparation Appliances by Subsector: Value 2004-2009
Table 120
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2004-2009
Table 121 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2004-2009
Table 122 Company Shares of Food Preparation
Appliances 2005-2009
Table 123 Brand Shares of Food Preparation Appliances
2006-2009
Table 124 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2009-2014
Table 125 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2009-2014
Table 126 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2009-2014
Table 127
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 128 Sales of Small Cooking Appliances by Subsector:
Volume 2004-2009
Table 129 Sales of Small Cooking Appliances by Subsector:
Value 2004-2009
Table 130 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2004-2009
Table 131 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2004-2009
Table 132 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2009
Table 133 Company Shares of
Small Cooking Appliances 2005-2009
Table 134 Brand Shares of Small Cooking
Appliances 2006-2009
Table 135 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2009-2014
Table 136 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2009-2014
Table 137 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2009-2014
Table 138
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 139 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2004-2009
Table 140 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2004-2009
Table 141 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2004-2009
Table 142 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2004-2009
Table 143 Company Shares of Small Kitchen
Appliances (Non-cooking) 2005-2009
Table 144 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2006-2009
Table 145 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2009-2014
Table 146
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2009-2014
Table 147 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2009-2014
Table 148 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 149 Sales of Vacuum Cleaners by Subsector: Volume
2004-2009
Table 150 Sales of Vacuum Cleaners by Subsector: Value
2004-2009
Table 151 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2004-2009
Table 152 Sales of Vacuum Cleaners by Subsector: % Value Growth
2004-2009
Table 153 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2009
Table 154 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2009
Table 155 Company Shares of Vacuum Cleaners
2005-2009
Table 156 Brand Shares of Vacuum Cleaners 2006-2009
Table
157 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2009-2014
Table
158 Forecast Sales of Vacuum Cleaners by Subsector: Value 2009-2014
Table
159 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2009-2014
Table 160 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 161 Sales of Irons: Volume 2004-2009
Table 162 Sales of Irons: Value 2004-2009
Table 163 Sales of Irons: %
Volume Growth 2004-2009
Table 164 Sales of Irons: % Value Growth
2004-2009
Table 165 Unit Sales of Irons by Format: % Breakdown
2004-2009
Table 166 Company Shares of Irons 2005-2009
Table 167 Brand
Shares of Irons 2006-2009
Table 168 Forecast Sales of Irons: Volume
2009-2014
Table 169 Forecast Sales of Irons: Value 2009-2014
Table 170
Forecast Sales of Irons: % Volume Growth 2009-2014
Table 171 Forecast
Sales of Irons: % Value Growth 2009-2014
Table 172 Retail Units of Irons:
% Features 2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 173 Sales of Personal Care Appliances:
Volume 2004-2009
Table 174 Sales of Personal Care Appliances: Value
2004-2009
Table 175 Sales of Personal Care Appliances: % Volume Growth
2004-2009
Table 176 Sales of Personal Care Appliances: % Value Growth
2004-2009
Table 177 Sales of Hair Care Appliances by Format: % Breakdown
2004-2009
Table 178 Sales of Body Shavers by Type: % Breakdown
2004-2009
Table 179 Company Shares of Personal Care Appliances
2005-2009
Table 180 Brand Shares of Personal Care Appliances 2006-2009
Table 181 Forecast Sales of Personal Care Appliances: Volume 2009-2014
Table 182 Forecast Sales of Personal Care Appliances: Value 2009-2014
Table 183 Forecast Sales of Personal Care Appliances: % Volume Growth
2009-2014
Table 184 Forecast Sales of Personal Care Appliances: % Value
Growth 2009-2014
Table 185 Retail Units of Body Shavers: % Features
2004/2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 186 Sales of Air Treatment Products: Volume
2004-2009
Table 187 Sales of Air Treatment Products: Value 2004-2009
Table 188 Sales of Air Treatment Products: % Volume Growth 2004-2009
Table
189 Sales of Air Treatment Products: % Value Growth 2004-2009
Table 190
Company Shares of Air Treatment Products 2005-2009
Table 191 Brand Shares
of Air Treatment Products 2006-2009
Table 192 Forecast Sales of Air
Treatment Products: Volume 2009-2014
Table 193 Forecast Sales of Air
Treatment Products: Value 2009-2014
Table 194 Forecast Sales of Air
Treatment Products: % Volume Growth 2009-2014
Table 195 Forecast Sales of
Air Treatment Products: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 196 Retail
Sales of Heating Appliances: Volume 2004-2009
Table 197 Retail Sales of
Heating Appliances: Value 2004-2009
Table 198 Retail Sales of Heating
Appliances: % Volume Growth 2004-2009
Table 199 Retail Sales of Heating
Appliances: % Value Growth 2004-2009
Table 200 Company Shares of Heating
Appliances 2005-2009
Table 201 Brand Shares of Heating Appliances
2006-2009
Table 202 Forecast Sales of Heating Appliances: Volume
2009-2014
Table 203 Forecast Sales of Heating Appliances: Value
2009-2014
Table 204 Forecast Sales of Heating Appliances: % Volume Growth
2009-2014
Table 205 Forecast Sales of Heating Appliances: % Value Growth
2009-2014
