Abstract
Euromonitor International' s Alcoholic Drinks in Hong Kong, China market
report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data, allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change.
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Beer; Cider/Perry; RTDs/High-Strength Premixes; Spirits; Wine
Executive summary
Economic downturn hampers value growth
Total volume sales of alcoholic drinks increased in Hong Kong in 2009, as
players reaped the benefits of consistent brand strengthening activities.
Furthermore, the success of the Hong Kong government' s boost to the wine trade
attracted a strong influx of new players. Nonetheless, the economic recession,
sparked off by the subprime mortgage crisis in the US at the end of 2008,
drove down total current value growth for alcoholic drinks in 2009. The
premuimisation trend slowed, and economy brands recorded a surge in sales.
Stricter drink-driving penalties and a smoking ban in bars
Effective from 2009, stricter penalties were enforced for motorists found to
have exceeded the legal blood-alcohol limit. On-trade players reported a loss
in sales as consumers took heed and reduced volume consumption. In addition, a
smoking ban was fully enforced across night entertainment venues such as pubs
and bars. Consumers reflected that this drastically reduced their enjoyment of
such outlets. Coupled with the economic downturn, which reduced consumers'
spending power, on-trade sales took a dip in 2009.
Hong Kong aims to become a wine and dine hub
New players entered the market as the Hong Kong government promoted the
country as a wine and dine hub. In addition to introducing support measures
such as customs facilitation to attract investors, the government also signed
Memorandums of Understanding with France, Spain, Australia, Italy and Hungary.
While San Miguel Brewery Hong Kong Ltd maintained its leadership of the
alcoholic drinks market in 2009, other leading players, such as Jebsen & Co
Ltd and Wing Hing Provision Wine & Spirits Co Ltd recorded a loss in their
volume shares.
Strong growth in sales through supermarkets/hypermarkets
Supermarkets offer consumers convenience when purchasing due to their wide
distribution network. Specialist wine retailers, on the other hand, compete
through the value-added services that they provide (such as wine-tasting
classes and offering consumers a taste of the wine before purchasing) and
their wide selection of alcoholic drinks. Nonetheless,
supermarkets/hypermarkets is anticipated to gain share from specialist wine
retailers, as the leading players focus on expanding their international
segments. In June 2009, a newly opened Market Place by Jason' s outlet boasted
an in-house wine sommelier.
Alcoholic drinks is expected to rebound over the forecast period
The alcoholic drinks market is expected to regain growth over the forecast
period. Along with economic recovery, consumers will gain stronger confidence
in terms of spending, boosting growth for the on-trade channel and premium
product variants. Manufacturers are also predicted to launch new products and
increase marketing campaigns, riding on the momentum of the positive economic
climate. In addition, with the government' s initiative to push Hong Kong as a
wine and food hub, tourism is set to grow, benefiting the country' s economy.
Table of Contents
ALCOHOLIC DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Economic downturn hampers value growth
- Stricter drink-driving penalties and a smoking ban in bars
- Hong Kong aims to become a wine and dine hub
- Strong growth in sales through supermarkets/hypermarkets
- Alcoholic drinks is expected to rebound over the forecast period
- KEY TRENDS AND DEVELOPMENTS
- New legislation on drink-driving and smoking impacts on-trade sales
- Greater appreciation of alcoholic drinks paves the way for premiumisation
- Fierce competition expected as Hong Kong evolves into a wine and dine hub
- Just-in-time business model to alleviate lack of storage space
- Specialist Retailers
- Summary 1 Leading Specialist Retailers 2008
- Market Mergers and Acquisitions Activity
- LEGISLATION
- TAXATION AND DUTY LEVIES
- Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
- Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected
Sectors 2009
- Table 3 Selling Margin of a Typical Beer Brand 2009 - San Miguel
- Table 4 Selling Margin of a Typical Wine Brand 2009 - Wolf Blass Yellow
Label
- Table 5 Selling Margin of a Typical Spirits Brand 2009 - Chivas Regal 12
YO
- OPERATING ENVIRONMENT
- MARKET INDICATORS
- Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
- MARKET DATA
- Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
- Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
- Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth
2004-2009
- Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth
2004-2009
- Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Volume 2009
- Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2009
- Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: % Volume 2009
- Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: % Value 2009
- Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner
2005-2009
- Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: %
Value Analysis 2009
- Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution
Format: % Volume Analysis 2009
- Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume
2009-2014
- Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value
2009-2014
- Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume
Growth 2009-2014
- Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value
Growth 2009-2014
- DEFINITIONS
- Published data comparisons
- Summary 2 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
- EUGINA LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Eugina Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Eugina Ltd: Competitive Position 2009
- HANDPICKED WINES (HK) LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Handpicked Wines (HK) Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- JEBSEN & CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Jebsen & Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Jebsen & Co Ltd: Competitive Position 2009
- SAN MIGUEL BREWERY HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG,
CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 San Miguel Brewery Hong Kong Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 San Miguel Brewery Hong Kong Ltd: Competitive Position 2009
- TELFORD INTERNATIONAL CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Telford International Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Telford International Co Ltd: Competitive Position 2009
BEER IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR BACKGROUND
- Lager price band methodology
- Summary 12 Lager by Price Band 2009
- SECTOR DATA
- Table 22 Sales of Beer by Subsector: Total Volume 2004-2009
- Table 23 Sales of Beer by Subsector: Total Value 2004-2009
- Table 24 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
- Table 25 Sales of Beer by Subsector: % Total Value Growth 2004-2009
- Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
- Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
- Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth
2004-2009
- Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth
2004-2009
- Table 30 Beer: Production, Imports and Exports: Total Volume 2003-2008
- Table 31 Beer Exports by Country of Destination: Total Volume 2003-2008
- Table 32 Beer Exports by Country of Destination: Total Value 2003-2008
- Table 33 Beer Imports by Country of Origin: Total Volume 2003-2008
- Table 34 Beer Imports by Country of Origin: Total Value 2003-2008
- Table 35 Company Shares of Beer by National Brand Owner 2005-2009
- Table 36 Company Shares of Beer by Global Brand Owner 2005-2009
- Table 37 Brand Shares of Beer 2006-2009
- Table 38 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
- Table 39 Forecast Sales of Beer by Subsector: Total Value 2009-2014
- Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth
2009-2014
- Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth
2009-2014
CIDER/PERRY IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR BACKGROUND
- SECTOR DATA
- Table 42 Sales of Cider/Perry: Total Volume 2004-2009
- Table 43 Sales of Cider/Perry: Total Value 2004-2009
- Table 44 Sales of Cider/Perry: % Total Volume Growth 2004-2009
- Table 45 Sales of Cider/Perry: % Total Value Growth 2004-2009
- Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2004-2009
- Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2004-2009
- Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth
2004-2009
- Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth
2004-2009
- Table 50 Company Shares of Cider/Perry by National Brand Owner 2005-2009
- Table 51 Company Shares of Cider/Perry by Global Brand Owner 2005-2009
- Table 52 Brand Shares of Cider/Perry 2006-2009
- Table 53 Forecast Sales of Cider/Perry: Total Volume 2009-2014
- Table 54 Forecast Sales of Cider/Perry: Total Value 2009-2014
- Table 55 Forecast Sales of Cider/Perry: % Total Volume Growth 2009-2014
- Table 56 Forecast Sales of Cider/Perry: % Total Value Growth 2009-2014
RTDS/HIGH-STRENGTH PREMIXES IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 57 Sales of RTDS/High-strength Premixes by Subsector: Total Volume
2004-2009
- Table 58 Sales of RTDS/High-strength Premixes by Subsector: Total Value
2004-2009
- Table 59 Sales of RTDS/High-strength Premixes by Subsector: % Total
Volume Growth 2004-2009
- Table 60 Sales of RTDS/High-strength Premixes by Subsector: % Total
Value Growth 2004-2009
- Table 61 On-trade vs Off-trade Sales of RTDS/High-strength Premixes:
Volume 2004-2009
- Table 62 On-trade vs Off-trade Sales of RTDS/High-strength Premixes:
Value 2004-2009
- Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Volume Growth 2004-2009
- Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: %
Value Growth 2004-2009
- Table 65 Company Shares of RTDS/High-strength Premixes by Global Brand
Owner 2005-2009
- Table 66 Company Shares of RTDS/High-strength Premixes by National Brand
Owner 2005-2009
- Table 67 Brand Shares of RTDS/High-strength Premixes 2006-2009
- Table 68 Forecast Sales of RTDS/High-strength Premixes by Subsector:
Total Volume 2009-2014
- Table 69 Forecast Sales of RTDS/High-strength Premixes by Subsector:
Total Value 2009-2014
- Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Volume Growth 2009-2014
- Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: %
Total Value Growth 2009-2014
WINE IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 72 Sales of Wine by Subsector: Total Volume 2004-2009
- Table 73 Sales of Wine by Subsector: Total Value 2004-2009
- Table 74 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
- Table 75 Sales of Wine by Subsector: % Total Value Growth 2004-2009
- Table 76 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
- Table 77 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
- Table 78 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth
2004-2009
- Table 79 Sales of Wine by On-trade vs Off-trade Split: % Value Growth
2004-2009
- Table 80 Volume Sales of Still Red Wine by Price Segment 2004-2009
- Table 81 Volume Sales of Still White Wine by Price Segment 2004-2009
- Table 82 Volume Sales of Still Rose Wine by Price Segment 2004-2009
- Table 83 Volume Sales of Other Sparkling Wine by Price Segment 2004-2009
- Table 84 Sales of Still Red Wine by Grape/Varietal Type 2004-2009
- Table 85 Sales of Still White Wine by Grape/Varietal Type 2004-2009
- Table 86 Sales of Still Rose Wine by Grape/Varietal Type 2004-2009
- Table 87 Sales of Still Red Wine by Quality Classification 2004-2009
- Table 88 Sales of Still White Wine by Quality Classification 2004-2009
- Table 89 Sales of Still Rose Wine by Quality Classification 2004-2009
- Table 90 Wine Production, Imports and Exports: Total Volume 2003-2008
- Table 91 Wine Exports by Country of Destination: Total Volume 2003-2008
- Table 92 Wine Exports by Country of Destination: Total Value 2003-2008
- Table 93 Wine Imports by Country of Origin: Total Volume 2003-2008
- Table 94 Wine Imports by Country of Origin: Total Value 2003-2008
- Table 95 Company Shares of Still Light Grape Wine by National Brand
Owner 2005-2009
- Table 96 Company Shares of Still Light Grape Wine by Global Brand Owner
2005-2009
- Table 97 Brand Shares of Still Light Grape Wine 2006-2009
- Table 98 Company Shares of Champagne by National Brand Owner 2005-2009
- Table 99 Company Shares of Champagne by Global Brand Owner 2005-2009
- Table 100 Brand Shares of Champagne 2006-2009
- Table 101 Company Shares of Other Sparkling Wine by National Brand Owner
2005-2009
- Table 102 Company Shares of Other Sparkling Wine by Global Brand Owner
2005-2009
- Table 103 Brand Shares of Other Sparkling Wine 2006-2009
- Table 104 Company Shares of Fortified Wine and Vermouth by National
Brand Owner 2005-2009
- Table 105 Company Shares of Fortified Wine and Vermouth by Global Brand
Owner 2005-2009
- Table 106 Brand Shares of Fortified Wine and Vermouth 2006-2009
- Table 107 Company Shares of Non-grape Wine by National Brand Owner
2005-2009
- Table 108 Company Shares of Non-grape Wine by Global Brand Owner
2005-2009
- Table 109 Brand Shares of Non-grape Wine 2006-2009
- Table 110 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
- Table 111 Forecast Sales of Wine by Subsector: Total Value 2009-2014
- Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth
2009-2014
- Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth
2009-2014
SPIRITS IN HONG KONG, CHINA
- HEADLINES
- TRENDS
- PRODUCTION, IMPORTS AND EXPORTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR BACKGROUND
- Vodka, gin and other blended Scotch whisky price band methodology
- SECTOR DATA
- Table 114 Sales of Spirits by Subsector: Total Volume 2004-2009
- Table 115 Sales of Spirits by Subsector: Total Value 2004-2009
- Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
- Table 117 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
- Table 118 Sales of Spirits by On-trade vs Off-trade Split: Volume
2004-2009
- Table 119 Sales of Spirits by On-trade vs Off-trade Split: Value
2004-2009
- Table 120 Sales of Spirits by On-trade vs Off-trade Split: % Volume
Growth 2004-2009
- Table 121 Sales of Spirits by On-trade vs Off-trade Split: % Value
Growth 2004-2009
- Table 122 Sales of Other Blended Scotch Whisky by Premium/Super-premium
Split 2004-2009
- Table 123 Sales of Gin by Premium/Super-premium Split 2004-2009
- Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2009
- Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
- Table 126 Spirits Production, Imports and Exports: Total Volume 2003-2008
- Table 127 Spirits Exports by Country of Destination: Total Volume
2003-2008
- Table 128 Spirits Exports by Country of Destination: Total Value
2003-2008
- Table 129 Spirits Imports by Country of Origin: Total Volume 2003-2008
- Table 130 Spirits Imports by Country of Origin: Total Value 2003-2008
- Table 131 Whisk(e)y Production, Imports and Exports: Total Volume
2003-2008
- Table 132 Brandy & Cognac Production, Imports and Exports: Total Volume
2003-2008
- Table 133 Vodka Production, Imports and Exports: Total Volume 2003-2008
- Table 134 Gin Production, Imports and Exports: Total Volume 2003-2008
- Table 135 Rum Production, Imports and Exports: Total Volume 2003-2008
- Table 136 Liqueurs Production: Total Volume 2003-2008
- Table 137 Company Shares of Spirits by National Brand Owner 2005-2009
- Table 138 Company Shares of Spirits by Global Brand Owner 2005-2009
- Table 139 Brand Shares of Spirits 2006-2009
- Table 140 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
- Table 141 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
- Table 142 Forecast Sales of Spirits by Subsector: % Total Volume Growth
2009-2014
- Table 143 Forecast Sales of Spirits by Subsector: % Total Value Growth
2009-2014
