烏克蘭的消費者導向食品服務市場 是由出版商Euromonitor International在2009年11月所出版的。
這份英文市場調查報告書包含Pages: 99 價格從美金1900起跳。
Abstract
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Executive summary
Global economic downturn in 2008 strikes consumer foodservice in Ukraine
In 2008 consumer foodservice in Ukraine was unable to avoid the negative
impact of the global economic downturn, as the disposable income of consumers
decreased and consumers themselves showed greatly increased concern over
consumer credit and potential unemployment. Furthermore, prices began to
increase and thus Ukrainians started to economise, particularly with regard to
dining out. The situation became even more critical at the end of 2008 owing
to speculation over the USD to EUR exchange rate. Therefore, owing to these
factors consumer expenditure on consumer foodservice slowed down in 2008.
Expansion plans prove over-optimistic
Owing to the strong foodservice value growth of consumer foodservice over 2006
and 2007, a number of players announced plans to expand at the beginning of
2008. Therefore, various chained and independent players considered
establishing new outlets and entering new categories of consumer foodservice.
However, deterioration of the economic situation in Ukraine in 2008 greatly
hampered the expansion plans of these players owing to the vast investment
needed for construction, interior design and rental payments, especially in
the large cities. These expansion plans proved to be overoptimistic thus many
players decided to embark on such expansion at a later stage.
Foreign chained players slow to enter Ukraine
At the end of the review period consumer foodservice in Ukraine had developed
mainly through the efforts of domestic companies and private entrepreneurs. In
parallel with small business development, investments were consolidated to aid
the emergence of local chained brands. The operational environment became
increasingly tough primarily as a result of high increases in rent,
particularly in Kyiv and other large cities, combined with very limited
availability of space in attractive locations in which to establish new
outlets. These factors among others served to reduce the appeal of consumer
foodservice in Ukraine to foreign companies. Despite stating their intentions
to enter consumer foodservice in Ukraine, foreign players have been very slow
to do so.
Stand-alone, the most common location in Ukraine
In 2008 stand-alone was the most common location of consumer foodservice
outlets in Ukraine, as this is particularly characteristic of towns and
villages in which alternative formats of locations remained underdeveloped.
However, in cities there was a notable trend of expansion in term of locations
owing to factors such as the boom in retailing, which created positive
conditions for expansion. This possibility was quickly grasped by players in
fast food, which opted to establish new outlets in trade and entertainment
centres where there is high consumer traffic. However, retail remained
concentrated to cities in Ukraine at the end of the review period.
Consumer foodservice threatened by worsening consumer expectations
The performance of consumer foodservice in Ukraine, at least over the first
half of the forecast period, is expected to be largely governed by economic
developments, which are tightly linked to the disposable incomes of consumers.
Owing to fear of the evolving economic crisis in the country, Ukrainians are
expected to economise with regard to eating out and socialising in consumer
foodservice outlets and they are thus expected to return to their tradition of
celebrating holidays and family occasions at home.
Table of Contents
- CONSUMER FOODSERVICE IN UKRAINE : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Global economic downturn in 2008 strikes consumer foodservice in Ukraine
- Expansion plans prove over-optimistic
- Foreign chained players slow to enter Ukraine
- Stand-alone, the most common location in Ukraine
- Consumer foodservice threatened by worsening consumer expectations
- KEY TRENDS AND DEVELOPMENTS
- Global financial crisis hits Ukraine in 2008
- Ukrainian consumers return to former eating habits due to crisis
- "Value added" services boost consumer interest in consumer foodservice
- Weaker players pushed out of consumer foodservice
- Independent players maintain control of consumer foodservice
- MARKET DATA
- Table 1 Units, Transactions and Value Sales in Consumer Foodservice:
2003-2008
- Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2003-2008
- Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2008
- Table 4 Consumer Foodservice by Eat in Vs Takeaway 2008
- Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
- Table 6 Sales in Consumer Foodservice by Location 2003-2008
- Table 7 Leading Chained Consumer Foodservice Brands by Number of Units
2008
- Table 8 Chained Consumer Foodservice Company Shares 2004-2008
- Table 9 Chained Consumer Foodservice Brand Shares 2005-2008
- Table 10 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2008-2013
- Table 11 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2008-2013
- APPENDIX
- Published data comparisons
- Table 12 Consumer Expenditure on Consumer Foodservice 2003-2008
- OPERATING ENVIRONMENT
- Franchising
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - UKRAINE
- FFS-CO - CONSUMER FOODSERVICE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 FFS-co: Key Facts
- Summary 3 FFS-co: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 4 FFS-co: Competitive Position 2008
- KOZYRNA KARTA - CONSUMER FOODSERVICE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Kozyrna Karta: Key Facts
- Summary 6 Kozyrna Karta: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 7 Kozyrna Karta: Competitive Position 2008
- OMEX CORP - CONSUMER FOODSERVICE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Omex Corp: Key Facts
- Summary 9 Omex Corp: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 10 Omex Corp: Competitive Position 2008
- SHVYDKO-UKRAINE ZAT - CONSUMER FOODSERVICE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Shvydko-Ukraine ZAT: Key Facts
- Summary 12 Shvydko-Ukraine ZAT: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 13 Shvydko-Ukraine ZAT: Competitive Position 2008
- SVITOVA KARTA HOLDING CO - CONSUMER FOODSERVICE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Svitova Karta Holding Co: Key Facts
- Summary 15 Svitova Karta Holding Co: Operational Indicators
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- Summary 16 Svitova Karta Holding Co: Competitive Position 2008
- CAFÉs/BARS IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 13 Cafés/Bars by Subsector: Units/Outlets 2003-2008
- Table 14 Cafés/Bars by Subsector: Number of Transactions 2003-2008
- Table 15 Cafés/Bars by Subsector: Foodservice Value 2003-2008
- Table 16 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
- Table 17 Cafés/Bars by Subsector: % Transaction Growth 2003-2008
- Table 18 Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
- Table 19 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
- Table 20 Brand Shares of Chained Cafés/Bars 2005-2008
- Table 21 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets
2008-2013
- Table 22 Forecast Sales in Cafés/Bars by Subsector: Number of
Transactions 2008-2013
- Table 23 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value
2008-2013
- Table 24 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets
Growth 2008-2013
- Table 25 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth
2008-2013
- Table 26 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value
Growth 2008-2013
- FULL-SERVICE RESTAURANTS IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 27 FSR by Subsector: Units/Outlets 2003-2008
- Table 28 FSR by Subsector: Number of Transactions 2003-2008
- Table 29 FSR by Subsector: Foodservice Value 2003-2008
- Table 30 FSR by Subsector: % Units/Outlets Growth 2003-2008
- Table 31 FSR by Subsector: % Transaction Growth 2003-2008
- Table 32 FSR by Subsector: % Foodservice Value Growth 2003-2008
- Table 33 Global Brand Owner Shares of Chained FSR 2004-2008
- Table 34 Brand Shares of Chained FSR 2005-2008
- Table 35 Forecast Sales in FSR by Subsector: Units/Outlets 2008-2013
- Table 36 Forecast Sales in FSR by Subsector: Number of Transactions
2008-2013
- Table 37 Forecast Sales in FSR by Subsector: Foodservice Value 2008-2013
- Table 38 Forecast Sales in FSR by Subsector: % Units/Outlets Growth
2008-2013
- Table 39 Forecast Sales in FSR by Subsector: % Transaction Growth
2008-2013
- Table 40 Forecast Sales in FSR by Subsector: % Foodservice Value Growth
2008-2013
- FAST FOOD IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 41 Fast Food by Subsector: Units/Outlets 2003-2008
- Table 42 Fast Food by Subsector: Number of Transactions 2003-2008
- Table 43 Fast Food by Subsector: Foodservice Value 2003-2008
- Table 44 Fast Food by Subsector: % Units/Outlets Growth 2003-2008
- Table 45 Fast Food by Subsector: % Transaction Growth 2003-2008
- Table 46 Fast Food by Subsector: % Foodservice Value Growth 2003-2008
- Table 47 Sales of Bakery Products Fast Food by Type 2006-2008
- Table 48 Global Brand Owner Shares of Chained Fast Food 2004-2008
- Table 49 Brand Shares of Chained Fast Food 2005-2008
- Table 50 Forecast Sales in Fast Food by Subsector: Units/Outlets
2008-2013
- Table 51 Forecast Sales in Fast Food by Subsector: Number of
Transactions 2008-2013
- Table 52 Forecast Sales in Fast Food by Subsector: Foodservice Value
2008-2013
- Table 53 Forecast Sales in Fast Food by Subsector: % Units/Outlets
Growth 2008-2013
- Table 54 Forecast Sales in Fast Food by Subsector: % Transaction Growth
2008-2013
- Table 55 Forecast Sales in Fast Food by Subsector: % Foodservice Value
Growth 2008-2013
- 100% HOME DELIVERY/TAKEAWAY IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 56 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2003-2008
- Table 57 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2003-2008
- Table 58 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2008
- Table 59 100% Home Delivery/Takeaway by Subsector: % Units/Outlets
Growth 2003-2008
- Table 60 100% Home Delivery/Takeaway by Subsector: % Transaction Growth
2003-2008
- Table 61 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2003-2008
- Table 62 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2008-2013
- Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Number of Transactions 2008-2013
- Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2008-2013
- Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2008-2013
- Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Transaction Growth 2008-2013
- Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2008-2013
- SELF-SERVICE CAFETERIAS IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 68 Self-service Cafeterias: Units/Outlets 2003-2008
- Table 69 Self-service Cafeterias: Number of Transactions 2003-2008
- Table 70 Self-service Cafeterias: Foodservice Value 2003-2008
- Table 71 Self-service Cafeterias: % Units/Outlets Growth 2003-2008
- Table 72 Self-service Cafeterias: % Transaction Growth 2003-2008
- Table 73 Self-service Cafeterias: % Foodservice Value Growth 2003-2008
- Table 74 Global Brand Owner Shares of Chained Self-service Cafeterias
2004-2008
- Table 75 Brand Shares of Chained Self-service Cafeterias 2005-2008
- Table 76 Forecast Sales in Self-service Cafeterias: Units/Outlets
2008-2013
- Table 77 Forecast Sales in Self-service Cafeterias: Number of
Transactions 2008-2013
- Table 78 Forecast Sales in Self-service Cafeterias: Foodservice Value
2008-2013
- Table 79 Forecast Sales in Self-service Cafeterias: % Units/Outlets
Growth 2008-2013
- Table 80 Forecast Sales in Self-service Cafeterias: % Transaction Growth
2008-2013
- Table 81 Forecast Sales in Self-service Cafeterias: % Foodservice Value
Growth 2008-2013
- STREET STALLS/KIOSKS IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 82 Street Stalls/Kiosks: Units/Outlets 2003-2008
- Table 83 Street Stalls/Kiosks: Number of Transactions 2003-2008
- Table 84 Street Stalls/Kiosks: Foodservice Value 2003-2008
- Table 85 Street Stalls/Kiosks: % Units/Outlets Growth 2003-2008
- Table 86 Street Stalls/Kiosks: % Transaction Growth 2003-2008
- Table 87 Street Stalls/Kiosks: % Foodservice Value Growth 2003-2008
- Table 88 Global Brand Owner Shares of Chained Street Stalls/Kiosks
2004-2008
- Table 89 Brand Shares of Chained Street Stalls/Kiosks 2005-2008
- Table 90 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2008-2013
- Table 91 Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2008-2013
- Table 92 Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2008-2013
- Table 93 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2008-2013
- Table 94 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2008-2013
- Table 95 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2008-2013
- CONSUMER FOODSERVICE BY LOCATION IN UKRAINE
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 96 Consumer Foodservice Sales by Location: Units/Outlets 2003-2008
- Table 97 Consumer Foodservice Sales by Location: Number of Transactions
2003-2008
- Table 98 Consumer Foodservice Sales by Location: Foodservice Value
2003-2008
- Table 99 Consumer Foodservice Sales by Location: % Units/Outlets Growth
2003-2008
- Table 100 Consumer Foodservice Sales by Location: % Transaction Growth
2003-2008
- Table 101 Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2003-2008
- Table 102 Consumer Foodservice Sales through Standalone: Units/Outlets
2003-2008
- Table 103 Consumer Foodservice Sales through Standalone: Number of
Transactions 2003-2008
- Table 104 Consumer Foodservice Sales through Standalone: Foodservice
Value 2003-2008
- Table 105 Consumer Foodservice Sales through Standalone: % Units/Outlets
Growth 2003-2008
- Table 106 Consumer Foodservice Sales through Standalone: % Transaction
Growth 2003-2008
- Table 107 Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2003-2008
- Table 108 Consumer Foodservice Sales through Leisure: Units/Outlets
2003-2008
- Table 109 Consumer Foodservice Sales through Leisure: Number of
Transactions 2003-2008
- Table 110 Consumer Foodservice Sales through Leisure: Foodservice Value
2003-2008
- Table 111 Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2003-2008
- Table 112 Consumer Foodservice Sales through Leisure: % Transaction
Growth 2003-2008
- Table 113 Consumer Foodservice Sales through Leisure: % Foodservice
Value Growth 2003-2008
- Table 114 Consumer Foodservice Sales through Retail: Units/Outlets
2003-2008
- Table 115 Consumer Foodservice Sales through Retail: Number of
Transactions 2003-2008
- Table 116 Consumer Foodservice Sales through Retail: Foodservice Value
2003-2008
- Table 117 Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2003-2008
- Table 118 Consumer Foodservice Sales through Retail: % Transaction
Growth 2003-2008
- Table 119 Consumer Foodservice Sales through Retail: % Foodservice Value
Growth 2003-2008
- Table 120 Consumer Foodservice Sales through Lodging: Units/Outlets
2003-2008
- Table 121 Consumer Foodservice Sales through Lodging: Number of
Transactions 2003-2008
- Table 122 Consumer Foodservice Sales through Lodging: Number of
Transactions 2003-2008
- Table 123 Consumer Foodservice Sales through Lodging: Foodservice Value
2003-2008
- Table 124 Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2003-2008
- Table 125 Consumer Foodservice Sales through Lodging: % Transaction
Growth 2003-2008
- Table 126 Consumer Foodservice Sales through Lodging: % Foodservice
Value Growth 2003-2008
- Table 127 Consumer Foodservice Sales through Travel: Units/Outlets
2003-2008
- Table 128 Consumer Foodservice Sales through Travel: Number of
Transactions 2003-2008
- Table 129 Consumer Foodservice Sales through Travel: Number of
Transactions 2003-2008
- Table 130 Consumer Foodservice Sales through Travel: Foodservice Value
2003-2008
- Table 131 Consumer Foodservice Sales through Travel: % Units/Outlets
Growth 2003-2008
- Table 132 Consumer Foodservice Sales through Travel: % Transaction
Growth 2003-2008
- Table 133 Consumer Foodservice Sales through Travel: % Foodservice Value
Growth 2003-2008
- Table 134 Forecast Consumer Foodservice Sales by Location: Units/Outlets
2008-2013
- Table 135 Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2008-2013
- Table 136 Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2008-2013
- Table 137 Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2008-2013
- Table 138 Forecast Consumer Foodservice Sales by Location: % Transaction
Growth 2008-2013
- Table 139 Forecast Consumer Foodservice Sales by Location: % Foodservice
Value Growth 2008-2013
- Table 140 Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2008-2013
- Table 141 Forecast Consumer Foodservice Sales through Standalone: Number
of Transactions 2008-2013
- Table 142 Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2008-2013
- Table 143 Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2008-2013
- Table 144 Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2008-2013
- Table 145 Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2008-2013
- Table 146 Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2008-2013
- Table 147 Forecast Consumer Foodservice Sales through Leisure: Number of
Transactions 2008-2013
- Table 148 Forecast Consumer Foodservice Sales through Leisure:
Foodservice Value 2008-2013
- Table 149 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2008-2013
- Table 150 Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2008-2013
- Table 151 Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2008-2013
- Table 152 Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2008-2013
- Table 153 Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2008-2013
- Table 154 Forecast Consumer Foodservice Sales through Retail:
Foodservice Value 2008-2013
- Table 155 Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2008-2013
- Table 156 Forecast Consumer Foodservice Sales through Retail: %
Transaction Growth 2008-2013
- Table 157 Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2008-2013
- Table 158 Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2008-2013
- Table 159 Forecast Consumer Foodservice Sales through Lodging: Number of
Transactions 2008-2013
- Table 160 Forecast Consumer Foodservice Sales through Lodging:
Foodservice Value 2008-2013
- Table 161 Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2008-2013
- Table 162 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2008-2013
- Table 163 Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2008-2013
- Table 164 Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2008-2013
- Table 165 Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2008-2013
- Table 166 Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2008-2013
- Table 167 Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2008-2013
- Table 168 Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2008-2013
- Table 169 Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2008-2013