台灣的軟性飲料市場 是由出版商Euromonitor International在2009年08月所出版的。
這份英文市場調查報告書包含Tables: 167 價格從美金1900起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Sales stagnate in 2008 as retail spending falls
Soft drinks shrank marginally in current value terms in 2008 over the previous
year. This occurred due to the global economic recession, which resulted in
consumers cutting back on their expenditure in many product areas. This
situation was further exacerbated by rising prices for fuel and many
fast-moving consumer goods in the year, which further eroded consumers'
disposable income levels. However, volume consumption remained stable in 2008.
Consumers therefore did not significantly cut back on soft drinks consumption
but instead traded down to less expensive alternatives in an effort to cut
costs due to tighter budgets.
Melamine-tainted milk scandal impacts sales
A melamine-contamination scandal in milk hit some product areas in soft drinks
hard in 2008, particularly those based on milk or other dairy products such as
yoghurt. RTD coffee was hit the hardest by the melamine scandal, with
consumers deserting RTD coffee in droves due to health and safety concerns.
Leading player King Car Food Industrial Co Ltd was even forced to recall some
production for fears of melamine contamination. Other leading players
meanwhile sought to reassure consumers that their products were safe but
failed to ease many consumers' concerns.
Domestic manufacturers continue to dominate
Soft drinks continues to be dominated by domestic manufacturers in Taiwan. The
leading players in 2008 were Uni-President, Vitalon Foods, King Car Food,
Hey-Song and Wei Chuan. Global giants such as Coca-Cola, Pepsi, Nestlé and
Unilever meanwhile continued to be minor players in soft drinks.
Multinationals generally failed to connect with Taiwanese consumers, who are
often resistant to global marketing and advertising campaigns.
Convenience stores prove increasingly important
Convenience stores saw a steady growth in value share during the review
period, accounting for more than a third of off-trade volume sales in 2008.
Soft drinks are the most commonly purchased products in convenience stores,
with this being an important channel for impulse purchases. Changing
lifestyles and work culture in Taiwan resulted in consumers increasingly
relying on convenience stores due to their long opening hours and ease of
access. Consumers generally have easy access to convenience stores in Taiwan,
whether working, shopping or travelling. This makes convenience stores the
ideal distribution channel for the purchase of soft drinks on-the-go.
Stronger value growth expected as consumers trade up
Soft drinks is expected to see stronger constant value growth over the
forecast period compared to that seen over the review period, despite slowing
volume growth. This will occur as players focus on value growth due to volume
sales approaching maturity. More premium products are expected to be
introduced during the forecast period, with these placing a strong focus on
health and wellness trends. Consumers will meanwhile demonstrate a marked
willingness to pay a premium for soft drinks with high nutritional content or
functional attributes. As a result, unit prices are expected to rise over the
forecast period. However, unit price growth will be restrained by the economic
recession at the start of the forecast period, with this set to increase price
competition and the share of private label products in many areas.
Table of Contents
- SOFT DRINKS IN TAIWAN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Sales stagnate in 2008 as retail spending falls
- Melamine-tainted milk scandal impacts sales
- Domestic manufacturers continue to dominate
- Convenience stores prove increasingly important
- Stronger value growth expected as consumers trade up
- KEY TRENDS AND DEVELOPMENTS
- Sales growth slows due to economic crisis
- Convenience stores an all-important strategic distribution channel
- Health benefits and functional attributes driving product innovation and
sales
- Players focus on value growth
- Asian tastes continue to dominate consumer preferences
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2003-2008
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2003-2008
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2003-2008
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2003-2008
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2008
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2008
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2008
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2003-2008
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2003-2008
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2003-2008
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2008
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2005-2008
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2004-2008
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
- Table 19 Penetration of Private Label (as sold) by Sector by Volume
2003-2008
- Table 20 Penetration of Private Label by Sector by Value 2003-2008
- Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2008
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2008-2013
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2008-2013
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2008-2013
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2008-2013
- Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2008-2013
- Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2008-2013
- Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2008-2013
- Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2008-2013
- APPENDIX
- Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2003-2008
- Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2003-2008
- Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2008
- Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2005-2008
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume
2004-2008
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2008-2013
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2008-2013
- FOUNTAIN SALES IN TAIWAN
- TRENDS
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - TAIWAN
- AGV PRODUCTS CORP - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 AGV Products Corp: Key Facts
- Summary 3 AGV Products Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 AGV Products Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 5 AGV Products Corp: Competitive Position 2008
- HEY-SONG CORP - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Hey-Song Corp: Key Facts
- Summary 7 Hey-Song Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Hey-Song Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Hey-Song Corp: Competitive Position 2008
- KING CAR FOOD INDUSTRIAL CO LTD - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 King Car Food Industrial Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 King Car Food Industrial Co Ltd: Competitive Position 2008
- UNI-PRESIDENT ENTERPRISES CORP - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Uni-President Enterprises Corp: Key Facts
- Summary 13 Uni-President Enterprises Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 14 Uni-President Enterprises Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 15 Uni-President Enterprises Corp: Competitive Position 2008
- VITALON FOODS CO LTD - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 16 Vitalon Foods Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 17 Vitalon Foods Co Ltd: Competitive Position 2008
- WEI CHUAN FOODS CORP - SOFT DRINKS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18 Wei Chuan Foods Corp: Key Facts
- Summary 19 Wei Chuan Foods Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Sumary 20 Wei Chuan Foods Corp: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 21 Wei Chuan Foods Corp: Competitive Position 2008
- CARBONATES IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Low Calorie Carbonates by Subsector
- Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
- Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
- Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2003-2008
- Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth
2003-2008
- Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
- Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2003-2008
- Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2003-2008
- Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
- Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
- Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
- Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2008-2013
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value
2008-2013
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2008-2013
- Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2008-2013
- FRUIT/VEGETABLE JUICE IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 55 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2003-2008
- Table 56 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2003-2008
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2003-2008
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2003-2008
- Table 59 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
- Table 60 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2008
- Table 61 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2008
- Table 62 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2008
- Table 63 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis
2003-2008
- Table 64 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis
2003-2008
- Table 65 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2008
- Table 66 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2005-2008
- Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2008
- Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2005-2008
- Table 69 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2008-2013
- Table 70 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2008-2013
- Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2008-2013
- Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2008-2013
- BOTTLED WATER IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Institutional Bottled Water Sales
- Table 73 Sales of Bottled Water to Institutional Channel 2004-2008
- Table 74 Off-trade Sales of Bottled Water: Volume 2003-2008
- Table 75 Off-trade Sales of Bottled Water: Value 2003-2008
- Table 76 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
- Table 77 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
- Table 78 Company Shares of Bottled Water by Off-trade Volume 2004-2008
- Table 79 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
- Table 80 Company Shares of Bottled Water by Off-trade Value 2004-2008
- Table 81 Brand Shares of Bottled Water by Off-trade Value 2005-2008
- Table 82 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
- Table 83 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
- Table 84 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2008-2013
- Table 85 Forecast Off-trade Sales of Bottled Water: % Value Growth
2008-2013
- FUNCTIONAL DRINKS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 86 Still vs Carbonated Functional Drinks % Off-trade Volume
2005-2008
- Table 87 Off-trade Sales of Functional Drinks by Subsector: Volume
2003-2008
- Table 88 Off-trade Sales of Functional Drinks by Subsector: Value
2003-2008
- Table 89 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2003-2008
- Table 90 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2003-2008
- Table 91 Company Shares of Functional Drinks by Off-trade Volume
2004-2008
- Table 92 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
- Table 93 Company Shares of Functional Drinks by Off-trade Value 2004-2008
- Table 94 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
- Table 95 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2008-2013
- Table 96 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2008-2013
- Table 97 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2008-2013
- Table 98 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2008-2013
- CONCENTRATES IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Concentrates Conversions
- Table 99 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 100 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2003-2008
- Table 101 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2003-2008
- Table 102 Off-trade Sales of Concentrates by Subsector: Value 2003-2008
- Table 103 Off-trade Sales of Concentrates by Subsector: % Value Growth
2003-2008
- Table 104 Company Shares of Concentrates by Off-trade Value 2004-2008
- Table 105 Brand Shares of Concentrates by Off-trade Value 2005-2008
- Table 106 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2008-2013
- Table 107 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2008-2013
- Table 108 Forecast Off-trade Sales of Concentrates by Subsector: Value
2008-2013
- Table 109 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2008-2013
- RTD TEA IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 110 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
- Table 111 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
- Table 112 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2003-2008
- Table 113 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2003-2008
- Table 114 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
- Table 115 Company Shares of RTD Tea by Off-trade Volume 2004-2008
- Table 116 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
- Table 117 Company Shares of RTD Tea by Off-trade Value 2004-2008
- Table 118 Brand Shares of RTD Tea by Off-trade Value 2005-2008
- Table 119 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2008-2013
- Table 120 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2008-2013
- Table 121 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2008-2013
- Table 122 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2008-2013
- RTD COFFEE IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 123 Off-trade Sales of RTD Coffee: Volume 2003-2008
- Table 124 Off-trade Sales of RTD Coffee: Value 2003-2008
- Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
- Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
- Table 127 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
- Table 128 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
- Table 129 Company Shares of RTD Coffee by Off-trade Value 2004-2008
- Table 130 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
- Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
- Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
- Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2008-2013
- Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2008-2013
- ASIAN SPECIALITY DRINKS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 135 Off-trade Sales of Asian Speciality Drinks by Subsector:
Volume 2003-2008
- Table 136 Off-trade Sales of Asian Speciality Drinks by Subsector: Value
2003-2008
- Table 137 Off-trade Sales of Asian Speciality Drinks by Subsector: %
Volume Growth 2003-2008
- Table 138 Off-trade Sales of Asian Speciality Drinks by Subsector: %
Value Growth 2003-2008
- Table 139 Company Shares of Asian Speciality Drinks by Off-trade Volume
2004-2008
- Table 140 Brand Shares of Asian Speciality Drinks by Off-trade Volume
2005-2008
- Table 141 Company Shares of Asian Speciality Drinks by Off-trade Value
2004-2008
- Table 142 Brand Shares of Asian Speciality Drinks by Off-trade Value
2005-2008
- Table 143 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Volume 2008-2013
- Table 144 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: Value 2008-2013
- Table 145 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Volume Growth 2008-2013
- Table 146 Forecast Off-trade Sales of Asian Speciality Drinks by
Subsector: % Value Growth 2008-2013
