本報告已在2012年02月28日停止出版。
更改為出版
Pet Care in Taiwan
出版日期 : 2011年11月
商品編碼: 232964
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers);
Dog and cat food by price platform (incl treats and mixers); Dog and cat food
by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Economic depression and decrease in large and medium dog populations restrain growth
Because of the economic depression in Taiwan during the review period, pet
owners who originally purchased mid-priced pet food, switched to economy
products. Economy dog food became more popular at the expense of mid-priced
dog food. Moreover, large dogs became less popular and the increasing small
dog population affected the demand for dog food in terms of volume.
Premiumisation affects pet food and pet care products
Since an increasing number of pet owners were prepared to spend more on
premium products for pets, more premium pet food and pet care products entered
Taiwan during the review period. Local trading companies distributed premium
dog and cat food and treats, as well as small mammal/reptile food. Moreover,
premium pet care products, such as pet chains, pet strollers and pet clothes,
became popular during the review period, due to the fact that local and
foreign celebrities carried their pets around with them and adorned their pets
with premium pet care products.
Local manufacturers become more active
During the review period, local manufacturers such as Uni-President
Enterprises Corp and Fwusow Industry Products Co Ltd actively supported their
brands. Although Fwusow Industry Products Co Ltd' s brands are mainly
positioned in economy categories, the company sponsored outdoor activities,
such as a Dog Frisbee Competition, and launched online marketing campaigns,
such as a photo competition to interact with pet owners. Uni-President
Enterprises Corp provided free health checks nationally to increase its brand
awareness. Local manufacturer, Wow Wow Baby Corporation, tried to gain share
from foreign players by launching healthcare products.
Foreign pet shop chains heighten competition amongst pet shops
The entry of foreign pet shop chains, such as Pet Paradise, Mother Garden and
Pet Plus from Japan, heightened the competition between local and foreign pet
shops. Foreign pet shop chains are usually located in department stores, while
local pet shops are scattered around Taiwan' s urban areas. Although both
target different consumer groups, foreign pet shop outlets with their
professional image and wider product and service range provide an alternative
for pet owners.
Pet humanisation will lead to healthy growth
As the birth rate in Taiwan continues to decline and the number of young
childless couples increases, consumers will look to their pets for
companionship, and treat them like family members. Pet food and pet care
products is expected to experience robust growth in the forecast period, as
pet owners will be willing to spend more on taking care of their pets and
providing them with premium products. This trend will not just be seen in dog
and cat food, small mammal/reptile food will also experience high growth due
to the popularity of rabbits and pet mice.
Table of Contents
- PET FOOD AND PET CARE PRODUCTS IN TAIWAN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Economic depression and decrease in large and medium dog populations
restrain growth
- Premiumisation affects pet food and pet care products
- Local manufacturers become more active
- Foreign pet shop chains heighten competition amongst pet shops
- Pet humanisation will lead to healthy growth
- KEY TRENDS AND DEVELOPMENTS
- Increasing number of pets boosts the growth of pet care products
- Premiumisation leads to higher value sales
- More foreign pet shop and pet superstore chains enter Taiwan
- Economy brands increase volume sales in grocery retailers
- Pet humanisation bolsters pet care products' growth
- MARKET INDICATORS
- Table 1 Pet Populations 2003-2008
- MARKET DATA
- Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume
2003-2008
- Table 3 Sales of Pet Food and Pet Care Products by Sector: Value
2003-2008
- Table 4 Sales of Pet Food and Pet Care Products by Sector: %Volume
Growth 2003-2008
- Table 5 Sales of Pet Food and Pet Care Products by Sector: %Value Growth
2003-2008
- Table 6 Dog and Cat Food Company Shares 2003-2007
- Table 7 Dog and Cat Food Brand Shares 2004-2007
- Table 8 Penetration of Private Label by Sector 2003-2007
- Table 9 Sales of Pet Food and Pet Care Products by Sector and
Distribution Format: % Analysis 2008
- Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis
2008
- Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector:
Volume 2008-2013
- Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector:
Value 2008-2013
- Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector:
%Volume Growth 2008-2013
- Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector:
%Value Growth 2008-2013
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - TAIWAN
- COO COO G PET STORE - PET FOOD AND PET CARE PRODUCTS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Coo Coo G Pet Shop: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- FWUSOW INDUSTRY PRODUCTS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Fwusow Industry Products Co Ltd: Key Facts
- Summary 4 Fwusow Industry Products Co Ltd: Operational Indicators
2005-2007
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Fwusow Industry Products Co Ltd: Competitive Position 2007
- HAI FENG FEEDS CO LTD - PET FOOD AND PET CARE PRODUCTS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Hai Feng Feeds Co Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Table 15 Hai Feng Feeds Co Ltd: Competitive Position 2007
- UNI-PRESIDENT ENTERPRISES CORP - PET FOOD AND PET CARE PRODUCTS - TAIWAN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Uni-President Enterprises Corp: Key Facts
- Summary 8 Uni-President Enterprises Corp: Operational Indicators
2005-2007
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Table 16 Uni-president Enterprises Corp: Competitive Position 2007
- DOG FOOD IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 17 Dog Owning Households: % Analysis 2003-2008
- Table 18 Dog Population 2003-2008
- Table 19 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
- SECTOR DATA
- Table 20 Sales of Dog Food by Type: Value 2003-2008
- Table 21 Sales of Dog Food by Type: % Value Growth 2003-2008
- Table 22 Sales of Premium Dog Food: Value 2003-2008
- Table 23 Dog Food Company Shares 2003-2007
- Table 24 Dog Food Brand Shares 2004-2007
- Table 25 Dog Treats Brand Shares 2004-2007
- Table 26 Forecast Sales of Dog Food by Type: Value 2008-2013
- Table 27 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
- CAT FOOD IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 28 Cat Owning Households: % Analysis 2003-2008
- Table 29 Cat Population 2003-2008
- Table 30 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
- SECTOR DATA
- Table 31 Sales of Cat Food by Type: Value 2003-2008
- Table 32 Sales of Cat Food by Type: % Value Growth 2003-2008
- Table 33 Sales of Premium Cat Food: Value 2003-2008
- Table 34 Cat Food Company Shares 2003-2007
- Table 35 Cat Food Brand Shares 2004-2007
- Table 36 Forecast Sales of Cat Food by Type: Value 2008-2013
- Table 37 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
- OTHER PET FOOD IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 38 Other Pet Population 2003-2008
- SECTOR DATA
- Table 39 Sales of Other Pet Food by Type: Volume 2003-2008
- Table 40 Sales of Other Pet Food by Type: Value 2003-2008
- Table 41 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
- Table 42 Sales of Other Pet Food by Type: % Value Growth 2003-2008
- Table 43 Bird Food Brand Shares 2004-2007
- Table 44 Fish Food Brand Shares 2004-2007
- Table 45 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
- Table 46 Forecast Sales of Other Pet Food by Type: Value 2008-2013
- Table 47 Forecast Sales of Other Pet Food by Type: % Volume Growth
2008-2013
- Table 48 Forecast Sales of Other Pet Food by Type: % Value Growth
2008-2013
- PET CARE PRODUCTS IN TAIWAN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Sales of Pet Care Products by Type: Value 2003-2008
- Table 50 Sales of Pet Care Products by Type: % Value Growth 2003-2008
- Table 51 Forecast Sales of Pet Care Products by Type: Value 2008-2013
- Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth
2008-2013
