Abstract
Euromonitor International' s Travel and Tourism in Turkey report offers a
comprehensive guide to the size and shape of the market at a national level.
It provides the latest market size data (2002-2007), allowing you to identify
the sectors driving growth. It identifies the leading companies and offers
strategic analysis of key factors influencing the market - be they new
legislative, technology or pricing issues. Background information on
disposable income, annual leave and holiday taking habits is also included.
Forecasts to 2012 illustrate how the market is set to change.
Sector coverage: travel accommodation, transportation, car rental, retail
travel and tourist attraction markets
Why buy this report?
* Get a detailed picture of the travel and tourism
industry;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s major
players and leading brands;
* Use five-year forecasts to assess how the
market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town and Santiago and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planningational has a unique
capability to develop reliable information resources to help drive informed
strategic planning
Table of Contents
Travel and Tourism in Turkey
Euromonitor International
September
2009
List of Contents and Tables
Executive Summary
Turkish Tourism
Records Positive Performance in 2008
Tourism Promotion Drives Growth
Increasing Investment in Anatolia Region
Global Crisis Expected To Benefit
Turkish Tourism
Substantial Investment To Further Develop Turkish
Tourism
Key Trends and Developments
Economic Indicators
Legislative Environment
Government Policy for Sustainable Tourism
Consumer Lifestyles
Low-cost Carriers
Emerging Niches
Internet
Developments
Terrorism and Security
Leave Entitlement
Consumer
Demographics
Holiday-takers
Balance of Payments
Market
Indicators
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday
Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips:
2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7
Seasonality of Trips 2005-2008
Market Data
Table 8 Balance of Tourism
Payments: Value 2003-2008
Definitions
Tourism Parameters
Travel
Accommodation
Transportation
Car Rental
Travel Retail
Tourist
Attractions
Health and Wellness
Internet Sales
Internet Sales:
Dynamic Packaging
Internet Sales: Traditional Package Holiday
Summary
1 Research Sources
Dedeman Hotels & Resort As
Strategic Direction
Key Facts
Summary 2 Dedeman Hotels & Resort AS: Key Facts
Summary 3
Dedeman Hotels & Resort AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dedeman Hotels & Resort AS: Competitive
Position 2008
Derindere Turizm Otomotiv San Tic As
Strategic
Direction
Key Facts
Summary 5 Derindere Turizm Otomotiv San Tic AS:
Key Facts
Summary 6 Derindere Turizm Otomotiv San Tic AS: Operational
Indicators
Company Background
Competitive Positioning
Summary 7
Derindere Turizm Otomotiv San Tic AS: Competitive Position 2008
Divan Otel
Isletmeleri As
Strategic Direction
Key Facts
Summary 8 Divan Otel
Isletmeleri AS: Key Facts
Summary 9 Divan Otel Isletmeleri AS: Operational
Indicators
Company Background
Competitive Positioning
Summary 10
Divan Otel Isletmeleri AS: Competitive Position 2008
Pegasus Hava
Tasimaciligi As
Strategic Direction
Key Facts
Summary 11 Pegasus
Hava Tasimaciligi AS: Key Facts
Summary 12 Pegasus Hava Tasimaciligi AS:
Operational Indicators
Company Background
Competitive Positioning
Summary 13 Pegasus Hava Tasimaciligi AS: Competitive Position 2008
Headlines
Trends
Country of Origin
Inbound Demographic Profile
Mode of Transport
Purpose of Visit
City Arrivals
Incoming Tourist
Receipts by Country
Prospects
Sector Data
Table 9 Arrivals by
Country of Origin: 2003-2008
Table 10 Leisure Arrivals by Type
2005-2008
Table 11 Business Arrivals: MICE Penetration 2005-2008
Table
12 Arrivals by Method of Transport: 2003-2008
Table 13 Arrivals by Purpose
of Visit: 2003-2008
Table 14 Incoming Tourist Receipts by Country: Value
2003-2008
Table 15 Tourism Expenditure by Sector: Value 2003-2008
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown
2005-2008
Table 17 Forecast Arrivals by Country of Origin: 2008-2013
Table 18 Forecast Arrivals by Method of Transport: 2008-2013
Table 19
Forecast Arrivals by Purpose of Visit: 2008-2013
Table 20 Forecast
Incoming Tourist Receipts by Country: Value 2008-2013
Table 21 Arrivals by
City in Turkey 2007/2008 - ' 000 people
Headlines
Trends
Destinations
Outbound Demographic Profile
Mode of Transport
Purpose of Visit
Outgoing Tourist Expenditure by Country
Prospects
Sector Data
Table 22 Departures by Destination: 2003-2008
Table 23
Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE
Penetration % Breakdown 2005-2008
Table 25 Departures by Method of
Transport: 2003-2008
Table 26 Departures by Purpose of Visit:
2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value
2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value
2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: %
Breakdown 2005-2008
Table 30 Forecast Departures by Destination:
2008-2013
Table 31 Forecast Departures by Method of Transport:
2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
Headlines
Trends
Destinations
Mode of Transport
Purpose of
Visit
Domestic Tourist Expenditure
Prospects
Sector Data
Table
34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by
Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic
Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for
Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast
Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Sector Data
Table 40 Travel Accommodation Sales by Sector: Value
2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units
2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms
2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel
Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel
National Brand Owners by Market Share 2004-2008
Table 46 Hotels National
Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel
Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel
Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel
Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel
Performance in Turkey 2007/2008
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Sector Data
Table 51
Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity:
2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline
Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55
Transportation Sales: Internet Transaction Value 2003-2008
Table 56
Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by
Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by
Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet
Transaction Value 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 60 Car Rental Sales by
Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental
Market: 2003-2008
Table 62 Average Car Rental Duration by Sector
2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales:
Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares
2004-2008
Table 67 Car Rental National Brand Owners by Key Performance
Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location:
Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet
Transaction Value 2008-2013
Headlines
Trends
Competitive
Landscape
Growth Sectors
Prospects
Sector Data
Table 70 Travel
Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products
Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: %
Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector:
Internet Transaction Value 2003-2008
Table 74 Travel Retail Products
Market Shares 2004-2008
Table 75 Travel Retail Products National Brand
Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail
Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail
Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online
Sales by Sector: Internet Transaction Value 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79
Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist
Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions
Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist
Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions
Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions
Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales:
Internet Transaction Value 2008-2013
Headlines
Trends
Prospects
Sector Data
Table 86 Number of Hotel/Resort Spas: Units
2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value
2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health
& Wellness Tourism Sales by Type: Value 2008-2013
| 
