巴西熱飲市場 是由出版商Euromonitor International在2009年09月所出版的。
這份英文市場調查報告書包含Tables 62 價格從美金1900起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Coffee continues to perform strongly
In 2008, hot drinks continued the good performance experienced over the review
period, driven by coffee, which accounted for the majority of retail volume
and value sales. According to ABIC (Brazilian Coffee Industry Association),
the percentage of coffee drinkers, including adults and teenagers, remained
high at 91% in 2007. According to ABIC, coffee prices for consumers have not
increased in the last 14 months (2007-2008), despite the rising cost of raw
material, such as packages, labour, and the cost of public tariffs. In order
to safeguard volume sales despite an increase in price, companies offer higher
quality products to remain competitive, thereby adding value.
Specialist coffee shops boosts the demand for gourmet coffee
The away-from-home consumption of coffee continued to grow in 2008. The
opening of many specialist coffee shops by new and world-famous companies (as
well as the expansion of traditional outlets) stimulated the consumption of
gourmet coffee, especially among consumers who want to savour the differences
in taste and aroma offered by various coffee beans in the on-trade and
off-trade channels. In 2008, ABIC started to promote "Círculo do Café de
Qualidade" (Quality Coffee Circle, CCQ), a programme aimed at differentiating
outlets, promoting certification for coffee shops, restaurants, hotels and
other locations. This activity will favour the dissemination of gourmet coffee
and speciality coffee in general.
Fragmentation in coffee while flavoured powder drinks welcomes new brands
Coffee is a highly fragmented category in Brazil with over 1,000 companies
producing over 2,500 brands. Since 2003, other hot drinks, especially
chocolate-based flavoured powder drinks, observed an increase in the number
brands and private label products. As chocolate-based flavoured powder drinks
are widely consumed, companies have produced a large range of products at a
variety of prices. The top five hot drinks manufacturers, Sara Lee Cafés do
Brasil Ltda, Melitta do Brasil Indústria e Comércio Ltda, Quaker Brasil Ltda,
and Cia Cacique de Café Solúvel continued to increase their value shares, with
some fluctuation, over the review period, as a result of strong nationwide
distribution, new product developments and advertising support.
Large grocery retailers expand shelf space for private label
The positive overall performance of the industry has stimulated retailers to
make more shelf space available for hot drinks, including private label
products. Some chained supermarkets/hypermarkets, the most important retail
distribution channel for hot drinks, have customised their coffee sections
with banners and others ways to provide more information about the varieties
of coffee on offer and attract the attention of consumers. Private label was
previously seen as a way of offering alternatives to combat the rising prices
for brands, but these products are increasingly perceived as quality items. To
this end, in 2008, ABMAPRO (Brazilian Association of Own Brands and
Outsourcing) launched the ABMAPRO certification, which guarantees the quality
of private label products in Brazil. Private label enjoyed a bigger presence
in hot drinks and slowly increased its retail value share over the review
period.
Health and wellness trends continue to drive innovation
Products positioned as healthy alternatives have attracted the attention of
consumers concerned about their diet and they are expected to drive retail
value sales over the forecast period. The key consumers of coffee in Brazil
are 36-years-old-and-over, while attracting 15-19-year-old consumers will
remain to a key challenge for coffee manufacturers. Tea manufacturers benefit
from publicity about the health benefits of green tea and white tea in health
magazines. Green, and/or white tea are perceived to offer a range of important
health benefits such as anti-oxidants, and to lower cholesterol, fight free
radicals, strengthen the immune system and accelerate the metabolism.
Manufacturers have launched new blends to offer a wider variety of flavours to
consumers. Flavoured powder drink manufacturers are also promoting the
diversification of their product ranges, in "light", high-fibre, honey, and
added vitamin versions to attract consumers concerned about health and
wellness.
Table of Contents
- HOT DRINKS IN BRAZIL : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Coffee continues to perform strongly
- Specialist coffee shops boosts the demand for gourmet coffee
- Fragmentation in coffee while flavoured powder drinks welcomes new brands
- Large grocery retailers expand shelf space for private label
- Health and wellness trends continue to drive innovation
- KEY TRENDS AND DEVELOPMENTS
- Specialist coffee shops boosts sales of gourmet coffee
- International companies consolidate their shares
- The health awareness trend boosts hot drinks
- Flavoured powder drinks are popular with young consumers
- Quality and sustainability add value to coffee
- Packaging offers practicality and differentiation in hot drinks
- MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Penetration of Private Label by Sector 2004-2008
- Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 15 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume
2008-2013
- Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- Production/Import/Export Data
- Table 26 Production/Exports of Hot Drinks by Sector 2001-2006
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - BRAZIL
- CACIQUE DE CAFé SOLûVEL, CIA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Cia Cacique de Café Solúvel: Key Facts
- Summary 3 Cia Cacique de Café Solúvel: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Cia Cacique de Café Solúvel: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 5 Cia Cacique de Café Solúvel: Competitive Position 2008
- CIA IGUAçU DE CAFé SOLûVEL - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Cia Iguaçu de Café Solúvel: Key Facts
- Summary 7 Cia Iguaçu de Café Solúvel: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Cia Iguaçu de Café Solúvel: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 9 Cia Iguaçu de Café Solúvel: Competitive Position 2008
- LEãO JúNIOR SA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Leão Júnior SA: Key Facts
- Summary 11 Leão Júnior SA: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Table 27 Summary3 Leão Júnior SA: Competitive Position 2008
- MELITTA DO BRASIL IND&6uacute;STRIA E COMéRCIO LTDA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Melitta do Brasil Indústria e Comércio Ltda: Key Facts
- Summary 13 Melitta do Brasil Indústria e Comércio Ltda: Operational
Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 14 Melitta do Brasil Indústria e Comércio Ltda: Competitive
Position 2008
- NESTLé BRASIL LTDA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Nestlé Brasil Ltda: Key Facts
- Summary 16 Nestlé Brasil Ltda: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 17 Nestlé Brasil Ltda: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 18 Nestlé Brasil Ltda: Competitive Position 2008
- PEPSICO DO BRASIL LTDA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 19 PepsiCo do Brasil Ltda: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 20 Quaker Brasil Ltda: Competitive Position 2008
- SANTA CLARA PARTICIPAçõES - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 21 Santa Clara Participações: Key Facts
- Summary 22 Santa Clara Participações: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 23 Santa Clara Participações: Competitive Position 2008
- SARA LEE CAFés DO BRASIL LTDA - HOT DRINKS - BRAZIL
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 24 Sara Lee Cafés do Brasil Ltda: Key Facts
- Summary 25 Sara Lee Cafés do Brasil Ltda: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 26 Sara Lee Cafés do Brasil Ltda: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 27 Sara Lee Cafés do Brasil Ltda: Competitive Position 2008
- COFFEE IN BRAZIL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 28 Coffee Machine Sales: 2002-2006
- Table 29 Instant Coffee by Speciality Type 2004-2007
- Table 30 Instant Coffee by Speciality Type 2004-2007
- Table 31 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 32 Retail Sales of Coffee by Type: Value 2003-2008
- Table 33 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 34 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 35 Standard Vs Coffee Pods 2004-2008
- Table 36 Coffee Company Shares 2004-2008
- Table 37 Coffee Brand Shares 2005-2008
- Table 38 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 39 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 40 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 41 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN BRAZIL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 42 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2006
- Table 43 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 44 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 45 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 46 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 47 Tea Company Shares 2004-2008
- Table 48 Tea Brand Shares 2005-2008
- Table 49 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 50 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 51 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 52 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN BRAZIL
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 53 Retail Sales of Other Hot Drinks by Subsector : Volume 2003-2008
- Table 54 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 55 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 56 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 57 Other Hot Drinks Company Shares 2004-2008
- Table 58 Other Hot Drinks Brand Shares 2005-2008
- Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume
2008-2013
- Table 60 Forecast Retail Sales of Other Hot Drinks by Subsector: Value
2008-2013
- Table 61 Forecast Retail Sales of Other Hot Drinks by Subsector: %
Volume Growth 2008-2013
- Table 62 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value
Growth 2008-2013
