烏克蘭OTC藥品市場 是由出版商Euromonitor International在2009年06月所出版的。
這份英文市場調查報告書包含Tables 103 價格從美金2400起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Ukrainian OTC healthcare market continues to grow due to rising demand
By the end of the review period, Ukrainian consumers continued to buy more OTC
medicines due to growing levels of self-medication. As a result, sales
continued to grow dynamically. Sales were also stimulated by producers, which
provided more training to doctors and pharmacists on the specifics of their
products. Today, Ukrainian people prefer to obtain advice from
chemists/pharmacies than from their doctor, as many doctors have little time
or are not interested in new OTC medicine, preferring long-established,
well-known products that are often not very effective.
Warm winter reduces epidemics
The winter of 2007-2008 was very warm compared to the usual Ukrainian winter.
Therefore, the usual cold and flu epidemic was not as severe. This caused
volume sales growth of cough and cold remedies as well as decongestants to be
lower than usual, but the market continued to grow in terms of value due to
rapid growth in prices. Instead, people switched towards vitamins and dietary
supplements to prevent the onset of a flu or cold.
Interest in Ukrainian market high among foreign companies
In 2008, foreign companies continued to support their OTC products with heavy
advertising and promotion. This included not only traditional TV and mass
media advertisements but also educational training for doctors and
pharmacists. All this contributed to the expansion of the market position of
foreign companies. At the same time, domestic companies have less financial
resources for large promotional campaigns. Furthermore, almost all domestic
OTC producers upgraded their production facilities. Previously, domestic
companies had no opportunity to improve or innovate due to old equipment. In
2008, more domestic companies, following European standards, bought new
equipment, upgraded the production processes and started to be active in the
development of new OTC products.
Pharmacies/chemists remain main OTC retailers
Even though the number of drugstores increases, pharmacies/chemists continues
to be the main distribution channel for OTC healthcare products. Only
nutritionals as well as medicated skin care products are sold in self-service
sections, whereas most other OTC products are sold over the counter. Direct
selling companies offer mainly nutritionals as well as medicated skin care and
mouth care products.
NPD to boost growth of OTC healthcare
During the forecast period, market operators expect a rapid increase in the
number of new OTC healthcare products in Ukraine. The Ukrainian market is very
attractive to both foreign and domestic companies. At the same time, in 2008
OTC consumption in Ukraine continued to be lower than in European countries as
well as Russia. In the medium term, more consumers will shift towards more
preventative medicines, which will positively impact sales of vitamins and
dietary supplements.
Table of Contents
- OTC HEALTHCARE IN UKRAINE : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Ukrainian OTC healthcare market continues to grow due to rising demand
- Warm winter reduces epidemics
- Interest in Ukrainian market high among foreign companies
- Pharmacies/chemists remain main OTC retailers
- NPD to boost growth of OTC healthcare
- KEY TRENDS AND DEVELOPMENTS
- Ukrainian government offers financial help to stimulate population growth
- OTC healthcare distribution is strictly regulated
- Ukrainian women turn to traditional herbal methods as well as homeopathy
- Disposable incomes expected to halt growth
- Growing OTC assortment boosts level of self-medication
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - UKRAINE
- ARTERIUM CORP - OTC HEALTHCARE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Arterium Corp: Key Facts
- Summary 3 Arterium Corp: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Arterium Corp: Competitive Position 2008
- BORSCHAHIVSKY HFZ ZAT - OTC HEALTHCARE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Borschahivsky HFZ ZAT: Key Facts
- Summary 6 Borschahivsky HFZ ZAT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Borschahivsky HFZ ZAT: Competitive Position 2008
- CONCERN STIROL VAT - OTC HEALTHCARE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Table 11 Summary1 Concern Stirol VAT: Key Facts
- Summary 8 Concern Stirol VAT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Table 12 Summary3 Concern Stirol VAT: Competitive Position 2008
- DARNITSA FF ZAT - OTC HEALTHCARE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Darnitsa FF ZAT: Key Facts
- Summary 10 Darnitsa FF ZAT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 11 Darnitsa FF ZAT: Competitive Position 2008
- FARMAK VAT - OTC HEALTHCARE - UKRAINE
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Farmak VAT: Key Facts
- Summary 13 Farmak VAT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 14 Farmak VAT: Competitive Position 2008
- ANALGESICS IN UKRAINE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 13 Sales of Analgesics by Subsector: Value 2003-2008
- Table 14 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 15 Herbal vs Standard Topical Analgesics 2003-2008
- Table 16 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 17 Analgesics Company Shares by Value 2004-2008
- Table 18 Analgesics Brand Shares by Value 2005-2008
- Table 19 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 20 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN UKRAINE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 22 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 23 Sales of Decongestants by Type: Value 2003-2008
- Table 24 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 26 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 27 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 29 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN UKRAINE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 32 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 33 Sales of Digestive Remedies by Subsector: % Value Growth
2003-2008
- Table 34 Herbal vs Standard Digestive Remedies 2003-2008
- Table 35 Digestive Remedies Company Shares by Value 2004-2008
- Table 36 Digestive Remedies Brand Shares by Value 2005-2008
- Table 37 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 38 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2008-2013
- MEDICATED SKIN CARE IN UKRAINE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 39 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 40 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 41 Herbal vs Standard Medicated Skin Care 2003-2008
- Table 42 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 43 Medicated Skin Care Company Shares by Value 2004-2008
- Table 44 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 45 Acne Treatments Brand Shares by Value 2005-2008
- Table 46 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 47 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 48 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- VITAMINS AND DIETARY SUPPLEMENTS IN UKRAINE
- HEADLINES
- TRENDS - VITAMINS
- TRENDS -- DIETARY SUPPLEMENTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Dietary Supplements: Brand Ranking by Positioning 2008 Low
Calorie Carbonates by Subsector
- Table 50 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
- Table 51 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
- Table 52 Dietary Supplements by Positioning 2006-2008
- Table 53 Vitamins and Dietary Supplements Company Shares by Value
2004-2008
- Table 54 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 55 Vitamins Brand Shares by Value 2005-2008
- Table 56 Dietary Supplements Brand Shares by Value 2005-2008
- Table 57 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2008-2013
- Table 58 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
- NRT SMOKING CESSATION AIDS IN UKRAINE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 59 Number of Smokers by Gender 2003-2008
- Table 60 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
- Table 61 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2003-2008
- Table 62 NRT Gum Flavours: % Value Breakdown 2006-2008
- Table 63 Smoking Cessation Aids Company Shares by Value 2004-2008
- Table 64 Smoking Cessation Aids Brand Shares by Value 2005-2008
- Table 65 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2008-2013
- Table 66 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2008-2013
- EYE CARE IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 67 Sales of Eye Care by Subsector: Value 2003-2008
- Table 68 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 69 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 70 Eye Care Company Shares by Value 2004-2008
- Table 71 Eye Care Brand Shares by Value 2005-2008
- Table 72 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 73 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- EAR CARE IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 74 Sales of Ear Care: Value 2003-2008
- Table 75 Sales of Ear Care: % Value Growth 2003-2008
- Table 76 Ear Care Company Shares by Value 2004-2008
- Table 77 Ear Care Brand Shares by Value 2005-2008
- Table 78 Forecast Sales of Ear Care: Value 2008-2013
- Table 79 Forecast Sales of Ear Care: % Value Growth 2008-2013
- ADULT MOUTH CARE IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 80 Sales of Adult Mouth Care: Value 2003-2008
- Table 81 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 82 Adult Mouth Care Company Shares by Value 2004-2008
- Table 83 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 84 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 85 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 86 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 87 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 88 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 89 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 90 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
- Table 91 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
- WOUND TREATMENTS IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 92 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 93 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 94 Wound Treatments Company Shares by Value 2004-2008
- Table 95 Wound Treatments Brand Shares by Value 2005-2008
- Table 96 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 97 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- OTC OBESITY IN UKRAINE
- HEADLINES
- SECTOR DATA
- Table 98 Sales of OTC Obesity: Value 2006-2008
- Table 99 Sales of OTC Obesity: % Value Growth 2006-2008
- Table 100 OTC Obesity Company Shares by Value 2006-2008
- Table 101 OTC Obesity Brand Shares by Value 2006-2008
- Table 102 Forecast Sales of OTC Obesity: Value 2008-2013
- Table 103 Forecast Sales of OTC Obesity: % Value Growth 2008-2013
- EMERGENCY CONTRACEPTION IN UKRAINE
- HEADLINES
- OTC TRIPTANS IN UKRAINE
- HEADLINES
