斯洛伐克OTC藥品市場 是由出版商Euromonitor International在2009年07月所出版的。
這份英文市場調查報告書包含Tables 105 價格從美金2400起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Slovak OTC healthcare market is traditional rather than innovative
According to official data from the European Commission (based on research of
the pharmaceuticals and OTC healthcare markets), the Slovak OTC healthcare
market is traditional rather than innovative. The European Commission has also
pointed out that competition between pharmaceutical companies producing OTC
products is very low in the European Union, as in the period 1995-1999 40 new
pharmaceuticals were launched, compared with the period 2000-2004, in which
OTC production of new brands decreased by 30%.
OTC healthcare advertisements address young and middle-aged consumers
OTC healthcare advertisements, both on television and in printed format in
different magazines, aim to stimulate purchases mainly by young and
middle-aged consumers, more so than older people over 50. This latter group
generally prefer to visit a general practitioner prescribing Rx or OTC
medication, for which they will pay less. Majority of boosts sales (brands as
Nurofen, Panadol, Voltaren, Coldrex) are owned by international producers who
invest into marketing promotion, such as for the brands Coldrex, Nurofen and
Panadol, which is a significant threat to domestic brands such as Paralen,
Ibalgin and others, as these are not significantly promoted. Therefore,
currently reputable domestic brands might be in the future replaced by
international brands.
Zentiva as leads OTC healthcare
The Slovak OTC healthcare market is led by a company with Czech origin,
Zentiva as, which recorded an overall 20% market share in 2008. The company
Zentiva and its brands are perceived as traditional in the market, and the
company and its brands lead two major categories; analgesics and digestive
remedies. 2008 saw significant changes in terms of company ownership, as
French company Sanofi-Aventis took the majority shares (95%) from previous
shareholders in order to become the market leader in generics in the East
European market.
Chemists/pharmacies synonymous with OTC healthcare products
The OTC healthcare market has not recorded significant changes in terms of
distribution. Slovaks remain faithful to the traditional distribution channel
of chemists/pharmacies for the purchase of OTC remedies; much more than, for
example, in the case of nutritionals, which are increasingly purchased via
several retail channels, including internet retailers. Employees in
chemists/pharmacies are perceived as authority figures that will help and give
advice when choosing and purchasing an OTC remedy.
OTC healthcare market set to continue growing
The Slovak OTC healthcare market in the forecast period is expected to
continue its sales growth; however, the forecast from 2007 had to be restated
due to the economic crisis. The popularity of OTC remedies is increasingly
expected to be preferred to Rx medication by consumers, due to the possibility
of immediate purchase in a chemist/pharmacy without seeing a general
practitioner. Due to the present financial crisis, employees do not want to
take time off work, and therefore prefer self-medicating with OTC remedies.
Table of Contents
- OTC HEALTHCARE IN SLOVAKIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Slovak OTC healthcare market is traditional rather than innovative
- OTC healthcare advertisements address young and middle-aged consumers
- Zentiva as leads OTC healthcare
- Chemists/pharmacies synonymous with OTC healthcare products
- OTC healthcare market set to continue growing
- KEY TRENDS AND DEVELOPMENTS
- Medicated skin care products versus skin care cosmetics
- Government aims to increase the birth rate to balance the growing number
of elderly Slovaks.
- Unhealthy lifestyles increase civilisation diseases
- Slovaks prefer traditional packaging for OTC remedies
- Homeopathic remedies welcomed mainly by mothers
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- Summary 1 OTC Healthcare Switches 2005-2007
- DEFINITIONS
- Summary 2 Research Sources
- LOCAL COMPANY PROFILES - SLOVAKIA
- EGIS SLOVAKIA SPOL SRO - OTC HEALTHCARE - SLOVAKIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 3 Egis Slovakia spol sro: Key Facts
- Summary 4 Egis Slovakia spol sro: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 5 Egis Slovakia spol sro: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 6 Egis Slovakia spol sro: Competitive Position 2008
- GENERICA SPOL SRO - OTC HEALTHCARE - SLOVAKIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 7 Generica spol sro: Key Facts
- Summary 8 Generica spol sro: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 9 Generica spol sro: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 10 Generica spol sro: Competitive Position 2008
- IVAX PHARMACEUTICALS SRO - OTC HEALTHCARE - SLOVAKIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Ivax Pharmaceuticals sro: Key Facts
- Summary 12 Ivax Pharmaceuticals sro: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 13 Ivax Pharmaceuticals sro: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 14 Ivax Pharmaceuticals sro: Competitive Position 2008
- KRKA DD - OTC HEALTHCARE - SLOVAKIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Krka dd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 16 Krka dd: Competitive Position 2008
- ZENTIVA AS - OTC HEALTHCARE - SLOVAKIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 17 Zentiva as: Key Facts
- Summary 18 Zentiva as: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 19 Zentiva as: Competitive Position 2008
- ANALGESICS IN SLOVAKIA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 11 Sales of Analgesics by Subsector: Value 2003-2008
- Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 13 Herbal vs Standard Topical Analgesics 2003-2008
- Table 14 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 15 Analgesics Company Shares by Value 2004-2008
- Table 16 Analgesics Brand Shares by Value 2005-2008
- Table 17 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 18 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 21 Sales of Decongestants by Type: Value 2003-2008
- Table 22 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 23 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 25 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 26 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN SLOVAKIA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 30 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 31 Sales of Digestive Remedies by Subsector: % Value Growth
2003-2008
- Table 32 Herbal vs Standard Digestive Remedies 2003-2008
- Table 33 Digestive Remedies Company Shares by Value 2004-2008
- Table 34 Digestive Remedies Brand Shares by Value 2005-2008
- Table 35 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 36 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2008-2013
- MEDICATED SKIN CARE IN SLOVAKIA
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 37 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 38 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 39 Herbal vs Standard Medicated Skin Care 2003-2008
- Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 41 Medicated Skin Care Company Shares by Value 2004-2008
- Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 43 Acne Treatments Brand Shares by Value 2005-2008
- Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- VITAMINS AND DIETARY SUPPLEMENTS IN SLOVAKIA
- HEADLINES
- TRENDS - VITAMINS
- TRENDS -- DIETARY SUPPLEMENTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 47 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
- Table 48 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
- Table 49 Folic Acid v Other B Vitamins 2004-2008
- Table 50 Dietary Supplements by Positioning 2006-2008
- Table 51 Vitamins and Dietary Supplements Company Shares by Value
2004-2008
- Table 52 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 53 Vitamins Brand Shares by Value 2005-2008
- Table 54 Dietary Supplements Brand Shares by Value 2005-2008
- Table 55 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2008-2013
- Table 56 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
- NRT SMOKING CESSATION AIDS IN SLOVAKIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR INDICATORS
- Table 57 Number of Smokers by Gender 2003-2008
- SECTOR DATA
- Table 58 Sales of Smoking Cessation Aids by Subsector: Value 2003-2008
- Table 59 Sales of Smoking Cessation Aids by Subsector: % Value Growth
2003-2008
- Table 60 NRT Gum Flavours: % Value Breakdown 2006-2008
- Table 61 Smoking Cessation Aids Company Shares by Value 2004-2008
- Table 62 Smoking Cessation Aids Brand Shares by Value 2005-2008
- Table 63 Forecast Sales of Smoking Cessation Aids by Subsector: Value
2008-2013
- Table 64 Forecast Sales of Smoking Cessation Aids by Subsector: % Value
Growth 2008-2013
- EYE CARE IN SLOVAKIA
- SECTOR DATA
- Table 65 Sales of Eye Care by Subsector: Value 2003-2008
- Table 66 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 67 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 68 Eye Care Company Shares by Value 2004-2008
- Table 69 Eye Care Brand Shares by Value 2005-2008
- Table 70 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 71 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- EAR CARE IN SLOVAKIA
- SECTOR DATA
- Table 72 Sales of Ear Care: Value 2003-2008
- Table 73 Sales of Ear Care: % Value Growth 2003-2008
- Table 74 Ear Care Company Shares by Value 2004-2008
- Table 75 Ear Care Brand Shares by Value 2005-2008
- Table 76 Forecast Sales of Ear Care: Value 2008-2013
- Table 77 Forecast Sales of Ear Care: % Value Growth 2008-2013
- ADULT MOUTH CARE IN SLOVAKIA
- SECTOR DATA
- Table 78 Sales of Adult Mouth Care: Value 2003-2008
- Table 79 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 80 Adult Mouth Care Company Shares by Value 2004-2008
- Table 81 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 82 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 83 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN SLOVAKIA
- SECTOR DATA
- Table 84 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 85 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 86 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 87 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 88 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
- Table 89 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
- WOUND TREATMENTS IN SLOVAKIA
- SECTOR DATA
- Table 90 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 91 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 92 Wound Treatments Company Shares by Value 2004-2008
- Table 93 Wound Treatments Brand Shares by Value 2005-2008
- Table 94 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 95 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- OTC OBESITY IN SLOVAKIA
- SECTOR DATA
- Table 96 Forecast Sales of OTC Obesity: Value 2009-2013
- Table 97 Forecast Sales of OTC Obesity: % Value Growth 2009-2013
- Table 98 Forecast Sales of OTC Obesity: Value 2009-2013
- Table 99 Forecast Sales of OTC Obesity: % Value Growth 2009-2013
- EMERGENCY CONTRACEPTION IN SLOVAKIA
- SECTOR DATA
- Table 100 Sales of Emergency Contraception: Value 2006-2008
- Table 101 Sales of Emergency Contraception: % Value Growth 2006-2008
- Table 102 Emergency Contraception Company Shares by Value 2006-2008
- Table 103 Emergency Contraception Brand Shares by Value 2006-2008
- Table 104 Forecast Sales of Emergency Contraception: Value 2008-2013
- Table 105 Forecast Sales of Emergency Contraception: % Value Growth
2008-2013
- OTC TRIPTANS IN SLOVAKIA
