馬其頓OTC藥品市場

馬其頓OTC藥品市場 是由出版商Euromonitor International在2009年04月所出版的。 這份英文市場調查報告書包含Tables 78 價格從美金2400起跳。

目錄

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments

Executive summary

Continuous healthy growth of the industry

The Macedonian OTC market shows strong growth in many categories, led by analgesics, digestive remedies, medicated skin care and vitamins. Increased health awareness and recently introduced advertising, propel the demand for OTC, promising a continuous growth trend.

OTC market relatively proof to global recession

Unlike many other industries, global recession has a relatively mild influence on OTC growth in Macedonia. The demand is there to stay, but consumers may opt for more cost effective remedies (mostly generics) if inflation hits hard.

Analgesics and vitamins hold the major share of the OTC market

Analgesics remains the dominant OTC sector with very stable and constant annual growth each year. Raising awareness about the role of the diet in maintaining personal health, as well as wide availability of products through supermarkets, is fuelling growth of vitamins and dietary supplements.

OTC products are mostly sold through pharmacies

Almost all sales in the OTC industry are through pharmacies in Macedonia. Although some OTC remedies can be found in grocery stores or specialist cosmetic shops, consumers are more inclined to buy these products from pharmacies. The female population of Macedonia use specialist cosmetics shops for buying medicated skin care products. Vitamins and dietary supplements are also available and purchased at supermarkets which is an increasingly strong retail channel.

Ministry of Health introduces a new policy for OTC products

All the regulations of the pharmaceuticals market in Macedonia are conceived by the Bureau of Medicaments. Under the present regulations there is a clear distinction between prescription and OTC drugs, as well as clear rules as to how an OTC product can be registered and approved for sale and consumption. The Bureau of Medicaments is under the jurisdiction of the Ministry of Health, but by 2010 its purpose shall be replaced by an independent Agency for Medications.

Increased advertising for OTC products

With the new Law of Medicaments in place, OTC products are allowed to be advertised in the media having been given a permit by the Bureau of Medicaments. Various OTC products have been advertised in the media, mostly in the daily newspapers and specialist magazines such as Beauty & Health. Some TV advertising is in place, with ads for Caffetin Menstrual, Strepsils and Prospan, but this is still quite underutilised. During the winter season, there is increased advertising on TV for cough and cold products and dietary supplements for boosting the immune system.

Table of Contents

• OTC HEALTHCARE IN MACEDONIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Continuous healthy growth of the industry
• OTC market relatively proof to global recession
• Analgesics and vitamins hold the major share of the OTC market
• OTC products are mostly sold through pharmacies
• Ministry of Health introduces a new policy for OTC products
• Increased advertising for OTC products
• MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
  • Table 2 Life Expectancy at Birth 2003-2008
• MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
  • Table 5 OTC Healthcare Company Shares by Value 2004-2008
  • Table 6 OTC Healthcare Brand Shares by Value 2005-2008
  • Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
  • Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
  • Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
  • Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
• APPENDIX
• OTC Registration and Classification
• Advertising
• Packaging
• Vitamins & Dietary Supplements Registration and Classification
• Consumer expenditure on health goods and medical services
• Generics
• Switches
• DEFINITIONS
  • Summary 1 Research Sources
• ANALGESICS
• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Analgesics by Subsector: Value 2003-2008
  • Table 12 Sales of Analgesics by Subsector: % Value Growth 2003-2008
  • Table 13 Herbal vs Standard Topical Analgesics 2003-2008
  • Table 14 Analgesics Company Shares by Value 2004-2008
  • Table 15 Analgesics Brand Shares by Value 2005-2008
  • Table 16 Forecast Sales of Analgesics by Subsector: Value 2008-2013
  • Table 17 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013
• COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES
• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
  • Table 20 Sales of Decongestants by Type: Value 2003-2008
  • Table 21 Sales of Decongestants by Type: % Value Growth 2003-2008
  • Table 22 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
  • Table 23 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
  • Table 24 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
  • Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
  • Table 26 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013
• DIGESTIVE REMEDIES
• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 27 Sales of Digestive Remedies by Subsector: Value 2003-2008
  • Table 28 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
  • Table 29 Herbal vs Standard Digestive Remedies 2003-2008
  • Table 30 Digestive Remedies Company Shares by Value 2004-2008
  • Table 31 Digestive Remedies Brand Shares by Value 2005-2008
  • Table 32 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
  • Table 33 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013
• MEDICATED SKIN CARE
• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 34 Sales of Medicated Skin Care by Subsector: Value 2003-2008
  • Table 35 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
  • Table 36 Herbal vs Standard Medicated Skin Care 2003-2008
  • Table 37 Medicated Skin Care Company Shares by Value 2004-2008
  • Table 38 Medicated Skin Care Brand Shares by Value 2005-2008
  • Table 39 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
  • Table 40 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013
• VITAMINS AND DIETARY SUPPLEMENTS
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 41 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
  • Table 42 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
  • Table 43 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
  • Table 44 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
  • Table 45 Vitamins Brand Shares by Value 2005-2008
  • Table 46 Dietary Supplements Brand Shares by Value 2005-2008
  • Table 47 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
  • Table 48 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
• NRT SMOKING CESSATION AIDS
• Headlines
• Trends
• Switches
• Prospects
• EYE CARE
• Headlines
• Sector Data
  • Table 49 Sales of Eye Care by Subsector: Value 2003-2008
  • Table 50 Sales of Eye Care by Subsector: % Value Growth 2003-2008
  • Table 51 Eye Care Company Shares by Value 2004-2008
  • Table 52 Eye Care Brand Shares by Value 2005-2008
  • Table 53 Forecast Sales of Eye Care by Subsector: Value 2008-2013
  • Table 54 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013
• WOUND TREATMENTS
• Headlines
• Sector Data
  • Table 55 Sales of Wound Treatments by Subsector: Value 2003-2008
  • Table 56 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
  • Table 57 Wound Treatments Company Shares by Value 2004-2008
  • Table 58 Wound Treatments Brand Shares by Value 2005-2008
  • Table 59 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
  • Table 60 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013
• EAR CARE
• Headlines
• Sector Data
  • Table 61 Sales of Ear Care: Value 2003-2008
  • Table 62 Sales of Ear Care: % Value Growth 2003-2008
  • Table 63 Ear Care Company Shares by Value 2004-2008
  • Table 64 Ear Care Brand Shares by Value 2005-2008
  • Table 65 Forecast Sales of Ear Care: Value 2008-2013
  • Table 66 Forecast Sales of Ear Care: % Value Growth 2008-2013
• ADULT MOUTH CARE
• Headlines
• Sector Data
  • Table 67 Sales of Adult Mouth Care: Value 2003-2008
  • Table 68 Sales of Adult Mouth Care: % Value Growth 2003-2008
  • Table 69 Adult Mouth Care Company Shares by Value 2004-2008
  • Table 70 Adult Mouth Care Brand Shares by Value 2005-2008
  • Table 71 Forecast Sales of Adult Mouth Care: Value 2008-2013
  • Table 72 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
• CALMING AND SLEEPING PRODUCTS
• Headlines
• Sector Data
  • Table 73 Sales of Calming and Sleeping Products: Value 2003-2008
  • Table 74 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
  • Table 75 Calming and Sleeping Products Company Shares by Value 2004-2008
  • Table 76 Calming and Sleeping Products Brand Shares by Value 2005-2008
  • Table 77 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
  • Table 78 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013
• EMERGENCY CONTRACEPTION
• ALKALOID AD
• Strategic Direction
• Key Facts
  • Summary 2 Alkaloid AD: Key Facts
  • Summary 3 Alkaloid AD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Alkaloid AD: Competitive Position 2008
• KRKA FARMA DOOEL
• Strategic Direction
• Key Facts
  • Summary 5 Krka Farma dooel: Key Facts
  • Summary 6 Krka Farma dooel: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Krka Farma dooel: Competitive Position 2008
• JAKA 80 AD
• Strategic Direction
• Key Facts
  • Summary 8 Jaka 80 AD: Key Facts
  • Summary 9 Jaka 80 AD: Operational Indicators
• Company Background
• Production
  • Summary 10 Jaka 80 AD: Production Statistics 2007
• Competitive Positioning

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