Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Modest increase in hot drinks consumption
Hot drinks consumption continues to increase at a moderate pace in the Czech
Republic. Tea was the best performing category in 2008 while other hot drinks
experienced a drop in volume sales. Coffee remained the largest category in
both volume and value terms in 2008 and was followed by tea and other hot
drinks. In comparison with 2007, all hot drinks categories performed better
during 2008. Coffee consumption was driven by the increasing popularity of
speciality coffee products and cheaper prices for premium brands whilst tea
sales were fuelled by increasing consumer health awareness. Other hot drinks
sales are dominated by the popular Granko and Caro brands.
Increasing demand for healthier hot drinks products
Although fresh coffee continues to account for the majority of coffee sales,
instant coffee brands are experiencing higher volume growth due to its
convenience and good taste. Within tea, consumers are attracted towards
products which offer added value such as specific health attributes and new
flavours. While fruit and herbal tea and green tea experienced positive growth
in 2008, black standard tea continued to lose ground. In addition, Rooibos tea
continues to increase in popularity whilst white tea also has significant
potential. Within other hot drinks, the first functional drinks, such as
Mokate Delicious Milky Chocolate with calcium and Mokate Delicious Dark
Chocolate with magnesium were introduced to the Czech Republic in 2008.
Multinationals dominate sales
Recent acquisitions (such as Marila Balirny by Arca Capital, Jemca by Tetley
Group, and Dukat by Mokate Group) of Czech companies by multinationals mean
that hot drinks sales are dominated by foreign players, with just four
companies - Tchibo, Balirny Douwe Egberts (Sara Lee), Nestlé and Kraft Foods
- accounting for a combined value share of over 60% in 2008. In comparison,
private label producers recorded a value share of just 3% in 2008. This
relatively poor performance can be attributed to the fact that there is
already a wide assortment of good quality, reasonably priced, branded tea in
the Czech Republic.
Distribution dominated by supermarkets/hypermarkets and Independent small grocers
Supermarkets/hypermarkets and Independent small grocers dominate hot drinks
sales in the Czech Republic, accounting for a combined 74% of total retail
volume sales in 2008. However, sHowever, sHpecialty teashops were estimated to
account for over 10% of tea volume sales in 2008 and an increasing number of
such outlets are opening within shopping centres.
Good expectations for hot drinks in near future
Hot drinks is expected to record significant growth over the forecast period.
Coffee consumption will be driven by new product development (mostly within
the standard and premium price categories), increased home coffee machine
ownership, and rising consumer sophistication. Tea consumption will be fuelled
by increasing consumer health awareness and the introduction of new innovative
flavours.
Table of Contents
- HOT DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Modest increase in hot drinks consumption
- Increasing demand for healthier hot drinks products
- Multinationals dominate sales
- Distribution dominated by supermarkets/hypermarkets and Independent small
grocers
- Good expectations for hot drinks in near future
- KEY TRENDS AND DEVELOPMENTS
- Increasing demand for functional tea products
- Developing cafe culture and increasing foodservice tea consumption
- Increasing popularity of instant products
- Distribution dominated by supermarkets/hypermarkets and independent small
grocers
- Slower economic growth due to global financial crisis
- MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 14 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume
2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- Production/Import/Export Data
- Table 25 Imports of Hot Drinks by Sector 2001-2007
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - CZECH REPUBLIC
- CZECH BONA CAFFE - HOT DRINKS - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Czech Bona Caffe as: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 Bona Caffe as: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 4 Bona Caffe as: Competitive Position 2008
- MARILA BALIRNY AS - HOT DRINKS - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Marila Balirny as: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 6 Marila Balirny as: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 7 Marila Balirny as: Competitive Position 2008
- MOKATE CZECH SRO - HOT DRINKS - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Mokate Czech sro : Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 9 Mokate Czech sro: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 10 Mokate Czech sro: Competitive Position 2008
- OXALIS SRO - HOT DRINKS - CZECH REPUBLIC
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 Oxalis sro : Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 12 Oxalis sro: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 13 Oxalis sro: Competitive Position 2008
- COFFEE IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 26 Instant Coffee by Speciality Type 2004-2008
- Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 28 Retail Sales of Coffee by Type: Value 2003-2008
- Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 31 Standard Vs Coffee Pods 2004-2008
- Table 32 Coffee Company Shares 2004-2008
- Table 33 Coffee Brand Shares 2005-2008
- Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
- Table 39 Other Tea by Type: % Off-trade Volume 2005-2008
- Table 40 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 41 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 42 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 43 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 44 Tea Company Shares 2004-2008
- Table 45 Tea Brand Shares 2005-2008
- Table 46 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 47 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 48 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 49 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN THE CZECH REPUBLIC
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 50 Retail Sales of Other Hot Drinks by Subsector : Volume 2003-2008
- Table 51 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 52 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 53 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 54 Other Hot Drinks Company Shares 2004-2008
- Table 55 Other Hot Drinks Brand Shares 2005-2008
- Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume
2008-2013
- Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: Value
2008-2013
- Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: %
Volume Growth 2008-2013
- Table 59 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value
Growth 2008-2013
| 
