瑞典清涼飲料市場 是由出版商Euromonitor International在2009年05月所出版的。
這份英文市場調查報告書包含Tables: 150 價格從美金1900起跳。
Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Soft drink sales decrease
Despite a relatively warm summer, soft drinks volume sales declined by 2% in
2008 -- a deterioration upon the review period CAGR of -1%. Several soft
drinks categories have seen sales suffer due to increasing consumer health
awareness (eg carbonates) and rising environmental concerns (eg bottled water).
Decline in Sales of Low Calorie Brands
For the first time in several years, low calorie carbonate sales decreased in
2008, with consumers becoming increasingly concerned over the use of
artificial sweeteners, additives, and preservatives. Bottled water sales have
also been hit by increasing consumer environmental awareness. For example, a
media campaign which focused on the negative aspects of water bottle
transportation was launched in 2007.
Coca-Cola Drycker Sverige leads sales
Coca-Cola Drycker Sverige currently leads soft drinks sales in Sweden and the
company is present within all important areas. When a giant like Coca-Cola
enters a new segment it usually results in strong growth within the category
as a whole. The latest high profile launch by the company was for its Powerade
brand. Carlsberg Sverige ranked second in 2008. The company has a similar
product range to Coca-Cola and also has the Swedish manufacturing license for
Pepsi. Third placed Spendrups Bryggeri also operates within the same areas as
its two main competitors.
Store-based retailers dominate sales
Store-based retailing accounted for over 99% of off-trade volume sales in 2008
-- a percentage which remained constant throughout the review period. Grocery
retailers dominate sales, with a 2008 retail volume share of 97% - the
majority of which was accounted for by supermarkets/hypermarkets. Non-grocery
retailers recorded slow but steady growth over the review period, with variety
stores, which offer a wide range of non-food and food products, performing
particularly well.
Projected decline in volume sales over forecast period
Soft drinks has projected forecast period growth of -1% in volume terms but
+3% in retail value terms over the forecast period. This volume decline will
be driven by increasing consumer health awareness and a shift away from
products containing artificial additives. Sales will also be negatively
affected by the weaker Swedish economy over the forecast period.
Table of Contents
- SOFT DRINKS IN SWEDEN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Soft drink sales decrease
- Decline in Sales of Low Calorie Brands
- Coca-Cola Drycker Sverige leads sales
- Store-based retailers dominate sales
- Projected decline in volume sales over forecast period
- KEY TRENDS AND DEVELOPMENTS
- Increasing consumer focus on environmental and sustainability issues
- Decline in popularity of low calorie products
- Bottled water hit by negative publicity
- Economic slow down
- High share of recycling
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2003-2008
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2003-2008
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2003-2008
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2003-2008
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2008
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2008
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2008
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2003-2008
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2003-2008
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2003-2008
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2008
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2005-2008
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2004-2008
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
- Table 19 Penetration of Private Label (as sold) by Sector by Volume
2003-2008
- Table 20 Penetration of Private Label by Sector by Value 2003-2008
- Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2008
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2008-2013
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2008-2013
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2008-2013
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2008-2013
- Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2008-2013
- Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2008-2013
- Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2008-2013
- Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2008-2013
- APPENDIX
- Fountain Sales in Sweden
- SECTOR DATA
- Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2003-2008
- Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2003-2008
- Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2008
- Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2005-2008
- Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2008
- Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2005-2008
- Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume
2004-2008
- Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
- Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2008-2013
- Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2008-2013
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - SWEDEN
- ÅBRO BRYGGERI AB
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Åbro Bryggeri AB: Key Facts
- Summary 3 Åbro Bryggeri AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Åbro Bryggeri AB: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 5 Åbro Bryggeri AB: Competitive Position 2008
- BRäMHULTS JUICE AB
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Brämhults Juice AB: Key Facts
- Summary 7 Brämhults Juice AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 8 Brämhults Juice AB: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 9 Brämhults Juice AB: Competitive Position 2008
- PROCORDIA FOODS AB
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 10 Procordia Food AB: Key Facts
- Summary 11 Procordia Food AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 12 Procordia Food AB: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 13 Procordia Food AB: Competitive Position 2008
- SPENDRUPS BRYGGERI AB
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Spendrups Bryggeri AB: Key Facts
- Summary 15 Spendrups Bryggeri AB: Operational Indicators*
- COMPANY BACKGROUND
- PRODUCTION
- Summary 16 Spendrups Bryggeri AB: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 17 Spendrups Bryggeri AB: Competitive Position 2008
- VITAMIN WELL AB
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18 Vitamin Well AB: Key Facts
- Summary 19 Vitamin Well AB: Operational Indicators*
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 20 Vitamin Well AB: Competitive Position 2008
- CARBONATES IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 40 Low Calorie Carbonates by Category
- Table 41 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
- Table 42 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
- Table 43 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2003-2008
- Table 44 Off-trade Sales of Carbonates by Subsector: % Value Growth
2003-2008
- Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
- Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
- Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2003-2008
- Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2003-2008
- Table 49 Company Shares of Carbonates by Off-trade Volume 2004-2008
- Table 50 Brand Shares of Carbonates by Off-trade Volume 2005-2008
- Table 51 Company Shares of Carbonates by Off-trade Value 2004-2008
- Table 52 Brand Shares of Carbonates by Off-trade Value 2005-2008
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2008-2013
- Table 54 Forecast Off-trade Sales of Carbonates by Subsector: Value
2008-2013
- Table 55 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2008-2013
- Table 56 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2008-2013
- FRUIT/VEGETABLE JUICE IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 57 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2003-2008
- Table 58 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2003-2008
- Table 59 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2003-2008
- Table 60 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2003-2008
- Table 61 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2008
- Table 62 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2008
- Table 63 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2008
- Table 64 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2008
- Table 65 Chilled Vs Ambient Not From Concentrate 100% Juice: % Analysis
2003-2008
- Table 66 Chilled Vs Ambient Reconstituted 100% Juice: % Analysis
2003-2008
- Table 67 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2008
- Table 68 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2005-2008
- Table 69 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2008
- Table 70 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2005-2008
- Table 71 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2008-2013
- Table 72 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2008-2013
- Table 73 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2008-2013
- Table 74 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2008-2013
- BOTTLED WATER IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Institutional Bottled Water Sales
- Table 75 Sales of Bottled Water to Institutional Channel 2004-2008
- Table 76 Off-trade Sales of Bottled Water: Volume 2003-2008
- Table 77 Off-trade Sales of Bottled Water: Value 2003-2008
- Table 78 Off-trade Sales of Bottled Water: % Volume Growth 2003-2008
- Table 79 Off-trade Sales of Bottled Water: % Value Growth 2003-2008
- Table 80 Company Shares of Bottled Water by Off-trade Volume 2004-2008
- Table 81 Brand Shares of Bottled Water by Off-trade Volume 2005-2008
- Table 82 Company Shares of Bottled Water by Off-trade Value 2004-2008
- Table 83 Brand Shares of Bottled Water by Off-trade Value 2005-2008
- Table 84 Forecast Off-trade Sales of Bottled Water: Volume 2008-2013
- Table 85 Forecast Off-trade Sales of Bottled Water: Value 2008-2013
- Table 86 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2008-2013
- Table 87 Forecast Off-trade Sales of Bottled Water: % Value Growth
2008-2013
- FUNCTIONAL DRINKS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 88 Still vs. Carbonated Functional Drinks % Off-trade Volume
2005-2008
- Table 89 Off-trade Sales of Functional Drinks by Subsector: Volume
2003-2008
- Table 90 Off-trade Sales of Functional Drinks by Subsector: Value
2003-2008
- Table 91 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2003-2008
- Table 92 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2003-2008
- Table 93 Company Shares of Functional Drinks by Off-trade Volume
2004-2008
- Table 94 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
- Table 95 Company Shares of Functional Drinks by Off-trade Value 2004-2008
- Table 96 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
- CONCENTRATES IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Concentrates Conversions
- Table 97 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 98 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2003-2008
- Table 99 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2003-2008
- Table 100 Off-trade Sales of Concentrates by Subsector : Value 2003-2008
- Table 101 Off-trade Sales of Concentrates by Subsector: % Value Growth
2003-2008
- Table 102 Company Shares of Concentrates by Off-trade Value 2004-2008
- Table 103 Brand Shares of Concentrates by Off-trade Value 2005-2008
- Table 104 Forecast Off-trade Sales of Concentrates by Subsector: Value
2008-2013
- Table 105 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2008-2013
- RTD TEA IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 106 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
- Table 107 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
- Table 108 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2003-2008
- Table 109 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2003-2008
- Table 110 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
- Table 111 Company Shares of RTD Tea by Off-trade Volume 2004-2008
- Table 112 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
- Table 113 Company Shares of RTD Tea by Off-trade Value 2004-2008
- Table 114 Brand Shares of RTD Tea by Off-trade Value 2005-2008
- Table 115 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2008-2013
- Table 116 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2008-2013
- Table 117 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2008-2013
- Table 118 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2008-2013
- RTD COFFEE IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 119 Off-trade Sales of RTD Coffee: Volume 2003-2008
- Table 120 Off-trade Sales of RTD Coffee: Value 2003-2008
- Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2003-2008
- Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2003-2008
- Table 123 Company Shares of RTD Coffee by Off-trade Volume 2004-2008
- Table 124 Brand Shares of RTD Coffee by Off-trade Volume 2005-2008
- Table 125 Company Shares of RTD Coffee by Off-trade Value 2004-2008
- Table 126 Brand Shares of RTD Coffee by Off-trade Value 2005-2008
- Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2008-2013
- Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2008-2013
- Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2008-2013
- Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2008-2013
