Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Computers; In-car consumer electronics (aftermarket); In-home consumer
electronics; Portable consumer electronics
Executive summary
Declining unit prices maintain interest in consumer electronics
As average unit prices continue to decline rapidly thanks to the transition
from analogue to digital technology and increased competition the Swedish
consumer is purchasing increasing quantities of consumer electronics. However,
the rapid decline in average unit prices also means that the sales value of
consumer electronics is now declining, even though the sales value has
increased over the 2003-2008 period as a whole.
Analogue to digital transition increase competition
Because digital devices, compared to analogue, are based on fewer components
that are easier to mass-produce competition is increasing and the average unit
prices decreasing. Because of this increasing competition the manufacturer
must focus on the consumers' wants and demands, and provide user-friendlier
products with a stronger content. These trends maintain the consumers'
interest in a neverending stream of new consumer electronics.
Improved content and additional services drive sales
The fastest growing product categories in Sweden over the 2003-2008 period
were HDTV, portable multimedia players and navigation systems. The large
interest for HDTV is maintained through a growing offering of HD content and
additional services like pay-per-view. Portable multimedia players are proving
hugely popular in comparison to portable MP3-players thanks to their capacity
to play many different forms of media, now including TV. The fast increasing
sales of navigation systems is predominantly driven by additional navigation
services like point-to-point navigation aids.
Multi-nationals dominate the Swedish consumer electronics market
The Swedish consumer electronics market is undergoing a strong polarisation
between premium products and low priced private labels. This development is
fuelled by the successful consumer electronics chains that dominate the
market. In order to maintain high sales volume the consumer electronic chains
concentrate on well known consumer electronics brands in popular product
categories, and in particular entry and mid-range products. Thus the market is
highly concentrated to multi-national consumer electronics brands.
Strong sales volume may pull up the sales value
The average unit prices are expected to continue to decline even more rapidly
in the 2008-2013 periods, which will continue to maintain the Swedish
consumers' interest in consumer electronics. The sales volume is expected to
continue increasing, whereas the sales value is expected to continue falling.
However, it is possible that the strongly increasing sales volume will
eventually compensate the declining unit prices to such an extent that the
sales value may increase at the end of the forecast period.
Table of Contents
- CONSUMER ELECTRONICS IN SWEDEN : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Declining unit prices maintain interest in consumer electronics
- Analogue to digital transition increase competition
- Improved content and additional services drive sales
- Multi-nationals dominate the Swedish consumer electronics market
- Strong sales volume may pull up the sales value
- KEY TRENDS AND DEVELOPMENTS
- Product Design Brings Consumer Electronics beyond Technology
- More Consumer Electronics Utilise Wireless Connectivity
- Successful Consumer Electronics Chains Force Retail Market to Polarise
- Services Provide Consumers Richer Experiences
- Consumers With Special Needs Increasingly Important
- MARKET DATA
- Table 1 Sales of Consumer Electronics by Sector: Volume 2003-2008
- Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown
2003-2008
- Table 3 Sales of Consumer Electronics by Sector: % Volume Growth
2003-2008
- Table 4 Sales of Consumer Electronics by Sector: Value 2003-2008
- Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown
2003-2008
- Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2003-2008
- Table 7 Consumer Electronics Company Shares 2003-2007
- Table 8 Consumer Electronics Brand Shares 2004-2007
- Table 9 Sales of Consumer Electronics by Distribution Format 2003-2008
- Table 10 Forecast Sales of Consumer Electronics by Sector: Volume
2008-2013
- Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume
Breakdown 2008-2013
- Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume
Growth 2008-2013
- Table 13 Forecast Sales of Consumer Electronics by Sector: Value
2008-2013
- Table 14 Forecast Sales of Consumer Electronics by Sector: % Value
Breakdown 2008-2013
- Table 15 Forecast Sales of Consumer Electronics by Sector: % Value
Growth 2008-2013
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - SWEDEN
- AUDIO PRO AB - CONSUMER ELECTRONICS - SWEDEN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Audio Pro AB: Key Facts
- Summary 3 Audio Pro AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 4 Audio Pro AB: Competitive Position 2007
- DORO AB - CONSUMER ELECTRONICS - SWEDEN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Doro AB: Key Facts
- Summary 6 Doro AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Doro AB: Competitive Position 2007
- JAYS AB - CONSUMER ELECTRONICS - SWEDEN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Jays AB: Key Facts
- Summary 9 Jays AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Jays AB: Competitive Position 2007
- SIBA AB - CONSUMER ELECTRONICS - SWEDEN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 SIBA AB: Key Facts
- Summary 12 SIBA AB: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 SIBA AB: Competitive Position 2007
- SONY ERICSSON MOBILE COMMUNICATIONS AB - CONSUMER ELECTRONICS - SWEDEN
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Sony Ericsson Mobile Communications AB: Key Facts
- Summary 15 Sony Ericsson Mobile Communications AB: Operational Indicators
- Summary 16 Sony Ericsson Group: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 17 Sony Ericsson Mobile Communications AB: Competitive Position
2007
- TELEVISIONS AND PROJECTORS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 18 Televisions and Projectors: New Product Launches 2007- 2008
- SECTOR DATA
- Table 16 Sales of Televisions and Projectors by Sector: Volume 2003-2008
- Table 17 Sales of Televisions and Projectors by Sector: % Volume Growth
2003-2008
- Table 18 Sales of Televisions and Projectors by Sector: Value 2003-2008
- Table 19 Sales of Televisions and Projectors by Sector: % Value Growth
2003-2008
- Table 20 Sales of Digital Televisions by Type 2003-2008
- Table 21 Televisions and Projectors Company Shares 2003-2007
- Table 22 Televisions and Projectors Brand Shares 2004-2007
- Table 23 Sales of Televisions and Projectors by Distribution Format
2003-2008
- Table 24 Forecast Sales of Televisions and Projectors by Sector: Volume
2008-2013
- Table 25 Forecast Sales of Televisions and Projectors by Sector: %
Volume Growth 2008-2013
- Table 26 Forecast Sales of Televisions and Projectors by Sector: Value
2008-2013
- Table 27 Forecast Sales of Televisions and Projectors by Sector: % Value
Growth 2008-2013
- VCRS AND DVD PLAYERS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 19 VCRs and DVD Players: New Product Launches 2007- 2008
- SECTOR DATA
- Table 28 Sales of VCRS and DVD Players by Sector: Volume 2003-2008
- Table 29 Sales of VCRS and DVD Players by Sector: % Volume Growth
2003-2008
- Table 30 Sales of VCRS and DVD Players by Sector: Value 2003-2008
- Table 31 Sales of VCRS and DVD Players by Sector: % Value Growth
2003-2008
- Table 32 VCRS and DVD Players Company Shares 2003-2007
- Table 33 VCRS and DVD Players Brand Shares 2004-2007
- Table 34 Sales of VCRS and DVD Players by Distribution Format 2003-2008
- Table 35 Forecast Sales of VCRS and DVD Players by Sector: Volume
2008-2013
- Table 36 Forecast Sales of VCRS and DVD Players by Sector: % Volume
Growth 2008-2013
- Table 37 Forecast Sales of VCRS and DVD Players by Sector: Value
2008-2013
- Table 38 Forecast Sales of VCRS and DVD Players by Sector: % Value
Growth 2008-2013
- TV AND VCR/DVD COMBINATIONS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 39 Sales of TV and VCR/ DVD Combinations: Volume 2003-2008
- Table 40 Sales of TV and VCR/ DVD Combinations: % Volume Growth 2003-2008
- Table 41 Sales of TV and VCR/ DVD Combinations: Value 2003-2008
- Table 42 Sales of TV and VCR/ DVD Combinations: % Value Growth 2003-2008
- Table 43 TV and VCR/ DVD Combinations Company Shares 2003-2007
- Table 44 TV and VCR/ DVD Combinations Brand Shares 2004-2007
- Table 45 Sales of TV and VCR/ DVD Combinations by Distribution Format
2003-2008
- HOME AUDIO AND CINEMA IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 20 Home Audio and Cinema Products: New Product Launches 2007-
2008
- SECTOR DATA
- Table 46 Sales of Home Audio and Cinema Products by Sector: Volume
2003-2008
- Table 47 Sales of Home Audio and Cinema Products by Sector: % Volume
Growth 2003-2008
- Table 48 Sales of Home Audio and Cinema Products by Sector: Value
2003-2008
- Table 49 Sales of Home Audio and Cinema Products by Sector: % Value
Growth 2003-2008
- Table 50 Home Audio and Cinema Products Company Shares 2003-2007
- Table 51 Home Audio and Cinema Products Brand Shares 2004-2007
- Table 52 Sales of Home Audio and Cinema Products by Distribution Format
2003-2008
- Table 53 Forecast Sales of Home Audio and Cinema Products by Sector:
Volume 2008-2013
- Table 54 Forecast Sales of Home Audio and Cinema Products by Sector: %
Volume Growth 2008-2013
- Table 55 Forecast Sales of Home Audio and Cinema Products by Sector:
Value 2008-2013
- Table 56 Forecast Sales of Home Audio and Cinema Products by Sector: %
Value Growth 2008-2013
- CAMERAS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 21 Cameras: New Product Launches 2007- 2008
- SECTOR DATA
- Table 57 Sales of Cameras by Sector: Volume 2003-2008
- Table 58 Sales of Cameras by Sector: % Volume Growth 2003-2008
- Table 59 Sales of Cameras by Sector: Value 2003-2008
- Table 60 Sales of Cameras by Sector: % Value Growth 2003-2008
- Table 61 Cameras Company Shares 2003-2007
- Table 62 Cameras Brand Shares 2004-2007
- Table 63 Sales of Cameras by Distribution Format 2003-2008
- Table 64 Forecast Sales of Cameras by Sector: Volume 2008-2013
- Table 65 Forecast Sales of Cameras by Sector: % Volume Growth 2008-2013
- Table 66 Forecast Sales of Cameras by Sector: Value 2008-2013
- Table 67 Forecast Sales of Cameras by Sector: % Value Growth 2008-2013
- CAMCORDERS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 22 Camcorders: New Product Launches 2007- 2008
- SECTOR DATA
- Table 68 Sales of Camcorders by Sector: Volume 2003-2008
- Table 69 Sales of Camcorders by Sector: % Volume Growth 2003-2008
- Table 70 Sales of Camcorders by Sector: Value 2003-2008
- Table 71 Sales of Camcorders by Sector: % Value Growth 2003-2008
- Table 72 Camcorders Company Shares 2003-2007
- Table 73 Camcorders Brand Shares 2004-2007
- Table 74 Sales of Camcorders by Distribution Format 2003-2008
- Table 75 Forecast Sales of Camcorders by Sector: Volume 2008-2013
- Table 76 Forecast Sales of Camcorders by Sector: % Volume Growth
2008-2013
- Table 77 Forecast Sales of Camcorders by Sector: Value 2008-2013
- Table 78 Forecast Sales of Camcorders by Sector: % Value Growth 2008-2013
- PORTABLE MEDIA PLAYERS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 23 Portable Media Players: New Product Launches 2007- 2008
- SECTOR DATA
- Table 79 Sales of Portable Media Players by Sector: Volume 2003-2008
- Table 80 Sales of Portable Media Players by Sector: % Volume Growth
2003-2008
- Table 81 Sales of Portable Media Players by Sector: Value 2003-2008
- Table 82 Sales of Portable Media Players by Sector: % Value Growth
2003-2008
- Table 83 Sales of Portable MP3 Players by Type 2003-2008
- Table 84 Portable Media Players Company Shares 2003-2007
- Table 85 Portable Media Players Brand Shares 2004-2007
- Table 86 Sales of Portable Media Players by Distribution Format 2003-2008
- Table 87 Forecast Sales of Portable Media Players by Sector: Volume
2008-2013
- Table 88 Forecast Sales of Portable Media Players by Sector: % Volume
Growth 2008-2013
- Table 89 Forecast Sales of Portable Media Players by Sector: Value
2008-2013
- Table 90 Forecast Sales of Portable Media Players by Sector: % Value
Growth 2008-2013
- MOBILE PHONES IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 24 Mobile Phones: New Product Launches 2007- 2008
- SECTOR DATA
- Table 91 Sales of Mobile Phones: Volume 2003-2008
- Table 92 Sales of Mobile Phones: % Volume Growth 2003-2008
- Table 93 Sales of Mobile Phones: Value 2003-2008
- Table 94 Sales of Mobile Phones: % Value Growth 2003-2008
- Table 95 Sales of Mobile Phones by Type 2003-2008
- Table 96 Mobile Phones Company Shares 2003-2007
- Table 97 Mobile Phones Brand Shares 2004-2007
- Table 98 Sales of Mobile Phones by Distribution Format 2003-2008
- Table 99 Forecast Sales of Mobile Phones: Volume 2008-2013
- Table 100 Forecast Sales of Mobile Phones: % Volume Growth 2008-2013
- Table 101 Forecast Sales of Mobile Phones: Value 2008-2013
- Table 102 Forecast Sales of Mobile Phones: % Value Growth 2008-2013
- IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 25 In-car Consumer Electronics: New Product Launches 2007- 2008
- SECTOR DATA
- Table 103 Sales of In-car Consumer Electronics by Sector: Volume
2003-2008
- Table 104 Sales of In-car Consumer Electronics by Sector: % Volume
Growth 2003-2008
- Table 105 Sales of In-car Consumer Electronics by Sector: Value 2003-2008
- Table 106 Sales of In-car Consumer Electronics by Sector: % Value Growth
2003-2008
- Table 107 In-car Consumer Electronics Company Shares 2003-2007
- Table 108 In-car Consumer Electronics Brand Shares 2004-2007
- Table 109 Sales of In-car Consumer Electronics by Distribution Format
2003-2008
- Table 110 Forecast Sales of In-car Consumer Electronics by Sector:
Volume 2008-2013
- Table 111 Forecast Sales of In-car Consumer Electronics by Sector: %
Volume Growth 2008-2013
- Table 112 Forecast Sales of In-car Consumer Electronics by Sector: Value
2008-2013
- Table 113 Forecast Sales of In-car Consumer Electronics by Sector: %
Value Growth 2008-2013
- COMPUTERS IN SWEDEN
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- New Product Developments
- Summary 26 Computers: New Product Launches 2007- 2008
- SECTOR DATA
- Table 114 Sales of Computers by Sector: Volume 2003-2008
- Table 115 Sales of Computers by Sector: % Volume Growth 2003-2008
- Table 116 Sales of Computers by Sector: Value 2003-2008
- Table 117 Sales of Computers by Sector: % Value Growth 2003-2008
- Table 118 Computers Company Shares 2003-2007
- Table 119 Computers Brand Shares 2004-2007
- Table 120 Sales of Computers by Distribution Format 2003-2008
- Table 121 Forecast Sales of Computers by Sector: Volume 2008-2013
- Table 122 Forecast Sales of Computers by Sector: % Volume Growth
2008-2013
- Table 123 Forecast Sales of Computers by Sector: Value 2008-2013
- Table 124 Forecast Sales of Computers by Sector: % Value Growth 2008-2013
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