愛爾蘭熱飲市場 是由出版商Euromonitor International在2009年05月所出版的。
這份英文市場調查報告書包含Tables: 63 價格從美金1900起跳。
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Speciality drinks flourish whilst standard formats decline
Increasingly affluent and sophisticated Irish consumers are more often opting
for speciality and premium options across all categories. Standard black tea
and instant coffee offerings are faltering as consumers instead opt for green
tea and fruit/herbal tea, fresh coffee and speciality instant products that
allow them to recreate the café experience at home. Consumers are excited by
the range of innovation and new products coming onto the market as
manufacturers aim to keep up with evolving consumer palates, while instant
standard coffee and tea bags black standard recorded some of the weakest
growth over the review period. Nonetheless, standard formats still represent
the bulk of volume sales in coffee and tea.
Contradictory trends for indulgence and health lure Irish consumers
The two dominant trends characterising the Irish hot drinks industry over the
review period have concerned the consumers' desire for indulgence and growing
health considerations. This became more apparent in 2008 as fruit/herbal tea
which claims to have particular health promoting or mood enhancing properties
far outperformed standard black options. Moreover, coffee formats that offer
consumers a treat have driven this hot drinks category in the on-trade and
off-trade channels. These opposing inclinations have particularly affected the
other hot drinks category which has struggled to position itself in the
industry as a whole. This has brought about some differentiation internally as
chocolate-based flavoured powder drinks sought to establish a premium
indulgence positioning, whilst malt-based hot drinks wavered in performance as
these products fought to assert themselves as healthy options.
The Irish continue to cherish local brands
Irish brands have continued to perform well across much of the industry and
Irish consumers continue to favour home-grown products. Although Lyons
maintained its leading position in tea, Barry' s Tea continued to perform well
and Bewley' s is making more of a mark in both tea and coffee. In the on-trade
channel, as part of the developing café culture in the country, the
Irish-owned coffee shop chain, Insomnia Coffee Co is expanding its network of
café while Java Republic Roasting Co is set for significant expansion with
the launch of Carbon Neutral Roastery and Café
Further specialisation expected to characterise forecast performance
The main driver of hot drinks in Ireland is expected to be increasing
specialisation, which will provide a greater array coffee formats for more
sophisticated and informed consumers and further fruit/herb combinations in
speciality tea categories, which promise additional or greater health
benefits. Manufacturers of instant speciality coffee products will
increasingly look beyond cappuccino offerings to mocha and latte formats as
Irish consumers embrace experimentation when selecting their daily cup. Sales
growth is also expected in the underdeveloped coffee pod category as
consumers' tastes become more sophisticated and they demand a better quality
cup with the convenience of being brewed at home.
- HOT DRINKS IN IRELAND : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Speciality drinks flourish whilst standard formats decline
- Contradictory trends for indulgence and health lure
- Irish consumers
- The Irish continue to cherish local brands
- Further specialisation expected to characterise forecast performance
- KEY TRENDS AND DEVELOPMENTS
- Developing urban café culture brings healthy growth to speciality coffee
- Desire for indulgence drives premium products
- Health considerations buoy hot drinks in Ireland
- Ethical consumerism in Ireland
- MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 14 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume
2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- Production/Import/Export Data
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - IRELAND
- BARRY' S TEA LTD - HOT DRINKS - IRELAND
- BARRY' S TEA LTD
- Strategic Direction
- Key Facts
- Summary 2 Barry' s Tea Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 3 Barry' s Tea Ltd: Competitive Position 2008
- CAFéDIRECT LTD - HOT DRINKS - IRELAND
- CAFéDIRECT LTD
- Strategic Direction
- Key Facts
- Summary 4 CaféDirect Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
- CAMPBELL BEWLEY GROUP LTD - HOT DRINKS - IRELAND
- CAMPBELL BEWLEY GROUP LTD
- Strategic Direction
- KEY FACTS
- Summary 5 Campbell Bewley Group Ltd: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 6 Campbell Bewley Group Ltd: Competitive Position 2008
- INSOMNIA COFFEE CO - HOT DRINKS - IRELAND
- INSOMNIA COFFEE CO
- Strategic Direction
- KEY FACTS
- Summary 7 Insomnia Coffee Co: Key Facts
- COMPANY BACKGROUND
- COMPETITIVE POSITIONING
- ROBERT ROBERTS LTD - HOT DRINKS - IRELAND
- ROBERT ROBERTS LTD
- Strategic Direction
- KEY FACTS
- Summary 8 Robert Roberts Ltd: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 9 Robert Roberts Ltd: Competitive Position 2008
- COFFEE IN IRELAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 25 Coffee Machine Sales: 2002-2007
- Table 26 Instant Coffee by Speciality Type 2004-2008
- Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 28 Retail Sales of Coffee by Type: Value 2003-2008
- Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 31 Standard Vs Coffee Pods 2004-2008
- Table 32 Coffee Company Shares 2004-2008
- Table 33 Coffee Brand Shares 2005-2008
- Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN IRELAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Fruit/Herbal Tea by Type: % Off-Trade Volume 2005-2008
- Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 43 Tea Company Shares 2004-2008
- Table 44 Tea Brand Shares 2005-2008
- Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN IRELAND
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Retail Sales of Other Hot Drinks by Subsector : Volume 2003-2008
- Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 53 Other Hot Drinks Company Shares 2004-2008
- Table 54 Other Hot Drinks Brand Shares 2005-2008
