德國清涼飲料市場 是由出版商Euromonitor International在2009年05月所出版的。
這份英文市場調查報告書包含Tables: 173 價格從美金1900起跳。
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Asian speciality drinks; Bottled water; Carbonates; Concentrates;
Fruit/vegetable juice; Functional drinks; RTD coffee; RTD tea
Executive summary
Per capita consumption continues to rise
In 2007, the trend towards a growing per capita consumption of soft drinks
continued on a comparatively high level in German. More and more consumers are
turning away from the stagnating and declining alcoholic drinks and hot drinks
markets, towards soft drinks. Furthermore, with global warming contributing to
higher average temperatures, the average fluid intake is increasing in
Germany. The main beneficiaries of this trend are soft drinks products.
PET bottles become increasingly important
There is an important trend towards PET packaging in soft drinks. PET bottles
are the big winners in most soft drinks sectors, as more and more consumers
prefer the convenience of this light packaging. Another reason for the
popularity of PET bottles is that, compared with glass bottles, they are more
suitable for children. Industry experts expect the strong growth of reusable
and non-reusable PET bottles to continue. The increased popularity of PET
bottles is a big problem for the large number of smaller soft drinks
companies. These companies traditionally offer their products in glass bottles
and are often not able to make big investments in new, additional PET
packaging technologies.
Private label holds a strong position
After several years of strong growth, which continued throughout 2007, private
label has become (even in value terms) one of the largest shareholders in all
soft drinks sectors in Germany. In fruit/vegetable juice, bottled water and
RTD tea, private label holds larger value shares than any producer of branded
products. Carbonates is still led by Coca-Cola GmbH, functional drinks by Red
Bull Deutschland GmbH, concentrates by Aquellness AG and RDT coffee by Nestlé
Deutschland AG.
In all sectors there is a mix of multinational and domestic companies
competing for the consumer' s attention. Whereas multinationals dominate in
carbonates and functional drinks, in the other sectors the situation is more
balanced between multinationals and domestic players.
Discounters continues to increase its volume share
In line with the success of private label, discounters grew at the expense of
all other distribution channels (supermarkets/hypermarkets, small grocery
retailers, independent small grocers, other grocery retailers, etc) during the
review period. Vending plays only a minor role in soft drinks in Germany.
Discounters held the highest volume share in carbonates, fruit/vegetable juice
and bottled water.
Positive outlook for the forecast period
The soft drinks market in Germany is expected to see considerable growth over
the forecast period. On the one hand, German consumers are becoming more aware
of the need for sufficient intake of liquids. On the other hand, most soft
drink sectors will be able to benefit from the ongoing health and wellness
trend. The main winners will continue to be those products that are perceived
as healthy, including non-cola carbonates based on mineral water (Schorlen),
flavoured bottled water, functional bottled water and low-calorie products.
- SOFT DRINKS IN GERMANY : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Per capita consumption continues to rise
- PET bottles become increasingly important
- Private label holds a strong position
- Discounters continues to increase its volume share
- Positive outlook for the forecast period
- KEY TRENDS AND DEVELOPMENTS
- Growing health awareness boosts per capita consumption of soft drinks
- Growing demand for concentration and wakefulness benefits RTD coffee and
energy drinks
- Economic recovery may further ease German consumers' parsimony
- New deposit regulations cause significant changes
- More consumers prefer PET bottles
- MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2002-2007
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
% Volume Growth 2002-2007
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value
2002-2007
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value
Growth 2002-2007
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector:
% Volume 2007
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value
2007
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2002-2007
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume
Growth 2002-2007
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth
2002-2007
- Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
- Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
- Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
- Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume
2003-2007
- Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume
2004-2007
- Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume
2003-2007
- Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
- Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
- Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
- Table 23 Penetration of Private Label (as sold) by Sector by Volume
2003-2007
- Table 24 Penetration of Private Label by Sector by Value 2003-2007
- Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution
Format: % Analysis 2007
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2007-2012
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: % Volume Growth 2007-2012
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2007-2012
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
% Value Growth 2007-2012
- Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector:
Volume 2007-2012
- Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: %
Volume Growth 2007-2012
- Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value
2007-2012
- Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2007-2012
- APPENDIX
- Published Data Comparisons
- Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume
2002-2007
- Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2002-2007
- Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade
Volume 2003-2007
- Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade
Volume 2004-2007
- Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume
2003-2007
- Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
- Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector:
Volume 2007-2012
- Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: %
Volume Growth 2007-2012
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - GERMANY
- COCA-COLA GMBH - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Coca-Cola GmbH: Key Facts
- Summary 3 Coca-Cola GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 4 Coca-Cola GmbH: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 5 Coca-Cola GmbH: Competitive Position 2007
- DEUTSCHE SINALCO GMBH MARKENGETRäNKE & CO KG - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Deutsche Sinalco GmbH Markengetränke & Co KG: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 7 Deutsche Sinalco GmbH Markengetränke & Co KG: Competitive
Position 2007
- ECKES-GRANINI GMBH & CO KG - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 8 Eckes-Granini Deutschland GmbH: Key Facts
- Summary 9 Eckes-Granini Deutschland GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 10 Eckes-Granini International: Competitive Position 2007
- FSP FRISCHSAFT PRODUKTIONS GMBH - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 11 FSP Frischsaft Produktions GmbH: Key Facts
- Summary 12 FSP Frischsaft Produktions GmbH: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 13 FSP Frischsaft Produktions GmbH: Competitive Position 2007
- FSP FRISCHSAFT PRODUKTIONS GMBH - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 14 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
- Summary 15 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 16 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics
2006
- COMPETITIVE POSITIONING
- Summary 17 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position
2007
- MINERALBRUNNEN ÜBERKINGEN-TEINACH AG - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 18 Mineralbrunnen Überkingen-Teinach AG: Key Facts
- Summary 19 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 20 Mineralbrunnen Überkingen-Teinach AG: Production Statistics
2006
- COMPETITIVE POSITIONING
- Summary 21 Mineralbrunnen Überkingen-Teinach AG: Competitive Position
2007
- NESTLé WATERS DEUTSCHLAND AG - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 22 Nestlé Waters Deutschland AG: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 23 Nestlé Waters Deutschland AG: Production Statistics 2006
- COMPETITIVE POSITIONING
- Summary 24 Nestlé Waters Deutschland AG: Competitive Position 2007
- PEPSICO DEUTSCHLAND GMBH - SOFT DRINKS - GERMANY
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 25 PepsiCo Deutschland GmbH: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 26 PepsiCo Deutschland GmbH: Competitive Position 2007
- CARBONATES IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 44 Low-Calorie Carbonates by Subsector
- Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
- Table 46 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
- Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth
2002-2007
- Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth
2002-2007
- Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
- Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
- Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth
2002-2007
- Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth
2002-2007
- Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown
2003-2007
- Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown
2003-2007
- Table 55 Company Shares of Carbonates by Off-trade Volume 2003-2007
- Table 56 Brand Shares of Carbonates by Off-trade Volume 2004-2007
- Table 57 Company Shares of Carbonates by Off-trade Value 2003-2007
- Table 58 Brand Shares of Carbonates by Off-trade Value 2004-2007
- Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume
2007-2012
- Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value
2007-2012
- Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume
Growth 2007-2012
- Table 62 Forecast Off-trade Sales of Carbonates by Subsector: % Value
Growth 2007-2012
- FRUIT/VEGETABLE JUICE IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume
2002-2007
- Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value
2002-2007
- Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume
Growth 2002-2007
- Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value
Growth 2002-2007
- Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
- Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown
2003-2007
- Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume
Breakdown 2003-2007
- Table 70 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice):
Off-trade Value 2006
- Table 71 Company Shares of Fruit/Vegetable Juice by Off-trade Volume
2003-2007
- Table 72 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume
2004-2007
- Table 73 Company Shares of Fruit/Vegetable Juice by Off-trade Value
2003-2007
- Table 74 Brand Shares of Fruit/Vegetable Juice by Off-trade Value
2004-2007
- Table 75 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Volume 2007-2012
- Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
Value 2007-2012
- Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Volume Growth 2007-2012
- Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector:
% Value Growth 2007-2012
- BOTTLED WATER IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Institutional Bottled Water Sales
- SECTOR DATA
- Table 79 Off-trade Sales of Bottled Water: Volume 2002-2007
- Table 80 Off-trade Sales of Bottled Water: Value 2002-2007
- Table 81 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
- Table 82 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
- Table 83 Leading Flavours for Flavoured Bottled Water: % Volume
Breakdown 2003-2007
- Table 84 Leading Flavours for Functional Bottled Water: % Volume
Breakdown 2003-2007
- Table 85 Company Shares of Bottled Water by Off-trade Volume 2003-2007
- Table 86 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
- Table 87 Company Shares of Bottled Water by Off-trade Value 2003-2007
- Table 88 Brand Shares of Bottled Water by Off-trade Value 2004-2007
- Table 89 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
- Table 90 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
- Table 91 Forecast Off-trade Sales of Bottled Water: % Volume Growth
2007-2012
- Table 92 Forecast Off-trade Sales of Bottled Water: % Value Growth
2007-2012
- FUNCTIONAL DRINKS IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 93 Off-trade Sales of Functional Drinks by Subsector: Volume
2002-2007
- Table 94 Off-trade Sales of Functional Drinks by Subsector: Value
2002-2007
- Table 95 Off-trade Sales of Functional Drinks by Subsector: % Volume
Growth 2002-2007
- Table 96 Off-trade Sales of Functional Drinks by Subsector: % Value
Growth 2002-2007
- Table 97 Leading Flavours for Functional Drinks: % Volume Breakdown
2003-2007
- Table 98 Company Shares of Functional Drinks by Off-trade Volume
2003-2007
- Table 99 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
- Table 100 Company Shares of Functional Drinks by Off-trade Value
2003-2007
- Table 101 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
- Table 102 Forecast Off-trade Sales of Functional Drinks by Subsector:
Volume 2007-2012
- Table 103 Forecast Off-trade Sales of Functional Drinks by Subsector:
Value 2007-2012
- Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Volume Growth 2007-2012
- Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: %
Value Growth 2007-2012
- CONCENTRATES IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR APPENDIX
- Concentrates Conversions
- Summary 27 Concentrates Conversion Factors for Ready-to-Drink (RTD)
Format
- SECTOR DATA
- Table 106 Off-trade Sales of Concentrates (as sold) by Subsector: Volume
2002-2007
- Table 107 Off-trade Sales of Concentrates (as sold) by Subsector: %
Volume Growth 2002-2007
- Table 108 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
- Table 109 Off-trade Sales of Concentrates by Subsector: % Value Growth
2002-2007
- Table 110 Leading Flavours for Liquid Concentrates: % Volume Breakdown
2003-2007
- Table 111 Leading Flavours for Powder Concentrates: % Volume Breakdown
2003-2007
- Table 112 Company Shares of Concentrates by Off-trade Value 2003-2007
- Table 113 Brand Shares of Concentrates by Off-trade Value 2004-2007
- Table 114 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: Volume 2007-2012
- Table 115 Forecast Off-trade Sales of Concentrates (as sold) by
Subsector: % Volume Growth 2007-2012
- Table 116 Forecast Off-trade Sales of Concentrates by Subsector: Value
2007-2012
- Table 117 Forecast Off-trade Sales of Concentrates by Subsector: % Value
Growth 2007-2012
- RTD TEA IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 118 Flavours/Types of RTD Tea % Off-trade Volume 2005-2007
- Table 119 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
- Table 120 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
- Table 121 Off-trade Sales of RTD Tea by Subsector: % Volume Growth
2002-2007
- Table 122 Off-trade Sales of RTD Tea by Subsector: % Value Growth
2002-2007
- Table 123 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
- Table 124 Company Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 125 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
- Table 126 Company Shares of RTD Tea by Off-trade Value 2003-2007
- Table 127 Brand Shares of RTD Tea by Off-trade Value 2004-2007
- Table 128 Forecast Off-trade Sales of RTD Tea by Subsector: Volume
2007-2012
- Table 129 Forecast Off-trade Sales of RTD Tea by Subsector: Value
2007-2012
- Table 130 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume
Growth 2007-2012
- Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: % Value
Growth 2007-2012
- RTD COFFEE IN GERMANY
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 132 Off-trade Sales of RTD Coffee: Volume 2002-2007
- Table 133 Off-trade Sales of RTD Coffee: Value 2002-2007
- Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
- Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
- Table 136 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
- Table 137 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
- Table 138 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
- Table 139 Company Shares of RTD Coffee by Off-trade Value 2003-2007
- Table 140 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2007-2012
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2007-2012
