奧地利熱飲市場 是由出版商Euromonitor International在2009年05月所出版的。
這份英文市場調查報告書包含Tables: 69 價格從美金1900起跳。
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Good performance of hot drinks in 2008
Value sales of hot drinks saw positive growth in 2008 whereas volume sales
declined by almost 1%. Coffee showed the strongest performance, with 4% growth
in value terms, although retail volume sales declined marginally. Tea showed
positive development in terms of volume sales but registered a decline in
value sales due to the strong influence of private label products, which
placed downward pressure on prices of branded products. Other hot drinks saw a
poor performance in 2008. However, compared to the previous year, the decline
in retail value sales had slowed. The reason behind this weak performance is a
shrinking consumer base combined with the negative image of the category.
Innovations, convenience and natural ingredients
Several trends were observed in hot drinks in 2008. Increased consumer demand
for products that contain natural ingredients and do not contain any
artificial additives was more than evident, with organic products benefiting
in particular. Another key factor was convenience. Practical products that can
be easily consumed on the go are in demand as many consumers are faced with
time constraints. Innovations were also important for hot drinks. Within other
hot drinks, innovations and new product launches were responsible for the
slight slowing of the longer term decline in sales.
Private label leads sales of hot drinks
Private label products, including the major private label brand by Hofer GmbH
& Co KG, demonstrated considerable influence in hot drinks in 2008, for
example coffee was led by private label products. With a combined value share,
private label products outperformed strong international players such as Kraft
Foods österreich GmbH and Nestléösterreich GmbH as well as domestic players
such as Julius Meinl AG and Karl Struppe GmbH.
Within tea, private label products were ranked third, continuing to close in
on Milford Tee Austria GmbH. In other hot drinks the influence of private
label products was the weakest, being ranked fourth. In all three categories,
private label products saw an increase compared to the previous year, thus
serving to threaten manufacturers of branded products.
Supermarkets/hypermarkets -- the leading distribution channel
As observed with other non-alcoholic drinks, supermarkets/hypermarkets
remained the most successful distribution channel, followed by convenience
stores and then discounters, which continue to grow in popularity. Just below
50% of all hot drinks were distributed through supermarkets/hypermarkets. Many
consumers prefer these distribution channels as they can find all the products
they need in one place. The share of discounters is constantly increasing as
these channels offer significantly lower prices. Convenience stores saw a
slight rise in share.
Good performance expected for hot drinks over the forecast period.
Over the forecast period, sales of hot drinks are expected to see growth in
total volume and retail value terms. In volume terms the on-trade channel will
register a stronger performance mainly due to the growing preference for
drinking coffee in café/bars, restaurants and specialist coffee shops. Trends
that influenced hot drinks in 2008 are predicted to continue to influence
sales over the forecast period. The most important trends will be convenience,
natural ingredients and innovation, with new product launches expected to
significantly contribute to the growth of hot drinks.
- HOT DRINKS IN AUSTRIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Good performance of hot drinks in 2008
- Innovations, convenience and natural ingredients
- Private label leads sales of hot drinks
- Supermarkets/hypermarkets -- the leading distribution channel
- Good performance expected for hot drinks over the forecast period.
- KEY TRENDS AND DEVELOPMENTS
- Private label seen in more favourable light
- Lifestyle change increases demand for convenience
- Austrians are longing for (small) changes
- Demand for organic products and natural ingredients
- Consumer faced with information overload
- MARKET DATA
- Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown
2003-2008
- Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth
2003-2008
- Table 3 Retail Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 4 Retail Sales of Hot Drinks by Sector: Value 2003-2008
- Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2003-2008
- Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2003-2008
- Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2003-2008
- Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth
2003-2008
- Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2003-2008
- Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth
2003-2008
- Table 11 Hot Drinks Company Shares by Value 2004-2008
- Table 12 Hot Drinks Brand Shares by Value 2005-2008
- Table 13 Penetration of Private Label by Sector 2004-2008
- Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2003-2008
- Table 15 Sales of Hot Drinks by Sector and Distribution Format: %
Analysis 2008
- Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Breakdown 2008-2013
- Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume
Growth 2008-2013
- Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2008-2013
- Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2008-2013
- Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth
2008-2013
- Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth
2008-2013
- Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume
2008-2013
- Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume
Growth 2008-2013
- Table 24 Forecast Total Sales of Hot Drinks by Sector : Total Volume
2008-2013
- Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume
Growth 2008-2013
- APPENDIX
- Published Data Comparisons
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - AUSTRIA
- HORNIG, J & CO GMBH - HOT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 J Hornig GmbH: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 J Hornig GmbH: Production Statistics 2007
- COMPETITIVE POSITIONING
- JULIUS MEINL AG - HOT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 4 Julius Meinl AG: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- COMPETITIVE POSITIONING
- Summary 5 Julius Meinl AG: Competitive Position 2008
- MILFORD TEE AUSTRIA GMBH - HOT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 6 Milford Tee Austria GmbH: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 7 Milford Tee Austria GmbH: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 8 Milford Tee Austria GmbH: Competitive Position 2008
- TEEKANNE GMBH - HOT DRINKS - AUSTRIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Teekanne GmbH: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 10 Teekanne GmbH: Production Statistics 2008
- COMPETITIVE POSITIONING
- Summary 11 Teekanne GmbH: Competitive Position 2008
- COFFEE IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 26 Coffee Machine Sales: 2002-2007
- Table 27 Retail Sales of Coffee by Type: Volume 2003-2008
- Table 28 Retail Sales of Coffee by Type: Value 2003-2008
- Table 29 Retail Sales of Coffee by Type: % Volume Growth 2003-2008
- Table 30 Retail Sales of Coffee by Type: % Value Growth 2003-2008
- Table 31 Standard Vs Coffee Pods 2004-2008
- Table 32 Coffee Company Shares 2004-2008
- Table 33 Coffee Brand Shares 2005-2008
- Table 34 Forecast Retail Sales of Coffee by Type: Volume 2008-2013
- Table 35 Forecast Retail Sales of Coffee by Type: Value 2008-2013
- Table 36 Forecast Retail Sales of Coffee by Type: % Volume Growth
2008-2013
- Table 37 Forecast Retail Sales of Coffee by Type: % Value Growth
2008-2013
- TEA IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2008
- Table 39 Retail Sales of Tea by Subsector: Volume 2003-2008
- Table 40 Retail Sales of Tea by Subsector: Value 2003-2008
- Table 41 Retail Sales of Tea by Subsector: % Volume Growth 2003-2008
- Table 42 Retail Sales of Tea by Subsector: % Value Growth 2003-2008
- Table 43 Tea Company Shares 2004-2008
- Table 44 Tea Brand Shares 2005-2008
- Table 45 Forecast Retail Sales of Tea by Subsector: Volume 2008-2013
- Table 46 Forecast Retail Sales of Tea by Subsector: Value 2008-2013
- Table 47 Forecast Retail Sales of Tea by Subsector: % Volume Growth
2008-2013
- Table 48 Forecast Retail Sales of Tea by Subsector: % Value Growth
2008-2013
- OTHER HOT DRINKS IN AUSTRIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 49 Retail Sales of Other Hot Drinks by Subsector: Volume 2003-2008
- Table 50 Retail Sales of Other Hot Drinks by Subsector: Value 2003-2008
- Table 51 Retail Sales of Other Hot Drinks by Subsector: % Volume Growth
2003-2008
- Table 52 Retail Sales of Other Hot Drinks by Subsector: % Value Growth
2003-2008
- Table 53 Other Hot Drinks Company Shares 2004-2008
- Table 54 Other Hot Drinks Brand Shares 2005-2008
- Table 55 Forecast Retail Sales of Other Hot Drinks by Subsector: Volume
2008-2013
- Table 56 Forecast Retail Sales of Other Hot Drinks by Subsector: Value
2008-2013
- Table 57 Forecast Retail Sales of Other Hot Drinks by Subsector: %
Volume Growth 2008-2013
- Table 58 Forecast Retail Sales of Other Hot Drinks by Subsector: % Value
Growth 2008-2013
