Abstract
Mobile users are inseparable from their devices. Whether they have a
smartphone or a traditional feature phone, it goes with them at all times. And
as these devices become more capable, they are evolving into extensions of
users' desktops and home communications and entertainment systems.
With mobile usage now pervasive, eMarketer believes that the subscriber
population is approaching its saturation point. Penetration will near 100% by
2013, reflected in a modest 2.7% compound annual growth rate (CAGR) in the
number of subscribers between 2008 and 2013.
This report will give you the information you need to keep up with this
important trend.
Table of Contents
Executive Summary
- US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and % of
population)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Mobile Users and Usage
Mobile Subscribers
- Subscriber Growth
- Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
- US Mobile Phone Users, by Payment Plan, November 2008 & March 2009 (% of
respondents)
- Leading US Prepaid Mobile Service Provider Websites, Ranked by Unique
Visitors, March 2008 & March 2009 (thousands and % change)
- US Mobile Phone Users* Who Switched to Prepaid Mobile Service in the
Past Six Months due to the Economy**, March 2009 (% of respondents)
- Unique Visitors to Leading US Prepaid Mobile Service Provider Websites,
by Age, March 2009 (% of total)
- Growth of Organic vs. Paid Clicks to US Prepaid Mobile Service Provider
Websites, March 2009 (% change*)
- Subscriber Demographics
- US Consumers Who Have a Mobile Phone, by Age, February & March 2009 (%
of respondents in each group)
- Type of Phone Used to Receive Phone Calls According to US Consumers, by
Age, February & March 2009 (% of respondents)
- US Mobile Subscribers, by Age and Gender, May 2009
- US Mobile Subscribers, by Income, May 2009
- US Consumers Who Have Used the Internet on a Mobile Device, by
Race/Ethnicity, 2007 & 2009 (% of respondents in each group)
- Mobile-Only Households
- US Children and Adults in Households with Only Mobile Phone or No
Telephone Service, First half 2006-Second half 2008 (% of respondents in
each group)
- Demographic Profile of US Adults with Only Mobile Phone Service, First
half 2006-Second half 2008 (% of respondents in each group)
- Subscriber Preferences: Devices and Carriers
- US Mobile Phone Users Who Have Different Mobile Phones for Work and
Personal Use, June 2009 (% of repondents)
- Personal vs. Business Use of Mobile Devices Among US Mobile Subscribers,
2008 (% of respondents)
- US Mobile Subscribers, by Phone Type, 2008 (% of total)
- US Mobile Phone Users, by Phone Type, October 2008 (% of respondents)
- US Mobile Phone and Smartphone Users, by Age and Gender, December
2008-February 2009 (% of respondents)
- US Smartphone Users, by Operating System, May 2009
- US Mobile Phone and Smartphone Shipment Growth, 2008-2010 (% change)
- Smartphone Users in North America, 2008 & 2013 (millions)
- Leading Reasons that US Mobile Phone Users Chose Their Current Handset,
February-June 2008 (% of respondents)
- Select Features that US Mobile Phone Users Would Like to Have on Their
Mobile Phone, June 2009 (% of repondents)
- Corporate Profile of US Mobile Service Providers, Q1 2009
- Price Sensitivity
- Amount US Mobile Subscribers Are Willing to Pay for a New Mobile Phone,
2008 (% of respondents)
- Amount Spent per Month on Mobile Phone Service According to US Mobile
Subscribers, 2008 (% of respondents)
- Monthly Phone, Internet and TV Expenditures of US Households, 2008
- Expected Change in Mobile Phone Budgets* due to the Economy According to
US Web-Enabled Mobile Phone Users, by Service Plan, March 2009 (% of
respondents)
Attitudes and Usage
- US Internet Users Who Believe a Mobile Phone Is a Necessity, by
Generation, 2006 & 2009 (% of respondents)
- Attitudes of US Mobile Phone Users Toward Their Mobile Phones, June 2009
(% of repondents)
- Popular Activities
- Frequency with Which US Mobile Phone Users Use Select Mobile Content,
June 2009 (% of repondents)
- Mobile Content Activities of US Mobile Phone Users, 2007 & 2008 (% of
respondents)
- Mobile Content Used by US Mobile Device Owners, March-April 2009 (% of
respondents)
- Mobile Content Used by US Mobile Device Owners, by Race/Ethnicity,
March-April 2009 (% of respondents in each group)
- MMS Messages Sent in the US, 2007 & 2008 (billions)
- Average Text Messages Sent/Received per Month per US Mobile Phone
Subscriber, by Age, Q4 2008 & Q1 2009
- US Mobile Phone Users Who Send/Receive Text Messages, by Age, February &
March 2009 (% of respondents in each group)
- US Mobile Phone Users* Who Use Text Messaging, by Frequency, 2005-2008
(% of respondents)
- Demographic Profile of US Mobile Gamers, May 2009 (% reach in each group)
- US Mobile Game Downloaders, by Type, November 2007 & November 2008
(thousands and % change)
- Demographic Profile of US Mobile Music Listeners, May 2009 (% reach in
each group)
- Demographic Profile of US Mobile Social Media Users*, May 2009 (% reach
in each group)
- US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009
(thousands)
- US TV, Online Video and Mobile Video Viewers, by Age and Gender, Q1 2009
(% of total)
- Demographic Profile of US Mobile TV/Video Viewers, May 2009 (% reach in
each group)
- Time Spent Watching TV, Online Video and Mobile Video in the US, Q1
2008, Q4 2008 & Q1 2009 (hrs:mins)
- Time Spent Watching TV, Online Video and Mobile Video in the US, by Age,
Q1 2009 (hrs:mins)
- Average Time Spent per Day with Select Media Among US Consumers, by Age,
Spring & Fall 2008 (minutes)
Mobile Internet: Moving Closer to Mainstream
- US Mobile Internet Users and Penetration, 2008-2013 (millions and % of
mobile phone subscribers)
- US Internet Users and Mobile Internet Users, 2008-2013 (millions)
- US Unique Mobile Internet Subscribers and Penetration, Q1 2007-Q1 2009
(millions and % of total mobile subscribers)
- US Unique Mobile Internet Users, April 2008-March 2009 (millions)
- US Mobile Internet Users, by Service Provider, January-March 2009 (% share)
- US Mobile Internet Users, by Content Type, March 2009 (millions and %
change*)
- US Mobile Internet Users, by Brand, March 2009 (millions)
- Browsers versus Apps
- Leading US Mobile Application Categories, Ranked by Reach*, May 2009
- US Mobile Local Content* Users, by Access Method, March 2008 & March
2009** (millions and % change)
- US Smartphone and 3G Users Who Use Mobile Banking, by Access Method,
March 2009 (% of repondents)
Conclusion
Endnotes
- 103943
- US Internet Users and Mobile Internet Users, 2008-2013 (millions)
- 104007
- US Mobile Internet Users and Penetration, 2008-2013 (millions and % of
mobile phone subscribers)
- 104051
- US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009
(thousands)
- 104052 | 104053
- Time Spent Watching TV, Online Video and Mobile Video in the US, Q1
2008, Q4 2008 & Q1 2009 (hrs:mins)
- Time Spent Watching TV, Online Video and Mobile Video in the US, by Age,
Q1 2009 (hrs:mins)
- 104232
- US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and %
of population)
- 105630
- Key eMarketer Numbers-Mobile Users and Usage
- 105631
- Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
Related Information and Links
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