Abstract
A crop of green shopping sites has emerged to help consumers find eco-friendly
products and get tips on how to incorporate green practices into their lives.
Savvy consumers use the Internet to evaluate the legitimacy of brands'
eco-friendly product claims. And social network sites are becoming hubs for a
wide range of environmental causes.
The Green E-Commerce report traces the many ways the Internet is
spurring eco-consumerism - and how brand marketers are responding.
Many green marketers are reaching out to consumers not only in mainstream
social networks but also in niche online communities to explain how their
products promote the specific needs and interests of community members.
Brand manufacturers are also publishing information on their Websites about
the ingredients used in their products.
They had better.
Consumers are visiting manufacturers' sites to get detailed information about
green product attributes and investigating whether brands are socially and
environmentally responsible. They are checking to see if green claims are
valid. They are exchanging opinions, mobilizing for action and learning about
green events on environmental blogs and online community forums.
Key questions the “Green E-Commerce” report answers:
- How does the Internet help consumers find eco-friendly products and
evaluate retailers' green claims?
- How are consumers and retailers using social media to further their green
agendas?
- How do retailers use the Internet to act environmentally responsibly?
- How do retailers market their green initiatives online?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Green E-Commerce report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make quick, well-informed business decisions.
Table of Contents
Executive Summary
- Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
- Key Questions
The eMarketer View
How Retailers Go Green
Consumer Attitudes and Behavior
- Green Values in Perspective
- Top Policy Priorities for the President and Congress This Year According
to US Adults, January 2009 (% of respondents)
- US Adults Who Believe Protecting the Environment Should Be a Top Policy
Priority for the President and Congress, 2001-2009 (% of respondents)
- Most Important Product Attributes According to US Consumers,
October-November 2008 (% of respondents)
- Green Shopping and Buying
- US Consumers Who Believe It Is More Environmentally Friendly to Shop
Online, March 2009 (% of respondents)
- Willingness to Shop Online More Often* According to US Consumers Who
Believe It Is More Environmentally Friendly to Shop Online, March 2009 (% of
respondents)
- Online Sources of Green Product Information
- Methods Used by US Consumers to Evaluate the Truth of Environmentally
Friendly Product Claims, January 2009 (% of respondents)
- Online and Mobile Activities of US Adult Internet Users to Research and
Support Social and Environmental Causes, by Age, August 2008 (% of respondents
in each group)
- US Internet Users Who Use Social Networks/Online Communities, by LOHAS**
Segment, 2008 (% of respondents)
- The Recession' s Impact on Green Consumerism
- Effects of the Economy on Environmental Shopping Habits of US Internet
Users, January 2009 (% of respondents)
- Lifestyle Changes due to Current Economic Climate According to US
Internet Users, January 2009 (% of respondents)
Retailers' Green Initiatives
- Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
- Types of False Environmental Claims Made by US Companies, November 2008 &
January 2009 (% of total)
- Five Key Green Retail Initiatives
- Green Marketing
- Most Important Trends for 2009 According to US Marketers (% of
respondents)
- US Online Retailers that Sent Marketing E-Mails Related to Earth Day,
2007-2009 (% of retailers tracked)
- Use of Social Media in Green Marketing
Conclusion
Endnotes
- 104013
- Number of Eco-Friendly* New Packaged Goods SKUs** in the US, 2004-2008
- 104014
- Types of False Environmental Claims Made by US Companies, November 2008
& January 2009 (% of total)
- 104020
- US Internet Users Who Use Social Networks/Online Communities, by LOHAS**
Segment, 2008 (% of respondents)
Related Information and Links
- Related Links
- Contact
- Report Contributors
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