Abstract
The progress of e-commerce in Germany, Europe' s largest Internet population,
reflects patterns seen earlier in other countries, such as the UK and the US.
But cautious consumers' security concerns and traditional payment habits are
increasingly being overcome.
The Germany Online report analyzes the factors driving the surge in
German e-commerce.
Many German retailers were slow to recognize the advantages of Internet sales
- 30% of the German firms selling on the Web last year launched their online
stores in 2007 or later.
Nevertheless, sales are growing.
By the end of 2008, German retail e-commerce sales - excluding event tickets,
financial products and travel - reached € 13.6 billion ($20 billion), up
€ 2.2 billion ($3.2 billion) from 2007.
Key questions the “Germany Online” report answers:
- How many German consumers are buying products and services on the Internet?
- How do online buying patterns vary with age and gender?
- How is the arrival of online shopping clubs changing the e-commerce
landscape?
- What is the current level of interest in mobile commerce?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Germany Online report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make fast, whip-smart business decisions.
Table of Contents
Executive Summary
- Retail E-Commerce Sales in Germany, 2003-2008 (billions of € )
- Key Questions
The eMarketer View
Internet Usage Summary
- Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)
- Internet Users and Penetration in Select Countries in Europe, 2008-2013
(millions and % of population)
- Internet Users* in Germany, by Experience Online, October-December 2008 (%
of respondents)
- Mobile Subscription Penetration in Germany, 2007 & 2008 (% of population)
The Growing Appeal of Online Buying
- Internet Users* in Germany, by Age and Gender, July-September 2008 (% of
respondents)
- Online Activities of Male Internet Users in Germany, by Age, 2008 (% of
respondents)
- Online Activities of Female Internet Users in Germany, by Age, 2008 (% of
respondents)
- Online Buyers in Select Countries, 2008 (% of respondents)
- Retail E-Commerce Sales in Germany, 2003-2008 (billions of € )
- B2C E-Commerce in Germany, 2008-2014 (billions of € )
- Consumers in Germany Who Have Ever Purchased Select Travel
Products/Services Online, February 2009 (millions and % of total population)
- Leading Products and Services Researched Online in the Past Year by
Internet Users* in Germany, October-December 2008 (% of respondents)
Key Trends
- Shopping Clubs
- The Emergence of Mobile Commerce
- 3G* and Total Mobile Subscriptions in Germany, 2005-2009 (millions)
- Top Five Mobile Content Types or Services that Mobile Phone Users* in
Germany Intend to Use in the Next Two Years, November 2008 (% of respondents)
Conclusions
Related Information and Links
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- Report Contributors
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