Abstract
Online retail video brings products to life in a way that static images and
text can' t, often providing the final push a consumer needs to make a
purchase. No wonder the number of online shoppers who watch retail videos grew
40% in a year.
The Video Usage in E-Commerce report analyzes the power of product
videos to lower the number of abandoned shopping carts, reduce return rates
and generate higher sales.
A key obstacle to greater video adoption among online retailers is the high
cost of in-house video production. But the data shows increased sales may
outweigh increased costs.
Some online retailers even allow customers to upload product videos to their
sites, and the rewards can be great. By engaging these customers, retailers
gain valuable feedback on current product features and future development
plans.
Key questions the “Video Usage in E-Commerce” report answers:
- How committed are retailers to building up their online video capabilities
in 2009?
- Why aren' t more retailers offering product videos on their Websites?
- How is the economic crisis affecting retailers' plans to add video
capabilities?
- What are the benefits for retailers that distribute their videos to other
Websites?
- What are the benefits of allowing customers to post videos on retail
Websites?
- How fast is the viewership of online retail video growing?
- What challenges do Web retailers face in developing a comprehensive video
commerce strategy?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Video Usage in E-Commerce report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
Table of Contents
Executive Summary
- US Viewers of Retail Videos, October 2007 & October 2008 (thousands and %
change)
- Key Questions
The eMarketer View
Video Commerce Marketplace
- US Viewers of Retail Videos, October 2007 & October 2008 (thousands and %
change)
Brand Videos
- US Online Retailers that Have Added Video to E-Commerce Site, August 2008
(% of respondents)
- Number of Videos Posted on E-Commerce Site of US Online Retailers, August
2008 (% of respondents)
- Website Technologies that Are Most Promising for Online Customer
Engagement According to Winning* vs. Lagging** Retail Executives Worldwide,
May-June 2008 (% of respondents in each group)
- Benefits
- Obstacles
- Leading Site Features Added or Improved by US Online Retailers to
Enhance the Customer Experience this Holiday Season, 2008 (% of respondents)
- Advanced Site Features and Functions that US Online Retailers Plan to
Add This Year, October 2008 (% of respondents)
- Marketing Programs and Site Technologies that US Online Retailers Are
Inclined to Eliminate or Decrease due to the Current Economic Climate,
August 2008 (% of respondents)
- Distribution Strategies
- Top 10 Online Video Properties Among US Internet Users, Ranked by Videos
Viewed, November 2008 (millions and % of total)
User-Generated Videos
- US Online Retailers that Allow Customers to Upload Own Videos* on
E-Commerce Site, August 2008 (% of respondents)
- Focus on ExpoTV
- Types of Brands with Which Members* of the ExpoTV Community Are
Interested in Talking, 2008 (% of respondents)
- Brand Department with Which Members of the ExpoTV Community*Are Most
Interested in Talking, 2008 (% of respondents)
Trends to Watch
Conclusion
Related Information and Links
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