Abstract
2008 was not a good year for e-commerce. Due to the economic crisis, eMarketer
lowered its US retail e-commerce sales (excluding travel) estimate to $137
billion, up merely 7% over last year. It' s the first year of single-digit
growth since the Department of Commerce (DoC) began tracking online sales in
1999.
The Retail E-Commerce Update report looks both forward and backward to
track the trends affecting this important segment of the online economy.
After years of strong growth rates of 20% and higher, things are slowing down
online. E-commerce sales are poised to increase at only a single-digit pace
through 2012.
In fact, the impetus of further e-commerce growth will be increased spending
by current online buyers. Some of the increase will be organic as many online
buyers are naturally shifting a greater share of their purchases from stores
to the Web in search of more convenience, broader product selection and cost
savings.
Key questions the “Retail E-Commerce Update” report answers:
- What is the forecast for retail e-commerce sales through 2012?
- What forces are influencing the growth?
- What impact are teens having on online shopping?
- Which product categories generate the highest percentage of sales online?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Retail E-Commerce Update report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, timely business decisions.
Table of Contents
Executive Summary
- US Retail E-Commerce Sales, 2007-2012 (billions and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - US Retail E-Commerce Update
- US Retail E-Commerce Forecast Model
- US Retail E-Commerce Forecast Model, 2007-2012
- US Online Shopper and Buyer Definitions, 2007
- Online Sales
- US Retail E-Commerce Sales, 2007-2012 (billions and % change)
- US Retail E-Commerce Sales, 2001-2006 & 2007-2012 (CAGR)
- US Retail E-Commerce Sales Growth, Q1-Q3 2008 (% change*)
- Comparative Estimates: US Retail E-Commerce Sales, 2008-2012 (billions)
- Online Shoppers
- US Online Shoppers and Penetration, 2007-2012 (millions and % of
Internet users)
- Online Buyers
- US Online Buyers and Penetration, 2007-2012 (millions and % of Internet
users)
- Comparative Estimates: US Online Buyers, 2006 & 2007 (% of Internet
users)
- US Online Buyers as a Percent of Online Shoppers, 2007-2012
- Average Annual Amount US Online Buyers Spend Online, 2007-2012 ($ and %
change)
- Growth of US Online Buyers vs. Growth in Average Spend per US Online
Buyer, 2007-2012 (% change)
E-Commerce Growth Factors
- Teenage Online Consumers
- Sources Used by US Teens to Learn About "Cool" New Products, November
2007 (% of respondents)
- Products Purchased Online by US Teen Online Buyers, 2008 (% of
respondents)
- Addressing Online Shopping Concerns
- Positive and Negative Attitudes of US Internet Users Toward Online
Shopping, by Age, August-September 2007 (% of respondents in each group)
- Product Categories with Room to Grow Online
- US Retail E-Commerce Sales as a Percent of Retail Industry Sales,
2002-2007
- US Retail E-Commerce Sales as a Percent of Retail Industry Sales, Q1-Q4
2007
- Online Retail Market Penetration in the US, by Leading Categories, 2007
& 2008 (% of total retail market)
Conclusion
Endnotes
- 099349 | 099350 | 099358 | 099359
- US Retail E-Commerce Sales, 2007-2012 (billions and % change)
- US Retail E-Commerce Sales, 2001-2006 & 2007-2012 (CAGR)
- Average Annual Amount US Online Buyers Spend Online, 2007-2012 ($ and %
change)
- Growth of US Online Buyers vs. Growth in Average Spend per US Online
Buyer, 2007-2012 (% change)
- 99346
- Key eMarketer Numbers - US Retail E-Commerce Update
- 99347
- US Retail E-Commerce Forecast Model, 2007-2012
- 99275
- Comparative Estimates: US Retail E-Commerce Sales, 2008-2012 (billions)
- 099352 | 099354
- US Online Shoppers and Penetration, 2007-2012 (millions and % of
Internet users)
- US Online Buyers and Penetration, 2007-2012 (millions and % of Internet
users)
- 99280
- Comparative Estimates: US Online Buyers, 2006 & 2007 (% of Internet
users)
- 99357
- US Online Buyers as a Percent of Online Shoppers, 2007-2012
Related Information and Links
- Related Links
- Contact
- Report Contributors
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