西歐網路用戶及利用動向

Rates of Internet usage and broadband penetration vary from country to country, but overall Europeans are among the world' s keenest users of the Web.

The Western Europe Internet report tracks Internet user and usage trends across the continent, concentrating on the five major countries: the United Kingdom, France, Germany, Italy and Spain.

The UK has embraced the Internet most avidly. It was the first of the five countries to see more than one-half of its population online. The French, Germans and Italians were slower to respond to the Internet opportunity, though all three have now reached 50% penetration, and in Spain the online population is now growing rapidly.

• How do Internet access and broadband provision differ among the major European countries?
• How much does Internet usage vary with age and gender?
• How many Western Europeans age 50 and above are online?
• How is the mobile Internet market developing in Western Europe?
• And many others...

The Western Europe Internet report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.

Executive Summary

• Internet Users and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of population)
• Issues & Questions

The eMarketer View

• Key eMarketer Numbers-Western Europe

Internet Access

• Internet Housholds in Select Countries in Western Europe, 2005-2011 (millions)
• Internet Usage Metrics in the US and Select Countries in Europe, April 2007
• Active At-Home Internet Users in Select Countries Worldwide, May & June 2007
• Internet User Penetration for Select Countries in Western Europe, 2006 & 2010 (% of population)
• Average Web Usage in the UK among At-Home and At-Work Internet Users, June 2007
• UK Internet Households and Penetration, 2006 & 2007 (millions and % of households)
• Average Web Usage in France among At-Home and At-Work Internet Users, January-July 2007
• Average Web Usage in Spain among At-Home Internet Users, January-June 2007*
• Frequency of Internet Usage in Spain, March 2007 (% of respondents)
• Internet Users in Ireland, by Frequency and Access Location, February 2006 (% of respondents)
• Home and Work Access
  • Internet Users in Select Countries in Europe, by Access Location, 2006 (% of respondents)
  • Internet Users in France, by Access Location, June 2006 & June 2007 (% of respondents)
  • At-Work Internet Users in Germany, 2003-2007 (% of total Internet users)
  • Internet Users in Germany, by Access Location, 2007 (% of respondents)
  • UK Adult Internet Users, by Access Location, Q1 2007 (% of respondents)
• Broadband Penetration
  • Broadband Lines Worldwide, by Region, Q1 2007 (% of total)
  • Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
  • Broadband Households in Select Countries in Western Europe, 2005-2011 (millions)
  • Broadband Households and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of total households)
  • Broadband and Total UK Internet Households, 2002-Q1 2007 (millions)

The Online Audience

• Age and Gender
  • Internet Users in Select Countries in Western Europe, by Age and Gender, September-December 2006 (% of respondents)
  • Internet Users in France, by Age and Gender, December 2004 & June 2006 (% of respondents)
  • Internet Users and Non-Internet Users in Germany, by Age, 2007 (% of respondents in each group)
  • Internet Users vs. Total Population in Germany, by Age and Gender, 2007 (% of respondents)
  • Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (% of total time)
  • Internet Penetration in Italy, by Age and Gender, 2006 (% of population in each group)
  • Adults in Ireland Who Have Used a Computer or the Internet, by Age and Gender, February 2006 (% of respondents in each category)
• Older Internet Users
  • Types of Web Sites Used by Senior Internet Users in Select Countries* in Western Europe, September 2006 (% of respondents)
  • Internet Users in the UK, by Age, April 2007 (% of each group)
  • Time Spent Online per Day by Teen and Young Adult Internet Users in Select Countries in Western Europe, September-December 2006 (% of respondents)
  • Time Spent Online per Day by Adult Internet Users in Select Countries in Western Europe, September-December 2006 (% of respondents)
• Education and Income
  • Internet Users vs. Total Population in Germany, by Education, 2007 (% of respondents)
  • UK Household Penetration of Telecommunication Services, by Income, Q1 2007 (% households in each group)
  • Affluent Internet Users* in the US, Australia and Select Countries in Western Europe, June 2007 (% of total Internet population per country)

What Europeans Do Online

• Online Activities Conducted* by Internet Users in Select Countries in Western Europe, 2006 (% of respondents)
• Web Categories Accounting for the Most Time Spent Online by Internet Users in the UK, June 2007 (% of total time, billions of minutes, hrs:mins:secs)
• Online Activities* of Internet Users in Germany, 2007 (% of respondents)
• Online Activities of Internet Users in Italy, 2005 & 2006 (% of respondents)
• Online Activities of Internet Users in Spain, March 2007 (% of respondents)
• Usefulness of Select Web 2.0 Functions according to Internet Users in Select Countries in Western Europe, by Age, December 2006 (% of respondents)
• Online Activities of Internet Users in Ireland, February 2006 (% of respondents)
• Select Online Activities of Teen and Young Adult Internet Users in Select Countries in Western Europe, September-December 2006 (% of respondents)
• Select Online Activities of Adult Internet Users in Select Countries in Western Europe, September-December 2006 (% of respondents)
• Types of Web Sites Visited by Online Females with Children* in Select Countries** in Western Europe, September 2006 (% of respondents)
• Web TV and Video Streaming
  • Broadband Users in Select Countries in Western Europe Who Have Watched Previews or Episodes of Favorite TV Programs Online, December 2006-January 2007 (% of respondents)
  • Online Video Streaming Viewers among Internet Users in Select Countries Worldwide, April 2007
• Social Networking
  • Frequency of Social Networking Usage according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
  • Time Spent on Social Networking Sites according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
  • Worldwide Visitors to Select* Social Networking Sites, by Region, June 2007 (% share of unique visitors)
  • Leading Reasons for Using Social Networks according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
  • Actions Taken As a Result of Visiting Friends' Social Network Pages according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
  • Primary Reason that UK Adult Internet Users Have Contributed to a Social Networking and/or User-Generated Content Web Site, April-May 2007 (% of respondents)
  • UK Visitors to Select Social Networking Sites, January & July 2007 (% reach and % change)
  • Leading Social Networking Sites among Internet Users in France, July 2007 (thousands of unique visitors)
• Blogging

E-Commerce

• B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs. prior year***)
• Average Spend* and Number of Online Purchases* per Online Buyer in Select Countries in Western Europe, September 2006
• Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
• Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
• Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and CAGR)
• B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories, 2006 (% of total)
• Products and Services Purchased Online by Online Buyers* in Select Countries in Western Europe, 2006 (% of respondents)
• Leading Categories of Online Purchases in Germany, 2007 (% of respondents)
• Online Buyers in France, Q4 2002-Q2 2007 (millions and % of Internet users)
• Online Buyers in France, by Age, 2007 (% of total)

Mobile Internet Users

• Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)
• Planned Mobile Internet Usage in the Next Year by Mobile Internet Users in the US and Select Countries in Western Europe, December 2006 (% of respondents)
• Most Popular Web Site Categories among Mobile Internet Users in the US and Select Countries in Western Europe, September 2006 (% of respondents)
• Usage of Mobile E-Mail, Internet and Chat among Mobile Internet Users in France, by Age, August 2006 (% of respondents)
• Mobile Content, Applications and M-Commerce Activities of Mobile Phone Users in the US and Select Countries in Western Europe*, December 2006 (% of respondents)
• Internet and/or Mobile Content Categories Used by Mobile Internet Users in Select Countries in Western Europe, December 2006 (% of respondents)
• Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Access Mobile Social Networking Sites or Blogs, by Frequency of Usage, June 2007 (% of respondents)
• Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)

Conclusion

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