Abstract
The College Students Online report looks into the future of the
Internet by analyzing what US collegians are doing online today.
Social networking is an essential part of campus life. So much so that even
parents, professors and future employers are signing up. On many campuses,
upward of 80% of students use social networking sites on a regular basis.
In light of their strong use of social networks, college students are a key
audience for online word-of-mouth marketing efforts. In addition, they are
more likely than the rest of the population to use online video and
user-generated content such as blogs.
Key questions the "College Students Online" report answers:
- How many college students go online?
- How do students spend their media time?
- Why does social networking remain popular with this group?
- What role does word-of-mouth play in student purchase decisions?
- How prevalent on campus is multitasking?
- When do students IM?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The College Students Online report aggregates the latest data from
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right now.
Table of Contents
Executive Summary
- US College Student Internet Users, 2006-2011 (% of total college students)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - College Students Online
- US Marketing Spending, by Media, 2005 & 2020 (% of total)
Demographics and Spending Patterns
- US College Enrollment, 2005-2016 (thousands)
- US Undergraduate College Enrollment, 2005-2016 (thousands)
- US Undergraduate College Enrollment, by Gender, 2007 & 2016 (thousands)
- US Graduate and First-Professional* College Enrollment, by Gender, 2007 &
2016 (thousands)
- US College Students, by Age, 2005 & 2010 (% of total)
- US Consumer Spending this Year on Back-to-College Products, by Category,
August 2006 (billions)
- Technology Devices Owned by US College Students, 2005-2007 (% of
respondents)
- US Colleges and Universities with Wireless Networks, 2004-2006
Internet Use
- US College Student Internet Users, 2006-2011 (% of total college students)
- US College Student Internet Users, 2006-2011 (millions)
- US Internet Users, by Access Location, May 2006 & May 2007 (thousands and
% increase vs. prior year)
- Attitudes of US College Students toward Technology Adoption, by Gender,
2007 (% of respondents)
- Time Spent Online
- Time Spent Online per Week by US College Students for Entertainment vs.
Academic Activities, by Gender, May 2007 (hours)
- Time Spent Online per Week by US College Students, by Gender, 2007 (% of
respondents)
- Time Spent per Week by US Teens on Select Media and Technology
Activities, September 2006 (hours)
- Average Time Spent Online By US Internet Users, by Access Location, May
2007 (hours:minutes)
- Time Online vs. Other Media
- US College Students Who Spend at Least One Hour per Day Online or
Watching TV, September-November 2006 (% of respondents)
- Time Spent per Week by US College Students Using the Internet, TV and
Radio, August 2006 (% of respondents)
- Online US College Students Who Spend 10+ Hours a Week Using Select
Media, June 2006 (% of respondents)
- Select Media Activities of US College Students vs. Last Year, May 2007
(% of respondents)
- Primary News Sources Used by US College Students, September-November
2006 (% of respondents)
- Multitasking
- Select Multitasking Activities of US College Students in the Past Month
While Watching TV, by Gender, May 2007 (% of respondents in each group)
- US College Students Who Simultaneously Watch TV or Listen to the Radio
While Using a Computer, August 2006 (% of respondents)
- US College Students Who Simultaneously Watch TV While Using a Computer,
by Gender, August 2006 (% of respondents in each group)
- US College Students Who Simultaneously Watch TV While Using a Computer,
by Frequency, August 2006 (% of respondents*)
Online Activities
- Time Spent Online per Week by US College Students for Entertainment vs.
Academic Activities, by Gender, May 2007 (hours)
- Select Online Academic Activities of US College Students in the Past
Month, May 2007 (% of respondents)
- Computer and Internet Activities of US College Students, 2006 & 2007 (% of
respondents)
- Computer and Internet Activities of US College Students, by Gender, 2007
(% of respondents)
- Internet Properties with the Greatest Percent of US University* Users, May
2007 (thousands of unique visitors)
- Daily Online Activities of US College Students, April 2007 (% of
respondents)
- Frequency with which US College Students Use Instant Messaging, by Age,
2007 (% of respondents)
- Select Online Consumer Activities of US College Students in the Past
Month, by Gender, May 2007 (% of respondents in each group)
Social Networking: Still Huge
- US College Students Who Use Social Networking Web Sites,
September-November 2006 (% of respondents)
- Comparative Estimates: US College Students Who Use Social Networking
Sites, 2007 (% of respondents and frequency of use)
- US Internet Users Who Visit Facebook, by Age, May 2006 & May 2007
(thousands of unique visitors and % change)
- Facebook Members Who Are Ages 18-23, September 2006 & May 2007 (% of total)
- Frequency with which US College Students Use Social Networking Sites, by
Age, 2007 (% of respondents)
- US College Students Who Updated a Social Networking Web Site Profile in
the Past Month, by Gender, May 2007 (% of respondents in each group)
- Top Online Properties among US Home, Work and University Internet Users,
Ranked by Pages Viewed, November 2006 (millions)
- Top 10 Web Sites among US Male College Students, May 2007 (% of
respondents)
- Top 10 Web Sites among US Female College Students, May 2007 (% of
respondents)
- US University* Users of Fox Interactive Media and Facebook, May 2006 & May
2007 (thousands and % of total university audience)
- Social Networking Web Sites Used Most by US College Students,
September-November 2006 (% of respondents)
Online Video and UGC
- Select Online Social Media Activities of US College Students in the Past
Month, by Gender, May 2007 (% of respondents in each group)
- Select Internet Activities of Online US College Students, June 2006 (% of
respondents)
- Select Online Video Activities of US College Students in the Past Month,
by Gender, May 2007 (% of respondents in each group)
Viewpoints on Advertising and Online Shopping
- Leading Methods Preferred by US College Students for Learning about New
Products and Services, by Gender, May 2007 (% of respondents)
- Search Engine Preferred by US College Students, September-November 2006 (%
of respondents)
- Reasons that US College Students Do Not Click on Search Engine Sponsored
Links, September-November 2006 (% of respondents)
- Online Shopping
- Comparative Estimates: Online Shopping Habits of US College Students,
2007 (% of respondents)
- Select Product Categories Purchased Online by US College Students in the
Past Year, May 2007 (% of respondents and average spent)
- Locations at which US Consumers Plan to Shop this Year for
Back-to-College Products, August 2006 (% of respondents)
Related Information and Links
- Related Links
- Contact
- Report Contributors
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