Abstract
The European B2C E-Commerce report analyzes the growth of online retailing on
the continent, with emphasis on the three leading markets.
The UK, Germany and France currently dominate European e-commerce, accounting
for 72% of total online sales. But by 2011 their combined market share will
drop slightly as smaller European countries provide a new wave of growth.
Further out on the horizon, a third wave of growth will center on Eastern
European countries as they begin embracing e-commerce.
Key questions the European B2C E-Commerce report answers:
- How do the major European B2C e-commerce markets compare in size and
outlook?
- What are some of the unique characteristics that define each market?
- Who are the most popular online retailers and what are the growing online
purchase categories in each country?
- What is the demographic profile of online buyers in each country?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The European B2C E-Commerce report aggregates the latest data from
international marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions- right now.
Table of Contents
Executive Summary
- Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - European B2C E-Commerce
The European Picture
- Broadband Households and Penetration in Select Countries in Western
Europe, 2005-2011 (millions and % of total households)
- B2C E-Commerce Sales
- B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase
vs. prior year***)
- Comparative Estimates: B2C E-Commerce Sales in Europe*, 2006-2011
(billions)
- Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
- Online Holiday Spending* in France, Germany and the UK, October
30-December 31, 2006 (billions)
- Online Buyers
- Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and
CAGR)
- Online Buyers in Select Countries in Western Europe, September 2006 (%
of Internet users)
- B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories,
2006 (% of total)
- Products and Services Purchased Online by Online Buyers* in Select
Countries in Western Europe, 2006 (% of respondents)
- Reasons that Consumers* in Select Countries in Western Europe Do Not Buy
Products or Services Online, 2006 (% of respondents)
- Average Online Spending
- Average Annual Amount Spent Online* per Online Buyer** in France,
Germany and the UK, 2006 & 2011 (dollars and CAGR***)
- Average Spend* and Number of Online Purchases* per Online Buyer in
Select Countries in Western Europe, September 2006
- UK
- B2C E-Commerce: UK, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in the UK, 2005-2011
(billions)
- UK Online Holiday* Sales, 2004-2006 (millions and % increase vs. prior
year**)
- Online Activities of Internet Users in the UK, 2003-2004 & 2006 (% of
respondents)
- Demographic Profile of Online Buyers* in the UK, 2006** (% of each group)
- Goods and Services Purchased in the Past Year by Online Buyers in the
UK, 2003-2004 & 2006 (% of respondents)
- Top 30 Retail and Travel Web Sites in the UK, Ranked by Unique Visitors,
May 2006 & May 2007
- Top 10 Retail E-Commerce Sites in the UK, Ranked by Unique Visitors,
March 2007 (thousands and % active reach)
- Top 20 Retail E-Commerce Web Sites in the UK, Ranked by Online Shopping
Experience, 2006 (total score*)
Germany
- B2C E-Commerce: Germany, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in Germany, 2006-2011
(billions)
- Comparative Estimates: Online Buyers* in Germany, 2004-2011 (millions)
- Demographic Profile of Online Buyers in Germany, 2002 & 2006 (% of each
group and % change)
- Online Buyers in Germany, by Gender, 2006 (% of total)
- Select Goods and Services Researched and Bought Online by Internet Users
in Germany, Ranked by Conversion Rate, October-December 2006 (% of respondents)
- Leading Online Purchase Categories in Germany, Ranked by Number of Online
Buyers, 2005 & 2006 (millions and % increase vs. prior year)
- Select Consumer Research Conducted* Online by Internet Users in Germany,
January-February 2007 (millions)
- Top 10 Retail E-Commerce Sites in Germany, Ranked by Unique Visitors,
March 2007 (thousands and % active reach)
- Top 10 Retail E-Commerce Sites among Internet Users in Germany during the
Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market
share and cyber shopping index**)
France
- B2C E-Commerce: France, 2006-2011
- Comparative Estimates: B2C E-Commerce Sales in France, 2005-2011 (billions)
- E-Commerce Sales Growth* in France, by Sector, Q1 2007 (% increase vs.
Same period of prior year)
- Average Growth for Online Sales of Products and Services according to
Managers of Major E-Commerce Sites in France, 2007 (% increase vs. prior year)
- Leading Online Purchase Categories among Online Buyers in France,
November-December 2005 & November-December 2006 (% of respondents)
- Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, March
2007 (thousands and % active reach)
- Top 10 Retail E-Commerce Sites among Internet Users in France during the
Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market
share and cyber shopping index**)
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