中國網路市場概要

The China Online Overview report analyzes the massive and rapid changes occurring in the Chinese Internet environment- and what those changes mean for online marketers around the globe- because the Chinese online population is so large it simply cannot be ignored.

Last year, online retail was a $2.5 billion industry in China, despite the security concerns and low spending power that are slowing sales. China also has the fastest-growing online ad industry in the world, valued at $1 billion in 2006. And three out of four Chinese Internet users take part in social networking sites.

• What is driving Internet population growth in China?
• How large will the Chinese Internet market become?
• What factors are hampering online development in China?
• What barriers do non-Chinese Internet companies face?
• What are the government attitudes toward online companies?
• What are the online advertising opportunities in China?
• Where do Chinese users access the Internet?
• Which mobile services are most popular in China?
• And many others...

The China Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions- right now.

Executive Summary

• Internet Users and Penetration in China, 2005-2011 (millions and % of population)

The Economy

Internet Access

• Comparative Estimates: Internet Users in China, 2005-2011 (millions)
• Internet Users* in China, 2002-2006 (millions)
• Internet Users in China, by Access Location, 2006 (% of respondents)
• Internet Users in China, by Access Technology, 2006 (millions)
• Broadband
  • Broadband Households and Penetration in China, by Access Technology, 2005-2011 (millions and % of total households)
  • Broadband Households in Select Countries in the Asia-Pacific Region, 2004-2010 (millions)
  • DSL Subscribers and Total Broadband Subscribers in China, January-May 2007 (millions)
  • Broadband Subscribers in China, Q1 2006-Q1 2007 (millions)
• Pricing
  • Average Monthly Internet Access Spending and Premium Amount that Internet Users in Select Countries Worldwide Would Pay for Mobile Broadband Services, 2006
  • Internet Services Revenues* in China, 2004-2006 (billions and % increase vs. prior year)

Usage

• Internet Users in the Asia-Pacific Region, May 2007
• Select Online Activities of Internet Users in China, 2006 (% of respondents)
• Select Online Activities of Internet Households in the US and China, July-August 2006 (% of respondents)
• Search Engines Used in China, June 2006 (% market share)
• Search Engine Users in China, 2002-2010 (millions)
• Political Influencers* in Select Countries Worldwide Who Read Blogs, 2006 (% of respondents)
• B2B E-Commerce
  • B2B E-Commerce Revenues in China, 2004-2006 (billions of RMB)
  • B2B E-Commerce Revenues in China, by Segment, Q3 2006 (millions of RMB and % increase vs. prior quarter)
  • Online B2B Revenues in China, by Vendor, Q1 2007 (% market share)
• B2C E-Commerce
  • B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
  • Average Annual Amount Spent Online* per Internet User in China, 2005-2010
  • Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010
  • Payment Methods Used by Online Buyers in China, 2004-2006 (% of respondents)
  • US Product Categories Often Purchased Online by Middle-to-High Income Online Shoppers in China, June 2006 (% of respondents)
  • Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
• VoIP
  • Frequency with which Adult At-Home Broadband Users in Select Countries Worldwide Use VoIP to Make PC-to-PC Phone Calls, October 2006 (% of respondents)
  • VoIP Revenues in China, 2006 & 2011 (millions and CAGR*)
• Social Networking
  • Adult At-Home Broadband Users in Select Countries Worldwide Who Have Used Social Networking Web Sites, by Type, October 2006 (% of respondents)
  • Social Networking Users in China, 2002-2008 (millions and % increase vs. Prior year)
  • Social Networking Revenues in China, by Type, 2002-2008 (millions)

Online Gaming

• Online Game Revenues in China, 2003-2010 (billions of RMB and % increase vs. prior year)
• Mobile services
  • Mobile and Fixed-Line Phone Subscribers in China, Q1 2006-Q1 2007 (millions)
  • Handheld TV Users in China, 2005-2010 (millions and % increase vs. prior year)
  • Mobile Search Operator Revenues in China, 2005-2010 (millions and % increase vs. prior year)
  • Mobile Search* Users in China, by Age, 2006 (% of total)
  • Mobile IM Revenues in China, 2007-2011 (billions of RMB and % increase vs. prior year)
  • Mobile IM Users in China, 2007-2011 (millions and % increase vs. prior year)
  • Mobile Music Revenues in China, 2005 & 2006 (millions and % decrease vs. Prior year)
  • Mobile Gaming Revenues in China, 2003-2008 (milllions)
• Digital TV
  • Digital TV (DTV) Households in the Asia-Pacific Region, by Country, 2006 & 2012 (thousands and % market share)
  • Digital TV Households in China, 2005-2012 (millions and % of cable TV households)
• IPTV
  • IPTV Subscribers Worldwide, by Region, 2006-2011 (thousands)
  • IPTV Users in China, 2003-2011 (thousands and % increase vs. prior year)
  • IPTV Subscribers in China, 2005 & 2010 (thousands)

Demographics

• Internet Users in China, by Age and Gender, 2006 (% of respondents)
• Internet Users in China, by Education, 2006 (% of respondents)
• Internet Users in China, by Occupation, 2006 (% of respondents)
• Internet Users in China, by Personal Monthly Income, 2006 (% of respondents)
• US Younger Adult Internet User Penetration, 2002-2006 (% of population)

Advertising

• Online Advertising Revenues in China, 2005 & 2007 (billions of RMB)
• Advertising Spending in China, by Media, 2003-2007 (millions)
• Online Advertising Revenues* in China, 1998-2006 (millions and % increase vs. prior year)
• Online Display Advertising Spending in the US, Japan, the UK and China, September 2006 (millions)
• Online Advertising Spending Growth for Select Countries Worldwide, 2006 (% increase vs. prior year)
• Online Advertising Spending for Select Industries in China, September 2006 (% market share)
• Top 10 Online Display Advertisers in China, Ranked by Number of Impressions, July 2006 (billions)
• Online Advertising Revenues in China, by Company, First half 2006 (% market share)
• Online Display Advertising Activity in China, September 2006
• Advertising Trends
  • Online Advertising Revenues in China, by Segment, Q1 2007 (millions of RMB and % increase/decrease vs. prior quarter)
  • Search Engine Revenues in China, 2004-2014 (millions)
  • Leading Search Engines in China, by Advertising Revenues, Q3 2006 (% market share)
  • Mobile Advertising Revenues in China, 2006-2010 (millions of RMB)
  • Web 2.0 Service Revenues in China, 2005-2008 (millions of RMB and % increase vs. prior year)

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