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Abstract

The France Online report looks inside this sometimes challenging, often perplexing-but always exciting-online marketplace.

Competition to provide French consumers Internet access and Internet-based phone, TV and even wireless services is transforming the market. Within the past three years, French Internet users have overwhelmingly switched to broadband.

France is a nation of accomplished online shoppers who research their purchases online, and more than half of all Internet users have made an online purchase. As further evidence of the country's net-savvy, and laissez-faire, it is considering legalizing file sharing.

Key questions the "French Online" report answers:

  • How do the French use the Internet?
  • Why is broadband usage rising so quickly in France?
  • What are the main categories of online shopping in France?
  • What are the prospects for online advertising growth in France?
  • And many more...

Table of Contents

  • Impetus
    • France: Key Indicators, 2005-2008
    • Overview (continued)
  • A. Doing Business In France
    • For Large Enterprises
    • For SMEs
    • For Online Advertising Companies
  • B. Macroeconomic Overview
    • Real GDP Growth in Select Countries Worldwide, 2004-2006 (% increase vs. prior year)
    • Unemployment Rate in France, 2000, 2003-2005 (% of civilian labor force)
  • C. Internet Access
    • Total Users
      • Comparative Estimates: At-Home and At-Work Internet Users in France, 2003-2008 (millions)
      • Internet Users in Select Countries in Western Europe, 2003-2008 (% of total population)
      • Internet Access Devices Used by Internet Users in France, 2005 (% of respondents)
      • Preferred Internet Access Device according to Internet Users in France, 2003 & 2004 (% of respondents)
    • Broadband Access
      • Broadband Households in the US and Select Countries in Western Europe, 2003-2008 (% of total households)
      • Broadband Users in France, by Access Technology, Q3 2004-Q3 2005 (thousands)
      • Number of Public Wireless Hotspots in Select Countries in Europe, 2004
    • Pricing and Features
  • D. Usage
    • Usage Types
      • Internet Services Used by Consumers in Select Countries in Western Europe, May-June 2005 (% of respondents)
      • Top Five Online Search Categories in France, Q2 2005 (% of total searches)
      • Top Five IPTV Markets in Western Europe, Ranked by Number of Subscribers, 2010
      • IPTV Market Share in France, Italy and Spain, 2009 (% of total pay-TV market)
    • E-Commerce
      • Comparative Estimates: Online Retail Sales in France, 2000-2005 (millions of euros)
      • Online Shoppers in Select Countries in Western Europe, Q2 2005 (% of Internet users)
      • Online Retail Sales in France, 2002-2005 (millions of euros and % increase vs. prior year)
      • Internet Users and Online Buyers in France, Q4 2002-Q4 2004 (millions)
      • Average Annual Online Spending per Online Buyer in France, 2002-2004
      • Percent of Internet Users in France Who Have Never Made an Online Purchase but Have Confidence in Online Buying, 2002-2004
      • Retail E-Commerce in Select Countries in Western Europe, 2004 & 2008 (billions of euros and CAGR*)
  • E. Internet Demographics
    • Demographic Profile of At-Home Internet Users in France, 2003-2005 (% of respondents in each group)
    • Demographic Profile of At-Work and At-School Internet Users in France, 2004 & 2005 (% of respondents in each group)
    • Demographic Profile of Internet and Non-Internet Users in France, June 2005 (% of respondents in each group)
    • Demographic Profile of Internet Users in France Who Have Downloaded Content in the Past 12 Months, by Type of Content, June 2005 (% of respondents in each group)
  • F. Online Advertising & Marketing
    • Spending
      • Share of Mean Hours per Week that Consumers in Select Countries in Western Europe Spend with Select Media, 2005
      • Measured Media Shares of Ad Spending in Select Countries Worldwide, 2005 (% of total ad spending per country)
      • Measured Media Ad Spending in Select Countries in Western Europe, by Media, 2005 (millions of euros and £)
      • Advertising Spending in France, 2004-2006 (millions of euros and % increase vs. prior year)
      • Online Ad Spending* in France, Germany and the UK, 2004 (millions of euros, % increase vs. prior year and % of total media ad spending)
      • Measured Media Ad Spending Growth in France, by Media, 2004-2006 (% increase/decrease vs. prior year)
      • Advertising Spending Growth for Select Countries Worldwide, 2004-2006 (% increase/decrease vs. prior year)
      • France's Share of Search Engine Marketing Spending in Europe, 2005 & 2010
      • Online Advertising Spending Growth in Select Countries in Western Europe, 2002-2004 (% increase/decrease vs. prior year)
  • Related Information and Links
    • Related Links
    • Related Charts
    • Suggested Keywords for eStat Database
    • Contact
    • Report Contributors
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