日本3G成功案例

"Japan's 3G Success Story"

出版商	Eurotechnology Japan, K.K.
出版日期	2009年01月	商品編碼	84192
內容資訊	英文 171 pages
價格	US $ 2375 PDF by E-mail (Corporate Use License)

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日本3G成功案例 是由出版商Eurotechnology Japan, K.K.在2009年01月所出版的。這份英文市場調查報告書包含171 pages 價格從美金2375起跳。

Executive Summary, Agenda (List of Contents)
How successful is 3G in Japan?
Q: Is 3G successful in Japan? A: Yes- very much so
How successful is 3G in Japan?
3G conversion is almost complete (Graphics: percentage of 3G conversion of Japan' s major operators, 2001-2008)
Handsets are two years ahead of subscriptions (Graphics: percentage of 3G conversion of Japan' s major operators vs 2G:3G handset shipping ratio, 2001-2008)
90 million subscribers converted in 6 Years (Graphics: number of 3G subscriptions by operator in Japan, 2001-2008)
Leys to 3G success in Japan (and elsewhere): disruptive innovation drives 3G in Japan
Keys to 3G success - waves of diruptive innovation
Japan' s 3G market landscape
Market shares in Japan' s 3G market (Graphics: 3G subscriptions (2001-2008), market shares of Japan' s 3G operators 2001-2008)
Japan' s telecommunications landscape (Graphics of major players and transactions of August 20, 2008)
Table: Japan' s mobile phone companies 2008
Japan' s mobile phone market landscape: subscriber numbers of all operators (Graphics: subscriber numbers of all operators 1998-2008)
Growth of Japan' s mobile phone market (Graphics: subscriber net growth per year and per month 1998-2008)
Subscriber numbers of all Japanese mobile networks for all different radio networks (2001-2008)
What are the main differences between 3G in Japan and in GSM countries?
Standardization philosophies differ
Operators
3G operators in Japan
Comparing 3G introductions for different operators in Japan (table: NTT DoCoMo, KDDI/AU, Vodafone, Softbank, eMobile)
Annual revenue of Japan' s top mobile operators
Annual operational income
Annual net after-tax profits
Investments (capital expenditure) by Japan' s mobile operators
NTT-DoCoMo - the pioneer
NTT-DoCoMo - the world' s first 3G pioneer
i-Mode and 3G
Lets learn from Japan' s most successful 3G introduction: by KDDI / AU
Why was KDDI' s 3G introduction so successful?
KDDI' s success strategy
SoftBank - the challenger
SoftBank overview
Group structure
Softbank' s strategy: leverage content assets
The time-machine company
The Vodafone KK acquisition
Rebranding
Immediate action: Softbank' s turnround of the former Vodafone-Japan
eMobile - the new entrant
eMobile' s strategy
CEO Dr Sachio Semmoto
eAccess and eMobile
Company structure
EM-ONE Terminal
Handsets and infrastructure
Handsets
Handsets are one of the keys to 3G success
Ratio of 2G:3G subscribers and ratio of 2G:3G handsets shipped in Japan (Graphics: 2005-2008)
Ratio 2G:3G handsets shipped in Japan (Graphics: 2005-2008)
Number of handsets shipped in Japan, incl number of Mobile-TV handsets shipped (Graphics: 2001-2008)
Cellular phones and PHS phones shipped per month (2001-2008
DoCoMo' s 900i Series
Promoting the 901i series
Significance of the "AU design project"
Prototype INFOBAR-2 handset
Sweets handset
SHARP AQUOS handset
Handsets in the mobile number portability (MNP) battle
Handsets in 20 Pantone colors
Swarovski handsets
Hello-Kitty handsets
Software
Basic design of a 3G mobile phone (ICs and software stack)
The complexity of the mobile phone handset business - where is the value?
Phone software complexity increases exponentially (Graphics: lines of code/handset 1995 - 2015)
Operating system and software stack
Software for Japan' s mobile phones
Coverage
3G base stations and coverage in Japan (Graphics: number of base stations for DoCoMo, KDDI / AU, Softbank / Vodafone-Japan 2002-2009)
Coverage
2G / 3G handover in Japan
Indoor coverage
Indoor coverage (Graphics: Number of 3G / FOMA indoor systems: 2001-206)
Services and applications for 3G
Is there a "killer application" for 3G?
Why flat all-you-can-eat data for 3G in Japan?
Why flat data rates?
Impact of flat mobile internet rates
Mobile internet in Japan: i-Mode, EZweb, and Yahoo-keitai
Why was the mobile internet (i-Mode born in Japan? Why was the mobile internet not born in Europe?
The i-Mode eco-system
Today' s 3G i-Mode in a nutshell
KDDI' s EZweb is the clear winner for market share gains in Japan' s mobile internet market
Mobile internet subscribers (Graphics: mobile internet subscribers in Japan)
EZweb: the official menu
AU m-commerce portfolio
AU auctions
Softbank and YAHOO-Keitai
Leveraging YAHOO for the Softbank brand
Yahoo-Keitai replaces Vodafone-Live!
+Yahoo-Keitai=Softbank Campaign
m-Commerce, mobile payments, and mobile transactions
Japan' s mobile internet supports a range of m-commerce and m-transactions
Mobile music
Characteristics and trends
KDDI Chaku-uta and chaku uta full statistics vc iTunes
Mobile music compared to total music market
Mobile music market size in Japan
J-POP in position No. 1
Full songs: Chaku uta full
AU listen mobile service: LISMO
AU music port
LISMO music store
Location based mobile services (LBS) and global positioning systems (GPS) for mobiles
Location based mobile services
EZnaviwalk by KDDI / AU
3D navi
i-Area by DoCoMo
Mobile payments and keitai credit in Japan
E-money, mobile payments and keitai credit landscape
Felica Walletphones
Edy in Felica Walletphones
Mobile TV
Sharp / Aquos / Softbank 905SH TV phone
SONYEricsson mobile TV phone
Graphics: ratio of Mobile-TV phones to total number of mobile phones shipped in Japan (2005-2008)
Total number of mobile-TV phones shipped in Japan (2005-2008)
Mobile eBooks and Manga
Mobiles games
Games on mobile phones
Mobile games market size projections (Graphics: Japan' s game markets and Japan' s video game markets, including mobile games 1985 -2010 - projections)
Games on i-Mode
Mobile auctions
"Crossing the Chasm" - reviewing the early days of 3G in Japan
Dynamics of the first wave of 3G introduction in Japan
3G introduction in Japan - market situation in 2005
DoCoMo' s "FOMA Chasm"
Crucial factors for the success of 3G in Japan
Important issues
Not so important issues
Summary