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市場調查報告書
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日本手機TV市場 是由出版商Eurotechnology Japan, K.K.在2009年05月所出版的。
這份英文市場調查報告書包含100 pages 價格從美金1900起跳。
Abstract
Summary
Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April
1, 2006, and we expect mobile TV to grow rapidly into a major new media
sector. Mobile TV allows to view television broadcasting always and
everywhere. Mobile TV combines TV show broadcasts with news, information and
commercial services via the internet in one handset, and therefore opens a new
mobile commerce sector with many new opportunities. We expect the mobile TV
sector to grow in to a vibrant new industry.
This report explains the user experience and the most important technical
details of mobile TV as it is in commercial service in Japan now, and reports
on user experience and trends.
Report Statistics
approx. 95 pages, 11 Figures, 50 Photos, 4
Tables, pdf-format, 3.4 Mbyte.
Table of Contents
- Executive Summary: mobile TV
- Digital mobile TV - overview
- Different types of mobile TV
- 1-Seg broadcast vs streaming over IP
- Terminals for one seg mobile terrestrial digital TV, market penetration
data for different terminal types (mobile phone, car navigation etc)
- Digital mobile TV broadcast- "One Seg"
- Digital mobile TV
- Why 1-Seg? technology aspects
- Radio spectrum for digital mobile TV
- Split screen, different types of data broacast for one-seg
- TV programming made specially for mobile TV
- description of first programs made specially for mobile TV
- Discussion
- Digital mobile TV handsets
- Overview
- Cumulative number of mobile phones with digital terrestrial mobile TV (one
seg) in Japan (graphics with number of mobile TV phones shipped between
2005-2008)
- Number of mobile phones with digital terrestrial mobile TV (one seg)
shipped in Japan per month in Japan (graphics with number of mobile TV phones
sold between 2005-2008 per month)
- Ratio of mobile phones with mobile TV as a fraction of all mobile phones
shipped in Japan (graphics for 2005-2008 per month)
- SHARP' s AQUOS phone
- Sony-Ericsson phone for KDDI
- E-Mobile' s EM-ONE PDA terminal for HSDPA
- How many hours per month to people watch mobile TV in Japan
- General overview discussion
- Composite of enquiries: how often do you watch mobile TV? (period 2006 -
2008)
- Average times of mobile TV viewing (period 2006 - 2008)
- Our estimation of how many hours per month Japanese people watch mobile TV
- Digital mobile TV as a strategic tool for mobile operators
- Overview
- Operator strategies regarding mobile-TV (table showing operator strategies
regarding terminals, handsets and content for Japan' s major carriers: DoCoMo,
KDDI/AU, SoftBank, Willcom, eMobile)
- Data Broadcast and link to mobile internet
- Three alternative screen arrangement allow flexible connections
- Mobile digital TV and the internet
- Data broadcast and link to mobile internet
- Broadcase markup language
- TV vs data broadcast
- Data broadcast overview (schematics and demonstration of user experience)
- AU' s digital TV appli: functionality and user interface
- EZ-TV: Analog and digital TV
- Data processing menu (with demo)
- Membership for customer relationship management (CRM)
- Program schedule and information
- Image capture and movie recording
- Business models for mobile TV
- Business models for mobile TV: table comparing broaccast, digital vs
analog TV, mobaho satellite TV, streaming IP TV
- Digital mobile TV and m-commerce
- Music recognition and purchase
- Music search and purchase
- Mobile TV and m-commerce (customer experience with demonstration and
discussion)
- Digital mobile TV vs analog TV
- Menu
- Image quality and user experience comparison: one-seg vs analog
- Comparing image quality and format: digital vs analog TV
- Digital terrestrial TV for PCs and other terminals
- Schematics of different types of TV broadcast
- One seg to PC
- Nintendo DS
- Mobaho: satellite TV for mobile terminals
- Mobaho, explanation, TV and radio
- Music Porter X - mobile phone
- Mobile TV as part of Japan' s TV industry
- One-seg as part of Japan' s TV industry
- Japan' s broadcasting markets - overview (graphics for market structure)
- Audience participation for the top TV chains (graphics with viewing
statistics for 1999-2004)
- Japan' s advertising industry as a driver for TV
- Quantitative overview of Japan' s advertising industry
- Unlicensed competition for mobile TV via the internet
- Example: Packet Radio
- Packet Radio - menu
- Packet Radio - user experience
- Mobile TV: Summary
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