Cover Image
市場調查報告書

KDDI、AU及UQ Communications

KDDI, AU and UQ Communications: Pioneers of Mobile Music and Flat Data Rates, Analysis Report

出版商 Eurotechnology Japan KK 商品編碼 84189
出版日期 內容資訊 英文 224 Pages, 36 Figures, 160 Photos, 8 Tables
商品交期: 最快1-2個工作天內
價格
Back to Top
KDDI、AU及UQ Communications KDDI, AU and UQ Communications: Pioneers of Mobile Music and Flat Data Rates, Analysis Report
出版日期: 2014年05月19日 內容資訊: 英文 224 Pages, 36 Figures, 160 Photos, 8 Tables
簡介

本報告提供KDDI的企業背景與結構、營業內容、財務實際成果等整體調查分析、各種財務實際成果和對手企業的比較分析、固定與行動商務上的地位和競爭策略、新業務與服務的計劃和成功策略等詳細內容彙整,為您概述為以下內容。

摘要整理:KDDI的成功案例

KDDI簡介

  • KDDI的主要企業:核心商務與相關產業
  • 各種部門的銷售額(行動、固定電話等)
  • KDDI的歷史等

KDDI的財務實際成果

  • 收益、營業收入、淨利的年度、季報數據(實際成果與預測)
  • 營業利潤、ARPU、CAPEX
  • 與NTT、NTT Data 、NTT DoCoMo、Softbank Corporation的比較等

新商務:自分銀行

新商務:UQ Communications(WiMAX服務)

KDDI的「客戶滿足」策略

日本市場上KDDI的地位

跟豐田汽車的關聯

  • KDDI的股份持有人結構
  • 豐田、KDDI:關係性和協同效應

固網市場

  • 由於KDDI的策略

基本通話服務:Metal Plus

  • 固定電話服務的分拆
  • KDDI的IP電話服務
  • 基本通話服務的競爭等

寬頻(三合一):Hikari-One

  • 日本的寬頻市場發展
  • ADSL用戶數等

KDDI的寬頻產業與策略

KDDI的無線商務:AU

  • 日本的無線市場上KDDI的地位
  • KDDI的行動服務
  • KDDI和AU的頻率分配

市場上AU的地位

  • 3G市場統計:3G用戶
    • FOMA
    • Vodafone/SoftBank的3G
    • KDDI的CDMA2000-1X、CDMA2000-1X EVDO
  • 手機用戶數與市場佔有率
    • DoCoMo
    • KDDI
    • SoftBank
    • Willcom

朝AU的新經營模式的計劃

手機上網平面比率費用的影響

AU的成功策略

AU設計計劃

KDDI的設計工作室

AU:競爭力有的行動電話設計

EZweb:行動網際網路

AU/EZweb和Google的行動搜尋

行動音樂:KDDI/AU的優勢

LISMO

其他服務

摘要:KDDI的成功案例

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

Through a continuous restructuring process, spin-outs, mergers and acquisitions, and through intensive customer focus and focus on Japan's market alone, KDDI has transformed itself from a former monopoly voice phone operator to one of the world's most successful and most advanced communications companies.

KDDI is constantly pioneering services and technologies. There are many advanced services which KDDI brings to market several years before competitors DoCoMo and and Vodafone/SoftBank follow, examples are 3.5G high-speed mobile internet, flat-rate data plans, full-song mobile music downloads (Chaku-uta full), GPS and location based services, and many more - which are explained and documented in this report.

The recent success story of Jibun Bank, KDDI's mobile bank is also described in detail, as well as Jibun-Bank's strategy and targets.

The present reports outlines the corporate structure of the KDDI group, explains some of the M&A history, and gives a detailed overview of many of the advanced services which have been the platform for KDDI's success. The report also contains detailed statistics (financial data, market share data) documenting KDDI's successes. This report is essential reading to understand the structure, development path and future strategy of KDDI and its brands AU, UQ, JibunBank and others.

Table of Contents

Executive Summary: KDDI's success story

KDDI's profile

  • KDDI's main businesses: core businesses, affiliates (corporate structure, fixed/mobile sector financials)
  • KDDI's revenues and operating income for the mobile, fixed lines and other business segments (data for 2000-2010)
  • KDDI's operating income for mobile, fixed line and other business segments (2004 - 2010)
  • KDDI's history (graphics showing major mergers and acquisitions history since foundation of KDD in 1953 up to 2007)
  • History of KDDI's services for fixed line and mobile services covering 1986-2008

KDDI's financials

  • KDDI's detailed annual and quarterly data for revenue, operating income, net income (data for 2000-2009, projections to FY 2010),
  • and compared to NTT, NTT Data, NTT DoCoMo, and Softbank
  • KDDI's revenues and operating income for the mobile, fixed lines and other business segments (data for 2000-2010)
  • KDDI's operating income for mobile, fixed line and other business segments (2004 - 2010)
  • KDDI's operating margins compared to DoCoMo and SoftBank (data for 2000-2009)
  • ARPU (average revenue per user / subscriber compared to DoCoMo and SoftBank)
  • KDDI's capital expenditure, investments shown for major segments of business (data for 2004-2010)

Quarterly financial results

  • Impact of the change of business model for the handset business

Quarterly revenues compared to annual revenues (DoCoMo, KDDI, SoftBank, for 2005 - 2009, with projection to 2010)

Quarterly operating income compared to annual operating income (DoCoMo, KDDI, SoftBank, for 2005 - 2009, with projection to 2010)

Quarterly net income compared to annual net income (DoCoMo, KDDI, SoftBank, for 2005 - 2009, with projection to 2010)

Quarterly operating margins compared to annual operating margins (DoCoMo, KDDI, SoftBank, for 2005 - 2009, with projection to 2010)

Spectrum and base stations

  • How many base stations does KDDI have deployed? (number of KDDI base stations for 800 MHz and 2GHz bands, and for TuKa and UQ - WiMax for 2006-2009)

New business: UQ Communications, WiMax

  • Detailed explanation of introduction time line, business strategy and services but KDDI's new WiMax services
  • Capital structure and co-investors
  • Service strategy and business strategy
  • Time line of roll-out of services
  • UQ Communications Inc, Capital structure (investments, and voting rights for top 6 share holders before and after capital increase on May 21, 2009)
  • UQ Communications: time plan
  • How many base stations does UQ Communications have deployed and planned for the future? (number of WiMax base stations planned in 20130, and
  • current number deployed for 2008-2009)
  • Marketing strategy

New Business: Jibun Bank - Jibun Bank's success story

  • Detailed explanation of introduction time line, business strategy and services but KDDI's new mobile bank
  • Time plan
  • Business targets (number of accounts, amount of deposits targeted for 2010-2012)
  • au JIBUN Card
  • KDDI money program

"Customer Satisfaction" - KDDI's strategies in the sandwich position between NTT and SoftBank

  • Customer Satisfaction campaign and strategy
  • KDDI's mobile strategies
  • KDDI's fixed net strategies, Metal-Plus and Triple play on FTTH

KDDI's position in Japan's markets

  • KDDI's market position
  • Japan's telecommunication landscape (graphics showing all major players, and recent mergers and acquisitions, date: January 2009)
  • KDDI on position No. 2 (graphics showing sales of major players to FY 2009)
  • Origin and "DNA" of Japan's telecom operators

The TOYOTA Connection

  • KDDI's share holder structure
  • The Toyota - KDDI relationship and synergies

Fixed line markets

  • Summary - KDDI's overall strategy
  • Fixed line telephony markets (graphics showing all major players)

Basic phone voice services - Metal Plus

  • Market shares of local and medium distance carrier preference for Sept 2004
  • Effects of competition of price reduction/increases for major service segments
  • Unbundling of fixed line services
  • KDDI's IP telephone services
  • Competition for basic voice telephone services

Broad band (Triple play), Hikari-One

  • Development of Japan's broad band markets: history, today, trends
  • ADSL subscriptions in Japan (data for Sept 2004)
  • Broad band internet ISP subscriptions in Japan (data for March 2004)
  • KDDI's web portal ranking (access data for top 15 web portals, April 2004)

KDDI's Broad band business and strategy

  • KDDI's Broad band services
  • Triple play on FTTH, Hikari-One

KDDI's Wireless businesses: AU

  • AU
  • KDDI's market position in Japan's wireless markets
  • KDDI's mobile services
  • KDDI's firsts, innovations and strategy
  • KDDI's and AU's spectrum allocations

AU's market position

  • AU market position - summary
  • AU focus on 3G, summary
  • 3G market statistics (data of 3G subscriptions for FOMA, Vodafone/SoftBank-3G, KDDI CDMA2000-1X and CDMA2000-1X EVDO (WIN) in Japan for 2001-2009
  • KDDI gains market share: statistics of mobil phone subscription numbers for all mobile operators including PHS (DoCoMo, KDDI, SoftBank, Willcom) (data for 1998-2009)
  • Market shares of mobile operators (DoCoMo, KDDI, SoftBank and Willcom) in Japan's mobile phone market (all mobile phones and cellular market only, data for 1998 - 2009)
  • Month-to-month growth/loss for KDDI (AU and TuKa), DoCoMo, SoftBank and Willcom subscribers (monthly gain/loss of subscribers for 2004 - 2009)
  • 3G and 3.5G in Japan

AU setting the agenda for new business models

  • Business models vs competing on price
  • Charges, ARPU and business models for 3G
  • Voice calls KDDI/au vs DoCoMo and Vodafone (table compares voice call pricing for 2G and 3G)
  • Data pricing
  • Data charges for 3G: metered vs flat rates
  • Data charges for 3G and 2G
  • Data charges for 3G at high volumes
  • Data charges for 3G at high volumes and compared with PHS

Impact of flat rate mobile internet access

  • Details of flat rate data charges on 3G
  • Details and impact of flat rate mobile internet rates

AU's winning strategy cocktail

  • AU's winning strategies
  • Strategic tool

The AU design project

  • Significance
  • Summary of the AU design project (data for 2001-2008)
  • Infobar (2001-2002) and Infobar-2 (2006)
  • AU Design Project 2006 (cypres, kaos, vols)
  • talby
  • Penck

The KDDI designing studio

  • Overview and images
  • KDDI designing studio vs the SoftBank flagship store in Shibuya (the former Vodafone flagship store)
  • KDDI designing studio: outline

AU competitive mobile phone design

  • AU competitive mobile phone design for specific segments
  • Accessories
  • Style up panels
  • Sweets

EZweb - mobile internet

  • EZweb - different from i-Mode
  • EZweb's strategic differentiation
  • The official menue
  • English menu - global site

Mobile search on AU/EZweb and GOOGLE

  • Mobile search
  • GOOGLE - KDDI/AU partnership

Mobile music as a competitive advantage for KDDI/AU

  • Mobile music in Japan - introduction
  • KDDI/AU has consistently used music as a competitive advantage
  • Music distribution via EZweb
  • Characteristics and trends
  • Mobile music compared to total music market (data for 1994-2004, projection to 2010)
  • Mobile music market size in Japan (data for 1994-2004 with extrapolation to 2006/2007)
  • Chaku-uta, Chaku-Uta-full vs i-Tunes (data for 2003-2005 with projection to 2006)
  • AU's music distribution channels
  • KDDI Chaku-Uta-Full
  • Chaku-Uta-Full - J-POP menu, top 3 chaku-uta-full sites

LISMO - au Listen Mobile Service

  • LISMO overview
  • Utatomo, social networking via music
  • AU Music Port, and LISMO Music Store as a competitor to i-Tunes
  • LISMO Music Store
  • Music-HDD mobile phone as a competitor to iPod

EZ.FM and the "On Air Check Appli" - selling mobile music

  • Overview
  • Menu site structure, segmentation, analysis and discussion
  • On Air Check Appli screen images and functionality

EZchannel as a specific 3G services and a means of competitive differentiation

  • Top menu
  • What is EZchannel?
  • EZchannel program guide menu
  • Sample list of subscribed EZchannels
  • Examples of several EZchannel issues

AU location based services and GPS: EZnaviwalk

  • GPS and EZnaviwalk
  • Description and functionality with sample screen images
  • EZnaviwalk user interface and functions: train travel, car travel, walking, and other functions
  • Test report on location determination accuracy (simple test)
  • 3D navi - 3D navigation
  • Location based security and emergency services

"EZ Book Land"

  • Overview
  • Menu site structure, segmentation, analysis and discussion

eBooks for mobile phones

  • Menu site structure, segmentation, analysis and discussion
  • Site listings for eBooks
  • Sample eBook online store
  • Read an eBook, demonstration with screen images and sample pages

"EZ Game Street"

  • Menu site structure

AU's EZweb strategy

  • KDDI's m-commerce businesses
  • EZweb shopping and auctions
  • AU's m-commerce portal portfolio
  • AU shopping and auctions, AU shopping mall

KDDI The Card - and KDDI Money Program

  • KDDI's emerging credit and banking business

Mobile TV and video

  • SONY-Ericsson's AU moble phone for one-seg mobile digitial terrestrial TV
  • Mobile TV in Japan - overview
  • 1-seg broadcast vs IP-TV
  • Combining mobile digital TV and mobile internet

Duogate and AU-My-Page

  • Duogate
  • AU-myPage

Summary: KDDI's success story

Back to Top