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市場調查報告書
KDDI成功案例
"KDDI's Success Story"
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KDDI成功案例 是由出版商Eurotechnology Japan, K.K.在2009年07月所出版的。
這份英文市場調查報告書包含216 pages 價格從美金1900起跳。
Abstract
Summary
Through a continuous restructuring process, spin-outs, mergers and
acquisitions, and through intensive customer focus and focus on Japan' s market
alone, KDDI has transformed itself from a former monopoly voice phone operator
to one of the world' s most successful and most advanced communications
companies.
KDDI has consistently won market share from it' s competitors DoCoMo and
Vodafone/SoftBank-Mobile, and is the clear winner in the aftermath of the
introduction of number portability in Japan.
KDDI is constantly pioneering services and technologies. There are many
advanced services which KDDI brings to market several years before competitors
DoCoMo and and Vodafone/SoftBank follow, examples are 3.5G high-speed mobile
internet, flat-rate data plans, full-song mobile music downloads (Chaku-uta
full), GPS and location based services, and many more - which are explained
and documented in this report.
The present reports outlines the corporate structure of the KDDI group,
explains some of the M&A history, and gives a detailed overview of many of the
advanced services which have been the platform for KDDI' s success. The report
also contains detailed statistics (financial data, market share data)
documenting KDDI' s successes.
Report Statistics
approx. 213 pages, 36 Figures, 160 Photos, 8
Tables, pdf-format, 12.4 Mbyte.
Table of Contents
- Executive Summary: KDDI' s success story
- KDDI' s profile
- KDDI' s main businesses: core businesses, affiliates (corporate structure,
fixed/mobile sector financials)
- KDDI' s sales in different sectors (graphics showing sales percentages for
different business sectors: mobile, fixed line etc, data for 2007)
- KDDI' s history (graphics showing major mergers and acquisitions history
since foundation of KDD in 1953 up to 2007)
- History of KDDI' s services for fixed line and mobile services covering
1986-2008
- KDDI' s financials
- KDDI' s detailed annual and quarterly data for revenue, operating income,
net income (data for 2000-2009, projections to FY 2010), and compared to NTT,
NTT Data, NTT DoCoMo, and Softbank
- KDDI' s revenues and operating income for the mobile, fixed lines and other
business segments (data for 2000-2009)
- KDDI' s operating margins compared to DoCoMo and SoftBank (data for
2000-2009)
- ARPU (average revenue per user / subscriber compared to DoCoMo and
SoftBank)
- KDDI' s capital expenditure, investments shown for major segments of
business (data for 2004-2009)
- New Business: Jibun Bank
- Detailed explanation of introduction time line, business strategy and
services but KDDI' s new mobile bank
- New Business: UQ Communications (WiMax services)
- Detailed explanation of introduction time line, business strategy and
services but KDDI' s new WiMax services
- Capital structure and co-investors
- Service strategy and business strategy
- Time line of roll-out of services
- "Customer Satisfaction" - KDDI' s strategies in the sandwich position
between NTT and SoftBank
- "Customer Satisfaction" campaign and strategy
- KDDI' s mobile strategies
- KDDI' s fixed net strategies, Metal-Plus and Triple play on FTTH
- KDDI' s position in Japan' s markets
- KDDI' s market position
- Japan' s telecommunication landscape (graphics showing all major players,
and recent mergers and acquisitions, date: January 2009)
- KDDI on position No. 2 (graphics showing sales of major players to FY 2009)
- Origin and "DNA" of Japan' s telecom operators
- The TOYOTA Connection
- KDDI' s share holder structure
- The Toyota - KDDI relationship and synergies
- Fixed line markets
- Summary - KDDI' s overall strategy
- Fixed line telephony markets (graphics showing all major players)
- Basic phone voice services - Metal Plus
- Market shares of local and medium distance carrier preference for Sept 2004
- Effects of competition of price reduction/increases for major service
segments
- Unbundling of fixed line services
- KDDI' s IP telephone services
- Competition for basic voice telephone services
- Broad band (Triple play), Hikari-One
- Development of Japan' s broad band markets: history, today, trends
- ADSL subscriptions in Japan (data for Sept 2004)
- Broad band internet ISP subscriptions in Japan (data for March 2004)
- KDDI' s web portal ranking (access data for top 15 web portals, April 2004)
- KDDI' s Broad band business and strategy
- KDDI' s Broad band services
- Triple play on FTTH, Hikari-One
- KDDI' s Wireless businesses: AU
- AU
- KDDI' s market position in Japan' s wireless markets
- KDDI' s mobile services
- KDDI' s firsts, innovations and strategy
- KDDI' s and AU' s spectrum allocations
- AU' s market position
- AU market position - summary
- AU focus on 3G, summary
- 3G market statistics (data of 3G subscriptions for FOMA,
Vodafone/SoftBank-3G, KDDI CDMA2000-1X and CDMA2000-1X EVDO (WIN) in Japan for
2001-2009
- KDDI gains market share: statistics of mobil phone subscription numbers
for all mobile operators including PHS (DoCoMo, KDDI, SoftBank, Willcom) (data
for 1998-2009)
- Market shares of mobile operators (DoCoMo, KDDI, SoftBank and Willcom) in
Japan' s mobile phone market (all mobile phones and cellular market only, data
for 1998 - 2009)
- Month-to-month growth/loss for KDDI (AU and TuKa), DoCoMo, SoftBank and
Willcom subscribers (monthly gain/loss of subscribers for 2004 - 2009) 3G and
3.5G in Japan
- AU setting the agenda for new business models
- Business models vs competing on price
- Charges, ARPU and business models for 3G
- Voice calls KDDI/au vs DoCoMo and Vodafone (table compares voice call
pricing for 2G and 3G)
- Data pricing
- Data charges for 3G: metered vs flat rates
- Data charges for 3G and 2G
- Data charges for 3G at high volumes
- Data charges for 3G at high volumes and compared with PHS
- Impact of flat rate mobile internet access
- Details of flat rate data charges on 3G
- Details and impact of flat rate mobile internet rates
- AU' s winning strategy cocktail
- AU' s winning strategies
- Strategic tool
- The AU design project
- Significance
- Summary of the AU design project (data for 2001-2008)
- Infobar (2001-2002) and Infobar-2 (2006)
- AU Design Project 2006 (cypres, kaos, vols)
- talby
- Penck
- The KDDI designing studio
- Overview and images
- "KDDI designing studio" vs the SoftBank flagship store in Shibuya (the
former Vodafone flagship store)
- "KDDI designing studio": outline
- AU competitive mobile phone design
- AU competitive mobile phone design for specific segments
- Accessories
- "Style up" panels
- "Sweets"
- EZweb - mobile internet
- EZweb - different from i-Mode
- EZweb' s strategic differentiation
- The official menue
- English menu - global site
- Mobile search on AU/EZweb and GOOGLE
- Mobile search
- GOOGLE - KDDI/AU partnership
- Mobile music as a competitive advantage for KDDI/AU
- Mobile music in Japan - introduction
- KDDI/AU has consistently used music as a competitive advantage
- Music distribution via EZweb
- Characteristics and trends
- Mobile music compared to total music market (data for 1994-2004,
projection to 2010)
- Mobile music market size in Japan (data for 1994-2004 with extrapolation
to 2006/2007)
- Chaku-uta, Chaku-Uta-full vs i-Tunes (data for 2003-2005 with projection
to 2006)
- AU' s music distribution channels
- KDDI Chaku-Uta-Full
- Chaku-Uta-Full - J-POP menu, top 3 chaku-uta-full sites
- LISMO - au Listen Mobile Service
- LISMO overview
- Utatomo, social networking via music
- AU Music Port, and LISMO Music Store as a competitor to i-Tunes
- LISMO Music Store
- Music-HDD mobile phone as a competitor to iPod
- EZ.FM and the "On Air Check Appli" - selling mobile music
- Overview
- Menu site structure, segmentation, analysis and discussion
- "On Air Check Appli" screen images and functionality
- EZchannel as a specific 3G services and a means of competitive
differentiation
- Top menu
- What is EZchannel?
- EZchannel program guide menu
- Sample list of subscribed EZchannels
- Examples of several EZchannel issues
- AU location based services and GPS: EZnaviwalk
- GPS and EZnaviwalk
- Description and functionality with sample screen images
- EZnaviwalk user interface and functions: train travel, car travel,
walking, and other functions
- Test report on location determination accuracy (simple test)
- 3D navi - 3D navigation
- Location based security and emergency services
- "EZ Book Land"
- Overview
- Menu site structure, segmentation, analysis and discussion
- eBooks for mobile phones
- Menu site structure, segmentation, analysis and discussion
- Site listings for eBooks
- Sample eBook online store
- Read an eBook, demonstration with screen images and sample pages
- "EZ Game Street"
- Menu site structure
- AU' s EZweb strategy
- KDDI' s m-commerce businesses
- EZweb shopping and auctions
- AU' s m-commerce portal portfolio
- AU shopping and auctions, AU shopping mall
- KDDI The Card - and KDDI Money Program
- KDDI' s emerging credit and banking business
- Mobile TV and video
- SONY-Ericsson' s AU moble phone for one-seg mobile digitial terrestrial TV
- Mobile TV in Japan - overview
- 1-seg broadcast vs IP-TV
- Combining mobile digital TV and mobile internet
- Duogate and AU-My-Page
- Duogate
- AU-myPage
- Summary: KDDI' s success story
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