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市場調查報告書
eMobile：新時代的手機用戶
"eMobile - the New Age Mobile Operator"
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eMobile：新時代的手機用戶 是由出版商Eurotechnology Japan, K.K.在2009年06月所出版的。
這份英文市場調查報告書包含73 pages 價格從美金4750起跳。
Abstract
Summary
eMobile is Japan' s fifth mobile phone service provider. eMobile started
commercial service on March 31, 2007 providing high-speed 3G (wCDMA-HSDPA, 7.2
Mbps) data services and voice services. eMobile' s network today covers about
85% of Japan' s populated areas. In it' s first 18 months of service this "New
Age" mobile operator achieved remarkable success. This report documents
eMobile' s success story, and analyses the strategies which led eMobile to
success.
Report Statistics
approx. 68 pages, including approx. 21 Figures and 13
Photographs and 9 tables, pdf-format, 1.6 Mbyte.
Table of Contents
- Executive Summary, Agenda (List of Contents)
- Japan' s telecom landscape - eMobile and eAccess' battle ground
- eAccess and eMobile
- Dr. Sachio Semmoto
- Company structure
- Share holder overview
- eMobile
- time line
- shareholder overview
- market shares and subscriber growth
- absolute subscriber numbers (2007 - 2008)
- market shares (2007 - 2008)
- month-by-month subscriber growth (2007 - 2008)
- prepay user numbers (2008)
- strategy and positioning
- what motivates users to change over to eMobile, value proposition for
different user segments
- fee comparison - data market positioning
- competitive analysis - data market
- position in Japan' s 3G market
- main competitors for eAccess and eMobile
- network and base stations
- advanced base stations
- Manufacturers / vendors of base stations for eMobile by geographical
region (including map)
- base station pricing
- terminals and handsets
- The 100 YEN (US$ 1) laptop
- Mobile TV
- eAccess: fixed line broad band business (ADSL) and ISP
- Overview
- Japan' s broadband markets
- eAccess market position
- ACCA merger
- Internet access in Japan - mobile vs fixed line
- fixed internet access
- broad band access
- broad band access pricing compared to selected other countries
- AOL Japan
- Summary
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