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市場調查報告書
日本行動電話用QR碼市場
"QR-Code for Mobile Phones"
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日本行動電話用QR碼市場 是由出版商Eurotechnology Japan, K.K.在2009年07月所出版的。
這份英文市場調查報告書包含152 pages 價格從美金2375起跳。
Abstract
Summary
QR codes have become a major tool to facilitate the usage of mobile data
services, and QR codes help to overcome one of the most important barriers to
mobile commerce and mobile content sales.
Initially developed for logistics and car parts supply chain management by
Denso Corporation, applications for QR codes have recently found explosive
growth with the advent of camera phones. QR codes are a very important
information input and output tool, and are facilitating the growth of the
mobile economy.
This report is must-read for mobile communication professionals globally, who
need to be in touch with the state-of-the-art of mobile phone design, mobile
phone applications for commerce and content sale, mobile marketing, and
advertising targeting mobile users.
Table of Contents
- Executive Summary: QR code for mobile phones
- QR Code = Quick response code
- Fundamentals and overview
- QR code vs conventional bar code
- QR code information capacity
- Different types of 2D bar codes
- QR code: main characteristics
- QR code standardization
- QR code error correction
- QR code information capacity
- QR code for DoCoMo i-mode phones: maximum capacity
- QR codes - the solutionto one of the biggest problems for mobile
commerce
- QR code as a solution
- QR codes vs RFID
- Penetration statistics:
- Which percentage of consumers knows about QR codes (2004 - 2008)
- Which percentage of consumers uses QR codes (2004 - 2008)
- How are QR codes used?
- QR code as an input/output medium for mobile phones
- QR code functionality and mark-up for mobile phone data input
- QR code funcationality and mark-up for i-mode/DoCoMo
- Types of QR code input
- Telephone/address book entry
- Email
- URL bookmark
- i-Appli
- Content
- QR codes as the easiest way to access information
- Example: DoCoMo brochure on wallet phones
- QR code for m-commerce and to sell content
- QR codes to sell content
- Selling content using QR code
- QR code for customer relationship management (CRM)
- QR code advertising
- QR codes in advertising
- QR codes at Tokyos busiest spots
- Large scale QR codes on buildings
- QR codes for property developers
- QR codes for street campaigns
- QR codes in convenience stores
- QR codes for maps, navigation and location dependent services
- QR codes for maps and navigation
- QR codes for maps, navigation and location dependent services
- QR codes for location dependent services on maps in the Tokyo Subway
- Roadmaps with QR codes
- QR codes in retail sales
- QR codes for food retail
- QR codes for TV program guides
- QR codes to pay bills
- QR code to pay bills at convenience stores
- QR codes on business cards
- Cmode and QR codes
- The Cmode payment system
- Register for club cmode membership
- Pay cash into cmode prepay account
- Purchasing goods and services with cmode
- Cmode point pass
- C-ticket
- Analysis of cmode user interactions
- Cmode and QR codes
- The Cmode payment system
- Register for club cmode membership
- Pay cash into cmode prepay account
- Purchasing goods and services with cmode
- Cmode point pass
- C-ticket
- Analysis of cmode user interactions
- Amazon.co.jp: comparative mobile shopping
- Amazon.co.jp barcode i-appli: comparative mobile shopping
- Amazon.co.jp barcode i-appli: comparing the prices of a book
- Overview of Japans mobile industry and mcommerce
- Mobile internet: i-mode, EZweb, and Vodafone-Live! and GPS/Location
based services
- Mobile phone handset markets
- Camera phones as an essential tool for QR code usage
- Trends and outlook
- Summary
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