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市場調查報告書

「SoftBank」:SoftBank及SoftBank行動分析

"SoftBank": Analysis of SoftBank and SoftBank-Mobile

出版商 Eurotechnology Japan, K.K.
出版日期 2007年11月 商品編碼 55710
內容資訊 英文 approx. 140 pages, including approx. 40 Figures and 60 Photographs and 2 tables
價格
US $ 2375 PDF by E-mail (Corporate Use License)


「SoftBank」:SoftBank及SoftBank行動分析 是由出版商Eurotechnology Japan, K.K.在2007年11月所出版的。 這份英文市場調查報告書包含approx. 140 pages, including approx. 40 Figures and 60 Photographs and 2 tables 價格從美金2375起跳。

目錄

Abstract

As one of the early investors of YAHOO Inc, and the founder and major shareholder of YAHOO-Japan, SoftBank and SoftBank' s Founder and Leader Masayoshi Son have been playing in the global big league for many years. However, since SoftBank did not use it' s own brand on a large scale, many people may have overlooked SoftBank. This changed when SoftBank took a US$ 15 Billion loan and acquired 20% of global Vodafone plc in a leveraged buy-out. Recently, our company is asked almost daily for advice about SoftBank and the probability for success and risks for failure. This report gives an overview of the SoftBank Group of companies, and in particular of SoftBank Mobile, formerly Vodafone KK.

Table of Contents

  • Executive Summary, Agenda (List of Contents)
    • Masayoshi Son
      • SoftBank
        • Structure
        • Corporate goals
      • SoftBank Mobile
    • The Vodafone KK acquisition by SoftBank
    • Postmerger inegration and rebranding
  • Positioning the new consumer brand: SoftBank & Aquos, SoftBank & YAHOO-Japan, SoftBank & Disney
    • Handsets
    • Y! and S! - SoftBank Mobile content and services
      • Broadband fixed line services
        • Basic phone services
          • Broadband
  • Annex 1: Basic market data for Japan' s mobile markets
    • Basic data
    • Media and TV
    • Prepaid mobile phones
    • 3G and 3.5G
    • Spectrum allocation
  • Annex 2: the Vodafone drama
    • Summary
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