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市場調查報告書
行動付款及行動信用
Mobile Payment and Keitai Credit
| 出版商 |
Eurotechnology Japan, K.K. |
| 出版日期 |
2007年01月 |
商品編碼 |
49127 |
| 內容資訊 |
英文 approx. 225 pages, 30 Figures, 106 Photos, 7 Tables, pdf-format, 12 Mbyte |
| 價格 |
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行動付款及行動信用 是由出版商Eurotechnology Japan, K.K.在2007年01月所出版的。
這份英文市場調查報告書包含approx. 225 pages, 30 Figures, 106 Photos, 7 Tables, pdf-format, 12 Mbyte 價格從美金2375起跳。
Abstract
Summary
Due to declining ARPU Japanese mobile operators are creating new streams of
income independent of voice or data traffic. This paradigm shift led DoCoMo to
invest in financial institutions, create a credit brand, and make a series of
other investments including brick-and-mortar business, while competing
operators follow different strategies. The present report gives a
comprehensive overview of the variety of mobile payment services in operation
in Japan, explains in detail how several proven mobile payment systems work,
and explains the trends for mobile payments, transactions and mobile credit.
The report describes the fundamental shift of paradigm occuring in the
wireless communication industry and driven from Japan.
Our reports are purchased world-wide by telecom operators, telecom equipment
providers, semiconductor chip makers, software makers, consulting firms,
investment banks, students at business schools, Universities, Embassies, and
many other professionals who need to gain an in-depth and practical
understanding of mobile communications and other high-tech business in Japan.
Our reports and our authors are widely quoted in the business press, including
CNBC, Wall Street Journal, BusinessWeek, Economist, RedHerring and more.
The first version of this report was prepared to brief the steering committee
of the global Mobile Payment Forum, which consists of the mobile payment
program managers at the world' s top credit card companies, mobile phone
handset makers, and mobile operators. Later versions were used to brief the
CTO of a major financial institution, the top strategy team (CEO, CTO and VPs)
of one of Europe' s largest mobile operators, and for many other training and
briefing purposes.
Table of Contents
- Executive Summary: Mobile Payment and keitai credit - disruptive
innovation
- Mobile payments and keitai credit Developments and trends
- Overview of landscape for competing mobile payment systems
- Prepaid ecash
- Postpaid keitai credit
- Mobile payments and keitai credit as disruptive innovation
- Mobile payments as aew business models for the mobile communications
industry Why are new business models needed for mobile communications?
- DoCoMo' s invstment in credit card companies: building new business
models
- DoCoMos investment in credit card companies
- Credit card payments are a much bigger market than mobile communications
(graphic comparing Japans mobile communications market with Japans credit card
payment market since 1990 with projection to 2010)
- Japans credit card payment and cash advance market (pie chart showing
market shares of credit card companies)
- DoCoMos investment in credit card companies: implications
- Overview of DoCoMos recent strategic investments beyond the wireless
communications field
- DoCoMo' s new iD credit brand
- Overview
- iD - trends and significance
- QuicPay and the mobile payment promotion forum
- The mobile payment promotion forum: overview, purpose and history, list of
stearing committee member companies, list of founding members, list of
companies considering to join
- QuicPay prototype (2004)
- QuicPay demonstration (2005) purchasing music online
- QuicPay supporting operators and handsets
- Electronic cash and electronic/mobile payments in Japan
- Why electronic cash?
- National introduction of ecash
- Ecash is private business in Japan
- Requirements for electronic cash
- Legal situation and legal basis of ecash in Japan
- Ecash replacing coins in Japan, overview of coin circulation in Japan
- EDY Electronic Cash
- What does the name Edy mean?
- Edy overview
- Edy timeline and history
- Edy in FeliCa wallet phones: demonstration of basic functions - checking
the balance, paying
- Cash register (POS) with Edy reader/writer
- Edy charger: loading cash into Edy
- Usage statistics: number of Edy cards issued (2001-2005, with projection
to 2010)
- Usage statistics: number of Edy transactions per month (2001-2005, with
projection to 2010)
- Usage statistics: number of Edy transactions per card and per month
(2001-2005, with projection to 2010)
- BitWallet KK
- Company outline
- Shareholders and equity ratios
- Tokyo-Mitsubishi mobile banking and link to Edy
- Mobile banking and transactions
- Tokyo-Mitsubishi mobile banking, with demonstrations of content and basic
functionalities and user experience
- Edy and mobile banking, with demonstrations of content and basic
functionalities and user experience: transfering cash from the bank account to
Edy on the mobile phone
- Edy and mobile banking: viewing the transaction record (user experience)
- Mobile consumer banking and ecash
- i-Mode and mobile FeliCa wallet phone examples
- Payment with Edy and wallet phone at the point of sale (POS)
- Customer relationship management with FeliCa wallet phones
- Customer Club experience via FelIca wallet phone (mobile CRM)
- Ticket Pia
- Electronic mobile event tickets
- Edy and mobile Felica wallet phone partner: All Nippon Airlines ANA
- Customer relationship management (CRM) and mileage club for Edy and wallet
phones
- FeliCa Wallet phones: What are wallet phones and why
- Example: P506iC (introduced on July 10, 2004)
- i-Mode Felica transaction partners
- Why wallet phones, what are wallet phones
- DoCoMo i-Mode Felica wallet phone description
- Schematic overview of the i-Mode Felica System
- Trends of mobile communications, phases of development
- Mobile phone - stages of development
- Implications for the mobile carrier
- Business models and the FeliCa/mobile FeliCa ecosystem
- Business models and the FeliCa/mobile FeliCa ecosystem
- Graphical view of the ecosystem, including a schematic presentation of
revenues for DoCoMo and the key players
- Japan' s mobile internet as a platform for mobile payments
- Mobile payments today in Japan
- The i-Mode Exosystem
- Mobile internet penetrates Japan (graphics showing mobile internet
subscriber numbers for 1999-2005)
- Todays 3G i-Mode in a nutshell: users pay for content
- M-commerce, mobile payments and mobile transactions
- Japans mobile internet supports a range of m-commerce and m-transactions
- m-commerce, m-content, and m-advertising in Japan (market size
estimatiomnns, graphics for 2000-2006)
- Mobile mail order, e-commerce and m-commerce (market size estimations:
1998-2010)
- Payment for mobile content: mobile music
- Overview of mobile music market
- Graphical view of mobile business cash flow strams and business
relationships
- User experience to purchase music from i-Mode SH900i handset
- Mobile music sales vs fixed line internet music sales (graphics: online
music market segmntations for 2001-2004)
- Market size for ringtones in Japan
- Mobile music market size in Japan (graphics 1999-2004, with extrapolation
to 2007)
- Mobile music as a share of total music market (graphics showing data for
1994-2003)
- Leading mobile music sites, profiles and descriptions
- Selling full songs by mobile phone: KDDI/AUs Chaku-Uta-Full service
- Mobile music: the new business model for music, in comparison with the old
CDROM model (graphical market size data for 2004-2005 comparing chaku-uta,
chaku-uta-full and and Apple i-Tunes for 2003-2005)
- KDDI/AUs chaku uta full, screen images and characteristics, menu list
- Chaku-uta full: screen images and characterization of submenus
- KDDI/AUs top 3 chaku uta full sites: screen images
- Screen images of chaku uta full songs stored in a KDDI/AU phone
- DoCoMo strategic investment in Tower Records Japan
- Overview of DoCoMos recent strategic investments (2005)
- Tower records in Japan: history, sales, employees, businesses
- DoCoMos investment in Tower Records Japan
- "Tower Mobile" mobile music store
- Paying for mobile games
- Japan game markets and mobile game market size projection (1985-2003, with
projections to 2010)
- Japan video game markets and mobile game market size projection
(1985-2003, with projections to 2010)
- Japan game markets by segment: video game hardware, video game software,
arcade games, online games and mobile games (graphics for 1988-2005, with
projections to 2007)
- Japan video game software markets by segment: video game software, online
games and mobile phone games (graphics for 1996-2003, with projections to 2007)
- Example: leading mobille phone game game make and DoCoMo i-Mode partner,
business model, subscriptions model, payment schemes
- DoCoMos payment intermediation system for console games
- Newspaper mobile sites: paying for news content
- Japanese newspapers mobile sites
- Newspaper sites: average page views (PV)/day, and number of monthly
subscribers and estiamted total revenue for top newspaper mobile sites
- Ranking of top i-mode newspaper sites
- i-Mode sites of top five national newspapers
- Mail order via mobile internet: Online purchasing, mobile shopping
malls
- Online purchases by mobile phone
- Commerce features unique to mobile phones
- M-commerce: shopping by mobile phone
- Examples of mobile phone online bookstores
- Examples of mobile phone online music stores
- Event tickets by mobile phone, example of leading mobile store
- Selling flowers by mobil phone
- Mobile auctions
- AU auctions via mobile phone
- DoCoMos Auction strategy: strategic investment in online and mobile
auctions
- KDDI/AU' s mcommerce initiatives
- AU shopping and auction menu
- Au auctions via mobile phone
- AU records and EZ music store
- Phones as train tickets: SUICA
- SUICA users: (graphics for 2001-2004, number of SUICA cards, number of
monthly train passes vs prepaid fare cards, number of combined SUICA and
credit cards)
- SUICA as ecash in competition to Edy
- Reserving and paying with mobile phone for train travel: example -
ExpressCard
- Overview of the ExpressCard
- Table of key data, market size, usage characteristics, and sales volume
estimation
- ExpressCard mobile selling system description
- Seat reservation and purchase via PC internet site
- Seat reservation and purchase via mobile phone, screen image of top menu
- Mobile reservation, and purchase site, login screen image and description
- Researvation and purchase sequence, screen images
- Paper ticket issue of tickets purchased by mobile phone
- Estimation of market size
- Reserving and paying with mobile phone for train travel: example -
Odakyu romance car club
- Overview of the Odakyu romance car club
- Mobile reservation, and purchase site, login screen image and description
- Researvation and purchase sequence, screen images
- QR codes for payment
- QR codes for paying bills at a convenience store
- DoCoMo coin
- Overview of DoCoMo coin system
- Summary: Mobile payment and keitai credit
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